Edgios Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why its important to get hands-on experience in the media tech industry
By Jenny Priestley
Published: March 20, 2023 Updated: March 21, 2023
Edgio's Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why it's important to get hands-on experience in the media tech industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Grant MacLeod, senior solutions engineer: video and streaming, Edgio Talk us through an average day in your role My role is customer-centric, and I work closely with our clients from the get-go, including world-leading sports organisations, broadcasters, and streaming services. Our customers face a range of diverse streaming challenges. Delivering live sports streaming at scale or launching free ad-supported streaming TV (FAST) channels are complex tasks. Adding personalisation while optimising for global audiences adds significantly more complexity. So, during the initial prospecting stages, we'll explore our customers' unique requirements and discuss how to tackle those challenges through proof-of-concept demonstrations using our streaming product, Uplynk. Once sales processes are completed, I'll work on integrating our platform within existing customer environments as seamlessly and efficiently as possible.
My job is about problem-solving for customers. Integrating dynamic and globally scaled streaming workflows across both video-on-demand (VoD) and live environments can be a complex challenge. So, it's important that we gain a deep understanding of our customers' infrastructure and systems to find the best way to plug in our technology, features, and expertise to sit alongside existing functionality or third-party partner workflows. Not just in a way that just tackles today's streaming challenges, but that provides the flexible foundations to adapt and evolve in the future, too.
Part of what we do is bring a consultative and advisory approach when working closely with customers to build trust, and, importantly, empower them with the tools to navigate through rapid and constant change in the media industry.
How did you get started in the media industry? I fell into the media industry half by chance and half by passion. My first role in technology was at a civil engineering firm. During that time, I was taking a sound engineering course and pursuing my own interests in video and editing. I then got my first gig as an event manager working on corporate, entertainment and live music streaming events. I ended up managing the live event operations centre where I deepened my knowledge in streaming technology. Looking for a hands-on role that would allow me to work more closely with customers, I eventually moved into solutions engineering and haven't looked back since!
What training did you have before entering the industry? Alongside my sound engineering training, my personal interest in video, audio, and media in general really laid the foundations for my career in the industry. I've always enjoyed the problem-solving that comes with media technology, and earlier in my professional life I was fortunate to be able to develop my skillset through practical experience, learning on the job and getting my hands dirty'.
Why do you enjoy working in the industry? I hugely enjoy working in media, and I find streaming fascinating. Overcoming customer challenges and helping them deliver great content to audiences is incredibly rewarding - it's a big part of why I got into this role. I'm lucky enough to get the inside track on seeing Edgio customers achieve great streaming results every day, and across the world's biggest live events.
What piece of advice would you offer someone looking to explore a role similar to yours? Throw yourself into your role and get hands-on - spend time learning about, and experimenting with, your equipment and solutions. Speaking about technologies or workflows in an abstract, theoretical way only gets you so far. A large proportion of my professional development has come through first-hand experience to forge a deeper product understanding, test new features and functionality, and ultimately, unlock new and exciting opportunities.
Lastly, be inquisitive and curious. The media industry is changing faster than ever, so be prepared to tackle unknown challenges head-on and innovate to push the boundaries of what's possible.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
Edgios Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why its important to get hands-on experience in the media tech industry
