
Edgios Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why its important to get hands-on experience in the media tech industry
By Jenny Priestley
Published: March 20, 2023 Updated: March 21, 2023
Edgio's Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why it's important to get hands-on experience in the media tech industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Grant MacLeod, senior solutions engineer: video and streaming, Edgio Talk us through an average day in your role My role is customer-centric, and I work closely with our clients from the get-go, including world-leading sports organisations, broadcasters, and streaming services. Our customers face a range of diverse streaming challenges. Delivering live sports streaming at scale or launching free ad-supported streaming TV (FAST) channels are complex tasks. Adding personalisation while optimising for global audiences adds significantly more complexity. So, during the initial prospecting stages, we'll explore our customers' unique requirements and discuss how to tackle those challenges through proof-of-concept demonstrations using our streaming product, Uplynk. Once sales processes are completed, I'll work on integrating our platform within existing customer environments as seamlessly and efficiently as possible.
My job is about problem-solving for customers. Integrating dynamic and globally scaled streaming workflows across both video-on-demand (VoD) and live environments can be a complex challenge. So, it's important that we gain a deep understanding of our customers' infrastructure and systems to find the best way to plug in our technology, features, and expertise to sit alongside existing functionality or third-party partner workflows. Not just in a way that just tackles today's streaming challenges, but that provides the flexible foundations to adapt and evolve in the future, too.
Part of what we do is bring a consultative and advisory approach when working closely with customers to build trust, and, importantly, empower them with the tools to navigate through rapid and constant change in the media industry.
How did you get started in the media industry? I fell into the media industry half by chance and half by passion. My first role in technology was at a civil engineering firm. During that time, I was taking a sound engineering course and pursuing my own interests in video and editing. I then got my first gig as an event manager working on corporate, entertainment and live music streaming events. I ended up managing the live event operations centre where I deepened my knowledge in streaming technology. Looking for a hands-on role that would allow me to work more closely with customers, I eventually moved into solutions engineering and haven't looked back since!
What training did you have before entering the industry? Alongside my sound engineering training, my personal interest in video, audio, and media in general really laid the foundations for my career in the industry. I've always enjoyed the problem-solving that comes with media technology, and earlier in my professional life I was fortunate to be able to develop my skillset through practical experience, learning on the job and getting my hands dirty'.
Why do you enjoy working in the industry? I hugely enjoy working in media, and I find streaming fascinating. Overcoming customer challenges and helping them deliver great content to audiences is incredibly rewarding - it's a big part of why I got into this role. I'm lucky enough to get the inside track on seeing Edgio customers achieve great streaming results every day, and across the world's biggest live events.
What piece of advice would you offer someone looking to explore a role similar to yours? Throw yourself into your role and get hands-on - spend time learning about, and experimenting with, your equipment and solutions. Speaking about technologies or workflows in an abstract, theoretical way only gets you so far. A large proportion of my professional development has come through first-hand experience to forge a deeper product understanding, test new features and functionality, and ultimately, unlock new and exciting opportunities.
Lastly, be inquisitive and curious. The media industry is changing faster than ever, so be prepared to tackle unknown challenges head-on and innovate to push the boundaries of what's possible.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
18/09/2025
FOR-A America named Jo Aun as Senior Manager of Product Management and Engineering, reporting directly to Satoshi Kanemura, President and COO. In this new posit...
18/09/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals and an IDC Innovator 2025 for Media & Entertainment*, toda...
18/09/2025
ThinkAnalytics, the global leader in video content discovery and persaonalization, today announced that Dish TV India, the leading content distribution company,...
18/09/2025
DirecTV continues to expand its women's sports offerings by adding Sports Fanatics' and Whoopi Goldberg's Free Ad-Supported Television (FAST) All Wo...
18/09/2025
WASHINGTON NextGen TV viewers are beginning to see what high dynamic range (HDR) brings to their football enjoyment with the launch of the sport's fall seas...
18/09/2025
WASHINGTON After issuing audit letters seeking Equal Employment Opportunity data from a randomly selected group of TV and radio stations in August, the Federal ...
18/09/2025
NEW YORK Warner Bros. Discovery and Nielsen have signed a new, long-term, multi-year deal that covers measurement for all Warner Bros. Discovery platforms acros...
18/09/2025
NEW YORK As part of its ongoing efforts to develop better measurement solutions, the Coalition for Innovative Media Measurement (CIMM) announced the launch of t...
18/09/2025
IRVING, Texas Following threats from the Federal Communications Commission and the announcement that the nations largest station group, Nexstar Media Group, wou...
18/09/2025
Individual phones could be tracked back to specific residential addresses
Sm...
18/09/2025
GeForce NOW is packing a monstrous punch this week. Dying Light: The Beast, the latest adrenaline fueled chapter in Techland's parkour meets survival horror...
18/09/2025
September 18 2025, 04:20 (PDT) Dolby Atmos arrives in Maruti Suzuki Victoris, e...
17/09/2025
Tech Focus: Audio Training, Part 2 - Manufacturers Offer Extensive Online Learni...
17/09/2025
Tech Focus: Audio Training, Part 1 - A1 Shortage Remains a Major-League Challeng...
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
17/09/2025
During August, streaming's share of TV viewing in Mexico showed an increase of 0.4% compared to the previous month, accounting for 25% of TV viewing.
Discl...
17/09/2025
CYPRESS, Calif. FOR-A America has named Jo Aun as senior manager of product engineering, a new role responsible for guiding the planning, development and rollou...
17/09/2025
PlayBox Neo, in partnership with CIS Group, a leading provider of media and broadcast technology solutions, has successfully deployed PlayBox Neo's Dual Cha...
17/09/2025
In a relationship that mirrors societal advances in sustainability, Brightline Lighting and the Federal Energy Regulatory Commission (FERC) Headquarters have en...
17/09/2025
Clear-Com is proud to support the world-class productions of Alley Theatre, one of the oldest and largest nonprofit resident theatres in the United States. With...
17/09/2025
Arch Platform Technologies (www.archpt.io), a pioneer in automated, scalable cloud infrastructure for high-performance workflows, today announced a Strategic Co...
17/09/2025
Over 300 selected decision-makers from start-ups, corporates, and VC funds worldwide will gather for the third edition of the event, united by a single goal: to...
17/09/2025
Telestream, a global leader in media workflow technologies, is excited to announce that its flagship Vantage platform and its next-generation AI capabilities re...
17/09/2025
Mediagenix, a global leader in smart content solutions that profitably connect the right content to the right audience, proudly announces its three Best of Show...
17/09/2025
In a move to further establish a firm foothold across South East Asia, PlayBox Neo, the well-respected name in broadcast playout and channel branding, has appoi...
17/09/2025
Wisycom, a global leader in advanced wireless audio solutions, announced two major wireless solutions at IBC 2025 (Stand 8.D30). This includes the Portable RF-o...
17/09/2025
Six Berklee Alumni Win Emmy Awards The recipients were recognized for their contributions to acclaimed programs Severance, The Studio, The Penguin, SNL50: The...
17/09/2025
Applications Open for Berklee in Santo Domingo The weeklong contemporary music program will run January 5-10, 2026.
By
Colette Greenstein
September 17, 2025
...
17/09/2025
Ukrainian Students Find Creative Consonance' at Berklee Valencia Through ELIA's UAx Platform, six students from Kyiv joined Berklee Valencia for a week...
17/09/2025
Earlier this year Avid announced Kenna Hilburn as its new senior vice president of product. Recently Hilburn was promoted to Avids new Chief Product Officer, su...
17/09/2025
Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery
Luxembourg, September 16, 2025 - SES, a leading ...
17/09/2025
NEW YORK Madhive has announced that the Fox Television Stations have joined its Live Sports Marketplace....
17/09/2025
SYRACUSE, N.Y. Sony Electronics has announced that it is partnering with the Newhouse School at Syracuse University to provide state-of-the-art equipment, hands...
17/09/2025
SAN JOSE, Calif. Roku has announced that the first smart projector using its Roku TV operating system, the Aurzen Roku TV Smart Projector D1R Cube, is now avail...
17/09/2025
Today's creators are equal parts entertainer, producer and gamer, juggling game commentary, scene changes, replay clips, chat moderation and technical troub...
17/09/2025
Wednesday 17 September 2025
UK artists capture icons of stage and screen, inclu...
17/09/2025
Jo Returns to FOR-A as Senior Manager of Product Management and Engineering...
17/09/2025
For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...
17/09/2025
Auditions will be held in Dublin, Cork and Galway
The County Parade returns f...
16/09/2025
SVG All-Stars: Leigh Michaud, Manager, Remote Operations, ESPNThe UConn grad rose from ESPN's mailroom to become one of its most valuable ops leadersBy Bran...
16/09/2025
Live From IBC 2025: Friday's Latest From Halls 1-4, Outdoor Exhibits in Amst...
16/09/2025
Live From IBC 2025: Saturday's Latest From Halls 5-7 in Amsterdam By SVG Staff
Friday, September 12, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Live From IBC 2025: Sunday's Latest From Halls 8-10 in Amsterdam By SVG Staff
Saturday, September 13, 2025 - 17:00
Print This Story
The SVG Europe and...
16/09/2025
Live From IBC 2025: Monday's Latest From Halls 11-14 in Amsterdam By SVG Staff
Sunday, September 14, 2025 - 17:00
Print This Story
The SVG Europe and ...
16/09/2025
Amazon Prime Video Picks Up Four Hours of Early-Round Masters Coverage in 2026 By Jason Dachman, Editorial Director, U.S.
Tuesday, September 16, 2025 - 10:15...
16/09/2025
VERSANT Inks Deal for League One Volleyball as Women's Sports Rights Slate G...
16/09/2025
ESPN VP, Corporate Communications, Katina Arnold Named SVP, Disney Advertising C...
16/09/2025
IBC 2025 in Review: SVG Europe's Full Collection of Video Interviews From th...