LaLigaTV comes to the UK and Ireland on Sky TV, Virgin TV and standalone channel By Heather McLean, Editor
Thursday, January 16, 2020 - 11:05
Print This Story
LaLiga has announced that its new UK-based channel, LaLigaTV, is available from this week via Premier Sports' channels on Sky TV, as a standalone offering on Sky TV, and it has now stated that it is also available as of this week on Virgin TV.
The association, which is responsible for Spain's two professional football leagues, has been working with its long term broadcast partner for domestic and international matches, MediaPro, for two years, in the creation of a business-to-business TV offering aimed at broadcasters wanting high quality, English language coverage of both LaLiga live matches and shoulder programming.
Since September last year, LaLiga moved on the opportunity to take that offering to the consumer for the start of the new season, launching its content on Premier Sports' over the top (OTT) channel in the UK and Ireland with live coverage of its first and second-tier games, as well as daily magazine programming and match highlights.
It has now expanded on that this week, with Sky and Virgin for 24/7 coverage on LaLigaTV. In a special introductory offer, LaLigaTV is being provided free for two weeks to all Sky TV subscribers in the UK, which includes two full LaLiga Santander matchdays in January.
Keegan Pierce, international development, UK and Ireland, at LaLiga, told SVG Europe: We are really excited to have bought LaLigaTV to the UK with our Partner, Premier Sports, and now it is available on Virgin TV as well as Sky TV with a bundle on Premier Sports, so we are on multiple platforms.
Pierce said: The channel we're now launching with MediaPro will provide every available live match plus shoulder programming. The exciting thing about this is it's a brand new offering. This is a new move for us in this country which really loves its football, and high quality football. We want [viewers] to know that [LaLigaTV] is here and it's high quality. The focus now is on spreading the message across residential and bar and pub customers that all of LaLiga is available and can offer tremendous value. The key thing for us is being able to provide the reach that Sky and Virgin will offer us.
On Sky TV LaLigaTV is also available separately from the Premier Sports bundle as a standalone channel for £5.99 per month, offering exclusive broadcast of all available live matches to viewers. However, on Virgin TV the offering is only available as a bundle.
Matches played during the UK's blackout window on Saturday afternoons will be shown later on the day of the match, after the blackout window.
LaLiga has around seven million to nine million fans across the UK and Ireland, Pierce estimated. He noted that the LaLiga season opener last year, Athletic Bilbao versus Barcelona, held on the evening of Friday 16 August 2019, was shown free to air on ITV4 and ITV Hub in the UK and Ireland. He said: Even though we only announced the match would be on ITV4 24 hours before the game, and Messi was injured so wasn't playing, we still got half a million viewers.
There is huge interest and millions of [LaLiga] fans in the UK and Ireland, Pierce added. He pointed to research commissioned by Stonegate Pub Company and Molson Coors that showed while 71% of customers surveyed follow at least one niche, non-domestic sport, 26% of those claim to be LaLiga fans.
Premier Sports currently operates three sports TV channels in the UK. Premier Sports 1 HD is on Sky channel 412 and Virgin TV channel 551. Premier Sports 2 HD is on Sky channel 435 and Virgin Channel 552. FreeSports is available free on Sky HD Channel 422, HD on Virgin TV Channel 553, on Channel 64 on Freeview and BT and on Freesat Channel 252.
LaLigaTV is also available to pubs, clubs and other commercial premises throughout the UK and via the Premier Player streaming service. Subscribers to the TV bundles get Player access bundled in.
In the 2018/2019 season, LaLiga reached more than 2.7 billion people globally.
North America Stories
28/01/2026
Top L-R: The Liars, Jazz Infernal, Living with a Visionary
Second Row L-R: Paper Trail, The Baddest Speechwriter of All, Crisis Actor
Third Row: The Boys and ...
28/01/2026
Airlines, cruise and tour operators double down on ad spend as Australians' prioritise travel
Sydney January 28, 2026 - New Nielsen Ad Intel data shows a...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Marshall Electronics launches the CV420-27X, its next-generation ultra-high-definition (UHD) IP camera, at ISE 2026 (Stand 4N900). Engineered for modern IP-base...
28/01/2026
Grass Valley has announced that Television Mobiles Ltd. (TVM), one of Europe's leading independent outside broadcast providers, has carried out a major refu...
28/01/2026
AI, graphics and virtual software power new production capabilities
FOR-A is bringing remarkable new technologies to FOMEX, the Future of Media Exhibition (ex...
28/01/2026
Continuing a longstanding collaboration, Riedel Communications and Nordic media technology company Media Tailor have once again joined forces to deliver a state...
28/01/2026
Pebble has appointed Paul Nagle-Smith as vice president for customer fulfilment, strengthening its senior leadership focus on customer delivery and operational ...
28/01/2026
Cloud playout solutions provider, Veset has announced that leading Mexican broadcaster, TV Azteca is using Veset Nimbus on AWS as a disaster recovery (DR) playo...
28/01/2026
Ensuring it can keep pace with a rapidly evolving live sports market, Balkan broadcast facility provider MVP Most Valuable Production has upgraded its flags...
28/01/2026
Akamai Technologies, Inc. (NASDAQ: AKAM), the cloud solutions provider that powers and protects life online, and Yospace, the leader in dynamic ad insertion tec...
28/01/2026
The renowned Reykjavik City Theatre (RCT) recently underwent a major intercom system upgrade using Clear-Com solutions. This milestone project utilizes Clear-C...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
28/01/2026
Back to All News
The Wait Is Over: Teaser Trailer Drops for Jo Nesbo's Dete...
28/01/2026
Back to All News
Netflix Announces a Fictional Miniseries Inspired by the Marta del Castillo Case
Entertainment
28 January 2026
GlobalSpain
Link copied to ...
28/01/2026
Back to All News
Netflix Announces Santiago Mitres New Film Starring Ver nica L...
28/01/2026
Back to All News
Netflix Unveils the Teaser Trailer for Berlin and the Lady wit...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
27/01/2026
ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...
27/01/2026
Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF
VisualOn, a leader in multimedia playba...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Back to All News
That Night Premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Kicks Off 15-Year Anniversary Celebrations in Brazil W...
27/01/2026
Back to All News
When It Feels Real, Is It Still a Lie? The Art of Sarah' ...
27/01/2026
Back to All News
That Night premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Revealed the Future of Mexican Stories Coming in 2026
Entertainment
27 January 2026
GlobalMexico
Link copied to clipboard
Among t...
27/01/2026
Back to All News
Four New Japan Titles Announced for 2026: Viral Hit', On...
27/01/2026
Back to All News
What's Next on Netflix from Japan: Expanding the Possibili...
27/01/2026
AI, graphics and virtual software power new production capabilities...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
LaLigaTV comes to the UK and Ireland on Sky TV, Virgin TV and standalone channel By Heather McLean, Editor 
