Sony Pixel Power calrec Sony

Civolutions Teletrax And Millenia Communications Continue To Drive Advertising Innovation with Multi-Year Renewal Agreement

19/06/2013

Six-Year Partnership Sets Asset Distribution Standards and Near-Real-Time Insights Precedent for Television Advertisers

New York, U.S.A. June 19 2013- Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, announces today that Millenia 3 Communications, a company dedicated to serving the promotional needs of network and syndicated television, has inked a three-year partnership renewal for Civolution's global broadcast intelligence solution, Teletrax .

Since their partnership began six years ago, Millenia 3 has utilized the Teletrax broadcast verification service to monitor and track airing of television advertisements for its industry-leading clients. Millenia 3 has also been able to streamline its content delivery for distributors by using Teletrax's software-based encoding system, which eliminates the need for physical hardware encoders, thereby allowing distributors to retain digital files in their native format.

For over six years, we've turned to Teletrax for essential data regarding our clients' television media buys, and continuing our partnership was a clear choice, said Robert Owen, president and CEO of Millenia 3 Communications. "Not only has Teletrax delivered timely and accurate data with incredible customer service, but it has also made our distribution process even more efficient through software-based encoding.

"Watching our Teletrax solution evolve in tandem with long-term partners such as Millenia 3 has been a real privilege, said Andy Nobbs, CMO of Civolution. "We've worked together to create precedent-setting effectiveness in the advertising and DR television space, and we look forward to pushing these standards to even greater heights moving forward."

Millenia 3 customizes and electronically distributes television, radio and online advertising for its clients, consisting of major television and cable networks such as Discovery Network, OWN, all of the Disney-ABC Television Group entities, and Turner Networks; including Cartoon Network, CNN, TBS, TNT and Turner Sports. It uses Civolution's near real-time broadcast monitoring data to confirm that the promotional spots, customized for different markets are aired as expected. It allows precise airing confirmation as well as ensuring the true effectiveness of an advertisement within minutes of it airing.

Civolution's Teletrax is the world's only global television content tracking solution. It enables clients such as entertainment studios, news organizations, sports rights holders, TV syndicators, music labels, artists, direct response, advertisers and corporations to determine precisely when, where and how long their multimedia content is being used around the world on television.

Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of over 2,000 channels from more than 60 nations, including all 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada. Clients include CBS, NBC, Fox, AP, Reuters, European commission, United Nations, Red Bull, ID Media and many more.
LINK: http://www.civolution.com/news/47cd301064b7ce84099e7f44a66af32f/?tx_tt...
See more stories from civolution

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

19/08/2026

Imagine Communications Steve Reynolds on Kaseya Centers Hybrid IP Build and the Growth of ST 2110

As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...

19/08/2026

European Athletics Championships 2026: BBC, Event Organizers Bring Birmingham Action to Viewers in Style

A private 5G bubble was chosen instead of traditional broadcast RF for the race ...

19/08/2026

Filipiana Sets the Class Divide on a Golf Course in the Philippines

(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...

19/08/2026

MPG launch Save Our Studios survey

Studio owners invited to have their say on rates cuts The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...

19/08/2026

Harrison unveil the Flex-10

Vintage-inspired desktop interface revealed Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...

19/08/2026

Minimal Audio release Lucid

Granular effect remains locked to scale and tempo Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...

19/08/2026

Audio Modeling open PolySWAM pre-orders

First polyphonic SWAM instrument incoming Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...

19/08/2026

FOX and NBCUniversal Score with FIFA World Cup 2026 Success in Nielsen's June Gauge Reports

World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...

19/08/2026

The Gauge: Poland | July 2026

July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...

19/08/2026

Carr Calls ABC Suit 'Meritless

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Henry Alexander Joins BCE as Sales Director

Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...

19/08/2026

iWedia Announces Advanced Android DRAM Optimisation Proce...

iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...

19/08/2026

NTP Technology announces ST 2110-30-RAVENNA 128-channel A...

NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...

19/08/2026

ORF goes full IP with Net Insight in nationwide network o...

Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...

19/08/2026

Coventry City Trophy Parade Extends LiveU LIQ Beyond the...

LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...

19/08/2026

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF

Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF Brie Clayton August 18, 2026 0 Comments Filming endangered turtles required camera...

19/08/2026

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control Basic

Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...

19/08/2026

ABC Files First Amendment Lawsuit Against FCC

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nielsen: Fox and NBCUniversal Score with FIFA World Cup 2026

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

ESPN Co-Founder Bill Rasmussen Dies At 93

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Study: NBA Ad Revenue Hit $2.1 Billion Last Season

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Nexstar's WNCN Donates ENG Van for Training

Share Copy link Facebook X Linkedin Bluesky Email...

19/08/2026

Riedel Brings Professional Live Production Into the Class...

Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...

19/08/2026

QuickLink Showcases New 4K Capabilities Across StudioEdge...

QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...

19/08/2026

EMAM together with PlayBox Neo and SNEWS launch combined...

Integrated platform melds media asset management, playout automation and newsroom workflows EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...

19/08/2026

Screen Australia releases the Private Investment Toolkit to strengthen screen industry financing pathways

Screen Australia releases the Private Investment Toolkit to strengthen screen in...

19/08/2026

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdre Brennan

Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...

19/08/2026

U&alibi re-commissions Bookish for Christmas Special and Series 3

There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...

19/08/2026

Sky gives sports fans the chance to watch multiple live sports events simultaneously on the big screen for the first time

Wednesday 19 August 2026 Sky gives sports fans the chance to watch multiple liv...

19/08/2026

RT TO AIR HISTORIC KATIE TAYLOR FIGHT IN CROKE PARK

On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...

18/08/2026

SportStream 2026 Virtual Event Set for September 15-17

SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...

18/08/2026

IBC 2026: BeckTV to Debut BeckFlow Documentation Platform

BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53). BeckFlow is a web-based schematic documentation...

18/08/2026

IBC 2026: Boland Communications to Introduce ST 2110 Option for 4K Monitors

Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...

18/08/2026

Seattle Seahawks Integrate Dolby OptiView with Dolby Vision for Fan Streaming

Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...

18/08/2026

Insights from BMG's Graham Taylor on the Role of a Sports Producer in Live Broadcast Production

For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...

18/08/2026

TMRW Sports Names Rufus Hack as President of Golf

TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...

18/08/2026

SMT To Deliver Race Technology for Freedom 250 IndyCar Broadcast

SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...

18/08/2026

HMA's Creator Collective Pairs Digital Creators, Beat Writers in New Model for Local-Sports Coverage

The live, YouTube-native roundtables combine fan voices, credentialed reporters,...

18/08/2026

Behind The Mic: FOX Sports Shares Broadcast Lineup for 2026 NFL Season and College Football Season

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

18/08/2026

Miami Heats Ed Filomia on Rebuilding Kaseya Centers Video Infrastructure and 29 Years With the Heat

The industry legend sounds off on replacing the Heat's iconic Medusa score...

18/08/2026

Bill Rasmussen, ESPN Founder and Sports Broadcasting Hall of Famer, Dies at 93

William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...

18/08/2026

DAZN Completes Acquisition of ViewLift

DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...

18/08/2026

American Association of Professional Baseball Adds SI TV as Broadcast Partner

The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...

18/08/2026

Esports Foundation Postpones Inaugural Esports Nations Cup to November 2027

The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...

18/08/2026

Diversified Launches Global Managed Services Practice

Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...

18/08/2026

Appear Completes REMI Proof of Concept with Thoroughbred Racing Productions

Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...