Sony Pixel Power calrec Sony

NAB 2022 Perspectives: Vizrt CTO Gerhard Lang on the Future of Adaptive Graphics and AI

13/05/2022

NAB 2022 Perspectives: Vizrt CTO Gerhard Lang on the Future of Adaptive Graphics and AI By Ken Kerschbaumer, Editorial Director

Friday, May 13, 2022 - 11:46 am

Print This Story

In the three years since the industry last came together at NAB Vizrt is one of the companies that underwent a major transformation. In April of 2019 the company acquired NewTek, but this year was the first year that the fruits of that deal were fully on display for the public. Most notably? An NDI pavilion at the Vizrt booth, a company whose stand historically has been less about hardware displays and more about software demos of next-generation graphics, asset management, sports analysis, and publishing tools.

Steve Wind-Mozley, Vizrt CMO, says NAB gave a customers a chance to see a whole new Vizrt in person.

It's a whole new Vizrt, says Steve Wind-Mozley, Vizrt, CMO at the NAB booth with featured NDI gear from 12 of the 48 exhibitors at the show that build NDI cameras, switchers, and other gear. In the period since we were last at NAB, we've had 40 major releases. And the team created three TV stations where we've put on hundreds of hours of content to reach more customers than we would traditionally. But now at the show we're able to have proper conversations.

An example of the continuing evolution of NDI (as well as cloud services at the show was that Grass Valley joined the NDI ecosystem and now has access to NDI's Advanced SDK which enhances the Grass Valley Agile Media Processing Platform (AMPP) apps with bandwidth-efficient NDI|HX or NDI|HX3 as well as parallel access to a high number of video sources over remote networks and cloud connections. And Viz Trio, powered by Viz Engine, can now be added as a module in the Grass Valley AMPP system for cloud-based live production and playout.

Graphics are the most powerful tool a visual storyteller has access to, and engaging, realistic graphics add visual quality and explain complex concepts in seconds - adding immeasurable benefit to the audience and the customer. Now even more storytellers can access and use our innovative, creative graphics tools from within the AMPP system, states Gerhard Lang, CTO at Vizrt.

As for sports-related products, Lang says a key effort has been around AI and the launch of AI modules which bring greater efficiencies and speed to Vizrt systems.

One of the most prominent ones is the object tracker that we have used on NASCAR and other events, he explains. It offers AI-based object tracking with the control interface that allows the operator to easily pick out the object that he wants to mark and then have graphics on top of it with a pseudo-3D look because we're calculating the position on screen as well as calculating the size of the object. So, we can scale the graphics up and down to give it a 3D effect.

Gerhard Lang, Vizrt, CTO, says Viz Engine 5 will improve adaptive graphics functionality.

The AI module coupled with object tracking opens up another efficiency: making it easier to capture vertical video clips for highlights or even live streams that meet the needs of consumers who increasingly watch vertical video on phones and other devices.

It's a hybrid model that uses object tracker and eye tracking and a UHD feed to cut live vertical video with very good results, he adds.

Vertical video introduces another challenge for sports content creators and that is how to ensure graphics fit properly, are legible, and look great. Lang says that is why Vizrt Engine version 5.0 will be so important when it is released later this year.

One of the major topics in that release will be adaptive graphics, making it easier to create graphics once for multiple platforms he says. With adaptive graphics, everything stays within one scene and the operator can create different output formats on the fly with a flex-box approach as the artist can do fine adjustments of the automated recommendation that he gets from the system. So, you can make different flavors of the same graphics which you will need if you have vertical video.

Lang says adaptive graphics is not only a time and cost saver but also reduces the amount of errors and opens the door for more easily creating regionalized graphics that are delivered around the globe with different branding, colors, or font styles. Adaptive graphics can also mean different looks, e.g. morning/evening show and is the new way for concept variant solutions from us, which is also a huge cost saver.

If you QA a scene and see that it works and animates properly for all the formats at the same time you can immediately verify that your control application box with the scene and data arrives as it should.
LINK: https://www.sportsvideo.org/2022/05/13/nab-2022-perspectives-vizrt-cto...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

02/04/2026

Evergent showcases innovations in sports streaming and mo...

Evergent will showcase new innovations in subscriber lifecycle management and monetization at NAB Show 2026 (Las Vegas, April 18 22), including: New advances i...

02/04/2026

Binghamton University Strengthens Student Run Productions...

WUPPERTAL, Germany April 1, 2026 Riedel Communications is proud to be part of Binghamton University, State University of New York, Athletics' milestone...

02/04/2026

Techex and Encompass Launch Industry-Leading Cloud-Based...

Encompass Digital Media and Techex have today announced new, fully managed, cloud-native Master Control services designed to meet the growing operational demand...

02/04/2026

Winning in the new media economy - Avid debuts fully avai...

Avid today announced it will showcase new innovations designed to help media companies win in the new media economy at NAB Show 2026 (April 18 22, Las Vegas Co...

02/04/2026

PlayBox Neo reinforces MIMO Tech with new Playout capabil...

PlayBox Neo helps AIS PLAY kick-off premier football content direct to fans PlayBox Neo has provided MIMO Tech with a brand-new major installation to extend it...

02/04/2026

Globo transitions primary distribution to SRT over IP wit...

Globo has transitioned its primary content distribution to Secure Reliable Transport over a fully IP-based managed backbone using Synamedia's Quortex PowerV...

02/04/2026

Nexstar Says Pausing Tegna Merger Creates 'Impossible' Challenges

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

FCC Launches Efforts to Strengthen U.S. Drone Ecosystem

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

WAPA+ to Launch on Dish, DishLatino, Sling TV and Sling Freestream

Share Copy link Facebook X Linkedin Bluesky Email...

02/04/2026

Student Spotlight: Al-Fadl Salem

Student Spotlight: Al-Fadl Salem The Danish singer recently performed for the queen of Denmark. April 1, 2026 By Editorial Staff Image by Junia Morrow Wh...

02/04/2026

Taku Hirano's Career Is Defined by Identity

Taku Hirano's Career Is Defined by Identity Whether he's performing, composing, teaching, or developing instruments, the do-it-all percussionist sees ...

02/04/2026

Continuing to connect with Young Ireland: 2FM Announces Brand-New Daytime Schedule

2FM Breakfast to extend on weekday mornings from 6am to 10am Doireann Garrihy m...

02/04/2026

RT NEWS ANNOUNCES BARRY LENIHAN AS NEW POLITICAL CORRESPONDENT

RT News & Current Affairs is pleased to announce the appointment of RT Radio 1 reporter, Barry Lenihan, as Political Correspondent. Barry has reported across...

02/04/2026

Press Start on April: GeForce NOW Brings 10 Games to the Cloud

No joke - GFN Thursday is skipping the tricks and heading straight into the games. April kicks off with ten new titles, bringing fresh adventures to GeForce NOW...

01/04/2026

SVG New Sponsor Spotlight: Flowstate AI's Sahil Shah on Transforming Video Content with Intelligent AI Agents

As sports media organization continue to seek out new ways to streamline their p...

01/04/2026

SVG GFX Forum 2026: Sessions Now Available to Watch on SVG PLAY

The SVG GFX Forum hit New York City earlier this month for a day packed with sessions focused on the creative strategy and technology behind today's cutting...

01/04/2026

From Buenos Aires to Mexico City, EQUAL Days Bring Latin America Together for Women in Audio

This year, Spotify celebrates the five-year anniversary of EQUAL, our global pro...

01/04/2026

FourFingers announce Tape Splice Pro plug-in

Analogue-style tape splicing in the digital domain In this era of digital recording and multiple layers of Undo, it seems that the fading art of tape splici...

01/04/2026

Zero G introduce Morphology Evolved

Latest release introduces new Orbita Engine Zero G's latest release marks the start of a new series of libraries, as well as introducing an all-new engi...

01/04/2026

Warm Audio introduce the WA-8TRX

Until now, one format has largely been left behind Warm Audio's extensive product range includes modern-day recreations of all manner of sought-after s...

01/04/2026

The Crow Hill Company announce Crystal Pianos

A piano with glass vessels for strings! The Crow Hill Company's recently released Gong Piano offered a refreshing new take on piano libraries, harnessin...

01/04/2026

ESSENCE RS from Aim Audio

Remote Streaming Studio Condenser Aim Audio have just revealed their latest creation, the ESSENCE RS Remote Streaming Studio Condenser, which becomes the wo...

01/04/2026

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 08 - 31 May 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

01/04/2026

AgileTV powers Liwest's next-generation TV experience with the launch of next IPTV platform in Austria

Bilbao, April 1st, 2026 - AgileTV, a leading provider of end-to-end TV technolog...

01/04/2026

Green Hippo Debuts Hands on Hippotizer Media Server Train...

Green Hippo is excited to announce the launch of its new Hippotizer Media Server training courses at Pixel Academy, a purpose built AV learning hub combining ha...

01/04/2026

TAG Video Systems and Oracle Cloud Infrastructure Partner...

TAG Video Systems, a global leader in IP-native broadcast monitoring, multiviewing, and quality control, today announced a collaboration with Oracle Cloud Infra...

01/04/2026

Professional Wireless Systems PWS Takes on Intercom and R...

Professional Wireless Systems (PWS), a leading provider of wireless audio solutions and RF management, was on site at the Caesars Superdome in New Orleans, wher...

01/04/2026

AgileTV powers Liwest next generation TV experience with...

AgileTV, a leading provider of end-to-end TV technology solutions, has deployed next , the new IPTV platform of the Austrian telco LIWEST, marking the first st...

01/04/2026

LTN and Ateme partner to deliver integrated video process...

LTN, a leader in fully managed IP video transport, and Ateme, a global leader in video compression and delivery solutions, today announced a collaboration integ...

01/04/2026

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator

Adobe Unveils Powerful New Innovations for Creative Pros in Adobe Illustrator Deepa Subramaniam April 1, 2026 0 Comments I'm excited to share that...

01/04/2026

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live Production, Film, Post, and Broadcast

Boland Communications Introduces QD4K315HDR10 QD-OLED Series Monitors for Live P...

01/04/2026

2026 NAB Show Exhibitor Insight: Evertz

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Judge Blocks Order Barring NPR and PBS From Funding

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Nikon to Sell Mark Roberts Motion Control

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Optimization, and Personalization at NAB 2026

Mediagenix Showcases Semantic Intelligence-Powered Title Management, Schedule Op...

01/04/2026

FCC Approves WJAX-TV License Transfer to Cox

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Scripps Sports Ink Deal for Ion to Air 2026 Teal Rising Cup

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

UK Group Companies Unveil NAB Show Plans

Share Copy link Facebook X Linkedin Bluesky Email...

01/04/2026

Victoria Mont Brings the Multi-Hyphenate Mindset to Career Jam 2026

Victoria Mon t Brings the Multi-Hyphenate Mindset to Career Jam 2026 The Grammy-winning singer, songwriter, and producer shared how versatility and self-inves...

01/04/2026

UKTV announces expanded remit for Jonathan Newman and appoints David Swetman as Director of Content Partnerships & Sales

UKTV today announces that Jonathan Newman has formally stepped into the role of ...

01/04/2026

Rite of Spring - Save on Ivory 3 German D and American Concert D

A New Season of Expression: Save 30% On Ivory 3There are moments in music when everything changes-when new ideas break through and redefine what's possible....

01/04/2026

Binghamton University Strengthens StudentRun Productions With Riedel's SimplyLive RiMotion R12

Wuppertal April 1, 2026 Binghamton University Strengthens Student Run Producti...

01/04/2026

A Demon Falls for a Human in 'Long Vacation': Netflix Greenlights New Romance Series from Director of 'Crash Landing on You'

Back to All News A Demon Falls for a Human in Long Vacation: Netflix Greenlight...

01/04/2026

All WWE Is Now Live Only on Netflix in Italy

Back to All News All WWE Is Now Live Only on Netflix in Italy Entertainment 01 April 2026 GlobalItaly Link copied to clipboard ALL WWE IS NOW LIVE ON NET...

01/04/2026

TDF Expands Broadcast Channel Lineup with Harmonic

Harmonic's Media Processing Solutions Maximize Bandwidth Efficiency for Terrestrial Broadcast Delivery SAN JOSE, Calif. - April 1, 2026 - Harmonic (NASDAQ: ...

01/04/2026

RT and Virgin Media Television kick off comprehensive freetoair coverage of the 2026 Women's Six Nations Championship

Rugby fans won't miss a moment of the action this spring, with full Women...