
Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, today announced that Louise Wells has been promoted to Managing Director, effective immediately. Following the move, owner and founder Sadie Groom undertakes the role of CEO and will continue to focus on business development and fostering relationships in the industry, as well as Bubble's international expansion, growth into new sectors and the development of additional services. The leadership change comes as Bubble Agency recorded its largest-ever year of growth and a series of new client wins including Ross Video and Testronic.
As Managing Director, Wells takes over the day-to-day running of Bubble Agency, including all operational aspects of the business in the UK and US. She is responsible for heading up client services and overseeing Bubble's team of Account Directors and its Senior Marketing Director who runs the agency's marketing services team. Additionally, Wells will work alongside Bubble's Talent Manager on the development of employees and the recruitment of future Bubbles. Working with the company's Head of Americas, she will also assist with the expansion of Bubble's presence in the Americas. Passionate about the media and entertainment industry, Wells will continue to attend international trade shows including NAB, IBC and Sportel and regional industry events and awards ceremonies.
On her promotion, Wells said, It is an incredible honour and privilege to be appointed Managing Director. Over the past six years, Bubble has grown so much and that is down to the amazing team we have built and the incredible support of our fantastic clients and industry connections. I am thankful for the trust and autonomy Sadie has given me over the past six years and look forward to expanding Bubble even further with her in the years to come.
Groom added, I would like to congratulate Louise on her well-deserved promotion and for supporting me over the years to grow and develop Bubble into the success it is today. It has been an incredible journey so far, resulting in 2022 being our best-ever year for growth, and Louise's dedication to Bubble and our fantastic industry has proved immeasurable since she joined the company. I am looking forward to working with her as we move to the next phase of the business.
Wells' career in B2B media and entertainment technology PR began 17 years ago, 15 of which she has spent agency-side. Joining Bubble Agency in January 2017 as an Account Director, she was promoted to Associate Director at the end of 2019 and has been instrumental in building Bubble's talented team, implementing procedures and processes and overseeing client services. During her time agency-side, Wells has worked with many leading companies in the media and entertainment sector including Ateme, Avid, Cinesite, CVP, Deluxe, dock10, EMG, Ross Video, Signiant and Telstra.
In addition to Wells promotion, Nikita Panchal has been promoted to Senior Marketing Director. Panchal has played a major role in growing the company's digital marketing team and heading up its roster of clients who use the agency for its No Headcount Required' marketing services. Additionally, Kelli Neve-Read is promoted to Account Director and Harveen Dhanoa to Senior Marketing Executive.
Bubble Agency also recently hired Emma Pritchard as Talent Manager. Pritchard had been working with Bubble for the past three years in a freelance capacity and now joins the team to take responsibility for attracting, developing, engaging and retaining top talent at Bubble.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
15/05/2026
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
15/05/2026
Connection is the heartbeat of any strong community, and with live streaming becoming more accessible in the modern era, it's much easier for faith-based or...
15/05/2026
Powered by GX 3 media servers, optimised IP-VFC workflows and on-site engineering expertise, the production delivers high-performance visuals for one of the wor...
15/05/2026
Against that backdrop, IAB UK has added retail media to its Gold Standard. Jan Pitt, Commercial Director at ABC, spoke with Liv McCullagh, Retail Media Lead at ...
15/05/2026
Further to RT 's statement released yesterday and in the interest of full transparency, with the full permission of Derek Mooney, we are now publishing the ...
14/05/2026
Sweetwater and Airstream have announced a custom-built Dolby Atmos mobile recording studio inside an Airstream trailer, set to tour music festivals, schools, tr...
14/05/2026
The American Association of Professional Baseball (AAPB) has announced a new par...
14/05/2026
ESPN has announced plans to transform Santa Monica Beach into a broadcast hub du...
14/05/2026
Amagi has announced a significant update to Amagi CLOUDPORT, its cloud-based broadcast playout platform. The update includes 250-plus features shipped in FY25-2...
14/05/2026
Clear-Com will exhibit at InfoComm 2026 (Booth N7005, June 17-19, Las Vegas Convention Center), introducing a new product that builds on Arcadia Central Station...
14/05/2026
Ikegami will exhibit at BroadcastAsia 2026 (Stand 5D3-1, Singapore Expo, May 20-22), introducing two new viewfinders alongside its existing camera, control, and...
14/05/2026
Grass Valley has announced that dB Broadcast has delivered new IP-based outside ...
14/05/2026
NAGRAVISION, a Kudelski Group company, has announced a partnership with the World Professional Billiards and Snooker Association (WPBSA) to launch Play Snooker,...
14/05/2026
Belden Inc. has announced a definitive agreement to acquire RUCKUS Networks from Vistance Networks for approximately $1.85 billion. The transaction has been app...
14/05/2026
NVIDIA has released the Content Localization Blueprint, a modular reference arch...
14/05/2026
Disney has announced that Disney will be the exclusive U.S. streaming home of the Banana Bowl, the Banana Ball league season championship, streaming live this ...
14/05/2026
Arkona technologies and technology partner manifold will demonstrate their production solutions on the Magna Systems and Engineering stand (Booth 5D1-1) at Broa...
14/05/2026
Haivision will host a webinar on Thursday, May 21 at 10 a.m. ET / 4 p.m. CET cov...
14/05/2026
The CW Network and ESPN have announced a sublicense broadcast agreement for The CW to televise ACC football and men's and women's college basketball gam...
14/05/2026
The agreement marks Scripps Sports' first NBA local rights deal...
14/05/2026
A new report from education-technology company Wiingy testing post-ChatGPT predictions against three years of real-world data has identified broadcasting as one...
14/05/2026
Global Citizen and FIFA have announced that Madonna, Shakira, and BTS will headl...
14/05/2026
LOS ANGELES, CA, May 14, 2026 - The nonprofit Sundance Institute announced today the cohort selected for the 2026 Episodic Lab program, taking place at Dunaway ...
14/05/2026
At Spotify, we're focused on making every listening experience feel intentio...
14/05/2026
Spotify recently welcomed songwriters, artists, executives, and music students t...
14/05/2026
New articulations, ostinatos, Motion Scoring Articulation Sets & more
Sonuscore's flagship cinematic string library has just been treated to a significa...
14/05/2026
World-class studio opens on T rkiye's Aegean coast
P r Recording & Residence have announced their official opening, introducing a new world-class reside...
14/05/2026
Now supports channel layouts up to 9.1.6
Nugen Audio have just released an update for their AI-powered dialogue intelligibility and compliance tool. Set to ...
14/05/2026
New recordings & one-key chord tool
UVI have just announced the release of Orchestral Suite 2, a ground-up redesign of their all-in-one symphonic orchestra ...
14/05/2026
Two new arrivals & expanded factory content
Rob Papen's all-encompassing plug-in and virtual instrument collection has just been treated to another upda...
14/05/2026
Embed QR codes into DAW sessions
FSK Audio's latest plug-in doesn't process audio, but serves as an organisational tool that allows QR codes to be e...
14/05/2026
SBS Board appoints Jane Palfreyman Managing Director
13 May, 2026
Media releases
The Special Broadcasting Service (SBS) Board of Directors is pleased to an...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns
14 May, 2026
Media releases
SBS, NITV and Screen Australia have announced ...
14/05/2026
Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on...
14/05/2026
Rohde & Schwarz transforms spectrum complexity into situational awareness and ef...