
Edgios Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why its important to get hands-on experience in the media tech industry
By Jenny Priestley
Published: March 20, 2023 Updated: March 21, 2023
Edgio's Grant MacLeod tells TVBEurope about a role that involves problem-solving for customers, and why it's important to get hands-on experience in the media tech industry
target=_blank title=Share on LinkedIn class=share-linkedin>
Grant MacLeod, senior solutions engineer: video and streaming, Edgio Talk us through an average day in your role My role is customer-centric, and I work closely with our clients from the get-go, including world-leading sports organisations, broadcasters, and streaming services. Our customers face a range of diverse streaming challenges. Delivering live sports streaming at scale or launching free ad-supported streaming TV (FAST) channels are complex tasks. Adding personalisation while optimising for global audiences adds significantly more complexity. So, during the initial prospecting stages, we'll explore our customers' unique requirements and discuss how to tackle those challenges through proof-of-concept demonstrations using our streaming product, Uplynk. Once sales processes are completed, I'll work on integrating our platform within existing customer environments as seamlessly and efficiently as possible.
My job is about problem-solving for customers. Integrating dynamic and globally scaled streaming workflows across both video-on-demand (VoD) and live environments can be a complex challenge. So, it's important that we gain a deep understanding of our customers' infrastructure and systems to find the best way to plug in our technology, features, and expertise to sit alongside existing functionality or third-party partner workflows. Not just in a way that just tackles today's streaming challenges, but that provides the flexible foundations to adapt and evolve in the future, too.
Part of what we do is bring a consultative and advisory approach when working closely with customers to build trust, and, importantly, empower them with the tools to navigate through rapid and constant change in the media industry.
How did you get started in the media industry? I fell into the media industry half by chance and half by passion. My first role in technology was at a civil engineering firm. During that time, I was taking a sound engineering course and pursuing my own interests in video and editing. I then got my first gig as an event manager working on corporate, entertainment and live music streaming events. I ended up managing the live event operations centre where I deepened my knowledge in streaming technology. Looking for a hands-on role that would allow me to work more closely with customers, I eventually moved into solutions engineering and haven't looked back since!
What training did you have before entering the industry? Alongside my sound engineering training, my personal interest in video, audio, and media in general really laid the foundations for my career in the industry. I've always enjoyed the problem-solving that comes with media technology, and earlier in my professional life I was fortunate to be able to develop my skillset through practical experience, learning on the job and getting my hands dirty'.
Why do you enjoy working in the industry? I hugely enjoy working in media, and I find streaming fascinating. Overcoming customer challenges and helping them deliver great content to audiences is incredibly rewarding - it's a big part of why I got into this role. I'm lucky enough to get the inside track on seeing Edgio customers achieve great streaming results every day, and across the world's biggest live events.
What piece of advice would you offer someone looking to explore a role similar to yours? Throw yourself into your role and get hands-on - spend time learning about, and experimenting with, your equipment and solutions. Speaking about technologies or workflows in an abstract, theoretical way only gets you so far. A large proportion of my professional development has come through first-hand experience to forge a deeper product understanding, test new features and functionality, and ultimately, unlock new and exciting opportunities.
Lastly, be inquisitive and curious. The media industry is changing faster than ever, so be prepared to tackle unknown challenges head-on and innovate to push the boundaries of what's possible.
Europe Stories
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
11/07/2025
AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit
The...
10/07/2025
The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
10/07/2025
10 Jul 2025
VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...
10/07/2025
Thursday 10 July 2025
The Very Small Creatures
Jaime's Treetop Tales
Emerald
BooSnoo! Christmas Mashup
Pip & Posy's Spooktacular Party
The Very Sm...
10/07/2025
Thursday 10 July 2025
Brand new rewards are coming to Sky customers, with free ...
10/07/2025
Comscore Achieves Full JIC Certification for National TV Measurement Including...
09/07/2025
Wednesday 9 July 2025
Sky Broadband now has the UK's fastest broadband spee...
09/07/2025
CUPERTINO, CALIFORNIA Apple today announced Jeff Williams will transition his role as chief operating officer later this month to Sabih Khan, Apple's senior...
08/07/2025
In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...
08/07/2025
This summer, as the energy builds for one of the biggest moments in women's ...
08/07/2025
UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...
08/07/2025
SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...
08/07/2025
Arvato Systems Optimizes Customer Communication with AOK Niedersachsen
New project in the statutory health insurance sector
Arvato Systems and AOK Niedersach...
08/07/2025
On August 7, Apple Arcade is adding four exclusive games to its diverse catalogue of more than 200 fun games for players to enjoy, all free from ads and in-app ...
07/07/2025
** MEDIA ALERT **
VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclus...
07/07/2025
CULVER CITY, CALIFORNIA As Apple Music marks its 10th anniversary this year, Apple unveils its most ambitious creative project to date: a brand-new state-of-the...
07/07/2025
RT has announced that Mark Bignell has been appointed Commissioning Editor for Comedy following a public competition. This senior editorial position will drive...
04/07/2025
The Summer Reading Challenge has inspired children across the U.K. to embrace a ...
04/07/2025
Friday 4 July 2025
Watch the trailer here https://youtu.be/Od5WpvWmDr8
Further...
04/07/2025
The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...
03/07/2025
For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...
03/07/2025
One of our latest innovations: Slider Drive Unit!
Our Vario Slider not only comes with improvements and new features, but also with its own drive unit!
Our i...
03/07/2025
The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...
03/07/2025
What a buzzing few days at BSCExpo in London!
We were thrilled to connect with so many talented professionals from the world of cinematography.
A huge thank ...
03/07/2025
ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode
Netflix limited drama series Adolescence has been gaining attentio...
03/07/2025
** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...
03/07/2025
Thursday 3 July 2025
David Harewood and Matthew Broome in Mozart: Genius for Hi...
03/07/2025
The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025
Sky Ireland has announced the four recipients of the 2025 Sky...
02/07/2025
Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...
02/07/2025
02 Jul 2025
VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...
02/07/2025
Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall
UKTV today announces...
02/07/2025
Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...
02/07/2025
Wuppertal July 2, 2025
Riedel Communications Launches RefSuite Ecosystem for S...
02/07/2025
Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...
01/07/2025
The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025.
The first episode of the new crime dr...
01/07/2025
ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...
01/07/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
01/07/2025
Vocal-processing plug-in joins NOIZ Hub series
Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...
01/07/2025
New self-paced learning programme announced
Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...
01/07/2025
The Traitors are coming: Get your first taste of the global hit as Season 1 of T...
01/07/2025
cetecom advanced certifies Rohde & Schwarz test solution for the verification of...
01/07/2025
RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...