NAB 2022 Perspectives: Vizrt CTO Gerhard Lang on the Future of Adaptive Graphics and AI By Ken Kerschbaumer, Editorial Director
Friday, May 13, 2022 - 11:46 am
Print This Story
In the three years since the industry last came together at NAB Vizrt is one of the companies that underwent a major transformation. In April of 2019 the company acquired NewTek, but this year was the first year that the fruits of that deal were fully on display for the public. Most notably? An NDI pavilion at the Vizrt booth, a company whose stand historically has been less about hardware displays and more about software demos of next-generation graphics, asset management, sports analysis, and publishing tools.
Steve Wind-Mozley, Vizrt CMO, says NAB gave a customers a chance to see a whole new Vizrt in person.
It's a whole new Vizrt, says Steve Wind-Mozley, Vizrt, CMO at the NAB booth with featured NDI gear from 12 of the 48 exhibitors at the show that build NDI cameras, switchers, and other gear. In the period since we were last at NAB, we've had 40 major releases. And the team created three TV stations where we've put on hundreds of hours of content to reach more customers than we would traditionally. But now at the show we're able to have proper conversations.
An example of the continuing evolution of NDI (as well as cloud services at the show was that Grass Valley joined the NDI ecosystem and now has access to NDI's Advanced SDK which enhances the Grass Valley Agile Media Processing Platform (AMPP) apps with bandwidth-efficient NDI|HX or NDI|HX3 as well as parallel access to a high number of video sources over remote networks and cloud connections. And Viz Trio, powered by Viz Engine, can now be added as a module in the Grass Valley AMPP system for cloud-based live production and playout.
Graphics are the most powerful tool a visual storyteller has access to, and engaging, realistic graphics add visual quality and explain complex concepts in seconds - adding immeasurable benefit to the audience and the customer. Now even more storytellers can access and use our innovative, creative graphics tools from within the AMPP system, states Gerhard Lang, CTO at Vizrt.
As for sports-related products, Lang says a key effort has been around AI and the launch of AI modules which bring greater efficiencies and speed to Vizrt systems.
One of the most prominent ones is the object tracker that we have used on NASCAR and other events, he explains. It offers AI-based object tracking with the control interface that allows the operator to easily pick out the object that he wants to mark and then have graphics on top of it with a pseudo-3D look because we're calculating the position on screen as well as calculating the size of the object. So, we can scale the graphics up and down to give it a 3D effect.
Gerhard Lang, Vizrt, CTO, says Viz Engine 5 will improve adaptive graphics functionality.
The AI module coupled with object tracking opens up another efficiency: making it easier to capture vertical video clips for highlights or even live streams that meet the needs of consumers who increasingly watch vertical video on phones and other devices.
It's a hybrid model that uses object tracker and eye tracking and a UHD feed to cut live vertical video with very good results, he adds.
Vertical video introduces another challenge for sports content creators and that is how to ensure graphics fit properly, are legible, and look great. Lang says that is why Vizrt Engine version 5.0 will be so important when it is released later this year.
One of the major topics in that release will be adaptive graphics, making it easier to create graphics once for multiple platforms he says. With adaptive graphics, everything stays within one scene and the operator can create different output formats on the fly with a flex-box approach as the artist can do fine adjustments of the automated recommendation that he gets from the system. So, you can make different flavors of the same graphics which you will need if you have vertical video.
Lang says adaptive graphics is not only a time and cost saver but also reduces the amount of errors and opens the door for more easily creating regionalized graphics that are delivered around the globe with different branding, colors, or font styles. Adaptive graphics can also mean different looks, e.g. morning/evening show and is the new way for concept variant solutions from us, which is also a huge cost saver.
If you QA a scene and see that it works and animates properly for all the formats at the same time you can immediately verify that your control application box with the scene and data arrives as it should.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
NAB 2022 Perspectives: Vizrt CTO Gerhard Lang on the Future of Adaptive Graphics and AI By Ken Kerschbaumer, Editorial Director 
