
Bubble Agency, the global PR, marketing and events specialist for the media and entertainment technology and services sectors, today announced that Louise Wells has been promoted to Managing Director, effective immediately. Following the move, owner and founder Sadie Groom undertakes the role of CEO and will continue to focus on business development and fostering relationships in the industry, as well as Bubble's international expansion, growth into new sectors and the development of additional services. The leadership change comes as Bubble Agency recorded its largest-ever year of growth and a series of new client wins including Ross Video and Testronic.
As Managing Director, Wells takes over the day-to-day running of Bubble Agency, including all operational aspects of the business in the UK and US. She is responsible for heading up client services and overseeing Bubble's team of Account Directors and its Senior Marketing Director who runs the agency's marketing services team. Additionally, Wells will work alongside Bubble's Talent Manager on the development of employees and the recruitment of future Bubbles. Working with the company's Head of Americas, she will also assist with the expansion of Bubble's presence in the Americas. Passionate about the media and entertainment industry, Wells will continue to attend international trade shows including NAB, IBC and Sportel and regional industry events and awards ceremonies.
On her promotion, Wells said, It is an incredible honour and privilege to be appointed Managing Director. Over the past six years, Bubble has grown so much and that is down to the amazing team we have built and the incredible support of our fantastic clients and industry connections. I am thankful for the trust and autonomy Sadie has given me over the past six years and look forward to expanding Bubble even further with her in the years to come.
Groom added, I would like to congratulate Louise on her well-deserved promotion and for supporting me over the years to grow and develop Bubble into the success it is today. It has been an incredible journey so far, resulting in 2022 being our best-ever year for growth, and Louise's dedication to Bubble and our fantastic industry has proved immeasurable since she joined the company. I am looking forward to working with her as we move to the next phase of the business.
Wells' career in B2B media and entertainment technology PR began 17 years ago, 15 of which she has spent agency-side. Joining Bubble Agency in January 2017 as an Account Director, she was promoted to Associate Director at the end of 2019 and has been instrumental in building Bubble's talented team, implementing procedures and processes and overseeing client services. During her time agency-side, Wells has worked with many leading companies in the media and entertainment sector including Ateme, Avid, Cinesite, CVP, Deluxe, dock10, EMG, Ross Video, Signiant and Telstra.
In addition to Wells promotion, Nikita Panchal has been promoted to Senior Marketing Director. Panchal has played a major role in growing the company's digital marketing team and heading up its roster of clients who use the agency for its No Headcount Required' marketing services. Additionally, Kelli Neve-Read is promoted to Account Director and Harveen Dhanoa to Senior Marketing Executive.
Bubble Agency also recently hired Emma Pritchard as Talent Manager. Pritchard had been working with Bubble for the past three years in a freelance capacity and now joins the team to take responsibility for attracting, developing, engaging and retaining top talent at Bubble.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
17/01/2026
Lightware, an industry leader in signal management, is helping to elevate the Google Meet experience with the introduction of an integration with Taurus UCX. Th...
17/01/2026
Clear-Com announced a strategic partnership with NETGEAR AV to offer four high-performance networking switches as original equipment manufacturer (OEM) solutio...
17/01/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, today announced a new U.S. distribution partnership wit...
17/01/2026
NUGEN Audio announces the latest evolution of MasterCheck, its industry-trusted optimization plug-in for cross-platform mastering and loudness verification. Des...
17/01/2026
BHV has announced that it will highlight its new SportsBox remote vision mixer and picture processor at ISE in Booth #4H900 marking its official introduction in...
17/01/2026
Clear-Com will return to ISE 2026 to demonstrate its latest intercom solutions for broadcast, live production, and AV professionals. Exhibiting at Stand #4P700...
17/01/2026
Grass Valley, a leading provider in live production solutions, will exhibit at ISE 2026 in Barcelona from February 3 6, presenting its vision for how modern Bro...
17/01/2026
Utelogy Corporation, the global leader in connected workplace management, monitoring, control, automation and analytics closes out a record-breaking 2025. The c...
17/01/2026
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase its innovative production solutions at ISE 2026 ...
17/01/2026
Techex, the UK-based expert in live video solutions over IP and cloud, today announced that Tim Jackson has joined the company as Senior Director of Sales and B...
17/01/2026
Redflag AI, an AI-powered content protection platform, and Akamai, the cybersecurity and cloud computing company that powers and protects business online, today...
17/01/2026
Encompass Digital Media has today announced the appointment of David Hunter as Chief Operating Officer (COO). As a highly respected technology and operations le...
17/01/2026
Glensound is set to showcase its audio and intercom solutions supporting broadcast, live events and professional AV environments at ISE 2026 (stand 7H800, Fira ...
17/01/2026
As Matrox Video marks its 50th year of innovation, the company will use ISE 2026 to showcase the latest advancements across its AV-over-IP ecosystem, highlighti...
17/01/2026
The Hollywood Professional Association (HPA) today announced the nominees for the 2026 HPA Awards Innovation & Technology, marking an expanded evolution of the ...
17/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/01/2026
From Berlin to London: Amazon delivers NBA Europe games for an international aud...
16/01/2026
How Vizrt, TriCaster Helped Harvard Athletics Embrace Vertical Video and More to...
16/01/2026
SVG GameDay, Ep. 1: PMY Group's Mike BonnerThe longtime industry veteran provides insight into his approach to producing live eventsBy Kristian Hern ndez, S...
16/01/2026
Attacking the Pin: Inside the PGA TOUR's Replay Remodel With Hawk-Eye Innova...
16/01/2026
Back to Unrivaled: TNT Sports Reconnects With Mediapro for the League's Soph...
16/01/2026
FloSports Orchestrates Mega Weekend Spotlighted by Chili Bowl Nationals, UCA & U...
16/01/2026
Eleven Projects to Be Developed at Annual January Screenwriters Lab; Nine Projec...
16/01/2026
The start of a new year brings fresh possibilities. Whether you're diving in with big goals or simply setting new intentions, audiobooks can bring inspirati...
16/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
16/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/01/2026
Marshall Electronics is showcasing its VMV-402-3GSH Seamless 4X Switch at ISE 2026 (Booth 4N900). Designed for presentation systems, control rooms and remote pr...
16/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/01/2026
Graduate Spotlight: Nadia Castagna The educator, who grew up in Rochester, New York, shares how she went from Berklee to collaborating on meaningful programs ...
16/01/2026
Back to All News
Culinary Class Wars' Returns for Season 3, Raising the St...
15/01/2026
Milano Cortina 2026: OBS CEO Yiannis Exarchos Previews Production InnovationsFirst Person View drones, AI-based tech target greater fan engagement, efficiencyBy...
15/01/2026
Clever with cameras: Bringing the drama of the 2026 ISU European Figure Skating ...
15/01/2026
No stranger to ice: Host broadcaster Sunset Vine on pressure and planning for th...
15/01/2026
SVG Campus Shot Callers: Leah Gill, Associate Athletic Director, Digital Media, ...
15/01/2026
National Sports Broadcaster Perspectives: What to Expect in Production in 2026Leaders from ESPN, FOX Sports, Netflix, and Warner Bros. Discovery share their pro...
15/01/2026
From Berlin to London: Amazon delivers NBA Europe games for an international aud...
15/01/2026
LOS ANGELES, CA, January 15, 2026 - The nonprofit Sundance Institute today announced the appointment of David Linde as Chief Executive Officer. Linde will assum...
15/01/2026
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
15/01/2026
The JEC Composites Innovation Awards annually honor the most innovative and ambi...
15/01/2026
X-energy Reactor Company, LLC ( X-energy ) and SGL Carbon LLC ( SGL ) have signed a 10-year framework agreement to provide graphite for the deployment of X-ener...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
15/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...