Ericon based NAB its presence in ree key areas: enrichment, proceing and distribution and diemination

Ericsson based NAB its presence in three key areas: enrichment, processing and distribution and dissemination The company reinforces its commitment to IP with the launch of Ericsson MediaFirst Management Controller and MediaFirst Encoding Live 8.1.

Ericsson is unveiling its innovations and latest products in the sector of television during the NAB Show 2017 of Las Vegas. Until April 27, the Swedish company exhibits its unique capabilities and its portfolio of end-to-end content owners, broadcasters and service providers.

As part of its mission to transform the television, Ericsson presents its solutions in three key areas: enrichment, processing and distribution, and broadcasting. The company will demonstrate how software, services in the cloud, global platforms, the results generated by data and intuitive experiences and immersive are allowing all providers differentiate themselves and compete in the new era of television.

The company will display their latest models of distribution by IP and the cloud, with releases such as Ericsson MediaFirst Management Controller and MediaFirst Encoding Live 8.1. Its a fully virtualized processing solution that allows operators to capitalize on the consumer demand for new services in areas such as the UHD, virtual reality and augmented and new opportunities for income generation as dynamic advertising.

Ericsson MediaFirst Management

Based on 25 years of experience and your profile pioneer in video compression and in close collaboration with its customers and users, Ericsson MediaFirst Management Controller simplifies the transition to software-based architecture offering a unified access for Ericsson MediaFirst Video Processing products. The solution allows operators to dispense with a restrictive and monolithic approach to achieve an accommodation based on the more agile service, optimizing the management of the application and the development through large number of clusters and services. New management platform provides visibility, configuration and control centralized, together with flexibility in switching and management of licenses; It can also be adapted to changing dynamic environments, balancing the cost control at the same time.

MediaFirst Video Processing Encoding Live 8.1 allows a faster content deployment, as well as operationally efficient delivery, offering more experiences than ever immersive consumer. This new version provides a microservices architecture really unified across all models of platforms and includes centralized management, integrated switching and dynamic advantages of license.

Stella Medlicott, Vice President of Marketing and communication, TV and media at Ericsson, has ensured that "his year we are showing our capabilities of end-to-end and our leadership in a number of critical areas in the industry as the transition to the software and the cloud, the importance of highly programmed and data-driven results and the evolution of the experience of the audience. Our solutions and pioneering services help our customers to reduce complexity and cost, and to respond to the rapid changes that are taking place in the world of TV and media".

Personalization of video services

Another new feature of Ericsson is your solution of dynamic ad insertion for streaming over-the-top (OTT), MediaFirst Stream Personalization, allowing broadcasters and service providers personalize and monetize multi-screen video services. This solution provides exclusive custom content for each person. It can operate in multiple formats and with any player, with the possibility of inserting ads into HLS, Smooth Streaming and MPEG-DASH.

Apart from allowing advertisements accurately from frame and replacement of content from the network, MediaFirst Stream Personalization offers extensive records of use, combined with analytical, facilitating a better understanding of audiences and a more accurate business intelligence.

The broad portfolio of Ericsson in enrichment of media expands now with the latest innovations in the services company of subtitled first level: Snap Captions, Subito Vault and Subito Conversion and Delivery Engine. These services are an integral part of the infrastructure of subtitled new generation.

Los visitantes del stand de Ericsson en NAB 2017 descubrir n la zona de innovaci n industrial de la compa a, donde se expondr n varias experiencias de visionado de ltima generaci n. Estas incluyen avances en v deo multi-TV VR y v deo 8K en 360 grados, gracias a tecnolog as punta de procesamiento y suministro de medios. Otras demos ser n la integraci n de los dispositivos IoT con la MediaFirst TV Platform de Ericsson, que transforma la interfaz de TV en el centro de control del hogar inteligente, con gr ficos de deportes en realidad aumentada para enriquecer a n m s la experiencia del espectador con datos adicionales.

Acceso al Especial NAB 2017 en Panorama Audiovisual

LINK:	http://www.panoramaaudiovisual.com/en/2017/04/25/ericsson-basa-su-pres...
	See more stories from panoramaaudiovisual

Most recent headlines