Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech Stack By Ken Kerschbaumer, Editorial Director
Monday, May 20, 2024 - 8:00 am
Print This Story | Subscribe
Story Highlights
Rugby League is one of Australia's top sports and when Queensland Rugby League's Qplus.tv OTT streaming platform and when it came to finding the right technology partner Tom Mitchell, Senior Content and Broadcast Manager, Queensland Rugby League, says Layercake was the right fit to meet the technical and business needs of the service.
Layercake has helped Queensland Rugby League offer a top-notch streaming service.
We needed a partner that had an established track record for quality and timely deliverables and from the outset, we knew that Layercake was the partner for us, he says. They really are the subject matter experts when it comes to sport, video, production, digital publishing and distribution and, despite our very tight launch deadline, we knew we were in safe hands.
Qplus.tv is a subscription service where users can purchase a weekly, monthly, or annual subscription, granting them unlimited access to the platform. Some of the featured game content is also free-to- view for users who sign up to use the platform while every game of every state-wide competition - including the flagship Hostplus Cup - is streamed live and on demand on Qplus.tv alongside select regional and community content.
Layercake's Media Orchestration and Automation platform, Streamcake forms the backbone of Qplus.tv. The solution makes QRL's elite match content available live for their fans and provides sponsors and partners with unique commercialization opportunities.
Layercake, together with partner DoubleTake Sports delivered an end-to-end streaming operation for QRL. DoubleTake Sports managed the master control room and production while Layercake provided the technical solution and wider OTT platform offering.
Layercake tasked with creating the end-to-end definition of requirements as well as design of a UX, key integrations, infrastructure, security, and more. The solution needed to be reliable, cost-effective and delivered within a very tight timeframe of one month ahead of the start of the 2024 season. The new solution for Qplus.tv also needed to have additional functionality including subscription tracking and user metrics; commercialization of assets; integration with existing partners and technology; and asset migration.
Layercake's award-winning Media Orchestration and Automation Platform, Streamcake forms the backbone of Qplus.tv. Streamcake delivers cost-effective streaming solutions using a unique approach that enables clients to BYO' their own infrastructure and tailor their media workflows. Smart and seamless, Streamcake has enabled live and video-on-demand streaming of the QRL competitions via AWS media services. Streamcake can also integrate and automate other media services infrastructure and platforms.
Streamcake is the best automated streaming solution we have seen on the market, adds Mitchell.
Robert Matthews, Managing Director of DoubleTake Sports, says Layercake led the development of the new Qplus.tv with technical and operational excellence, working with multiple stakeholders, resulting in the deployment of a rich and functional on-screen product in a very compressed timeline.
Their work has supported and enabled the successful production delivery by the DoubleTake Sports team, allowing the efficient and effective management of multiple production tools and processes, resulting in a highly successful launch of a critical strategic program for the QRL, he says.
Additionally, Layercake's collaboration with Enveu helped elevate the live streaming experience for Qplus.tv to new heights. Enveu is a global provider of specialized OTT solutions that includes the managing the user experience platform, player, and subscription. Streamcake manages the automation of production and infrastructure going upstream into specific workflows, while pushing the data to Enveu, to manage the playout platform, user experience and device platform of Qplus.tv.
Shalabh Agarwal, founder and CEO at Enveu, says Enveu has not only elevated Qplus.tv's live streaming experience but has set a new standard for immersive viewer engagement.
Together, we've crafted a seamless user experience platform that ensures every moment resonates with our audience, reaffirming Enveu's commitment to top-notch OTT solutions, he says.
Streamcake's central user interface and flexibility allows the Master Control Room (MCR) team at DoubleTake Sports to quickly adapt based on specific production operations. New features of the Qplus.tv solution include the ability to receive and redistribute feeds easily via various streaming protocols; a multiview dashboard for one-click function operations to manage and monitor streaming; and the ability to replace files if there are issues at source or changes need to be made to original source stream/file. Game streams can also be trimmed for VOD and distributed to multiple destinations.
More than 200 games from the six QRL statewide competitions have been streamed to Qplus.tv so far with an estimated 450 games to be streamed in the 2024 season.
This is an outstanding result for Queensland Rugby League, which now has a cutting-edge platform, in Qplus.tv that gives us direct access to important data and additional revenue opportunities. Layercake has been instrumental in the successful delivery of Qplus.tv and we look forward to our ongoing partnership.
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
20/11/2025
LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...
20/11/2025
SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....
20/11/2025
ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...
20/11/2025
NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...
20/11/2025
MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...
20/11/2025
STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...
20/11/2025
Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive rightsholder of MLB.TV, see regula...
20/11/2025
Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech Stack By Ken Kerschbaumer, Editorial Director 
