Updated Studio Universal brand unveiled
We Are Movies Tagline Revealed for Repositioned
International Movies Channel
London - September 30, 2015 - NBCUniversal International Networks (NBCUIN) - part of NBCUniversal, one of the worlds leading media and entertainment companies - today unveiled the brand refresh for Studio Universal, its movies channel available across Africa, Spanish Latin America, Brazil and Italy. Red Bee - the award-winning creative agency, now part of Ericsson group - led the refresh of the logo and on-air packaging, working in close collaboration with NBCUINs in-house creative and marketing team, who developed the new positioning and tagline. The refreshed brand will begin rolling out on 1 October in Africa and follow in other markets over the coming months.
In refreshing the brand, Red Bee was inspired by the iconic world of film. The on-screen presentation graphics take design cues from movie posters - such as a centred layout, type alignment and limited colour palettes - while the redesigned Studio Universal logo is now a confident black & white marque with a cinematic feel. The result is a channel brand that truly celebrates every aspect of the movies.
Eight new idents were also created by Red Bee, with the aim of bringing to life the Studio Universal experience and We Are Movies tagline. Each ident draws viewers in to carefully choreographed scenes - providing a behind-the-scenes glimpse of the people whose skill and dedication bring stories to life - reflecting the audiences emotional connection to the movies. Shot on-location at Universal Studios in Hollywood, each ident has an opposite version - either light or dark in tone - which uses the same set, key actors and props unveiling a very different scene, emphasizing the magic of cinema.
Marco Giusti, SVP, Creative, NBCUniversal International, commented: In refreshing Studio Universal we wanted to challenge typical movie-channel conventions, taking inspiration from the craft and dedication of movie-makers for our positioning, packaging, logo and tagline. The result, via Red Bees inspired creative concept, is that weve firmly placed our love and passion for the movies at the heart of the Studio Universal brand with the aim of bringing viewers even closer to the full movie experience.
Andy Bryant, Managing Director, Red Bee, added: Were extremely proud to have been selected by NBCUniversal International Networks to work on the brand refresh for Studio Universal. Our challenge was to design a movie channel identity that would stand out from the crowd, conveying both scale and quality while connecting with audiences around the world. Instead of borrowing design cues from cinemas, we decided to take cues from the visual language of film posters and the process of film-making, itself, to immerse viewers in the movies.
Studio Universal brings the expertise and magic of a rich cinema heritage to the small screen. Curating the cinematic experience, through a variety of movies across multiple genres, the channel ensures movie lovers (whatever their taste) are immersed time and time again. From the hottest blockbusters to evergreen classics, Studio Universal shares emotional experiences with families and friends everywhere.
- Ends -
Contacts:
Eileen Morrison
VP, Communications
NBCUniversal International, Networks & Distribution
+44 (0) 203 618 5971
eileen.morrison@nbcuni.com
Lynne-Mei Lee
Head of PR, Red Bee
+44 7931 722783
lynne-mei.lee@ericsson.com
www.redbeemedia.com/creative
@RedBeeCreative
About NBCUniversal International Networks
NBCUniversal International Networks is one of the worlds premier entertainment portfolios, delivering quality content and compelling brands to over 176 territories across Europe, the Middle East, Africa, Latin America and Asia Pacific. The channel brands in the portfolio include Universal Channel, Syfy, E! Entertainment Television, 13th Street, DIVA, Studio Universal, Telemundo, The Style Network and Golf Channel. These unique brands deliver a full range of entertainment experiences to local audiences across the globe; the portfolio also includes Movies 24 in the UK. Further, NBCUniversal News Group, one of the most influential and respected portfolios of on-air and digital news properties in the world, operate CNBC and NBC News internationally.
NBCUniversal International Networks is a division of NBCUniversal, one of the worlds leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.
About Red Bee
Red Bee has created identities for a number of leading broadcasters around the world including the BBC, DreamWorks, UKTV, NBCUniversal, RT , CBC Egypt, TV2 Norway and many more. For more information about Red Bee, go to www.redbeemedia.com/creative.
Red Bee is an award-winning world leader in creating and promoting media brands, with a global reputation for on-screen brand identities, multi-platform promotional campaigns and content marketing for non-media brands. Red Bee is a part of Ericsson.
About Ericsson
Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. We are in a uniquely strong position to understand how the worlds of media and telecoms are converging. Our heritage in TV and media spans more than 25 years of cutting-edge innovation, enabling many of the milestone shifts. Our services, software and infrastructure - especially in mobility, broadband and the
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Updated Studio Universal brand unveiled
