Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech Stack By Ken Kerschbaumer, Editorial Director
Monday, May 20, 2024 - 8:00 am
Print This Story | Subscribe
Story Highlights
Rugby League is one of Australia's top sports and when Queensland Rugby League's Qplus.tv OTT streaming platform and when it came to finding the right technology partner Tom Mitchell, Senior Content and Broadcast Manager, Queensland Rugby League, says Layercake was the right fit to meet the technical and business needs of the service.
Layercake has helped Queensland Rugby League offer a top-notch streaming service.
We needed a partner that had an established track record for quality and timely deliverables and from the outset, we knew that Layercake was the partner for us, he says. They really are the subject matter experts when it comes to sport, video, production, digital publishing and distribution and, despite our very tight launch deadline, we knew we were in safe hands.
Qplus.tv is a subscription service where users can purchase a weekly, monthly, or annual subscription, granting them unlimited access to the platform. Some of the featured game content is also free-to- view for users who sign up to use the platform while every game of every state-wide competition - including the flagship Hostplus Cup - is streamed live and on demand on Qplus.tv alongside select regional and community content.
Layercake's Media Orchestration and Automation platform, Streamcake forms the backbone of Qplus.tv. The solution makes QRL's elite match content available live for their fans and provides sponsors and partners with unique commercialization opportunities.
Layercake, together with partner DoubleTake Sports delivered an end-to-end streaming operation for QRL. DoubleTake Sports managed the master control room and production while Layercake provided the technical solution and wider OTT platform offering.
Layercake tasked with creating the end-to-end definition of requirements as well as design of a UX, key integrations, infrastructure, security, and more. The solution needed to be reliable, cost-effective and delivered within a very tight timeframe of one month ahead of the start of the 2024 season. The new solution for Qplus.tv also needed to have additional functionality including subscription tracking and user metrics; commercialization of assets; integration with existing partners and technology; and asset migration.
Layercake's award-winning Media Orchestration and Automation Platform, Streamcake forms the backbone of Qplus.tv. Streamcake delivers cost-effective streaming solutions using a unique approach that enables clients to BYO' their own infrastructure and tailor their media workflows. Smart and seamless, Streamcake has enabled live and video-on-demand streaming of the QRL competitions via AWS media services. Streamcake can also integrate and automate other media services infrastructure and platforms.
Streamcake is the best automated streaming solution we have seen on the market, adds Mitchell.
Robert Matthews, Managing Director of DoubleTake Sports, says Layercake led the development of the new Qplus.tv with technical and operational excellence, working with multiple stakeholders, resulting in the deployment of a rich and functional on-screen product in a very compressed timeline.
Their work has supported and enabled the successful production delivery by the DoubleTake Sports team, allowing the efficient and effective management of multiple production tools and processes, resulting in a highly successful launch of a critical strategic program for the QRL, he says.
Additionally, Layercake's collaboration with Enveu helped elevate the live streaming experience for Qplus.tv to new heights. Enveu is a global provider of specialized OTT solutions that includes the managing the user experience platform, player, and subscription. Streamcake manages the automation of production and infrastructure going upstream into specific workflows, while pushing the data to Enveu, to manage the playout platform, user experience and device platform of Qplus.tv.
Shalabh Agarwal, founder and CEO at Enveu, says Enveu has not only elevated Qplus.tv's live streaming experience but has set a new standard for immersive viewer engagement.
Together, we've crafted a seamless user experience platform that ensures every moment resonates with our audience, reaffirming Enveu's commitment to top-notch OTT solutions, he says.
Streamcake's central user interface and flexibility allows the Master Control Room (MCR) team at DoubleTake Sports to quickly adapt based on specific production operations. New features of the Qplus.tv solution include the ability to receive and redistribute feeds easily via various streaming protocols; a multiview dashboard for one-click function operations to manage and monitor streaming; and the ability to replace files if there are issues at source or changes need to be made to original source stream/file. Game streams can also be trimmed for VOD and distributed to multiple destinations.
More than 200 games from the six QRL statewide competitions have been streamed to Qplus.tv so far with an estimated 450 games to be streamed in the 2024 season.
This is an outstanding result for Queensland Rugby League, which now has a cutting-edge platform, in Qplus.tv that gives us direct access to important data and additional revenue opportunities. Layercake has been instrumental in the successful delivery of Qplus.tv and we look forward to our ongoing partnership.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...
08/09/2026
Collaboration gives content owners scalable CDN capacity and broadcasters enhanced flexibility, including for C-band transition planning
Quortex today announce...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Telos Alliance and Pluxbox Announce Dynamic Media Facility Integration Partnersh...
08/09/2026
J nger Audio Showcases Industry-First S-ADM Cloud Workflow at IBC 2026
Search
Dolby, MainConcept, Techex and J nger Audio will showcase the industry's ...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
Queensland Rugby League Taps Layercake, DoubleTake Sports, Enveu for OTT Tech Stack By Ken Kerschbaumer, Editorial Director 
