Edgios Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why its important to get hands-on experience in the media tech industry
By Jenny Priestley
Published: March 20, 2023 Updated: March 21, 2023
Edgio's Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why it's important to get hands-on experience in the media tech industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Grant MacLeod, senior solutions engineer: video and streaming, Edgio Talk us through an average day in your role My role is customer-centric, and I work closely with our clients from the get-go, including world-leading sports organisations, broadcasters, and streaming services. Our customers face a range of diverse streaming challenges. Delivering live sports streaming at scale or launching free ad-supported streaming TV (FAST) channels are complex tasks. Adding personalisation while optimising for global audiences adds significantly more complexity. So, during the initial prospecting stages, we'll explore our customers' unique requirements and discuss how to tackle those challenges through proof-of-concept demonstrations using our streaming product, Uplynk. Once sales processes are completed, I'll work on integrating our platform within existing customer environments as seamlessly and efficiently as possible.
My job is about problem-solving for customers. Integrating dynamic and globally scaled streaming workflows across both video-on-demand (VoD) and live environments can be a complex challenge. So, it's important that we gain a deep understanding of our customers' infrastructure and systems to find the best way to plug in our technology, features, and expertise to sit alongside existing functionality or third-party partner workflows. Not just in a way that just tackles today's streaming challenges, but that provides the flexible foundations to adapt and evolve in the future, too.
Part of what we do is bring a consultative and advisory approach when working closely with customers to build trust, and, importantly, empower them with the tools to navigate through rapid and constant change in the media industry.
How did you get started in the media industry? I fell into the media industry half by chance and half by passion. My first role in technology was at a civil engineering firm. During that time, I was taking a sound engineering course and pursuing my own interests in video and editing. I then got my first gig as an event manager working on corporate, entertainment and live music streaming events. I ended up managing the live event operations centre where I deepened my knowledge in streaming technology. Looking for a hands-on role that would allow me to work more closely with customers, I eventually moved into solutions engineering and haven't looked back since!
What training did you have before entering the industry? Alongside my sound engineering training, my personal interest in video, audio, and media in general really laid the foundations for my career in the industry. I've always enjoyed the problem-solving that comes with media technology, and earlier in my professional life I was fortunate to be able to develop my skillset through practical experience, learning on the job and getting my hands dirty'.
Why do you enjoy working in the industry? I hugely enjoy working in media, and I find streaming fascinating. Overcoming customer challenges and helping them deliver great content to audiences is incredibly rewarding - it's a big part of why I got into this role. I'm lucky enough to get the inside track on seeing Edgio customers achieve great streaming results every day, and across the world's biggest live events.
What piece of advice would you offer someone looking to explore a role similar to yours? Throw yourself into your role and get hands-on - spend time learning about, and experimenting with, your equipment and solutions. Speaking about technologies or workflows in an abstract, theoretical way only gets you so far. A large proportion of my professional development has come through first-hand experience to forge a deeper product understanding, test new features and functionality, and ultimately, unlock new and exciting opportunities.
Lastly, be inquisitive and curious. The media industry is changing faster than ever, so be prepared to tackle unknown challenges head-on and innovate to push the boundaries of what's possible.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
12/05/2026
CVP, one of Europe's leading suppliers of professional video and broadcast solutions, has appointed Randy Koeman as Sales Manager, Netherlands, marking anot...
12/05/2026
Taiwan Television has expanded its HD content ingest workflow capabilities by investing in the PlayBox Neo Suite - a leading multi-channel multi-server UHD/HD/S...
12/05/2026
Jigsaw24 is strengthening its media team with the appointment of Tom Laker as Client Director and Ashish Chauhan as Project Manager. These strategic hires bring...
12/05/2026
Broadcast playout leader showcases hybrid IP infrastructure and workflow automation with Videoland deployment as regional benchmark...
12/05/2026
dzjinius, the all-in-one production management platform for the media and entertainment industry, will showcase its centralised approach to production workflows...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
NUGEN Audio will debut Version 1.1 of DialogCheck, its intelligent dialog intelligibility and compliance tool, at the 2026 Media Production & Technology Show (S...
12/05/2026
The reactive visuals can adapt to any stage or screen setup and comprise 50 layers of Notch content
Today, Disguise announced that its high performance GX 3 m...
12/05/2026
Snapgrid , Snapbag & Airglow Expand Creative Control for the ARRI Modular LED BarFollowing the launch of the ARRI Omnibar, DoPchoice introduces a dedicated li...
12/05/2026
May 12th, 2026 Press Materials Available Here
TRIBECA FESTIVAL UNVEILS 2026 GAMES PROGRAM
Tribeca Celebrates Its 25th Anniversary With World Premieres and Pl...
12/05/2026
May 12th, 2026 Press Materials Available Here
MADONNA BRINGS THE WORLD PREMIERE OF CONFESSIONS II TO 2026 TRIBECA FESTIVAL
The Global Icon Will Unveil a Cine...
12/05/2026
Customer demand for data continues to grow in the first quarter of 2026 at Magya...
Edgios Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why its important to get hands-on experience in the media tech industry
