Sony Pixel Power calrec Sony

IBC 2019 Reflections: EcoDigital's David Gonce and Geoff Tognetti on How They're Reenergizing the DIVA Product Suite

21/09/2019

IBC 2019 Reflections: EcoDigital's David Gonce and Geoff Tognetti on how they're re-energising the DIVA Product Suite By Jason Dachman, Managing Editor

Friday, September 20, 2019 - 05:11

Print This Story

Back in June, EcoDigital was formed in order to acquire the DIVA content-storage-management product suite from Oracle (which it had acquired in 2014 as part of its acquisition of Front Porch Digital). IBC 2019 served as the coming-out show for EcoDigital, which is now ramping up development, sales, and support of DIVA solutions.

EcoDigital CTO Geoff Tognetti (left) and Chief Revenue Officer David Gonce

Since its founding in June, the company has launched an R&D division in the United States and created a new solutions group dedicated to integrated global support and development. At IBC 2019, EcoDigital debuted new features in the DIVA software, including dynamic support for AWS cloud storage (making the software suite cloud-agnostic) and a new partial-file restore (PFR) from cloud-storage capability.

SVG sat down with EcoDigital Chief Revenue Officer David Gonce and CTO Geoff Tognetti to discuss why EcoDigital opted to buy the DIVA portfolio, the major in-house changes they have made since the acquisition, and what the future technology roadmap has in store for DIVA clients.

Why did you make the decision to acquire DIVA from Oracle?

Gonce: [EcoDigital CEO] Justin Ririe and I went through the process of evaluating the opportunity to buy DIVA. And what we found was that the product was still the industry-leading software in its space. When we talked to the clients, they were totally thrilled [at the prospect of us buying DIVA]. And then we met the employees, who are phenomenal. Justin and I, along with our investment partners, decided to make the investment to buy the company.

What changes have you made since finalizing the acquisition?

Gonce: First and foremost, in the first 90 days, we've tripled the size of the sales team. Every single client across the globe as well as every single partner will have a dedicated sales executive, which is extremely important.

Secondly, we have significantly enhanced support. We kept the same people in place that were providing great support to our clients, but we also added developers and engineers to that group so that when an issue or a customization comes in, everything could be done within a single group. There will be no escalating to different groups. So now, if you call with a request, it doesn't go to a level one support representative and then escalated to level two or level three support - it's all one group.

Third, Geoff [Tognetti] has put a roadmap together to totally innovate the product. A lot of maintenance within DIVA had occurred over the past five years, but not a ton of innovation. So, as of this month, we are cloud agnostic. While we will continue to support Oracle Cloud [as DIVA did exclusively under Oracle ownership], we now also fully support AWS and will support Google Cloud and Microsoft Azure before the end of the year. We're also changing the user interface, adding some machine-learning functionality, and we have a lot of really cool innovations coming soon in Version 8 that will roll out ahead of NAB.

And finally, we're looking at other acquisitions and looking to potentially buy other companies that complement what we do. And, so far, the market has really received us well. The clients are thrilled that there's new energy and fresh investment being put back into the product. So we're very excited.

Geoff - can you tell me a bit more about the reenergized R&D efforts for DIVA and what it might mean to the sports and M&E markets?

Tognetti: Coming right out of the gate, we've formed a new, dedicated R&D team specifically focused on innovating the product. I'm working with them directly to look around and find what are we missing, where do we need to be, where are our customers going - and make sure that we're bringing that into [the product]. Some of that is already on the roadmap, some of it we'll keep in our back pocket, and some we'll discard. But having that R&D team just gives us better awareness of the market and our customers, which we've lacked a bit over the past few years.

What are some the near-term technology advances DIVA customers can expect in the next year?

Tognetti: In the near term, we have a really robust 18-month schedule and that runs until the end of 2020, including a brand-new user experience. We will also have a lot more in-depth analytics and reporting because our users are telling us that they need more intelligence about what's going on in their assets.

We're also adding an Amazon S3-like API for DIVA. Today, our DIVA API is proprietary API, so it's like learning an entirely new language that not a lot of people know and you have to spend time to study it. However, S3 has grown into the de facto storage and it's almost like a universal language at this point. So essentially, we're teaching DIVA to speak S3 and that's just going to make it a lot easier to integrate. There's a lot of applications out there that support S3 today, including pretty much every MAM vendor. So really this is about making it easier to integrate new applications to DIVA, which is going to expand our reach.

The other big highlight is we'll be doing a much more efficient job of collecting and assessing metadata. And then we will make further reporting available to our customers [regarding] that metadata. What we're hearing today in the market is that a lot of MAM systems will collect a lot of metadata, but it's often a proprietary format or it's metadata that's more specific to the MAM that doesn't really benefit customer outside of the MAM. So we have a lot of customers who want to collect technical
LINK: https://www.svgeurope.org/blog/headlines/ibc-2019-reflections-ecodigit...
See more stories from svg

North America Stories

30/04/2026

Avid powers faster workflows and next-generation immersive audio with latest Pro Tools release

Avid powers faster workflows and next-generation immersive audio with latest Pro...

30/04/2026

Ocean Blue Software Launches ATSC 3.0 Inspector for Smart TVs

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

Digital Azul positions Lisbon as a remote production hub...

Scalable broadcast-grade production over public internet, replacing traditional OB workflows...

30/04/2026

V Nova Brings DTV Deployment LCEVC Ecosystem Progress and...

Live demonstrations highlight LCEVC ecosystem momentum, AI-powered video pipelines, and expansion across broadcast, streaming, and social media. DTV (TV 3.0) ...

30/04/2026

Student Spotlight: Matthew Leon

Student Spotlight: Matthew Leon The dual major shares his path from community college to Berklee, and how his heritage influences his work. April 29, 2026 B...

30/04/2026

Berklee Artists to Perform at Major Global Music Festivals

Berklee Artists to Perform at Major Global Music Festivals As part of the Berklee Popular Music Institute, students will perform at Lollapalooza, Governors Ba...

30/04/2026

Study: Rokus Low-Cost, Ad-Free Howdy Streamer Hits 1 Million Subs

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

MLS Innovation Lab Selects AI Partners

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

NRB Files FCC Complaint Over Jimmy Kimmel Live!' Monologue

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

D.C. Court Denies Emergency Stay of Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

NAB Criticizes FCC for Ordering Early Renewal of ABC-Owned Stations

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

FCC Approves Station Swaps Between Scripps and Gray Media

Share Copy link Facebook X Linkedin Bluesky Email...

30/04/2026

Telestream Introduces Pulse - a Software-Defined Test an...

A flexible monitoring platform designed to simplify ST 2110 operations, consolidate vendor tools, and support modern live production environments. See it at NAB...

30/04/2026

Langlev Takes Run Amok to Sundance with Zeiss Supreme Pri...

Sundance-premiering Run Amok is an expressive, unconventional take on today's teen experience, replete with musical numbers. When cinematographer Shachar ...

30/04/2026

Studio Technologies Elevates Jacksonville State Universit...

JACKSONVILLE, AL, APRIL 29, 2026 Jacksonville State University, known as Jax State and a proud NCAA Division I member of Conference USA, has transformed its a...

30/04/2026

Knowledge Network selects ThinkAnalytics to launch AI-pow...

Transforming viewer and content data into real-time intelligence to deliver relevant streaming experiences at scale ThinkAnalytics, the global leader in AI-pow...

30/04/2026

Sports Production, Delivery is Big Biz at NAB

Sports Production, Delivery is Big Biz at NAB Andy Marken April 29, 2026 0 Comments Hero image source: NAB One of the neat things about trade shows i...

30/04/2026

It's Gonna Be May: 16 Games Hit the Cloud This Month, With More NVIDIA GeForce RTX 5080 Power

It's gonna be May - and the cloud's in full festival mode. 16 games ar...

30/04/2026

April 29, 2026

Scripps Research ranks third in 2026 Cure Innovation Index April 29, 2026 LA JOLLA, CA Scripps Research ranked third in the inaugural 2026 Cure Innovation In...

29/04/2026

Churchill Downs Racetrack Lifts Curtain on New Big Board Ahead of Kentucky Derby Week

It was a delicate job in a 150-year-old venue laden with traditions. Begun at th...

29/04/2026

How the MLS Innovation Lab Enhances Everything From Athlete Performance to Production to Ticket Sales

In annual event, the league gives startup companies the opportunity to prove the...

29/04/2026

Save the Date: SVG Venues & Teams Summit Travels South to Miamis Kaseya Center on Aug. 12

Panel discussions, networking, and a facility tour will take place in the renova...

29/04/2026

The Cast and Crew of Conbody VS Everybody Have Each Other's Backs for Life

(L-R) Derek Drescher, Coss Marte, and Syretta Wright have each other's backs. (Micheal Hurcomb/Shutterstock for Sundance Film Festival) By Veronika Lee Cla...

29/04/2026

YEP Spotlight: Julissa Padilla

Some people stumble into their passion. Julissa Padilla walked straight into a film vault. For her, entertainment was never just about the movies themselves. It...

29/04/2026

Clear-Com Promotes Brian Grahn, Ben Turnwell to Expanded Roles

Share Copy link Facebook X Linkedin Bluesky Email...

29/04/2026

The CW Unveils Major Streaming Deals with ESPN and Roku

Share Copy link Facebook X Linkedin Bluesky Email...

29/04/2026

Clear-Com Announces New Roles for Brian Grahn and Ben Tur...

Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live, expanding their ...

29/04/2026

Reduce Workflow Complexity with nxtedition at MPTS 2026

nxtedition is bringing its range of consolidated production tools to MPTS 2026, with new developments spanning transcription, editing, graphics and AI-assisted ...

29/04/2026

Telxius taps Synamedia to unlock seamless global multi-CD...

Quortex Switch to boost the streaming experience for Telxius customers, reaching millions of viewers worldwide Synamedia and Telxius, the leading global connec...

29/04/2026

freispace and Projective Announce Joint Showcase of Integ...

freispace, the leading ERP-as-a-Service platform for media and entertainment production, and Projective, a leading provider of post-production collaboration tec...

29/04/2026

DHD Celebrates 30th Anniversary at 2026 NAB Show

DHD reports strong interest in its broadcast audio product range, exhibited at the April 19th-22nd NAB Show in Las Vegas. The event attracted a claimed 58,000 a...

29/04/2026

Student Spotlight: Alan Catz

Student Spotlight: Alan Catz The Argentine film and game composer talks about working on League of Legends, receiving Berklee's BMI Award, and the lifelon...

29/04/2026

Jay Jennings Builds the Worlds You Hear on Screen

Jay Jennings Builds the Worlds You Hear on Screen The supervising sound designer behind A Minecraft Movie, The Meg, Letters from Iwo Jima, and dozens of other...

29/04/2026

Paramount Will be 49.5% Foreign Owned After WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

29/04/2026

NAB Show 2026: AI, Vertical and BPS Dominate Broadcasters' Discussions

Share Copy link Facebook X Linkedin Bluesky Email...

29/04/2026

IAB Tech Lab Announces New OpenRTB Attributes

Share Copy link Facebook X Linkedin Bluesky Email...

29/04/2026

'SUPERNOVA: GENESIS' Reached a Peak Audience of More Than 6.5 Million Viewers on Netflix

Back to All News SUPERNOVA: GENESIS Reached a Peak Audience of More Than 6.5 Mi...

29/04/2026

April 28, 2026

Jin-Quan Yu elected to the National Academy of Sciences Yu is recognized for his pioneering work in synthetic organic chemistry. April 28, 2026 LA JOLLA, CA S...

28/04/2026

Sound for the NFL Draft Show Balances Often Conflicting Goals

The audio team for the entertainment event must blend speech intelligibility with full-range music reproduction while considering the broadcast Last week's...

28/04/2026

Pac-12 Releases New Primary Mark Ahead of 2026-27 Season

The Pac-12 Conference has released an updated primary mark and logo as the starting point of the new league's brand identity. The mark was soft-launched acr...

28/04/2026

DP World Tour to Become First Professional Sports Organization to Use Amazon Leo Satellite Connectivity

The DP World Tour and Amazon Leo have signed an agreement making Amazon's lo...

28/04/2026

Pixellot and HELIOS Announce Automated Hockey Shift Video Integration

Pixellot and HELIOS have announced an integration that automatically converts full-game hockey video into individualized shift videos for each athlete, without ...

28/04/2026

Daktronics Installs New LED Video Display at Asheville Tourists Ballpark

Daktronics has partnered with the Asheville Tourists to manufacture and install a new LED video display. The installation was completed in late 2025 and is now ...

28/04/2026

Eutelsat and PCTV Renew Long-Term Video Distribution Partnership in Mexico

Eutelsat has announced the renewal of its partnership with PCTV, a content aggregation and distribution company in Mexico and part of Megacable Holdings, for co...

28/04/2026

Gary SouthShore RailCats Install New Daktronics LED Display at U.S. Steel Yard

Daktronics has partnered with the Gary SouthShore RailCats to install a new LED video display at U.S. Steel Yard, replacing the previous Daktronics display inst...

28/04/2026

Telos Alliance and College Radio Foundation Award Omnia.11 Processor to Wright State Universitys WWSU-FM

Telos Alliance and the College Radio Foundation have announced that WWSU-FM of W...

28/04/2026

Inside the Mix: A1s Florian Brown and James Deason on Golfs Biggest Broadcasts

Golf viewership is growing. The 2025 Ryder Cup drew five million viewers in the UK, a 45% increase over the 2023 event. The US Open was the most streamed golf e...

28/04/2026

The CW Network Acquires Exclusive Broadcast Rights to WWE NXT Premium Live Events

The CW Network and WWE, part of TKO Group Holdings (NYSE: TKO), have announced t...

28/04/2026

NAB 2026: AIMS Wins NAB Show 2026 Product of the Year Award for IPMX

The Alliance for IP Media Solutions (AIMS) has announced that the Internet Protocol Media Experience (IPMX) suite of standards and specifications has been named...

28/04/2026

NAB 2026 SportsTechBuzz in Review: A Look Back at the Big News From 150+ Companies in Vegas

The 2026 NAB Show is in the books and the show once again served up a cavalcade ...