Sony Pixel Power calrec Sony

WarnerMedia Touts Scale, Results for Advertisers

15/05/2019

At its first upfront as WarnerMedia, executives from the AT&T unit told media buyers about all the content that it would create and how they can better connect advertisers with consumers.

WarnerMedia -- which is comprised of what was Time Warner's Turner, HBO and Warner Bros. units, plus AT&T's digital media brands -- is among the companies planning to launch a new streaming service to go with its traditional TV channels.

We're in the midst of a transformation at WarnerMedia, building upon our significant assets to create new capabilities and new possibilities more connection, more insight and more value in the complex media landscape, said Kevin Reilly, chief creative officer, WarnerMedia Direct-to-Consumer and president of TBS and TNT.

When we introduce our new WarnerMedia service early next year, you'll see not only a very attractive new alternative in the SVOD marketplace. You'll see a more integrated approach from WarnerMedia, Reilly said. The addition of our new streaming connection to the consumer, plus each of our networks' distinct assets, distinct audience profiles and massive reach all working together will be an equation few, if any, will be able to match.

Reilly said the second phase of the unnamed streaming service would be ad supported.

Donna Speciale

Donna Speciale, president of ad sales for WarnerMedia, said advertisers are already benefiting from the acquisition of Time Warner by AT&T. WarnerMedia has been working with AT&T's Xandr advanced advertising unit to use AT&T data to create an enhanced version of its AudienceNow targeted ad campaigns and guarantee the business outcomes.

She talked about how working with WarnerMedia and Xandr, McDonald's saw a double-digit lift in in-store visits and Volkswagen saw a 6.5% increase in dealership visits.

Overall she said an ad dollar invested with WarnerMedia had a return of $7.56 compared to an average for all of TV of $3.57. "I like it when the money I invest pays dividends," she said.

Xandr on Tuesday had its own presentation, outlining new products for advertisers.

In this chaotic industry, we have simplified. All of WarnerMedia sales and partnerships are unified. Today you can have one holistic conversation about all of our content, across all of our platforms, Speciale said.

Today we are the new WarnerMedia. We've always had great content. Now, coupled with AT&T, we are a global powerhouse that reaches people wherever they are and delivers engaging content to every member of the family, she said.

At the Upfront, Reilly emphasized the continuing value of the entertainment brands and massive audiences attracted annually, with TBS, TNT, Adult Swim, and truTV collectively generating 1.3 billion hours of engagement and reaching 239 million unique viewers each month.

Reilly also talked about the evolution of both TBS and TNT, with TBS adding dramas to the fold starting in 2020.

The first new TBS drama will be Snowpiercer. The network has already ordered two seasons of the show.

New comedy projects on TBS include Chad, a single-camera company from former Saturday Night Live cast member Nasim Pedrad and a yet to be titled comedy from Amy Hoggart from Full Frontal with Samantha Bee.

TBS will also be returning The Last O.G. for Season 3 and Miracle Workers for Season 2.

TNT will be returning to the mat with a weekly telecast from All Elite Wrestling, an outfit featuring grapplers including Chris Jericho. Other new shows include Ann Curry's Chasing the Cure, The Jenna Lyons Project and Shaq Life, about NBA on TNT personality and basketball legend Shaquille O'Neal.

TruTV greenlit its first animated series, This Functional Family, from comedian Jo Koy, and a sports comedy show Game Changers.

Adult Swim picked up the series Three Busy Debras from Amy Poehler's production company, the Harvey Birdman spinoff Birdgirl and Genndy Tartakovsky's Primal.
LINK: https://www.broadcastingcable.com/news/warnermedia-touts-scale-results...
See more stories from bandc

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

06/08/2026

USA Sports Rolls Into 2026 NASCAR Season With First Pace-Car Analyst on Selected Races

The broadcaster's 14-race schedule begins in Iowa and ends in November with ...

06/08/2026

SVG GameDay, Ep. 25: Chicago Bears Katlin Strange - Serving the Masses in the Windy City

In-venue and creative video staffers at the professional and collegiate level ha...

06/08/2026

Warner Bros Discovery's Anne Graham Details the Organization's Media-Ops and Metadata Consolidation Across Sports and Entertainment

As media organizations consolidate teams, technology platforms, and content libr...

06/08/2026

Dolby Vision 2 Begins Rollout on Selected 2026 Hisense TVs

Firmware updates introduce Dolby's next-generation picture engine, content-aware optimization, and new motion and ambient-light tools...

06/08/2026

TNT Sports Preps Wall-to-Wall Coverage of FIBA Women's Basketball World Cup 2026 from Sept. 4-13

TNT Sports will have wall-to-wall coverage of the upcoming FIBA Women's Bask...

06/08/2026

IBC 2026: swXtch.io Introduces groundSwXtch Software-Defined Multicast Overlay

swXtch.io (Stand 5.MR13) has unveiled groundSwXtch for Audio over IP (AoIP), a software application that lets broadcasters and media organizations move audio in...

06/08/2026

IBC 2026: Riedel Communications Showcases Integrated IP Production Workflows

At IBC2026, Riedel Communications (Stands: 10.A24, 10.A31, 10.A38) will bring modern media production to life with the Live Production Experience - a connected ...

06/08/2026

Sandy Grossman's Legacy as a Pioneering Director Earns Pro Football Hall of Fame's Pete Rozelle Award

The first live-sports director to receive the prestigious honor, eight-time Emmy...

06/08/2026

NBC Sports, Maryland Jockey Club Continue Partnership To Present Preakness Stakes Through 2032

NBC Sports will continue to present the Preakness Stakes on NBC and Peacock thro...

06/08/2026

IBC 2026: Cobalt Digital Brings New Practical Solutions to Evolving Broadcast Workflows

Cobalt Digital (Stand 8.F90) continues to reinforce its commitment to delivering...

06/08/2026

Wave Central Elevates Jeff Daubert to Director of Sales, Americas

Wave Central has promoted promotion Jeff Daubert to Director of Sales, Americas. In his expanded role, Daubert will lead Wave Central's sales strategy and ...

06/08/2026

KMH Integration Adds Architect Keith Hanadel to Expanding Full-Services Team

KMH Integration is expanding its ability to serve media, broadcast, and IT organizations by adding Keith Hanadel, an accomplished architect with decades of indu...

06/08/2026

Advanced Systems Group Promotes Michele Ferreira to Chief Business Officer

Advanced Systems Group (ASG) has promoted Michele Ferreira from Vice President of its Systems Integration team to the newly created position of Chief Business O...

06/08/2026

IBC2026: Appear Expands X, VX Platforms for Hybrid Live-Production Workflows

Demonstrations will include new JPEG XS, Dolby audio, cloud-gateway, stream-processing, and distribution capabilities...

06/08/2026

Live Media Group Acquires Gravity Media's U.S. Mobile-Production Assets, Adds Eight Units to Fleet

The deal includes three premium mobile units, engineering personnel, existing br...

06/08/2026

Broadcast Management Group, LiveU Power Vertical REMI Production for Amazon Prime's Obsessed Fest on TikTok

Broadcast Management Group produced Amazon Prime's inaugural Obsessed Fest a...

06/08/2026

IBC2026: Ikegami to Showcase Expanded UNICAM Camera and Monitoring Lineup

Exhibit will feature new variable-ND functionality, OLED viewfinders, remote-camera tools, and UHD production monitors...

06/08/2026

Sony Introduces FE 100-400mm Super-Telephoto Zoom Lens

Compact full-frame E-mount lens targets sports, wildlife, and other long-range shooting applications...

06/08/2026

Tennis Channel Lands Exclusive U.S. Coverage of 2026 International Tennis Hall of Fame Induction Ceremony

Live broadcast will honor Roger Federer and Mary Carillo on Aug. 29, with onsite...

06/08/2026

UTEP Upgrades Sun Bowl Stadium Video Display With Daktronics

End-zone board receives higher-resolution LED technology and an updated Show Control system ahead of the 2026 football season...

06/08/2026

Fender launch Fender Motion controllers

New 16- and 32-pad MIDI controllers now available Fender have just announced that the two new performance-focused controllers that were unveiled at NAMM 202...

06/08/2026

Lewitt update Space Replicator plug-in

Standalone version, performance improvements & more Lewitt have just released a significant update for their speaker and room virtualisation software, intro...

06/08/2026

Hallowed Bells from ebbandflow

Combines celeste samples with synth engine After launching earlier in 2026 with deFORM, ebbandflow have returned with their first sampled acoustic instrumen...

06/08/2026

SGL Carbon: Still on track to meet its 2026 annual targets

SGL Carbon's consolidated sales in the first half of 2026 totaled 394.2 million, down 13.0% from the prior year (H1 2025: 453.2 million). On the one hand,...

06/08/2026

BritBox & BBC's Poirot Origin Series Hercule' Reveals Cast

The BBC has announced casting for the forthcoming six-part series Hercule from Mammoth Screen and Agatha Christie Limited. Joining Bluemel are Henry Ashton (A ...

06/08/2026

FCC Votes to Modify TV Station Ownership Caps

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

LTN Showcases Live Event Master Control Capabilities for...

Proven offering builds on more than 20,000 live sporting events with greater automation, flexibility, and operational control LTN , the industry leader in tran...

06/08/2026

Hornets Tech brings new encoder and decoder range to IBC2...

Hornets Tech, a specialist in broadcast connectivity and IP video, is bringing a new range of encoders, decoders and an IPTV platform to IBC2026. Broadcast in...

06/08/2026

Introducing Adobe for ChatGPT: Create, edit and get work done - all in ChatGPT

Introducing Adobe for ChatGPT: Create, edit and get work done - all in ChatGPT Deepti Pradeep August 6, 2026 0 Comments The Adobe plugin in ChatGPT br...

06/08/2026

Hisense Adds Dolby Vision 2 to Select Models

Share Copy link Facebook X Linkedin Bluesky Email...

06/08/2026

MediaKind to showcase one unified portfolio at IBC2026

At IBC2026, MediaKind will make its first major appearance as a unified global powerhouse in video, showcasing one of the world's most comprehensive video i...

06/08/2026

Big Blue Marble to unveil AI-assisted piracy detection an...

Big Blue Marble (#5.A63) will demonstrate how its integrated technology and operational expertise help media companies scale premium services with less complexi...

06/08/2026

NIH expected to award Scripps Research nearly $4.2 million over 5 years to advance tools for vaccine design

LA JOLLA, CA-Scripps Research has received more than $500,000 in first-year fund...

06/08/2026

Improving vaccine design for Ebola, HIV and more

LA JOLLA, CA-Viruses are masters at invading our cells thanks to specialized proteins that coat their surfaces. When scientists design vaccines, they often crea...

06/08/2026

How a chemical reaction triggers brain inflammation in Alzheimer's disease

LA JOLLA, CA-The brain has its own immune system, which detects threats and mounts a defense. A growing body of evidence has shown that in Alzheimer's disea...

06/08/2026

Jin-Quan Yu elected to the National Academy of Sciences

LA JOLLA, CA-Scripps Research chemist Jin-Quan Yu has been elected to the National Academy of Sciences (NAS), one of the highest honors a scientist can achieve....

06/08/2026

Scripps Research ranks third in 2026 Cure Innovation Index

LA JOLLA, CA-Scripps Research ranked third in the inaugural 2026 Cure Innovation Index recognizing the top-performing institutes and centers across the United S...

06/08/2026

Scripps Research chemist Benjamin Cravatt elected to American Philosophical Society

Benjamin Cravatt, the Gilula Chair of Chemical Biology and a professor of chemis...

06/08/2026

Scripps Research immunologist Dennis Burton elected to American Academy of Arts and Sciences

LA JOLLA, CA-Dennis Burton, professor and the James & Jessie Minor Chair in Immu...

06/08/2026

How changes to proteins can alter drug interactions for new precision therapies

LA JOLLA, CA-Inside every human cell, proteins are constantly being tagged with small chemical modifications after they're produced. Known as post-translati...

06/08/2026

Scripps Research establishes endowed chair honoring renowned structural biologist Ian Wilson

LA JOLLA-Scripps Research has established the Ian Wilson Endowed Chair, a new fa...

06/08/2026

Scripps Research's Skaggs Graduate School awards doctoral degrees to 34th graduating class

Scripps Research's Skaggs Graduate School of Chemical and Biological Science...

06/08/2026

Scripps Research chemist Jin-Quan Yu is named a Fellow of the Royal Society

LA JOLLA, CA-Professor Jin-Quan Yu of Scripps Research has been elected to the Fellowship of the Royal Society, the U.K.'s national academy of sciences and ...

06/08/2026

Experimental HIV vaccine achieves a long-sought goal

LA JOLLA, CA-For years, researchers have been hoping for vaccines that protect people against not just one strain of HIV, but every strain of the quickly mutati...

06/08/2026

Calibr-Skaggs advances CLF065, a regenerative GLP-2 therapy, into two Phase 2 IBD studies

LA JOLLA, CA-The Calibr-Skaggs Institute for Innovative Medicines, the nonprofit...

06/08/2026

Chemists snap together complex 3D molecules from highly reactive radicals'-without losing their shape

LA JOLLA, CA-Building the complex 3D molecules needed for new medicines has alwa...

06/08/2026

A fentanyl countermeasure that adapts to combat future black-market drugs

LA JOLLA, CA-Fentanyl and related variants of the synthetic opioid kill more Americans each year than car accidents and gun violence combined. In too-high doses...