LaLigaTV comes to the UK and Ireland on Sky TV, Virgin TV and standalone channel By Heather McLean, Editor
Thursday, January 16, 2020 - 11:05
Print This Story
LaLiga has announced that its new UK-based channel, LaLigaTV, is available from this week via Premier Sports' channels on Sky TV, as a standalone offering on Sky TV, and it has now stated that it is also available as of this week on Virgin TV.
The association, which is responsible for Spain's two professional football leagues, has been working with its long term broadcast partner for domestic and international matches, MediaPro, for two years, in the creation of a business-to-business TV offering aimed at broadcasters wanting high quality, English language coverage of both LaLiga live matches and shoulder programming.
Since September last year, LaLiga moved on the opportunity to take that offering to the consumer for the start of the new season, launching its content on Premier Sports' over the top (OTT) channel in the UK and Ireland with live coverage of its first and second-tier games, as well as daily magazine programming and match highlights.
It has now expanded on that this week, with Sky and Virgin for 24/7 coverage on LaLigaTV. In a special introductory offer, LaLigaTV is being provided free for two weeks to all Sky TV subscribers in the UK, which includes two full LaLiga Santander matchdays in January.
Keegan Pierce, international development, UK and Ireland, at LaLiga, told SVG Europe: We are really excited to have bought LaLigaTV to the UK with our Partner, Premier Sports, and now it is available on Virgin TV as well as Sky TV with a bundle on Premier Sports, so we are on multiple platforms.
Pierce said: The channel we're now launching with MediaPro will provide every available live match plus shoulder programming. The exciting thing about this is it's a brand new offering. This is a new move for us in this country which really loves its football, and high quality football. We want [viewers] to know that [LaLigaTV] is here and it's high quality. The focus now is on spreading the message across residential and bar and pub customers that all of LaLiga is available and can offer tremendous value. The key thing for us is being able to provide the reach that Sky and Virgin will offer us.
On Sky TV LaLigaTV is also available separately from the Premier Sports bundle as a standalone channel for £5.99 per month, offering exclusive broadcast of all available live matches to viewers. However, on Virgin TV the offering is only available as a bundle.
Matches played during the UK's blackout window on Saturday afternoons will be shown later on the day of the match, after the blackout window.
LaLiga has around seven million to nine million fans across the UK and Ireland, Pierce estimated. He noted that the LaLiga season opener last year, Athletic Bilbao versus Barcelona, held on the evening of Friday 16 August 2019, was shown free to air on ITV4 and ITV Hub in the UK and Ireland. He said: Even though we only announced the match would be on ITV4 24 hours before the game, and Messi was injured so wasn't playing, we still got half a million viewers.
There is huge interest and millions of [LaLiga] fans in the UK and Ireland, Pierce added. He pointed to research commissioned by Stonegate Pub Company and Molson Coors that showed while 71% of customers surveyed follow at least one niche, non-domestic sport, 26% of those claim to be LaLiga fans.
Premier Sports currently operates three sports TV channels in the UK. Premier Sports 1 HD is on Sky channel 412 and Virgin TV channel 551. Premier Sports 2 HD is on Sky channel 435 and Virgin Channel 552. FreeSports is available free on Sky HD Channel 422, HD on Virgin TV Channel 553, on Channel 64 on Freeview and BT and on Freesat Channel 252.
LaLigaTV is also available to pubs, clubs and other commercial premises throughout the UK and via the Premier Player streaming service. Subscribers to the TV bundles get Player access bundled in.
In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally.
North America Stories
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
03/06/2026
Liverpool FC and Wasabi Technologies have announced a multi-year extension of their partnership, with Wasabi continuing as the club's official cloud storage...
03/06/2026
Grass Valley has announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP as part of the relocation of its n...
03/06/2026
The Riedel Group has announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 201...
03/06/2026
Clear-Com has announced the deployment of its intercom solutions at Itaka Arena ...
03/06/2026
Scott Coker has announced six senior executive appointments for his new global MMA promotion, which launched earlier this year with $60 million in financing. Ad...
03/06/2026
Telemundo, the exclusive Spanish-language home of the FIFA World Cup 2026, has announced its digital and social media programming for the tournament, running Ju...
03/06/2026
The Bundesliga has announced the launch of Captain, an AI assistant built into t...
03/06/2026
Anthony James Partners (AJP) is serving as technology consultant for a moderniza...
03/06/2026
Audio-Technica has announced the recipients of its annual sales rep firm awards for the 2025-26 fiscal year. The awards were presented by Jim Schanz, Executive ...
03/06/2026
iodyne will exhibit at Cine Gear Expo 2026 alongside RED Digital Cinema and Adob...
03/06/2026
The broadcaster will deploy 39 cameras for game coverage, six cameras for studio...
03/06/2026
The 2026 FIFA World Cup is providing a great opportunity for not only Fox Sports...
03/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p compatible PTZ Auto Framing camera that uses Sony's proprietary AI to automatically recognize and tra...
03/06/2026
Game Creek Video's Flagship A, B, C, and D unit will wind up its first year ...
03/06/2026
According to Caretta Research, the sports-rights market may be hitting the brake...
03/06/2026
Retrieval still courtesy of Tribeca.
By Jessica Herndon
This year, the Tribeca...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
For more than three decades, Re-recording Mixer Andrew Wilson, AMPS, CAS, has helped bring the natural world to the screen with exceptional audio enjoyed by mil...
03/06/2026
Telestream, a global leader in media workflow technologies, will showcase its latest innovations for modern AV production environments at InfoComm 2026 (Booth N...
03/06/2026
DPA Microphones will present a comprehensive portfolio of integrated audio solutions designed to meet the evolving needs of today's professional AV environm...
03/06/2026
Lightware announces the GVN-HC-TX220AP, a new transmitter in the Gemini GVN 1G AV-over-IP family that introduces full-featured USB-C for professional 1Gb AV-ove...
03/06/2026
Evergent, the customer management and monetization leader for streaming and digital subscription businesses, and Minno, the global leader in faith-based content...
03/06/2026
Alfalite, Europe's only LED display manufacturer, has completed a new broadcast installation with the deployment of two UHD Finepix 1.5 MATIX AlfaCOB LED di...
03/06/2026
Broadcast Solutions, a leading systems integrator and provider of innovative solutions for the broadcast media industry, is completing a contract to build eight...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
LaLigaTV comes to the UK and Ireland on Sky TV, Virgin TV and standalone channel By Heather McLean, Editor 
