At its first upfront as WarnerMedia, executives from the AT&T unit told media buyers about all the content that it would create and how they can better connect advertisers with consumers.
WarnerMedia -- which is comprised of what was Time Warner's Turner, HBO and Warner Bros. units, plus AT&T's digital media brands -- is among the companies planning to launch a new streaming service to go with its traditional TV channels.
We're in the midst of a transformation at WarnerMedia, building upon our significant assets to create new capabilities and new possibilities more connection, more insight and more value in the complex media landscape, said Kevin Reilly, chief creative officer, WarnerMedia Direct-to-Consumer and president of TBS and TNT.
When we introduce our new WarnerMedia service early next year, you'll see not only a very attractive new alternative in the SVOD marketplace. You'll see a more integrated approach from WarnerMedia, Reilly said. The addition of our new streaming connection to the consumer, plus each of our networks' distinct assets, distinct audience profiles and massive reach all working together will be an equation few, if any, will be able to match.
Reilly said the second phase of the unnamed streaming service would be ad supported.
Donna Speciale
Donna Speciale, president of ad sales for WarnerMedia, said advertisers are already benefiting from the acquisition of Time Warner by AT&T. WarnerMedia has been working with AT&T's Xandr advanced advertising unit to use AT&T data to create an enhanced version of its AudienceNow targeted ad campaigns and guarantee the business outcomes.
She talked about how working with WarnerMedia and Xandr, McDonald's saw a double-digit lift in in-store visits and Volkswagen saw a 6.5% increase in dealership visits.
Overall she said an ad dollar invested with WarnerMedia had a return of $7.56 compared to an average for all of TV of $3.57. "I like it when the money I invest pays dividends," she said.
Xandr on Tuesday had its own presentation, outlining new products for advertisers.
In this chaotic industry, we have simplified. All of WarnerMedia sales and partnerships are unified. Today you can have one holistic conversation about all of our content, across all of our platforms, Speciale said.
Today we are the new WarnerMedia. We've always had great content. Now, coupled with AT&T, we are a global powerhouse that reaches people wherever they are and delivers engaging content to every member of the family, she said.
At the Upfront, Reilly emphasized the continuing value of the entertainment brands and massive audiences attracted annually, with TBS, TNT, Adult Swim, and truTV collectively generating 1.3 billion hours of engagement and reaching 239 million unique viewers each month.
Reilly also talked about the evolution of both TBS and TNT, with TBS adding dramas to the fold starting in 2020.
The first new TBS drama will be Snowpiercer. The network has already ordered two seasons of the show.
New comedy projects on TBS include Chad, a single-camera company from former Saturday Night Live cast member Nasim Pedrad and a yet to be titled comedy from Amy Hoggart from Full Frontal with Samantha Bee.
TBS will also be returning The Last O.G. for Season 3 and Miracle Workers for Season 2.
TNT will be returning to the mat with a weekly telecast from All Elite Wrestling, an outfit featuring grapplers including Chris Jericho. Other new shows include Ann Curry's Chasing the Cure, The Jenna Lyons Project and Shaq Life, about NBA on TNT personality and basketball legend Shaquille O'Neal.
TruTV greenlit its first animated series, This Functional Family, from comedian Jo Koy, and a sports comedy show Game Changers.
Adult Swim picked up the series Three Busy Debras from Amy Poehler's production company, the Harvey Birdman spinoff Birdgirl and Genndy Tartakovsky's Primal.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Modern venues have come a long way since the tinny, echoing audio of the mid 20t...
08/10/2026
ESPN's first Super Bowl production will stream in English and Spanish on Disney+, while the ESPN App carries the full slate of game, ManningCast, studio, an...
08/10/2026
From high-school videoboards to War Eagle Productions, the Opelika native is learning how to lead shows and capture big moments
The future of live sports produ...
08/10/2026
The Television Academy and Prime Video have announced a six-year agreement making Prime Video the exclusive global home of the Emmy Awards beginning with the 20...
08/10/2026
Techex will exhibit at NAB Show New York 2026 (Booth 623, Javits Center, October...
08/10/2026
X Games has announced the appointment of Steve Rogers as Chief Operating Officer. Rogers previously served as COO of World Supercross and spent nearly a decade ...
08/10/2026
Fonn Group has appointed Trevor Spielmann as Sales Director for Germany, Austria, and Switzerland. Spielmann joins from EVS, where he held sales and business de...
08/10/2026
The flagship program will originate from major PG events with a four-camera production, live distribution across PGTV, social platforms
Perfect Game is bringin...
08/10/2026
Innovation rarely happens in a vacuum. More often, it happens at the point of collision: when worlds that have run on separate tracks begin to converge. That is...
08/10/2026
For decades, the production and broadcast services business has run on a familia...
08/10/2026
Uplynk, Zixi, BroadView Software, and Grass Valley have published The IP Converg...
08/10/2026
The NFL has announced the return of the Big Data Bowl, the league's analytics competition, now in its ninth year and again powered by AWS. Registration is o...
08/10/2026
Eutelsat has renewed its partnership with T l diffusion d'Alg rie (TDA), Algeria's national broadcasting network operator, for continued distribution of...
08/10/2026
Disney will livestream Super Bowl LXI on February 14, 2027, alongside the game's broadcast on ESPN and ABC. All Disney subscribers in the United States wi...
08/10/2026
RHStv and Red House Streaming have announced an expansion of their partnership w...
08/10/2026
Gray Media has announced a distribution agreement with TEGNA and DAZN to simulca...
08/10/2026
SVG readers can save 10% on registration and receive a complimentary Solutions H...
08/10/2026
PROTON Camera Innovations GmbH has been named a recipient of a 2026 Technology a...
08/10/2026
Industry leaders discuss real-world cloud workflows for live game production, pl...
08/10/2026
The next-gen audio technology joins Dolby Vision as part of Apple TV's immersive F1 experience...
08/10/2026
David France, Jesse Short Bull, Mato Wayuhi, N. Bird Runningwater, Jodi Archambau, Jhane Myers, Paul McGuire, Amber Morning Star Byars, Holly Macarro, Nick Tils...
08/10/2026
Dynamic panning plug-ins get an upgrade
Sound Particles have just announced major updates for two of their popular dynamic panning plug-ins. Energy Panner 2...
08/10/2026
New expandable instrument boasts full DMNO engine
UDO Audio have just announced the upcoming release of a new, expandable synth that packs the power of the ...
08/10/2026
Two new subwoofers added to monitoring line-up
ADAM Audio's monitoring range has just been expanded with two new DSP-equipped subwoofers, the Sub8 PRO a...
08/10/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
08/10/2026
Calrec gives broadcasters freedom of choice at NAB Show New York We're looking forward to meeting up with you all at NAB New York on 21st-22nd October.
Cal...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Globecast, a leading provider of broadcast, media and entertainment managed services, will showcase its next generation of media orchestration services at NAB S...
08/10/2026
Clear-Com played a critical role in the production communications infrastructure for Rock in Rio 2026, one of the world's largest and most recognized music...
08/10/2026
Sohonet Launches ClearView Rush: A Leap Forward in Studio Review, Built for Crea...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Ikegami announces a major expansion to its range of broadcast-quality live production cameras. Scheduled for introduction on Ikegami booth 708 at NAB New York, ...
08/10/2026
Calrec will be located at Booth 444.
Freedom to choose
The media landscape is evolving quickly, and the broadcasters best placed for what comes next will be...
08/10/2026
LiveU has announced that CRD Audiovisuel relied on LiveUs LU900Q intelligent production unit, with built-in native LiveU IQ (LIQ ) connectivity, to deliver live...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
08/10/2026
14-hour package also includes A Remarkable Place to Die season 2 as well as libr...
At its first upfront as WarnerMedia, executives from the AT&T unit told media buyers about all the content that it would create and how they can better connect advertisers with consumers.
