The UK's leading Lifestyle channel Really, is to unveil an updated on air identity, which reflects the channel's new brand positioning Really Gets You', reflecting the mood of its audience through its branding. The change will be reflected on the channel from 15th May 2013.
Clare Laycock, UKTV's General Manager for Lifestyle, said: This is a great step change for Really, which has grown by 30% on all platforms since it launched on Freeview in August 2011. The updated brand promise embodies how the programme schedule has evolved over the past year, and reflects Really's remit to attract more shared viewing.
The brand refresh will see a significant change to the on-screen offering including vibrant idents and a new logo that reflect the fresh proposition and scope of the channel. Expanding on the new positioning, Really aims to be in tune with viewers' lives throughout the week and at different times during the day. These changes are reflected by the adoption of new colours and messages on a daily basis including Sunday's Really wish it would last forever through to Wednesday's Really over the hump'.
Led by Really's Marketing Manager, Kelly Denyard, creative agency Red Bee Media won a competitive three-way pitch to refresh the brand's visual identity. Denyard's brief called for an energising, bold and honest look and feel that would bring the channel proposition to life and help shift viewer perceptions.
Tasked with reaching a broad audience of 25-44 year old adults, Red Bee has created an intuitive and innovative look for the channel, focusing on the ownership of the name Really, and using it as a positive descriptor rather than one of exclamation. The results reflect a more grown-up, glossy, up-market brand proposition that helps to cement the relationship in viewers' minds between Really's programmes and the channel's on and off air communications. The new identity consists of 24 idents and four sets of menus, all of which change on a daily basis.
--
Taking a contemporary, bold and savvy approach to its programming, Really aims to engage with viewers through key series including the UK premiere of the new season of Hart of Dixie, and building on its paranormal content strand with titles including new and exclusive Ghost Adventures. Further titles include compelling documentaries such as Louis Theroux Twilight of the Porn Stars and Britain's Youngest Undertaker and programmes which provide a glimpse into the grittier side of human life, with the second series of the exclusive co-production, Fat Surgeons and acquisition Children's Hospital Toronto.
UKTV Marketing Director, Simon Michaelides adds: This bold brand refresh will put Really at the forefront of viewers' minds and help drive the awareness of the channel to a much broader audience, building on its success as a market leader in its genre and providing a more rewarding alternative to some tabloid TV.
In 2012, Really cemented its position as the UK's leading Lifestyle channel in Pay and Free to Air and a total of 10.6 million adults now watch the channel every month, with 4.7 million tuning in each week.
The first season of Hart of Dixie attracted an average audience of just under 420,000, and lifted the slot average by an impressive +450%. The latest season of CIA spy thriller Covert Affairs starring Piper Perabo and Christopher Gorham also lifted the slot average by 169%. Aside from drama, the channel regularly achieves audiences of around 250,000 with Paranormal Witness, and other popular titles include Ghost Adventures and Dr. G: Medical Examiner.
For further information please contact: Kerry Parker, Senior Corporate Communications Manager
Tel: 020 7745 3036
Email: kerry.parker@uktv.co.uk
Nicola Rowley, Publicity Manager, Factual and Lifestyle
Tel: 020 7299 6271
Email: nicola.rowley@uktv.co.uk
Notes to Editors About Really (Sky 248, Virgin 267, Freeview 17) Really is the UK's leading lifestyle TV channel, providing a tantalising cocktail of honest and entertaining television. This Free to Air channel offers a compelling schedule with UK premieres of hit US dramas including Hart of Dixie starring Rachel Bilson and Covert Affairs, out of this world television with Paranormal Witness and Ghost Adventures, as well as BBC and UK docu-dramas such as Don't Tell the Bride, Bizarre ER, Embarrassing Bodies and One Born Every Minute. Drama, real life and out of this world programming Really gets you!
http://press.uktv.co.uk / @UKTV_Press
About UKTV UKTV is a major industry player and one of the most important and successful multichannel providers in the UK. Formed in 1997, it is an independent commercial joint venture between BBC Worldwide, the commercial arm of the BBC, and Scripps Networks Interactive Inc. (NYSE: SNI).
Attracting over 41 million viewers each month, the network consists of 10 distinctive channel brands Watch, Gold, Dave, alibi, Yesterday, Blighty, Eden, Home, Really and Good Food offering a broad range of quality programming across entertainment, lifestyle and factual. UKTV currently operates 25 broadcast streams when its eight multiplexes and five HD channels are taken into account, and 11 highly successful websites. The network also runs video on demand (VOD) services on Sky and BT Vision and is part of TalkTalk on YouView. In addition, UKTV recently launched its own On Demand' services with Dave On Demand and Yesterday On Demand.
UKTV's successful programming strategy combines high profile original commissions and key acquisitions with quality content from the BBC.
All UKTV channels are distributed on Sky and Virgin Media. Dave, Really and Yesterday are also available on Freeview.
http://corporate.uktv.co.uk / @UKTV_Press
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
The UK's leading Lifestyle channel Really, is to unveil an updated on air identity, which reflects the channel's new brand positioning Really Gets You', reflecting the mood of its audience through its branding. The change will be reflected on the channel from 15th May 2013.
