Pew Study: 4% of Adults Dont Use Internet At Home

According to a new study, almost a quarter of U.S. adults (24%) do not use the Internet from home, and most dont express any interest in doing so.

The study, "Whos Not Online and Why," from the Pew Research Centers Internet & American Life Project, found that 15% of U.S. adults dont use the Internet at all, while 9% use it somewhere other than at home. Only 7% cited lack of access as the reason for not becoming Internet adopters, suggesting cable ops are on point in emphasizing adoption and education among those who already have access.

The study found a number of reasons for not using the Internet, including that it is "just not relevant to them" (34%). That was followed closely by "not very easy to use" (32%) and , expensive (19%). Only 7% said it was due to lack of access.

Of the offline adults, only 8% said they would like to start using the Internet--including e-mail--while 92% said they arent interested.

As in past studies, age is a big factor. Those 65 and older make up almost half (49%) of all non-Internet users, while 87% of those 18-29 go online from home. Lack of Internet use is also correlated with education (41% of those without a high school diploma are offline, as are 24% of Hispanics and 24% of those in households making less than $30,000.

Among the findings are more than one in ten were Internet cord cutters, at least personally. The study found that 14% of offline adults said they used to use the Internet, but have stopped "for some reason."

The findings are based on data from telephone interviews conducted April 17-May 19 by Princeton Survey Research Associates.

LINK:	http://www.broadcastingcable.com/article/495677-Pew_Study_24_of_Adults...
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