Sony Pixel Power calrec Sony

Sony launches several BRAVIA TV models in large screen sizes

10/05/2021

Sony has announced the start of deliveries for several large-screen variants of its 2021 televisions. Customers looking to upgrade their home entertainment setup for a more immersive experience centred around a sizeable display will now have the opportunity to choose from a variety of entry and high-end models boasting some of Sony's most advanced proprietary picture and sound technologies. Two of the models going on sale (BRAVIA XR MASTER Series 83 A90J 4K HDR OLED TV and BRAVIA XR 75 X90J 4K HDR Full Array LED TV) are part of the BRAVIA XR range and come equipped with the new revolutionary Cognitive Processor XR , which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.

For a few years now buyers have been more often opting for a bigger screen size whilst purchasing their new TV sets. A 2019 research commissioned by Sony revealed that almost half of people wanted a bigger TV than they already had[i] and it seems many have followed through on that desire. Sony has recorded a steady growth in sales of TV models of 55 and above with especially displays larger than 75 significantly gaining in popularity in 2020[ii]. This can be attributed to people spending more time at home amidst the pandemic and prioritising technological upgrades to better enjoy film and TV content available on popular streaming services and TV channels.

The new large-screen Sony TVs going on sale now are the 75 and 85 X85J 4K HDR LED, 75 BRAVIA XR X90J Full Array LED and 83 BRAVIA XR MASTER Series A90J 4K HDR OLED TVs. The latter two are based on the brand-new Cognitive Processor XR. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR , powered by cognitive intelligence, divides the screen into numerous zones and detects where the focal point' is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike - something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what's on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

BRAVIA XR MASTER Series A90J 4K HDR OLED and BRAVIA XR X90J 4K HDR LED TVs feature the exclusive BRAVIA CORE service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

The X85J, X90J and A90J TVs are ideal for gamers, too, delivering the support of multiple HDMI 2.1 features, such as 4K 120fps, VRR and ALLM, for smooth and responsive gameplay when connected to a next-generation console.

Pricing and availability

The 75 and 85 X85J 4K HDR LED, 75 BRAVIA XR X90J Full Array LED and 83 BRAVIA XR MASTER Series A90J 4K HDR OLED are going on sale in the UK and Ireland in June. For more information, please check your local Sony site at www.sony.co.uk / www.sony.ie

MASTER Series A90J (83 , 65 and 55 models) OLED TV features:

Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content

XR OLED Contrast PRO adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world

XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures

XR Motion Clarity technology controls moving images precisely to minimise blur so that pictures remain true with less loss in brightness during high-speed scenes

BRAVIA CORE [iii]: In collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE is where entertainment meets technology and was developed to add value and showcase unique Sony experiences. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles[iv] and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps[v]. Learn more about this collaboration here: https://www.sony.net/bravia-core

Quick access to an array of content and services with Google TV[vi]

Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit [vii]

Works with Alexa and Google Assistant

Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX Enhanced delivers IMAX remastered picture and immersive audio by DTS[viii]

Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

HDMI 2.1 feature compatibility, including 4K 120fps, Variable Refresh Rate (VRR)[ix], Auto Low Latency Mode (ALLM) and eARC

Improved Acoustic Surface Audio+ technology delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony

Support for Dolby Vision HDR and Dolby Atmos immersive audio will transform entertainment with ultra
LINK: https://presscentre.sony.eu/pressreleases/sony-launches-several-bravia...
See more stories from sony

Europe Stories

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

04/07/2025

Spotify Partners With The Reading Agency to Bring the Summer Reading Challenge to Life Through Audio

The Summer Reading Challenge has inspired children across the U.K. to embrace a ...

04/07/2025

Official trailer revealed for new season of BAFTA-winning Sky Original comedy Mr Bigstuff, coming 24 July

Friday 4 July 2025 Watch the trailer here https://youtu.be/Od5WpvWmDr8 Further...

04/07/2025

Join RT Radio 1 for The Pitch, a new series exploring the heart of Ireland's GAA Clubs

The Pitch comes to RT Radio 1 airwaves this Sunday at 7pm. The Pitch is a brand...

03/07/2025

Introducing: New Carts

For our Vario-Jib, as well as for a repertoire of weights, we now have carts that make transport easier...

03/07/2025

Introducing: Slider Drive Unit

One of our latest innovations: Slider Drive Unit! Our Vario Slider not only comes with improvements and new features, but also with its own drive unit! Our i...

03/07/2025

Introducing: ARRI EVO 360

The 360 EVO lives up to its name: 360-degree rotation not only on the pan axis, but also on the roll axis, enables filmmakers to take their creative visions eve...

03/07/2025

Panther at BSC EXPO 2025

What a buzzing few days at BSCExpo in London! We were thrilled to connect with so many talented professionals from the world of cinematography. A huge thank ...

03/07/2025

"The whole rig had to be detachable mid-episode

ADOLESCENCE - Shot with Panther Tower"The whole rig had to be detachable mid-episode Netflix limited drama series Adolescence has been gaining attentio...

03/07/2025

** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Expo 2025

** MEDIA ALERT ** Shonen Jump Store Hosting Los Angeles Pop-up During Anime Exp...

03/07/2025

Sky Arts Unveils New Mozart Season, Celebrating the Legacy of Classicals Greatest Maestro

Thursday 3 July 2025 David Harewood and Matthew Broome in Mozart: Genius for Hi...

03/07/2025

Sky announces 2025 Sky WNT Fund Recipients

The Sky WNT Fund supports Womens National Team players with a 30,000 bursaryThursday 3 July 2025 Sky Ireland has announced the four recipients of the 2025 Sky...

02/07/2025

NAB 2025: Calrec expands ecosystem providing ultimate flexibility

Calrec expands ecosystem at NAB 2025 giving broadcasters access to dynamic workflows and ultimate flexibility Helping broadcasters meet the shifting needs of me...

02/07/2025

VEON Raises USD 200 Million in Private Bond Placement

02 Jul 2025 VEON Raises USD 200 Million in Private Bond Placement Dubai, July 1, 2025: VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON ), announces ...

02/07/2025

Dom Chinea opens his Cornish Workshop for new series on U&YESTERDAY and U

Brand new factual series follows mechanic and self-taught engineer Dom Chinea as he makes the move of his life to the far west of Cornwall UKTV today announces...

02/07/2025

Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M portfolio for power electronics

Rohde & Schwarz acquires ZES ZIMMER Electronic Systems GmbH and expands its T&M ...

02/07/2025

Riedel Communications Launches RefSuite Ecosystem for Sports Officiating, Coaching, and Production

Wuppertal July 2, 2025 Riedel Communications Launches RefSuite Ecosystem for S...

02/07/2025

ABC Appoints New Chair

Andrew will serve as Chair of ABC alongside his role at NED, APL Media, where he supports the executive team with strategic insight and global expansion plans. ...

01/07/2025

ITV Celebrates Best Sunday of 2025 with Code of Silence

The launch of Code of Silence, coupled with the Britains Got Talent semi final, gave ITV its best Sunday night of 2025. The first episode of the new crime dr...

01/07/2025

Romola Garai joins Shaun Evans in ITV thriller BETRAYAL, as filming begins in the North West

ITV and Mammoth Screen have announced the start of filming for Betrayal, a gripp...

01/07/2025

Movicom Selects Clear-Com to Power Communications for Global Live Events

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

01/07/2025

KIT Plugins release NOIZ One Vox

Vocal-processing plug-in joins NOIZ Hub series Launched in 2024, KIT Plugins' NOIZ Hub series was created with the aim of providing a range of professio...

01/07/2025

7 Day Mastering: New course from Mastering.com

New self-paced learning programme announced Mastering.com have announced the availability of a new online course designed to cover the fundamentals of maste...

01/07/2025

cetecom advanced certifies Rohde & Schwarz test solution for the verification of Next Generation eCall functionality

cetecom advanced certifies Rohde & Schwarz test solution for the verification of...

01/07/2025

Teresa Smith Announced as Commissioning Editor for Factual Entertainment

RT has announced that Teresa Smith has been appointed Commissioning Editor with responsibility for Factual Entertainment following a public competition. This s...

01/07/2025

RT is Supporting 26 Arts and Cultural Events across Ireland this July

This July, RT is delighted to support Galway International Arts Festival, Earagail Arts Festival in Donegal, Belfast TradFest and 23 other arts and cultural ev...

30/06/2025

Discover Weekly Turns 10: Celebrating 100 Billion+ Tracks Streamed and a Decade of Personalized Discovery

There's nothing quite like the magic of finding music that feels made just f...

30/06/2025

Spotify's Editors Pick Their Best Songs of the Year (So Far)

When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...

30/06/2025

The Forsytes Season 2 Commissioned by MASTERPIECE on PBS

Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season [June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...

30/06/2025

Qu-Bit announce the Bloom v2

Eurorack sequencer module reimagined California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...

30/06/2025

Techivation launch T-De-Esser Pro Mk2

Improved dynamic behaviour, improved audio quality & more Techivation have announced the release of an upgraded edition of their very first premium plug-in,...

30/06/2025

German premiere with live flight demonstration: German industry team showcases electromagnetic combat from the air

German premiere with live flight demonstration: German industry team showcases e...

30/06/2025

The Focusrite Summer Sale is now on

The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more. Whether you're an artist, a producer, or a podcaste...

30/06/2025

Yellowstone origin story 1923 starring Harrison Ford and Helen Mirren comes to RT One and RT Player

All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...

30/06/2025

Thales 2025 Global Cloud Security Study Reveals Organizations Struggle to Secure Expanding, AI-Driven Cloud Environments

Facebook Twitter LinkedIn 52% report AI security spending is displacing tr...

30/06/2025

Thales Alenia Space to develop SOLiS very-high-throughput laser communications demonstrator

Facebook Twitter LinkedIn Cannes, June 30th, 2025 - Thales Alenia Space, t...

29/06/2025

Roland introduce the Mood Pan

Handpan-inspired instrument announced Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...

28/06/2025

Scaler 3.1 update from Scaler Music

Music theory plug-in updated Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...

27/06/2025

Spotify Launches K-Pop Performance Video Series . . . Next Up, TWS

K-Pop remains one of the biggest genres globally, and many fans just can't get enough of it. That's why Spotify has launched a new series of K-Pop perf...

27/06/2025

Family Cybersecurity CEO: Protecting Kids, Parents, and My Sanity From Scams

In our latest blog post, Rafael Rivera highlights the rising threat of online scams, and the important role cybersecurity plays in protecting families across ge...

27/06/2025

Klevgrand introduce Walls reverb plug-in

From grounded realism to bending, impossible geometries Klevgrand have announced the release of a new algorithmic reverb plug-in which they say deconstruct...

27/06/2025

GIK Acoustics: Room EQ Wizard Tutorial

Learn to use REW for room analysis Acoustic treatment is one of the most important factors in any studio, and with the extensive range of products available...

27/06/2025

Soundtheory release Kraftur Focus

Second edition of parallel clipper plug-in announced Soundtheory have announced the launch of Kraftur Focus, a new edition of their parallel clipper plug-in...

27/06/2025

Thales and KONGSBERG to establish new major Defence communications joint venture in Norway

Facebook Twitter LinkedIn Thales, a global high-tech leader, and Kongsberg...

27/06/2025

RTL Group to acquire Sky Deutschland

Friday 27 June 2025 Combination of RTL Deutschland and Sky Deutschland (Germany, Austria, Switzerland) to create a unique proposition in entertainment, sports ...

26/06/2025

AgileTV will develop the TV service for LIWEST in Austria

Bilbao Linz, June 26th 2025 - AgileTV, a European leader in TV and video technology solutions, has signed an agreement this week with the Austrian telco LIWES...

26/06/2025

Ad-hoc News: aconnic AG places capital increase and postpones publication of annual report until completion of the transaction

aconnic AG (ISIN: DE000A0LBKW6), Munich, has resolved, based on the decisions ma...

26/06/2025

KRK launch Kreate Series monitors

Three new entry-level models introduced Catering to everything from casual listening to professional content creation, KRK's new Kreate Series monitors ...