Where life can be lived posted: 20/02/2019
Make a turn from the beaten track and find your own way, your own place
Yet another Alpine World Championship in re has come to an end. The third through the years. Skiers, visitors and volunteers have lived and breathed the World Championships for weeks. The organization has done the same for years. Beyond all the races that have been raced, the medals that have been awarded, something else has taken place. Perhaps the thoughts have been thought before, maybe they have been awaken when being here. Thoughts of the real meaning of life, or rather, thoughts of what kind of life we want to live. Thoughts of where our children should grow up, of where our everyday lives should take place. Where life should be lived.
There are those places which beams of self-confidence, re seems to be such a place. A great self-confidence, in turn, is based on good self-esteem, which rests on good self-insight. Without it, there is nothing. Only empty words and empty actions. It comes down to knowing what you are and what you are not. Thats when it becomes credible and trustworthy over time. Thats when we might dare to take the leap and put our lives in the hands of the place.
An event as the World Championships in re is full of opportunities. Unique ones. Not the least, opportunities for a place as re to put on their best show. To attract future visitors, future residents, for business relocating. Its an open net. We who are here in re want to be here. It's the result of a conscious act. It's something we share, those living here permanently and us being here temporarily. It is the result of a conscious act, an active choice. But we do need some help. We need help to be able to take the leap. It can feel like a huge step, a bit scary and almost impassable. Thats what it feels like when complete lives are to be changed, when minds and bodies are to be moved. We need some help. With all practicalities, with the administrative stuff. Sure we do. But above all, we need to feel welcomed. Get reassured that we are making the right choice. Get to feel that we are welcome. That you want us here. That we do not disturb. This can never be achieved through printed materials, websites and apps. Regardless of how brilliant they are. It must be experienced. In first person.
re has much of what many other places have less of. There's room for both body and soul. Space enough to stretch and grow. To develop. Much of what re has been blessed with is also increasingly in demand by more and more people, more and more frequently. All in all, this provides an enviable platform for growth for any brand. And very much so for a municipality. Not least if the municipality in question happens to be located in what's sometimes referred to as a sparsely populated rural area. In the innermost inland of Norrland, by the mountains, far from most.
The real challenge is to be able to grow without destroying what is the foundation of growth. To dare to focus on conscious and sustainable growth. Strategically sustainable, economically sustainable, structurally sustainable, socially sustainable, culturally sustainable, emotionally sustainable. To be able to identify the soil of growth itself, to understand the basis of the attraction. The most valuable asset one can posses. Then you invest, invest to expand. Then you can grow in a conscious way. Not at any cost. Attend to and develop at the same time, not either or but both. This is a duality which can be applied to everything in our contemporary society. We live our lives on-line, but we long for the analogue, hands-on experiences. We live globalized lives, but we long for the local. We consume mass produced products, but are increasingly seeking the unique. Not either or but both.
Based on its population, re municipality leads the corporate league in Sweden with approximately 1,200 companies on 11,500 residents. Of course, there are also larger companies, larger employers, but many now associate re with entrepreneurship. Often in the smaller formats. It might be easy to believe that re municipality is a place only for the self-employed and entrepreneurial. But all places with ambitions to grow and develop need a well-functioning public sector, which is populated by highly competent people within schools, healthcare and other municipal and regional services. These fundamental pieces must be in place without exceptions. Growth is demanding. It requires for schools and childcare care to be world-class. For communications, short and long-haul, to be top notch. Nothing less. People must be able to transport themselves with ease. Thats just how it is. Everything must be in place for a fully functional everyday life. In small and in large.
In re municipality there's a great need for people in a number of different sectors , says Martin S derstr m, Growth manager re municipality. Right now we need people in the school system, care and healthcare, but also in industrial production, project management, restaurants, finance and IT.
But as in all expansion phases, tight sectors emerge. Its late. So even when the dream of more life is to be realized. When several seek the same. At the same time. One such is the housing situation in re. To meet the growing need for housing, and to fulfill the desire for a life more in the country, the municipality has bought land where it is now planned for construction.
Finding the place to live can be a challenge. For those who want to change city life for fresh mountain air and snowy winters, it's needed to find somewhere to live. Many people are eager to move to re, but we do not always succeed in presenting the accommodation that is in demand, says Nina Troberg at the re municipality.
Find new adventures and new outlooks along the path. Photo
During the Alpine Wor
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Where life can be lived posted: 20/02/2019 
