NAB 2022 Perspectives: Vizrt CTO Gerhard Lang on the Future of Adaptive Graphics and AI By Ken Kerschbaumer, Editorial Director
Friday, May 13, 2022 - 11:46 am
Print This Story
In the three years since the industry last came together at NAB Vizrt is one of the companies that underwent a major transformation. In April of 2019 the company acquired NewTek, but this year was the first year that the fruits of that deal were fully on display for the public. Most notably? An NDI pavilion at the Vizrt booth, a company whose stand historically has been less about hardware displays and more about software demos of next-generation graphics, asset management, sports analysis, and publishing tools.
Steve Wind-Mozley, Vizrt CMO, says NAB gave a customers a chance to see a whole new Vizrt in person.
It's a whole new Vizrt, says Steve Wind-Mozley, Vizrt, CMO at the NAB booth with featured NDI gear from 12 of the 48 exhibitors at the show that build NDI cameras, switchers, and other gear. In the period since we were last at NAB, we've had 40 major releases. And the team created three TV stations where we've put on hundreds of hours of content to reach more customers than we would traditionally. But now at the show we're able to have proper conversations.
An example of the continuing evolution of NDI (as well as cloud services at the show was that Grass Valley joined the NDI ecosystem and now has access to NDI's Advanced SDK which enhances the Grass Valley Agile Media Processing Platform (AMPP) apps with bandwidth-efficient NDI|HX or NDI|HX3 as well as parallel access to a high number of video sources over remote networks and cloud connections. And Viz Trio, powered by Viz Engine, can now be added as a module in the Grass Valley AMPP system for cloud-based live production and playout.
Graphics are the most powerful tool a visual storyteller has access to, and engaging, realistic graphics add visual quality and explain complex concepts in seconds - adding immeasurable benefit to the audience and the customer. Now even more storytellers can access and use our innovative, creative graphics tools from within the AMPP system, states Gerhard Lang, CTO at Vizrt.
As for sports-related products, Lang says a key effort has been around AI and the launch of AI modules which bring greater efficiencies and speed to Vizrt systems.
One of the most prominent ones is the object tracker that we have used on NASCAR and other events, he explains. It offers AI-based object tracking with the control interface that allows the operator to easily pick out the object that he wants to mark and then have graphics on top of it with a pseudo-3D look because we're calculating the position on screen as well as calculating the size of the object. So, we can scale the graphics up and down to give it a 3D effect.
Gerhard Lang, Vizrt, CTO, says Viz Engine 5 will improve adaptive graphics functionality.
The AI module coupled with object tracking opens up another efficiency: making it easier to capture vertical video clips for highlights or even live streams that meet the needs of consumers who increasingly watch vertical video on phones and other devices.
It's a hybrid model that uses object tracker and eye tracking and a UHD feed to cut live vertical video with very good results, he adds.
Vertical video introduces another challenge for sports content creators and that is how to ensure graphics fit properly, are legible, and look great. Lang says that is why Vizrt Engine version 5.0 will be so important when it is released later this year.
One of the major topics in that release will be adaptive graphics, making it easier to create graphics once for multiple platforms he says. With adaptive graphics, everything stays within one scene and the operator can create different output formats on the fly with a flex-box approach as the artist can do fine adjustments of the automated recommendation that he gets from the system. So, you can make different flavors of the same graphics which you will need if you have vertical video.
Lang says adaptive graphics is not only a time and cost saver but also reduces the amount of errors and opens the door for more easily creating regionalized graphics that are delivered around the globe with different branding, colors, or font styles. Adaptive graphics can also mean different looks, e.g. morning/evening show and is the new way for concept variant solutions from us, which is also a huge cost saver.
If you QA a scene and see that it works and animates properly for all the formats at the same time you can immediately verify that your control application box with the scene and data arrives as it should.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...
01/07/2026
Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...
01/07/2026
FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...
01/07/2026
NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...
01/07/2026
Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...
01/07/2026
England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...
01/07/2026
Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...
01/07/2026
Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...
01/07/2026
DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...
01/07/2026
Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...
01/07/2026
Gravity Media and the World Economic Forum's production team provided broadc...
01/07/2026
Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...
01/07/2026
ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...
01/07/2026
Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...
01/07/2026
The conference also discussed the opportunities offered an industry that is endu...
01/07/2026
The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
The National Film and Video Foundation (NFVF) is pleased to announce that the ca...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...
01/07/2026
Blackmagic Design Powers Houston Tamil Sangam Literacy Competition
Brie Clayton July 1, 2026
0 Comments
Volunteers use ATEM Mini Pro, Blackmagic Desig...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...
01/07/2026
LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...
01/07/2026
Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...
01/07/2026
Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
01/07/2026
Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...
01/07/2026
Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...
01/07/2026
Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
NAB 2022 Perspectives: Vizrt CTO Gerhard Lang on the Future of Adaptive Graphics and AI By Ken Kerschbaumer, Editorial Director 
