IBC 2019 Reflections: EcoDigital's David Gonce and Geoff Tognetti on how they're re-energising the DIVA Product Suite By Jason Dachman, Managing Editor
Friday, September 20, 2019 - 05:11
Print This Story
Back in June, EcoDigital was formed in order to acquire the DIVA content-storage-management product suite from Oracle (which it had acquired in 2014 as part of its acquisition of Front Porch Digital). IBC 2019 served as the coming-out show for EcoDigital, which is now ramping up development, sales, and support of DIVA solutions.
EcoDigital CTO Geoff Tognetti (left) and Chief Revenue Officer David Gonce
Since its founding in June, the company has launched an R&D division in the United States and created a new solutions group dedicated to integrated global support and development. At IBC 2019, EcoDigital debuted new features in the DIVA software, including dynamic support for AWS cloud storage (making the software suite cloud-agnostic) and a new partial-file restore (PFR) from cloud-storage capability.
SVG sat down with EcoDigital Chief Revenue Officer David Gonce and CTO Geoff Tognetti to discuss why EcoDigital opted to buy the DIVA portfolio, the major in-house changes they have made since the acquisition, and what the future technology roadmap has in store for DIVA clients.
Why did you make the decision to acquire DIVA from Oracle?
Gonce: [EcoDigital CEO] Justin Ririe and I went through the process of evaluating the opportunity to buy DIVA. And what we found was that the product was still the industry-leading software in its space. When we talked to the clients, they were totally thrilled [at the prospect of us buying DIVA]. And then we met the employees, who are phenomenal. Justin and I, along with our investment partners, decided to make the investment to buy the company.
What changes have you made since finalizing the acquisition?
Gonce: First and foremost, in the first 90 days, we've tripled the size of the sales team. Every single client across the globe as well as every single partner will have a dedicated sales executive, which is extremely important.
Secondly, we have significantly enhanced support. We kept the same people in place that were providing great support to our clients, but we also added developers and engineers to that group so that when an issue or a customization comes in, everything could be done within a single group. There will be no escalating to different groups. So now, if you call with a request, it doesn't go to a level one support representative and then escalated to level two or level three support - it's all one group.
Third, Geoff [Tognetti] has put a roadmap together to totally innovate the product. A lot of maintenance within DIVA had occurred over the past five years, but not a ton of innovation. So, as of this month, we are cloud agnostic. While we will continue to support Oracle Cloud [as DIVA did exclusively under Oracle ownership], we now also fully support AWS and will support Google Cloud and Microsoft Azure before the end of the year. We're also changing the user interface, adding some machine-learning functionality, and we have a lot of really cool innovations coming soon in Version 8 that will roll out ahead of NAB.
And finally, we're looking at other acquisitions and looking to potentially buy other companies that complement what we do. And, so far, the market has really received us well. The clients are thrilled that there's new energy and fresh investment being put back into the product. So we're very excited.
Geoff - can you tell me a bit more about the reenergized R&D efforts for DIVA and what it might mean to the sports and M&E markets?
Tognetti: Coming right out of the gate, we've formed a new, dedicated R&D team specifically focused on innovating the product. I'm working with them directly to look around and find what are we missing, where do we need to be, where are our customers going - and make sure that we're bringing that into [the product]. Some of that is already on the roadmap, some of it we'll keep in our back pocket, and some we'll discard. But having that R&D team just gives us better awareness of the market and our customers, which we've lacked a bit over the past few years.
What are some the near-term technology advances DIVA customers can expect in the next year?
Tognetti: In the near term, we have a really robust 18-month schedule and that runs until the end of 2020, including a brand-new user experience. We will also have a lot more in-depth analytics and reporting because our users are telling us that they need more intelligence about what's going on in their assets.
We're also adding an Amazon S3-like API for DIVA. Today, our DIVA API is proprietary API, so it's like learning an entirely new language that not a lot of people know and you have to spend time to study it. However, S3 has grown into the de facto storage and it's almost like a universal language at this point. So essentially, we're teaching DIVA to speak S3 and that's just going to make it a lot easier to integrate. There's a lot of applications out there that support S3 today, including pretty much every MAM vendor. So really this is about making it easier to integrate new applications to DIVA, which is going to expand our reach.
The other big highlight is we'll be doing a much more efficient job of collecting and assessing metadata. And then we will make further reporting available to our customers [regarding] that metadata. What we're hearing today in the market is that a lot of MAM systems will collect a lot of metadata, but it's often a proprietary format or it's metadata that's more specific to the MAM that doesn't really benefit customer outside of the MAM. So we have a lot of customers who want to collect technical
North America Stories
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
29/05/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
29/05/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, died April 12, 2026, at his home in...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Comparing 5 AI Video Enhancers for Restoring Old Video Quality
Kate Luvis May 29, 2026
0 Comments
Digitizing VHS, MiniDV, and other legacy formats doe...
29/05/2026
Studio Hamburg Builds New Post Pipeline with DaVinci Resolve Studio
Brie Clayton May 29, 2026
0 Comments
Workflow replaces a patchwork of legacy tools...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/05/2026
At the Intersection of Music and Dance, an Epic Collaboration Boston Conservatory musicians and dancers found creative parallels in their recent performance o...
29/05/2026
Something fundamental has shifted in how people consume media. Audiences aren't abandoning television or radio content; they're just expanding how, wher...
29/05/2026
Back to All News
The Official Trailer of Physical 100 Italy, on Netflix From Se...
29/05/2026
Experimental HIV vaccine achieves a long-sought goal In a first for the field, all non-human primates given a new series of vaccines generated antibodies capabl...
28/05/2026
FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...
28/05/2026
One of the most memorable postseasons in baseball history would have had no memo...
28/05/2026
NBC's Sunday Night Football is among the most-decorated and most-watched pro...
28/05/2026
The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...
28/05/2026
Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...
28/05/2026
Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...
28/05/2026
The 4 Nations Face-Off, an international competition that launched in February 2...
28/05/2026
Soccer is a truly global sport, and, to match the U.S. viewing audience's in...
28/05/2026
The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...
28/05/2026
Prime Video is no stranger to innovation, and, within the realm of live streamin...
28/05/2026
The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...
28/05/2026
Every year, March Madness captivates the entire sports world. Nonstop action, un...
28/05/2026
NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...
28/05/2026
UmpCam is a technological wrinkle that has given fans unprecedented views of wha...
28/05/2026
T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...
28/05/2026
By Gina McIntyre
(L-R) Sara Dosa and Andri Sn r Magnason attend the Time and Water premiere during the 2026 Sundance Film Festival at Library Center Theatre ...
IBC 2019 Reflections: EcoDigital's David Gonce and Geoff Tognetti on how they're re-energising the DIVA Product Suite By Jason Dachman, Managing Editor 
