At its first upfront as WarnerMedia, executives from the AT&T unit told media buyers about all the content that it would create and how they can better connect advertisers with consumers.
WarnerMedia -- which is comprised of what was Time Warner's Turner, HBO and Warner Bros. units, plus AT&T's digital media brands -- is among the companies planning to launch a new streaming service to go with its traditional TV channels.
We're in the midst of a transformation at WarnerMedia, building upon our significant assets to create new capabilities and new possibilities more connection, more insight and more value in the complex media landscape, said Kevin Reilly, chief creative officer, WarnerMedia Direct-to-Consumer and president of TBS and TNT.
When we introduce our new WarnerMedia service early next year, you'll see not only a very attractive new alternative in the SVOD marketplace. You'll see a more integrated approach from WarnerMedia, Reilly said. The addition of our new streaming connection to the consumer, plus each of our networks' distinct assets, distinct audience profiles and massive reach all working together will be an equation few, if any, will be able to match.
Reilly said the second phase of the unnamed streaming service would be ad supported.
Donna Speciale
Donna Speciale, president of ad sales for WarnerMedia, said advertisers are already benefiting from the acquisition of Time Warner by AT&T. WarnerMedia has been working with AT&T's Xandr advanced advertising unit to use AT&T data to create an enhanced version of its AudienceNow targeted ad campaigns and guarantee the business outcomes.
She talked about how working with WarnerMedia and Xandr, McDonald's saw a double-digit lift in in-store visits and Volkswagen saw a 6.5% increase in dealership visits.
Overall she said an ad dollar invested with WarnerMedia had a return of $7.56 compared to an average for all of TV of $3.57. "I like it when the money I invest pays dividends," she said.
Xandr on Tuesday had its own presentation, outlining new products for advertisers.
In this chaotic industry, we have simplified. All of WarnerMedia sales and partnerships are unified. Today you can have one holistic conversation about all of our content, across all of our platforms, Speciale said.
Today we are the new WarnerMedia. We've always had great content. Now, coupled with AT&T, we are a global powerhouse that reaches people wherever they are and delivers engaging content to every member of the family, she said.
At the Upfront, Reilly emphasized the continuing value of the entertainment brands and massive audiences attracted annually, with TBS, TNT, Adult Swim, and truTV collectively generating 1.3 billion hours of engagement and reaching 239 million unique viewers each month.
Reilly also talked about the evolution of both TBS and TNT, with TBS adding dramas to the fold starting in 2020.
The first new TBS drama will be Snowpiercer. The network has already ordered two seasons of the show.
New comedy projects on TBS include Chad, a single-camera company from former Saturday Night Live cast member Nasim Pedrad and a yet to be titled comedy from Amy Hoggart from Full Frontal with Samantha Bee.
TBS will also be returning The Last O.G. for Season 3 and Miracle Workers for Season 2.
TNT will be returning to the mat with a weekly telecast from All Elite Wrestling, an outfit featuring grapplers including Chris Jericho. Other new shows include Ann Curry's Chasing the Cure, The Jenna Lyons Project and Shaq Life, about NBA on TNT personality and basketball legend Shaquille O'Neal.
TruTV greenlit its first animated series, This Functional Family, from comedian Jo Koy, and a sports comedy show Game Changers.
Adult Swim picked up the series Three Busy Debras from Amy Poehler's production company, the Harvey Birdman spinoff Birdgirl and Genndy Tartakovsky's Primal.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
At its first upfront as WarnerMedia, executives from the AT&T unit told media buyers about all the content that it would create and how they can better connect advertisers with consumers.
