Six-Year Partnership Sets Asset Distribution Standards and Near-Real-Time Insights Precedent for Television Advertisers
New York, U.S.A. June 19 2013- Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, announces today that Millenia 3 Communications, a company dedicated to serving the promotional needs of network and syndicated television, has inked a three-year partnership renewal for Civolution's global broadcast intelligence solution, Teletrax .
Since their partnership began six years ago, Millenia 3 has utilized the Teletrax broadcast verification service to monitor and track airing of television advertisements for its industry-leading clients. Millenia 3 has also been able to streamline its content delivery for distributors by using Teletrax's software-based encoding system, which eliminates the need for physical hardware encoders, thereby allowing distributors to retain digital files in their native format.
For over six years, we've turned to Teletrax for essential data regarding our clients' television media buys, and continuing our partnership was a clear choice, said Robert Owen, president and CEO of Millenia 3 Communications. "Not only has Teletrax delivered timely and accurate data with incredible customer service, but it has also made our distribution process even more efficient through software-based encoding.
"Watching our Teletrax solution evolve in tandem with long-term partners such as Millenia 3 has been a real privilege, said Andy Nobbs, CMO of Civolution. "We've worked together to create precedent-setting effectiveness in the advertising and DR television space, and we look forward to pushing these standards to even greater heights moving forward."
Millenia 3 customizes and electronically distributes television, radio and online advertising for its clients, consisting of major television and cable networks such as Discovery Network, OWN, all of the Disney-ABC Television Group entities, and Turner Networks; including Cartoon Network, CNN, TBS, TNT and Turner Sports. It uses Civolution's near real-time broadcast monitoring data to confirm that the promotional spots, customized for different markets are aired as expected. It allows precise airing confirmation as well as ensuring the true effectiveness of an advertisement within minutes of it airing.
Civolution's Teletrax is the world's only global television content tracking solution. It enables clients such as entertainment studios, news organizations, sports rights holders, TV syndicators, music labels, artists, direct response, advertisers and corporations to determine precisely when, where and how long their multimedia content is being used around the world on television.
Teletrax currently maintains a proprietary network of detectors that monitors the television broadcasts of over 2,000 channels from more than 60 nations, including all 210 markets in the United States, representing all measured U.S. television households. Its international network covers television stations across Europe, Asia, the Middle East, Australia, South and Central America, and Canada. Clients include CBS, NBC, Fox, AP, Reuters, European commission, United Nations, Red Bull, ID Media and many more.
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Six-Year Partnership Sets Asset Distribution Standards and Near-Real-Time Insights Precedent for Television Advertisers
