
Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, today announced that Louise Wells has been promoted to Managing Director, effective immediately. Following the move, owner and founder Sadie Groom undertakes the role of CEO and will continue to focus on business development and fostering relationships in the industry, as well as Bubble's international expansion, growth into new sectors and the development of additional services. The leadership change comes as Bubble Agency recorded its largest-ever year of growth and a series of new client wins including Ross Video and Testronic.
As Managing Director, Wells takes over the day-to-day running of Bubble Agency, including all operational aspects of the business in the UK and US. She is responsible for heading up client services and overseeing Bubble's team of Account Directors and its Senior Marketing Director who runs the agency's marketing services team. Additionally, Wells will work alongside Bubble's Talent Manager on the development of employees and the recruitment of future Bubbles. Working with the company's Head of Americas, she will also assist with the expansion of Bubble's presence in the Americas. Passionate about the media and entertainment industry, Wells will continue to attend international trade shows including NAB, IBC and Sportel and regional industry events and awards ceremonies.
On her promotion, Wells said, It is an incredible honour and privilege to be appointed Managing Director. Over the past six years, Bubble has grown so much and that is down to the amazing team we have built and the incredible support of our fantastic clients and industry connections. I am thankful for the trust and autonomy Sadie has given me over the past six years and look forward to expanding Bubble even further with her in the years to come.
Groom added, I would like to congratulate Louise on her well-deserved promotion and for supporting me over the years to grow and develop Bubble into the success it is today. It has been an incredible journey so far, resulting in 2022 being our best-ever year for growth, and Louise's dedication to Bubble and our fantastic industry has proved immeasurable since she joined the company. I am looking forward to working with her as we move to the next phase of the business.
Wells' career in B2B media and entertainment technology PR began 17 years ago, 15 of which she has spent agency-side. Joining Bubble Agency in January 2017 as an Account Director, she was promoted to Associate Director at the end of 2019 and has been instrumental in building Bubble's talented team, implementing procedures and processes and overseeing client services. During her time agency-side, Wells has worked with many leading companies in the media and entertainment sector including Ateme, Avid, Cinesite, CVP, Deluxe, dock10, EMG, Ross Video, Signiant and Telstra.
In addition to Wells promotion, Nikita Panchal has been promoted to Senior Marketing Director. Panchal has played a major role in growing the company's digital marketing team and heading up its roster of clients who use the agency for its No Headcount Required' marketing services. Additionally, Kelli Neve-Read is promoted to Account Director and Harveen Dhanoa to Senior Marketing Executive.
Bubble Agency also recently hired Emma Pritchard as Talent Manager. Pritchard had been working with Bubble for the past three years in a freelance capacity and now joins the team to take responsibility for attracting, developing, engaging and retaining top talent at Bubble.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
18/09/2026
The inside scoop on attention-grabbing market assets from those in the know 17 September 2026
(L-R): Sophie Green, Todd Brown and Edwina Waddy
Find this episo...
17/09/2026
Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...
17/09/2026
Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...
17/09/2026
DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately.
Patrick Delany has been appointe...
17/09/2026
Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...
17/09/2026
CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...
17/09/2026
Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...
17/09/2026
The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...
17/09/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...
17/09/2026
Lithuanian broadcaster LNK Group has completed a migration of playout and media management for its five national television networks - LNK, BTV, TV1, InfoTV, an...
17/09/2026
Net Insight has announced a pan-Asian live media network created with its regional partners, giving broadcasters, production companies, and media service provid...
17/09/2026
After a high school football injury, the Orlando native found a new path in video production, gaining experience on ESPN college football broadcasts, Tampa Bay ...
17/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
17/09/2026
Promises unprecedented realism, dynamic nuance and clarity
Gibson have teamed up with acoustic pickup experts Baggs, creating a next-generation' pickup...
17/09/2026
Two new libraries join percussion line-up
VSL (Vienna Symphonic Library) have just launched two new libraries that bring some intriguing new instruments int...
17/09/2026
Hardware & plug-in versions gain new features
Arturia have just released a free update that brings some significant new features to their MiniFreak synthesi...
17/09/2026
Respected journalist Catalina Fl rez to succeed Anton Enus as SBS World News pre...
17/09/2026
The Department of Sport, Arts and Culture (DSAC), in partnership with the Nation...
17/09/2026
Calrec brings leading audio solutions and long-term business value to IBC 2026 We're looking forward to meeting up with you all on 11-14th September in Amst...
17/09/2026
Streaming Content Ratings (SCR) Data Shifts to Daily Delivery Cadence, Mirroring...
17/09/2026
August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day watching video content on TV glass-just 2 ...
17/09/2026
Post-sports seasonal shift redistributes viewership across Poland, while streami...
17/09/2026
Television Content Analytics Pte Ltd (TVC), a Singapore-based deep-tech company specialising in sports technology, artificial intelligence and live broadcast in...
17/09/2026
Rise WIB, the global advocacy group championing gender diversity and career progression across the media technology industry, today announced the shortlist for ...
17/09/2026
RALEIGH, N.C. - Capitol Broadcasting Company (CBC) and Hurricanes Holdings annou...
17/09/2026
Lithuanian broadcaster deploys Playout X and Framelight X across five networks, combining on-premises software-defined playout with cloud-based disaster recover...
17/09/2026
Introducing Adobe Photoshop Elements & Premiere Elements 2027
Brie Clayton September 17, 2026
0 Comments
New tools make it easier than ever to enhance y...
17/09/2026
LA JOLLA, CA-While the brain orchestrates metabolic processes in the body, it al...
17/09/2026
New series of Aistear an Amhr in shares extraordinary stories behind Ireland'...
17/09/2026
The Late Late Show is back!
Liam Neeson, Siobh n McSweeney, Caitr ona Balfe a...
17/09/2026
The Neighbours Effect: Gen Z Brings Back Big Hair, Double Denim and 80s soap sty...
17/09/2026
The bold, new legal drama starring Dominic West and Sienna Miller launches on Sky and NOW on 2nd OctThursday 17 September 2026
Official trailer released for Sk...
17/09/2026
Every week we read headlines about new threats from AI. From taking over jobs to disrupting critical infrastructure, spreading misinformation or even destroying...
17/09/2026
Arqiva selected by SANZAAR to deliver global distribution of 2026 international ...
17/09/2026
CULVER CITY, CALIFORNIA This evening at the 78th Primetime Emmy Awards, Apple TV...
17/09/2026
A new creature-catching adventure is ready to stream from the cloud this week. Pawprint Studio's Aniimo arrives on GeForce NOW at launch, inviting gamers to...
17/09/2026
RT Statement:
RT is today confirming that its position regarding participation in the Eurovision Song Contest remains unchanged. RT will not participate in...
16/09/2026
Grass Valley has been recognized with a 2026 Technology & Engineering Emmy Award...
16/09/2026
Sports-media leaders explore how cloud, AI, and virtualization are transforming ...
16/09/2026
With a full crew on site in Springfield, deep access to players, and a growing d...
16/09/2026
John Wilson attends The History of Concrete premiere during the 2026 Sundance Film Festival at The Yarrow Theatre on January 22, 2026, in Park City, Utah. (Ph...
16/09/2026
Powerful soft synth receives free update
Wavea have just launched a new and improved version of their feature-packed soft synth, kitting it out with over 20...
16/09/2026
Physical-modelling experts launch pipe-based instrument
Modartt are well known for their impressive Pianoteq and Organteq offerings, and now, they've pu...
16/09/2026
Popular DAW gains free pitch-correction tool
Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...
16/09/2026
Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX...
16/09/2026
Rohde & Schwarz launches new security scanner for large events at Security Expo ...
16/09/2026
The National Film and Video Foundation (NFVF) invites eligible South African pro...