NAB 2022 Perspectives: Vizrt CTO Gerhard Lang on the Future of Adaptive Graphics and AI By Ken Kerschbaumer, Editorial Director
Friday, May 13, 2022 - 11:46 am
Print This Story
In the three years since the industry last came together at NAB Vizrt is one of the companies that underwent a major transformation. In April of 2019 the company acquired NewTek, but this year was the first year that the fruits of that deal were fully on display for the public. Most notably? An NDI pavilion at the Vizrt booth, a company whose stand historically has been less about hardware displays and more about software demos of next-generation graphics, asset management, sports analysis, and publishing tools.
Steve Wind-Mozley, Vizrt CMO, says NAB gave a customers a chance to see a whole new Vizrt in person.
It's a whole new Vizrt, says Steve Wind-Mozley, Vizrt, CMO at the NAB booth with featured NDI gear from 12 of the 48 exhibitors at the show that build NDI cameras, switchers, and other gear. In the period since we were last at NAB, we've had 40 major releases. And the team created three TV stations where we've put on hundreds of hours of content to reach more customers than we would traditionally. But now at the show we're able to have proper conversations.
An example of the continuing evolution of NDI (as well as cloud services at the show was that Grass Valley joined the NDI ecosystem and now has access to NDI's Advanced SDK which enhances the Grass Valley Agile Media Processing Platform (AMPP) apps with bandwidth-efficient NDI|HX or NDI|HX3 as well as parallel access to a high number of video sources over remote networks and cloud connections. And Viz Trio, powered by Viz Engine, can now be added as a module in the Grass Valley AMPP system for cloud-based live production and playout.
Graphics are the most powerful tool a visual storyteller has access to, and engaging, realistic graphics add visual quality and explain complex concepts in seconds - adding immeasurable benefit to the audience and the customer. Now even more storytellers can access and use our innovative, creative graphics tools from within the AMPP system, states Gerhard Lang, CTO at Vizrt.
As for sports-related products, Lang says a key effort has been around AI and the launch of AI modules which bring greater efficiencies and speed to Vizrt systems.
One of the most prominent ones is the object tracker that we have used on NASCAR and other events, he explains. It offers AI-based object tracking with the control interface that allows the operator to easily pick out the object that he wants to mark and then have graphics on top of it with a pseudo-3D look because we're calculating the position on screen as well as calculating the size of the object. So, we can scale the graphics up and down to give it a 3D effect.
Gerhard Lang, Vizrt, CTO, says Viz Engine 5 will improve adaptive graphics functionality.
The AI module coupled with object tracking opens up another efficiency: making it easier to capture vertical video clips for highlights or even live streams that meet the needs of consumers who increasingly watch vertical video on phones and other devices.
It's a hybrid model that uses object tracker and eye tracking and a UHD feed to cut live vertical video with very good results, he adds.
Vertical video introduces another challenge for sports content creators and that is how to ensure graphics fit properly, are legible, and look great. Lang says that is why Vizrt Engine version 5.0 will be so important when it is released later this year.
One of the major topics in that release will be adaptive graphics, making it easier to create graphics once for multiple platforms he says. With adaptive graphics, everything stays within one scene and the operator can create different output formats on the fly with a flex-box approach as the artist can do fine adjustments of the automated recommendation that he gets from the system. So, you can make different flavors of the same graphics which you will need if you have vertical video.
Lang says adaptive graphics is not only a time and cost saver but also reduces the amount of errors and opens the door for more easily creating regionalized graphics that are delivered around the globe with different branding, colors, or font styles. Adaptive graphics can also mean different looks, e.g. morning/evening show and is the new way for concept variant solutions from us, which is also a huge cost saver.
If you QA a scene and see that it works and animates properly for all the formats at the same time you can immediately verify that your control application box with the scene and data arrives as it should.
North America Stories
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production Mark Gross: With the new schedule, with not having every Sunday night, it's given us an opportunity to take a step back and reimagine what ...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
12/06/2026
Back to All News
Cross the Boundaries of the Real World into the Spirit Realm i...
12/06/2026
A fentanyl countermeasure that adapts to combat future black-market drugs Scripps Research scientists developed a vaccine that teaches the immune system to rapi...
11/06/2026
The immense size of the tourney and its Atlantic-spanning operation also disting...
11/06/2026
Nielsen has released a new soccer fandom consumer research report, The Fans Behind The Game: FIFA World Cup 2026 Edition, examining the soccer audience in the...
11/06/2026
Telemundo will launch its FIFA World Cup 2026 coverage on Thursday, June 11 with...
11/06/2026
FuboTV Inc. has announced a distribution agreement with NBCUniversal. Fubo customers can now stream Telemundo and Universo, with NBC Sports Network (NBCSN), NBC...
11/06/2026
DAZN has announced its in-app features for FIFA World Cup 2026 coverage in Spain...
11/06/2026
Roblox has released the 2026 Roblox Digital Expression Report: Wave 4 - Sports D...
11/06/2026
FIFA has unveiled DNA, the Official FIFA World Cup 2026 Anthem, performed by A...
11/06/2026
ESPN will provide English- and Spanish-language news and information coverage of FIFA World Cup 2026 across its U.S. media platforms from June 11 through July 1...
11/06/2026
The latest product of the outstanding RIT Sports Network program, this recent grad from Long Island is carving out a promising path in broadcast engineering
In...
11/06/2026
DAZN has announced a multi-year agreement to make DSPORTS channels available to ...
NAB 2022 Perspectives: Vizrt CTO Gerhard Lang on the Future of Adaptive Graphics and AI By Ken Kerschbaumer, Editorial Director 
