Sony Digital Rapids Pixel Power calrec Sony

IBC 2019 Reflections: EcoDigital's David Gonce and Geoff Tognetti on How They're Reenergizing the DIVA Product Suite


IBC 2019 Reflections: EcoDigital's David Gonce and Geoff Tognetti on how they're re-energising the DIVA Product Suite By Jason Dachman, Managing Editor

Friday, September 20, 2019 - 05:11

Print This Story

Back in June, EcoDigital was formed in order to acquire the DIVA content-storage-management product suite from Oracle (which it had acquired in 2014 as part of its acquisition of Front Porch Digital). IBC 2019 served as the coming-out show for EcoDigital, which is now ramping up development, sales, and support of DIVA solutions.

EcoDigital CTO Geoff Tognetti (left) and Chief Revenue Officer David Gonce

Since its founding in June, the company has launched an R&D division in the United States and created a new solutions group dedicated to integrated global support and development. At IBC 2019, EcoDigital debuted new features in the DIVA software, including dynamic support for AWS cloud storage (making the software suite cloud-agnostic) and a new partial-file restore (PFR) from cloud-storage capability.

SVG sat down with EcoDigital Chief Revenue Officer David Gonce and CTO Geoff Tognetti to discuss why EcoDigital opted to buy the DIVA portfolio, the major in-house changes they have made since the acquisition, and what the future technology roadmap has in store for DIVA clients.

Why did you make the decision to acquire DIVA from Oracle?

Gonce: [EcoDigital CEO] Justin Ririe and I went through the process of evaluating the opportunity to buy DIVA. And what we found was that the product was still the industry-leading software in its space. When we talked to the clients, they were totally thrilled [at the prospect of us buying DIVA]. And then we met the employees, who are phenomenal. Justin and I, along with our investment partners, decided to make the investment to buy the company.

What changes have you made since finalizing the acquisition?

Gonce: First and foremost, in the first 90 days, we've tripled the size of the sales team. Every single client across the globe as well as every single partner will have a dedicated sales executive, which is extremely important.

Secondly, we have significantly enhanced support. We kept the same people in place that were providing great support to our clients, but we also added developers and engineers to that group so that when an issue or a customization comes in, everything could be done within a single group. There will be no escalating to different groups. So now, if you call with a request, it doesn't go to a level one support representative and then escalated to level two or level three support - it's all one group.

Third, Geoff [Tognetti] has put a roadmap together to totally innovate the product. A lot of maintenance within DIVA had occurred over the past five years, but not a ton of innovation. So, as of this month, we are cloud agnostic. While we will continue to support Oracle Cloud [as DIVA did exclusively under Oracle ownership], we now also fully support AWS and will support Google Cloud and Microsoft Azure before the end of the year. We're also changing the user interface, adding some machine-learning functionality, and we have a lot of really cool innovations coming soon in Version 8 that will roll out ahead of NAB.

And finally, we're looking at other acquisitions and looking to potentially buy other companies that complement what we do. And, so far, the market has really received us well. The clients are thrilled that there's new energy and fresh investment being put back into the product. So we're very excited.

Geoff - can you tell me a bit more about the reenergized R&D efforts for DIVA and what it might mean to the sports and M&E markets?

Tognetti: Coming right out of the gate, we've formed a new, dedicated R&D team specifically focused on innovating the product. I'm working with them directly to look around and find what are we missing, where do we need to be, where are our customers going - and make sure that we're bringing that into [the product]. Some of that is already on the roadmap, some of it we'll keep in our back pocket, and some we'll discard. But having that R&D team just gives us better awareness of the market and our customers, which we've lacked a bit over the past few years.

What are some the near-term technology advances DIVA customers can expect in the next year?

Tognetti: In the near term, we have a really robust 18-month schedule and that runs until the end of 2020, including a brand-new user experience. We will also have a lot more in-depth analytics and reporting because our users are telling us that they need more intelligence about what's going on in their assets.

We're also adding an Amazon S3-like API for DIVA. Today, our DIVA API is proprietary API, so it's like learning an entirely new language that not a lot of people know and you have to spend time to study it. However, S3 has grown into the de facto storage and it's almost like a universal language at this point. So essentially, we're teaching DIVA to speak S3 and that's just going to make it a lot easier to integrate. There's a lot of applications out there that support S3 today, including pretty much every MAM vendor. So really this is about making it easier to integrate new applications to DIVA, which is going to expand our reach.

The other big highlight is we'll be doing a much more efficient job of collecting and assessing metadata. And then we will make further reporting available to our customers [regarding] that metadata. What we're hearing today in the market is that a lot of MAM systems will collect a lot of metadata, but it's often a proprietary format or it's metadata that's more specific to the MAM that doesn't really benefit customer outside of the MAM. So we have a lot of customers who want to collect technical
See more stories from svg

North America Stories


Primetime Ratings: Sunday Night Football' Drops on NBC

NBC won Sunday prime with football, the network posting a 3.4 in viewers 18-49, per the Nielsen overnights, and a 15 share. In second was CBS, also paced by the...


Digital Humans Are Here to Stay - and to Coexist with Humans

Digital humans have arrived, and they aren't going anywhere. Forecasts of a future where we'll live in the metaverse with our data-selves may not come ...


Cubic Motion Updates Persona Digital Human Technology

MANCHESTER, UK - Cubic Motion ( has announced a major hardware update to Persona, the technology behind high-fidelity digital humans for vid...


FaderPort 16 went to Rock in Rio with Helloween!

[This just in from Charlie Bauerfeind, producer for genre-defining power metal pioneers, Helloween! In his search for the perfect DAW Controller for his ultra-c...


Season Seven of The Profit on CNBC Nov. 5

The Profit returns for season seven on CNBC at 10 p.m. ET Nov. 5. Marcus Lemonis hosts the show, about how struggling businesses turn around. CNBC called the pr...


I Need It with Fire': A Day in the Studio with Joel Hamilton

Grammy-nominated producer and engineer Joel Hamilton, who visited Berklee this fall, communicates most effectively in extravagant metaphors: See if you can g...


Three Berklee Alumni Win Spots on The Voice

The popular NBC series The Voice kicked off its 17th season this fall, and the initial blind audition rounds included three Berklee alumni: singer-songwriters M...


Digital Nirvana Introduces Trance

All-New Cloud-Based Solution for Closed Captioning and Metadata Enhancement Brings Powerful New Efficiencies to Broadcast Captioning Workflows FREMONT, Calif. ...



Moxie tells the story of a girl (Robinson) from a small town who is inspired by ...


Paperless 3 for Mac is Released!

Great news! We finally are releasing Paperless 3 this week! After years of technical challenges, internal challenges, and every other challenge you can think of...


29 years in business!

Today we celebrate our company's 29th year in business. I'd like to take a quick moment to thank our customers throughout the years as they are the ones...


Paperless 3.0.6 is released

What's new in 3.0.6 Fixed a drawing issue in the Tags window when displayed under Dark Mode. Fixed a mapping bug with the Scan menu command. Remove...


Persona 1.0.3 for Windows released

A quick update to Persona for Windows to add some functionality -Added backup copies of the Persona file so a user can revert, should they need to. -Allow di...


Persona 1.0.4 for Windows now available for download

We've added a simple text editor that opens full screen (or the size of the existing Persona window) that allows for an easier editor experience. https://s...


Paperless 3 for Windows is Released!

This week we released Paperless 3 for Windows. This long-awaited release comes several months after Paperless 3 for Mac and is just as full-featured as its Mac ...


Nielsen Singapore Case Competition 2019: Sparking Innovation With Young Minds

Nielsen has a long history of seeking out and nurturing young talent. That's a primary way in which we remain at the forefront of measurement and data analy...


Nielsen Leaders Trace the Black Consumer Journey with Members of the Congressional Black Caucus

Our insights show that African American consumers are growing both in number and...


Steve Norris Joins Gravity Media as Director, Production and Content

Steve Norris Joins Gravity Media as Director, Production and Content The former BT Sport exec will help the company's global expansion in media, content, an...


ESPN Embraces Automated Production for Coverage of America East on Digital Platforms

ESPN Embraces Automated Production for Coverage of America East on Digital Platf...


Investment in Women's Sports To Double Thanks to Digital Viewers

Investment in women's sport to double thanks to digital viewers By Heather McLean, Editor Friday, October 11, 2019 - 14:07 Print This Story Winners of...


SailGP Focuses on Social Media Audiences During Inaugural Season Finale With Grabyo

SailGP focuses on social media audiences during inaugural season finale with Gra...


XFL Names David Michael CTO

XFL Names David Michael CTO By Ken Kerschbaumer, Editorial Director Monday, October 14, 2019 - 11:29 am Print This Story Story Highlights The XFL has hir...


Creative Spotlight: Mark Mann

Glasgow born and New York bred portrait and celebrity photographer, Mark Mann, has shot some of the world's most recognisable faces, from Benedict Cumberbat...


Scripps Names Jaromin GM at WKBW in Buffalo

The E.W. Scripps Co. said it appointed Marc Jaromin as VP and general manager of WKBW-TV, the ABC affiliate in Buffalo, effective immediately. Marc Jaromin Ja...


Data Science and Visual Computing

We are awash in data. We know it, but it's like the weather, we can't manage it. We are struggling to get a grip on it, understand it, use it and exploi...


Growing digital following set to boost investment in womens sport by almost 100%

Women's sport has grown in prominence thanks to the rise of digital platforms and is now set to skyrocket. In fact, 94% of industry professionals are primed...


K2E 12G-SDI UHD 4K Audio Monitoring Units are pleased to bring the latest 12G-SDI solutions to the UK and European market including the K2E AV confidence monitors designed for broadcast and O...


Facilis Shows Next Gen HUB Shared Storage System at NAB NY

At NAB Show NY (Booth N136), Facilis, a leading international supplier of cost-effective, high performance shared storage solutions for collaborative media prod...


Creative Technology increases its PHABRIX Qx inventory for live events

PHABRIX, a worldwide leader in test and measurement solutions, is pleased to confirm that Creative Technology, an NEP Live Events company, has purchased a fourt...


Broadcast Solutions to Enter the Market for Used OB Vehicles with a New Service

Broadcast Solutions, one of Europe's biggest System Integrators and a world-leading specialist in mobile production tools, enters the market for used OB veh...


Sigma fp to Begin Shipping on October 25 2019

Sigma Corporation of America, a leading camera, photography lens, cine lens, flash and accessories manufacturer, today announced that its all-new full-frame mir...


Intinor showcases Direkt link at Broadcast India 2019

Intinor, Sweden's leading developer of products and solutions for high-quality video over internet will, with its partner Rahul Commerce, feature Direkt lin...


White Mark Helps Maris Move Elephant Studios at LSBU To A Temporary New Home

Acoustic design consultancy White Mark has been working closely with Maris Interiors to help move some of the technical facilities at London Southbank Universit...


The Canadian Space Agency Selects VuWall for Control Room Operations

VuWall, leader in video wall control and AV network management, today announced that the Canadian Space Agency (CSA) successfully deployed VuWall s VuScape proc...


Digital Nirvana Introduces Trance

Digital Nirvana, a provider of next-generation media-monitoring and metadata generation services, today introduced Trance an enterprise-level, cloud-based clo...


Wildlife Cinematographer Steve Lumpkin Adopts Sonnet Solo10G to Accelerate Postproduction

Renowned wildlife cinematographer Steve Lumpkin has chosen Sonnet s Solo10G Thu...


Videon Products at 2019 NAB Show New York

At the 2019 NAB Show New York, Videon will showcase its award-winning EdgeCaster edge compute encoder. The EdgeCaster is the industry s first HTTP CMAF streamin...


Leader Electronics ZEN Series Supports Sonys SR Live Metadata Decode and Display as a Standard Function

Leader Electronics Corporation, a global producer of high-performance test and m...


Science Writer and Comedian Kasha Patel to Host SMPTE 2019 Awards Gala

SMPTE , the organization that is defining the future of storytelling, today announced that science writer and science comedian Kasha Patel will host the 2019 SM...


NUGEN Audio Announces SigMod Software Update at AES 2019

NUGEN Audio unveils the latest SigMod Software plug-in update at AES 2019 (Booth 504I Avid Partner Pavilion). The update allows SigMod to host multiple instan...


Mark Your Calendar for MIX 101.5's 4th Annual Pumpkin Smash

Wondering what to do with your leftover Halloween Pumpkins? Join MIX 101.5 for the 4th Annual Great Pumpkin Smash on Saturday, November 2nd 11a-2p at Three Be...


Filmmaker and Creative Pamela B. Green to Speak at Women in Technology Luncheon

Burbank, Calif. (Oct. 11, 2018) - HPA and SMPTE announced today that Emmy nominated filmmaker Pamela B. Green will be the featured speaker at the annual Women i...


AES New York 2019 Historical Sessions Give Insight to Audio Innovations

Posted: Saturday, October 12, 2019 --...


Halon Creates Visualization for Ad Astra

The name of the film, Ad Astra , may be puzzling at first. It is short for Per aspera ad astra , or Through hardship to the stars. Considering the film&...


Wanda Sykes Set to Host Trumpet Awards on Bounce

Comedian Wanda Sykes will host the 28th annual Bounce Trumpet Awards, the network said. Wanda Sykes The ceremony, celebrating achievements and contributions b...


Primetime Ratings: Football Falls on Fox

Fox won Thursday prime Nielsens by a mile, with football setting the winning pace despite dropping from last week. Thursday Night Football led Fox to a 3.4 in v...


CNN Airs Democratic Debate Oct. 15

NBC News Democratic debate broadcast in June 2019. Credit: Gustavo Cabellero /NBC News/MSNBC/Telemundo The next Democratic presidential debate happens Oct. 15...


Shepard Smith Steps Down at Fox News

Shepard Smith is stepping down from his role as chief news anchor and managing editor of breaking news at Fox News Channel. Smith's final show was Oct. 11. ...


Northwest Broadcasting Reaches AT&T Deal, Ending Blackout

Northwest Broadcasting said that it reached a new long-term carriage agreement with AT&T that will return its stations to the DirecTV lineup, ending a blackout ...