Superlounge s Jordan Brady Brings the Bear and Bull to Life for Ditto Trade

Produced by Superlounge and directed by Jordan Brady, the new broadcast campaign for Ditto Trade features a bull and bear at the office dreaming of a groundbreaking social brokerage service. The campaign via Ditto Trade's CMO Jeff Abbott (former SVP/ CD of Leo Burnett/Chicago) and the brand's in-house creative department launches with Phil & Marty, airing now.

In the first spot, Phil (the bull) opens the eyes of Marty (the bear) to a radical new idea, a mutually beneficial way for people to follow successful traders and actually participate in their trades. Phil explains that traders with followers could monetize their current trading by allowing others, for a fee, to take part in the trades they're already making for themselves. In doing so they could build their own business as lead traders.

Beyond producing and directing, Superlounge packaged the project, bringing in Stan Winston's Legacy Effects and No. 6 Editorial on the post production front. Jeff created these wonderful characters Phil and Marty, said Brady. From the performances and environment to the special effects and editorial, the key was to make these characters believable as traders. The fact that they are a bull and a bear is secondary. They're two guys at the office taking care of business.

Jordan brought a lot to the campaign. He's a terrific filmmaker who has a great feel for humor, pacing and finding the right note, said Abbott. When you have a bull and a bear talking, it takes a deft touch to make it funny without it becoming a cartoon. Jordan and I have worked together before and I knew he'd capture the tone we wanted for the brand while making it a lot of fun to watch. .

Phil and Marty is airing initially on CNBC nationally, with Celebrate and Bet to follow. The multi-million dollar campaign is also being supported by print, digital and billboards.

Superlounge's Jordan Brady Brings the Bear and Bull to Life for Ditto Trade

Project Credits

Client: Ditto Trade

Spot Title: Phil & Marty

First Airdate: June 10, 2012

Agency/Location: In-House, Ditto Trade, Chicago/Los Angeles

Creative Director: Jeff Abbott

CEO: Joe Fox

Production Company/Location: Superlounge / Santa Monica, CA

Director: Jordan Brady

EP(s): Dave Farrell

Producer: Kim Bradshaw

Editorial Company/Location: No. 6 / Santa Monica, CA

Editor: Dan Aronin

Editorial EP: Crissy DeSimone

Producer: Leslie Tabor

Special FX Company/Location: Legacy Effects / San Fernando, CA

Effects Supervisor: Alan Scott

Shoot Location: Los Angeles, CA

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