With many cinemas around the world looking to improve their engagement and relationships with customers, Arts Alliance Media (AAM), the global leader in digital cinema software and services, today announces the launch of its Thunderstorm platform. A new and unique global online marketplace, Thunderstorm enables cinemas to drive enhanced customer engagement and boost revenues. It brings innovation directly to exhibitors, giving them a portfolio of applications and technologies that can help attract new customers, enhance the customer experience and improve theatre management. Ultimately, Thunderstorm provides exhibitors with a number of opportunities to substantially improve revenues and maximise cost efficiencies.
In the new technology-led, connected world, it is imperative that cinemas create engaging customer experiences that today's consumers demand. Yet keeping up with the developments in technology and deciding what will work for each individual cinema is nearly impossible. AAM has launched its Thunderstorm platform to overcome this industry-wide challenge. Tailored specifically to the cinema industry, Thunderstorm is a one-stop-shop for cinema owners of all sizes to access best-in-class technologies from industry partners.
As a cloud-based service, Thunderstorm is a highly flexible, highly scalable offering that requires minimal implementation effort, substantially reducing exhibitors' investment risk in alternative technologies. All applications and capabilities available within Thunderstorm meet strict technical, quality and commercial criteria that bring peace of mind to exhibitors. Thunderstorm gives exhibitors complete flexibility to choose which technology partners they wish to work with, how, and when. Exhibitors can also manage all commercial relationships centrally, and reporting from each partner technology, and other valuable usage and impact data analysis, is available through a single management function.
Around the world cinemas are competing for the same outcome - higher levels of occupancy which maximise exhibitors' primary asset - their theatres. Retaining and attracting regular customers, and appealing to an increasingly diverse audience with rapidly evolving expectations, remain ever-present challenges, said John Aalbers, Chief Executive Officer, Arts Alliance Media. Where exhibitors have relied in the past on relatively simple tactics to drive customer engagement and revenue, such as deals in the foyer or ticketing with partners, Thunderstorm promises to revolutionise how exhibitors engage and interact with their customers, and improve the cinematic experience.
Each application or capability available through Thunderstorm provides a unique mechanism to engage audiences or improve revenues, and is available to Thunderstorm customers on a case-by-case basis. Example applications and capabilities available at launch include:
CineCardz, which allows audiences to personalise their cinema experience with on-screen video greeting cards during the pre-show, ranging from birthday messages to marriage proposals.
Cinema Conversations, which bolsters audience engagement with your social media strategy, through shared Twitter and Instagram experiences in your cinema lobby.
Cinema Intelligence, a predictive analytics solution which empowers theatres with innovative tools to predict attendance and optimize schedules, maximizing profit.
iPlateia, which brings second screen (mobile) promotional interactivity to the cinema via proprietary sound recognition - a reminder for coming movies, sending vouchers, linked advertising campaigns, quizzes and more directly using customers' mobiles as a personal promotional platform.
For nearly 20 years, we've played an active role in developing cinema technology. Our rich experience, combined with new technologies and software platforms, has allowed us to create a service that delivers new benefits to meet both customer experience demands as well as exhibitors' requirements, said Rich Phillips, Chief Technology Officer, Arts Alliance Media. As our industry's customers' demands evolve, we will continue to add new and exciting technologies to the Thunderstorm platform that will ensure exhibitors remain at the forefront of customer engagement and business efficiency.
Thunderstorm is available immediately to any exhibitor with an internet connection. Exhibitors can sign up for free at www.aamthunderstorm.com. Individual technologies and services within Thunderstorm are available under subscription models whose costs vary according to technology and application type, and depending on the partner involved.
Supporting quotes:
CineCardz:
Guillaume Thomine Desmazures, Chief Executive Officer of CineCardz said, Engaging audience with interactivity and increasing exhibitors revenue are great challenges for cinemas industry future. The innovative CineCardz service, allowing customers to display their own customized video in their local cinemas, is easy to implement thanks to AAM expertise.
Cinema Conversations:
Dan Strang, CEO, EventsTag, creators of Cinema Conversations said, Our Cinema Conversations package offers technology from the forefront of big-brand, live experience marketing to AAM's exhibitors. It harnesses and fosters social media activity to provide huge increases of customer engagement and genuine social-powered fun for guests. We're proud to be part of Thunderstorm and excited to turn AAM's enthusiasm into some real results for their exhibitors.
Cinema Intelligence:
Share Dimension, maker of Cinema Intelligence, is thrilled to be a Thunderstorm Marketplace launching partner, said Claudiu Tanasescu, CEO of Share Dimension. Through our partnership with Arts Alliance Media, we are confident that more cinema chains will begin to use data driven intelligent scheduling to
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
14/06/2026
Library captures 1960s R&B/pop drum sound
Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...
14/06/2026
HBO Comedy Rooster Shot with URSA Cine 17K 65
Brie Clayton June 14, 2026
0 Comments
Large format brings viewers intimately close to characters.
Black...
13/06/2026
Latest expansion pack includes 252 presets
Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...
13/06/2026
Create custom DAW/plug-in controllers using prompts
MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...
12/06/2026
The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...
12/06/2026
PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...
12/06/2026
MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...
12/06/2026
Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...
12/06/2026
Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...
12/06/2026
Net Insight has announced that a multinational technology company is deploying a...
12/06/2026
MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...
12/06/2026
Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...
12/06/2026
Comcast Smart Solutions announces a new smart technology deployment with Major L...
12/06/2026
Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...
12/06/2026
AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...
12/06/2026
Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...
12/06/2026
Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...
12/06/2026
Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...
12/06/2026
At one time a trailblazer with the launch of the Longhorn Network, the Universit...
12/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
12/06/2026
Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...
12/06/2026
SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...
12/06/2026
For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...
12/06/2026
Simple Steps to Better Acoustics - Taming The Small Room
Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...
12/06/2026
Latest addition expands vintage-inspired effects palette
Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...
12/06/2026
Soundbox-based chamber strings series expanded
Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
AJA Announces KONA IP25 Integration with Colorfront Software
Brie Clayton June 12, 2026
0 Comments
Collaboration enables uncompressed SMPTE ST 2110 I/O ...
12/06/2026
URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert
Brie Clayton June 12, 2026
0 Comments
Organic visuals projected on a giant scre...
12/06/2026
MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...
12/06/2026
AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro
Jessie Electa Petrov June 12, 2026
0 Comments
The 2026.5 release adds automatic point trac...
12/06/2026
Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...
12/06/2026
Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
12/06/2026
AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...
12/06/2026
Back to All News
Netflix Unveils First-Look Images from Villaflor, Santiago Mitre's New Film
Entertainment
12 June 2026
GlobalArgentina
Link copied to ...
With many cinemas around the world looking to improve their engagement and relationships with customers, Arts Alliance Media (AAM), the global leader in digital cinema software and services, today announces the launch of its Thunderstorm platform. A new and unique global online marketplace, Thunderstorm enables cinemas to drive enhanced customer engagement and boost revenues. It brings innovation directly to exhibitors, giving them a portfolio of applications and technologies that can help attract new customers, enhance the customer experience and improve theatre management. Ultimately, Thunderstorm provides exhibitors with a number of opportunities to substantially improve revenues and maximise cost efficiencies.
