Edgios Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why its important to get hands-on experience in the media tech industry
By Jenny Priestley
Published: March 20, 2023 Updated: March 21, 2023
Edgio's Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why it's important to get hands-on experience in the media tech industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Grant MacLeod, senior solutions engineer: video and streaming, Edgio Talk us through an average day in your role My role is customer-centric, and I work closely with our clients from the get-go, including world-leading sports organisations, broadcasters, and streaming services. Our customers face a range of diverse streaming challenges. Delivering live sports streaming at scale or launching free ad-supported streaming TV (FAST) channels are complex tasks. Adding personalisation while optimising for global audiences adds significantly more complexity. So, during the initial prospecting stages, we'll explore our customers' unique requirements and discuss how to tackle those challenges through proof-of-concept demonstrations using our streaming product, Uplynk. Once sales processes are completed, I'll work on integrating our platform within existing customer environments as seamlessly and efficiently as possible.
My job is about problem-solving for customers. Integrating dynamic and globally scaled streaming workflows across both video-on-demand (VoD) and live environments can be a complex challenge. So, it's important that we gain a deep understanding of our customers' infrastructure and systems to find the best way to plug in our technology, features, and expertise to sit alongside existing functionality or third-party partner workflows. Not just in a way that just tackles today's streaming challenges, but that provides the flexible foundations to adapt and evolve in the future, too.
Part of what we do is bring a consultative and advisory approach when working closely with customers to build trust, and, importantly, empower them with the tools to navigate through rapid and constant change in the media industry.
How did you get started in the media industry? I fell into the media industry half by chance and half by passion. My first role in technology was at a civil engineering firm. During that time, I was taking a sound engineering course and pursuing my own interests in video and editing. I then got my first gig as an event manager working on corporate, entertainment and live music streaming events. I ended up managing the live event operations centre where I deepened my knowledge in streaming technology. Looking for a hands-on role that would allow me to work more closely with customers, I eventually moved into solutions engineering and haven't looked back since!
What training did you have before entering the industry? Alongside my sound engineering training, my personal interest in video, audio, and media in general really laid the foundations for my career in the industry. I've always enjoyed the problem-solving that comes with media technology, and earlier in my professional life I was fortunate to be able to develop my skillset through practical experience, learning on the job and getting my hands dirty'.
Why do you enjoy working in the industry? I hugely enjoy working in media, and I find streaming fascinating. Overcoming customer challenges and helping them deliver great content to audiences is incredibly rewarding - it's a big part of why I got into this role. I'm lucky enough to get the inside track on seeing Edgio customers achieve great streaming results every day, and across the world's biggest live events.
What piece of advice would you offer someone looking to explore a role similar to yours? Throw yourself into your role and get hands-on - spend time learning about, and experimenting with, your equipment and solutions. Speaking about technologies or workflows in an abstract, theoretical way only gets you so far. A large proportion of my professional development has come through first-hand experience to forge a deeper product understanding, test new features and functionality, and ultimately, unlock new and exciting opportunities.
Lastly, be inquisitive and curious. The media industry is changing faster than ever, so be prepared to tackle unknown challenges head-on and innovate to push the boundaries of what's possible.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
07/05/2026
July 1, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
July 1, 2025
Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...
07/05/2026
July 3, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
September 1, 2025
IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...
07/05/2026
April 17, 2026
LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...
07/05/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
07/05/2026
Well known Irish faces pushed to the edge in new series of
Uncharted with Ray G...
07/05/2026
RT will premiere A Traveller Family, a compelling new documentary exploring the...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
FOX Sports, FOX One and Indeed Launch Nationwide Search for FOX One Chief World...
04/05/2026
just:play pro 2026 and just:live pro 2026 are available to download!
More Details:At NAB 2026, ToolsOnAir showcased just:play pro 2026 and just:live pro 2026, ...
04/05/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS
More Details:The headline innovation in just:in mac pro 2026 is the new Auto format si...
04/05/2026
Last week, guests gathered in New York City for On Air, In Style: An Evening with Spotify-a night of conversation, culture, and connection celebrating the inter...
04/05/2026
New music & post-production features added
Avid's latest DAW update delivers an array of helpful features aimed at both music and post-production users,...
03/05/2026
Polysynth now features Mutable Instruments' macro oscillators
Melbourne Instruments have just released a free firmware update that brings the engine beh...
02/05/2026
Versatile re-amping tool announced
Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
Edgios Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why its important to get hands-on experience in the media tech industry
