
New contract will see a technology refresh, including a change to Adobe Premiere editing platforms and the implementation of a new asset management system
By Jenny Priestley
Published: January 25, 2022
New contract will see a technology refresh, including a change to Adobe Premiere editing platforms and the implementation of a new asset management system
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Broadcaster UKTV is continuing to work with The Farm Group after renewing its managed service contract for a further five years.
The new contract will include a refresh of the technology at UKTV's in-house post facilities in Hammersmith including a change to Adobe Premiere editing platforms and the implementation of a new asset management system.
The facility will continue to be staffed by The Farm's operational and creative teams, including online editors and dubbing mixers, working with the UKTV creative team to produce short form content including on-air promos and brand campaigns. They will also continue to manage channel continuity announcements on site.
Chris Chalmers, director of partnerships at The Farm will continue to manage the department.
Adam Morris, technical director at The Farm, said, When our friends at UKTV approached us to reimagine how their post pipeline might work, we very quickly landed on IPV Curator. We wanted to open up the process to other departments from planning, through design and production, to delivery and plug people straight into that workflow.
Switching to Adobe end to end allows for the innovative IPV Curator panels to provide the whole creative team with the opportunity to collaborate in new and more efficient ways. Finding, managing and interacting with content should be the easiest thing in the world. IPV Curator delivers that via the web and straight into the CC suite.
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