Sky wraps up GUINNESS WORLD RECORDS title in Christmas Wrapathon event that sees the most people wrapping gifts at the same timeWednesday 11 December 2024
Sky sets a new GUINNESS WORLD RECORDS title for the most people wrapping presents simultaneously across (multiple venues)
2050 Sky team members participated in the Big Sky Cares Wrapathon at 11 Sky sites across Europe including London, Ireland, Italy and Germany
The gifts were donated to almost 30 charities, including The King's Trust, Multibank, NSPCC, and many more.
Sky employees were out in festive force across Europe yesterday as they set a new GUINNESS WORLD RECORDS title for the most people wrapping presents simultaneously (multiple venues).
2050 Sky team members participated in the Big Sky Cares Wrapathon event, wrapping gifts including toys, books and puzzles in a bid to provide gifts to charity partners supporting those in need this Christmas.
Sky Sports News presenter Bela Shah and host of the Guinness World Records children show Officially Amazing, Ben Shires hosted the Big Sky Cares Wrapathon at Sky's HQ in London with special guests including Sky Sports presenters Jamie Weir and Jo Wilson. Volunteers from charity partners such as The Kings Trust, NSPCC, Multibank and Solidarity Sports were also on hand to help mark the record-breaking achievement.
The challenge comes as Sky's volunteering programme, Sky Cares, continues its commitment to support communities in which Sky's customers and employees live and work. With a wide range of initiatives set this December, Sky Cares will be donating over 6,000 gifts this holiday season whilst staff from Sky's Customer Service Group will be volunteering to help host 48 festive tea parties and lunches for older people, helping to combat loneliness.
Fiona Ball, Group Director, Bigger Picture & Sustainability at Sky said: We are thrilled to have set a new GUINNESS WORLD RECORDS title with our Big Sky Cares Wrapathon. This incredible milestone was only possible thanks to the amazing efforts of Sky team members and our charity partners, united by a common purpose. With more than 6,000 gifts donated this holiday season, we are proud to be able to spread a little bit of joy to those in need and embrace the spirit of giving back that.
Jonathan Townsend, CEO of The King's Trust said: Breaking this GUINNESS WORLD RECORDS title shows how collective effort can make a meaningful impact within disadvantaged communities at the time of year when it's most needed, including positively impacting young people supported by The King's Trust who face significant adversity.
Former Prime Minister and The Multibank founder, Gordon Brown said: "Sky's world record-breaking achievement highlights what is possible when people come together determined to make a difference. In collaboration with The Multibank, Sky's gifts are helping to create a new, holistic feel-good currency for families, struggling to get by. Thank you to everyone involved in the Wrapathon for supporting The Multibank's ambition to put a smile on every child's face this holiday season and, when taken alongside our offer of hope that better days ahead are possible, Sky Cares is making a real difference.
An adjudicator from Guinness World Records was present to verify the attempt.
About SkySky is one of Europe's leading media and entertainment companies and is part of Comcast Corporation, a global media and technology company that connects people to moments and experiences that matter. At Sky we Believe in Better. It's in our DNA.
We're famous for innovation. We offer the world's smartest TV, Sky Glass; our plug and play streaming puck, Sky Stream; the best aggregation platform, Sky Q; and streaming services NOW and WOW. We provide connectivity you can count on in mobile, fast, secure, reliable residential and business broadband, as well as smart home protection through Sky Protect.
We're Europe's premium content producer. We create award-winning original content, produce the biggest live sporting events, and we provide free access to news and the arts. Our new state-of-the-art film and TV studio Sky Studios Elstree is projected to attract £3 billion of new production investment to the UK in its first five years and create up to 2,000 jobs.
We are a diverse and inclusive employer that has a positive impact on society and the communities that we work and live in. Sky plays a major role in the UK's cultural economy and, in 2022 alone, supported a contribution of £20 billion to UK GDP, broadcast 70,000 hours of elite sports coverage and invested over £130 million to provide news to consumers free of charge.
About Guinness World RecordsWhat's the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through books, but via TV shows, social media and live events.
Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions.
Through our in-house production arm, GWR Studios, we create standout content for broadcasters, brand partners and digital platforms.
Our Entertainment Services division brings the best of the GWR brand to life in a diverse range of live experiences where visitors can discover and even attempt official world records.
Whatever the medium, our ultimate purpose is to make the world a more interesting, fun and positive place.
To join this record-breaking community - and find out the answer to that original question - visit guinness
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/07/2026
New appointments to Screen Australia board 7 July 2026
The Albanese Labor Government has made new appointments to the Screen Australia board.
Dr Tania Chamber...
07/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
07/07/2026
Berklee College of Music Alum and Faculty Perform at Boston Public Library's...
07/07/2026
Scripps Research scientists train the immune system to make antibodies against numerous HIV strains Preclinical findings mark progress toward a long-sought vacc...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Open source AI has shown how quickly developers can innovate when models, data a...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Sky wraps up GUINNESS WORLD RECORDS title in Christmas Wrapathon event that sees the most people wrapping gifts at the same timeWednesday 11 December 2024
