Sky wraps up GUINNESS WORLD RECORDS title in Christmas Wrapathon event that sees the most people wrapping gifts at the same timeWednesday 11 December 2024Sky sets a new GUINNESS WORLD RECORDS title for the most people wrapping presents simultaneously across (multiple venues)
2050 Sky team members participated in the Big Sky Cares Wrapathon at 11 Sky sites across Europe including London, Ireland, Italy and Germany
The gifts were donated to almost 30 charities, including The King's Trust, Multibank, NSPCC, and many more.
Sky employees were out in festive force across Europe yesterday as they set a new GUINNESS WORLD RECORDS title for the most people wrapping presents simultaneously (multiple venues).
2050 Sky team members participated in the Big Sky Cares Wrapathon event, wrapping gifts including toys, books and puzzles in a bid to provide gifts to charity partners supporting those in need this Christmas.
Sky Sports News presenter Bela Shah and host of the Guinness World Records children show Officially Amazing, Ben Shires hosted the Big Sky Cares Wrapathon at Sky's HQ in London with special guests including Sky Sports presenters Jamie Weir and Jo Wilson. Volunteers from charity partners such as The Kings Trust, NSPCC, Multibank and Solidarity Sports were also on hand to help mark the record-breaking achievement.
The challenge comes as Sky's volunteering programme, Sky Cares, continues its commitment to support communities in which Sky's customers and employees live and work. With a wide range of initiatives set this December, Sky Cares will be donating over 6,000 gifts this holiday season whilst staff from Sky's Customer Service Group will be volunteering to help host 48 festive tea parties and lunches for older people, helping to combat loneliness.
Fiona Ball, Group Director, Bigger Picture & Sustainability at Sky said: We are thrilled to have set a new GUINNESS WORLD RECORDS title with our Big Sky Cares Wrapathon. This incredible milestone was only possible thanks to the amazing efforts of Sky team members and our charity partners, united by a common purpose. With more than 6,000 gifts donated this holiday season, we are proud to be able to spread a little bit of joy to those in need and embrace the spirit of giving back that.
Jonathan Townsend, CEO of The King's Trust said: Breaking this GUINNESS WORLD RECORDS title shows how collective effort can make a meaningful impact within disadvantaged communities at the time of year when it's most needed, including positively impacting young people supported by The King's Trust who face significant adversity.
Former Prime Minister and The Multibank founder, Gordon Brown said: "Sky's world record-breaking achievement highlights what is possible when people come together determined to make a difference. In collaboration with The Multibank, Sky's gifts are helping to create a new, holistic feel-good currency for families, struggling to get by. Thank you to everyone involved in the Wrapathon for supporting The Multibank's ambition to put a smile on every child's face this holiday season and, when taken alongside our offer of hope that better days ahead are possible, Sky Cares is making a real difference.
An adjudicator from Guinness World Records was present to verify the attempt.
About SkySky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.
We're famous for innovation. We offer the world's smartest TV, Sky Glass; our plug and play streaming puck, Sky Stream; the best aggregation platform, Sky Q; and streaming services NOW and WOW. We provide connectivity you can count on in mobile, fast, secure, reliable residential and business broadband, as well as smart home protection through Sky Protect.
We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts. Our new state-of-the-art film and TV studio Sky Studios Elstree is projected to attract £3 billion of new production investment to the UK in its first five years and create up to 2,000 jobs.
We are a diverse and inclusive employer that has a positive impact on society and the communities that we work and live in. Sky plays a major role in the UK's cultural economy and, in 2022 alone, supported a contribution of £20 billion to UK GDP, broadcast 70,000 hours of elite sports coverage and invested over £130 million to provide news to consumers free of charge.
About Guinness World RecordsWhat's the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through books, but via TV shows, social media and live events.
Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions.
Through our in-house production arm, GWR Studios, we create standout content for broadcasters, brand partners and digital platforms.
Our Entertainment Services division brings the best of the GWR brand to life in a diverse range of live experiences where visitors can discover and even attempt official world records.
Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.
To join this record-breaking community - and find out the answer to that original question - visit guinness
