
Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, today announced that Louise Wells has been promoted to Managing Director, effective immediately. Following the move, owner and founder Sadie Groom undertakes the role of CEO and will continue to focus on business development and fostering relationships in the industry, as well as Bubble's international expansion, growth into new sectors and the development of additional services. The leadership change comes as Bubble Agency recorded its largest-ever year of growth and a series of new client wins including Ross Video and Testronic.
As Managing Director, Wells takes over the day-to-day running of Bubble Agency, including all operational aspects of the business in the UK and US. She is responsible for heading up client services and overseeing Bubble's team of Account Directors and its Senior Marketing Director who runs the agency's marketing services team. Additionally, Wells will work alongside Bubble's Talent Manager on the development of employees and the recruitment of future Bubbles. Working with the company's Head of Americas, she will also assist with the expansion of Bubble's presence in the Americas. Passionate about the media and entertainment industry, Wells will continue to attend international trade shows including NAB, IBC and Sportel and regional industry events and awards ceremonies.
On her promotion, Wells said, It is an incredible honour and privilege to be appointed Managing Director. Over the past six years, Bubble has grown so much and that is down to the amazing team we have built and the incredible support of our fantastic clients and industry connections. I am thankful for the trust and autonomy Sadie has given me over the past six years and look forward to expanding Bubble even further with her in the years to come.
Groom added, I would like to congratulate Louise on her well-deserved promotion and for supporting me over the years to grow and develop Bubble into the success it is today. It has been an incredible journey so far, resulting in 2022 being our best-ever year for growth, and Louise's dedication to Bubble and our fantastic industry has proved immeasurable since she joined the company. I am looking forward to working with her as we move to the next phase of the business.
Wells' career in B2B media and entertainment technology PR began 17 years ago, 15 of which she has spent agency-side. Joining Bubble Agency in January 2017 as an Account Director, she was promoted to Associate Director at the end of 2019 and has been instrumental in building Bubble's talented team, implementing procedures and processes and overseeing client services. During her time agency-side, Wells has worked with many leading companies in the media and entertainment sector including Ateme, Avid, Cinesite, CVP, Deluxe, dock10, EMG, Ross Video, Signiant and Telstra.
In addition to Wells promotion, Nikita Panchal has been promoted to Senior Marketing Director. Panchal has played a major role in growing the company's digital marketing team and heading up its roster of clients who use the agency for its No Headcount Required' marketing services. Additionally, Kelli Neve-Read is promoted to Account Director and Harveen Dhanoa to Senior Marketing Executive.
Bubble Agency also recently hired Emma Pritchard as Talent Manager. Pritchard had been working with Bubble for the past three years in a freelance capacity and now joins the team to take responsibility for attracting, developing, engaging and retaining top talent at Bubble.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
11/09/2026
Calrec will introduce two new products at IBC2026 (Stand 8.C47, RAI Amsterdam, September 11-14): the Type RT broadcast production console and the Apex M6 Modula...
11/09/2026
Grass Valley has announced AVORA, a standalone all-in-one live production solution launching at IBC2026 (Booth 9.A01 and IBC Future Tech Zone, Stand 14.C49, Sep...
11/09/2026
CAMB.AI is introducing its Streaming SDK and Streaming Dashboard at IBC2026, wit...
11/09/2026
EVS has announced XT-S, a software-defined server platform that runs multiple live production applications on a common hardware foundation. The platform debuts ...
11/09/2026
EKT is demonstrating a new Linux-based ATSC 3.0 set-top box at IBC2026. The second-generation product moves away from Android to reduce memory costs, with Linux...
11/09/2026
The Sennheiser Group will exhibit at IBC2026 (Hall 8, Booth D50, September 11-14...
11/09/2026
ESPN's Monday Night Football will open its 2026-27 season with a new renditi...
11/09/2026
Dalet has announced an integration of NVIDIA's Synthetic Video Detector AI model into Dalet Flex, enabling media organizations to identify potentially AI-ge...
11/09/2026
The Media Coding Industry Forum (MC-IF) will demonstrate Versatile Video Coding (VVC) capabilities at IBC2026 (Hall 2, Stand 2.B13), as the codec moves toward c...
11/09/2026
Sony will exhibit at IBC2026 (Hall 13, September 11-14), demonstrating products across live production, news, cinema, and immersive and spatial content workflow...
11/09/2026
Wave Central, a Domo Broadcast Company, has been named a recipient of a 2026 Tec...
11/09/2026
Studio Network Solutions (SNS) is bringing a pair of workflow updates to IBC2026...
11/09/2026
iodyne will co-exhibit with Hedge at IBC2026 (Booth 7.A36, September 11-14) and appear across three additional partner booths, marking the first public demonstr...
11/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
11/09/2026
The network will phase in HDR crew by crew while expanding Next Gen Stats integration, SkyDry availability, and onsite studio shows...
11/09/2026
CAMB.AI is introducing its new Streaming SDK and Streaming Dashboard at IBC2026,...
11/09/2026
Massive host operation at Melbourne Cricket Ground featured 54 cameras, 25,000 ST 2110 flows, REMI studio production in Stamford, and global distribution to mor...
11/09/2026
Production Anywhere Remote Kit (PARK) & AR-fueled Stage B are two key pieces to ...
11/09/2026
By Ramona Flume and Lucy Spicer
There's a particular kind of magic that hap...
11/09/2026
By Jessica Herndon
The fall film season is kicking off, and Sundance Institute-...
11/09/2026
Spark series gains compact modelling stompbox
Positive Grid's Spark amps have become a popular part of the company's line-up, offering a convenient ...
11/09/2026
New flagship sequencing plug-in revealed
Rapid Flow have just launched a new 16-track sequencer plug-in which they say has been designed for total rhythmic...
11/09/2026
Rohde & Schwarz unveils the air-cooled R&S TM1 medium-power UHF transmitter at I...
11/09/2026
FIFA World Cup 2026 and Peacock's Love Island USA' Power NBCU-Versant ...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Lightware has announced the launch of LARA (Lightware Advanced Room Automation) 2.0, a major upgrade to its built-in room automation platform, introducing impro...
11/09/2026
10 September 2026 - MusiMap, the B2B music intelligence company that is transforming how companies can harness the emotional power of music to reach consumers a...
11/09/2026
Matrox Video today announced an integration between Matrox ORIGIN and NVIDIA Holoscan for Media, enabling Matrox ORIGIN media services to be provisioned, config...
11/09/2026
Net Insight today announced that its cloud-native live media orchestration is now available through Oracle Cloud Marketplace, providing broadcasters, production...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Version 1.8 will bring advanced routing control, new workflow tools, boosted control panel flexibility and ease of integration into IP networks...
11/09/2026
Ikegami announces four additions its UNICAM XE range of 4K-UHD cameras with the introduction of the UHK-X700VN, UHK-X750VN, UHK-X600VN and UHK-X650VN. Developed...
11/09/2026
DHD.audio has chosen IBC2026 as the launch venue for a major new addition to its broadcast sound production platform: the MX3 console range. MX3 retains the mod...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
New standalone solution gives production teams everything they need to create, produce and deliver live content from one flexible system.
Grass Valley today an...
11/09/2026
Recognition honors the development of FPV drone camera systems for live sports broadcast coverage
Wave Central, a Domo Broadcast Company that develops advanced...
11/09/2026
Teradek, the industry leader in zero-delay wireless video solutions, announced the launch of Bolt 7, which now includes a unified wireless video and data system...
11/09/2026
The ACT Entertainment tvONE and Green Hippo Pixel Academy has released its autumn course schedule, with hands-on training dates in September, October and Novemb...
11/09/2026
LA JOLLA, CA-Transthyretin amyloid disease (ATTR) is a progressive, life-threatening condition caused when the protein transthyretin (TTR) breaks apart and aggr...