NBCUniversal announced members of its Measurement Innovation Forum, a group aimed at looking at the way media and advertising is measured and creating alternatives to Nielsen, which has monopolized the industry.
Agencies, Clients Join NBCU Measurement Innovation Forum
15/10/2021
NBCUniversal announced members of its Measurement Innovation Forum, a group aimed at looking at the way media and advertising is measured and creating alternatives to Nielsen, which has monopolized the industry.
| LINK: | https://www.nexttv.com/news/agencies-clients-join-nbcu-measurement-inn... |
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