
Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the companys report into the future of newsrooms, including leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models
Sponsored Content
Published: January 1, 2025
Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the company's report into the future of newsrooms, including leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models
target=_blank title=Share on LinkedIn class=share-linkedin>
Why did Dalet decide to commission the research into the future of newsroom workflows? We wanted to understand the current state of news production - what are the greatest challenges, and how news organisations are redesigning their operations and technology to survive and thrive in this rapidly changing media landscape. Our collaboration with Caretta Research provides insights and strategies for newsrooms to adapt to evolving audience demands, new digital platforms, and the impact AI and social media, all while dealing with tighter budgets and stretched resources.
Marcy Lefkovitz, Dalet SVP product innovation Talk us through some of the key findings. News organisations are facing significant pressure to reduce costs and streamline operations. Yet, despite all the gloomy forecasts, people who work in news are optimistic about the industry's future - 68 per cent of news people reported feeling good or very good about the future of their news operation. The need to adapt and innovate due to changing audience demands and the rise of multi-platform production is clear. The Covid pandemic and new technologies, including AI, have accelerated newsrooms' ability to do more with less. For example, the report highlights that most respondents are enthusiastic about multi-skilling. And while traditional TV newscasts are still core to their brand, many are exploring concepts like story-centric news production, to help increase collaboration across the divisions and be more effective in the allocation of resources.
What was the biggest surprise from the results? The overwhelming enthusiasm for AI in the newsroom. Most respondents see AI as a benefit, helping to streamline workflows and enhance content production. This positive outlook on AI was unexpected, given the common concerns about job displacement and the ethical complexities of integrating AI in journalism. Newsrooms are quickly learning where AI can do some work faster and well and where AI can provide valuable human assistance at a time when people, stretched thin, need all the help they can get. It turns out that people are learning to control and trust certain AI tools enough to allow them to reach a little deeper into the craft part of the job. I thought that part would take longer.
In your opinion, what is the biggest challenge facing journalists at the moment - and is that reflected in the responses to the survey? The biggest challenge is producing more content for digital and social media platforms while facing budget cuts and hiring challenges. This is reflected in the survey responses, as many newsrooms are looking for ways to optimise their workflows and technology. The report notes that workflows, operating models, funding approaches, and newsroom systems are changing in response, but often not very rapidly. In fact, a surprising percentage of news organisations still don't have dedicated teams devoted to digital content creation and distribution.
Everyone is talking about AI at the moment, and the research shows that the majority of respondents see it as a benefit in the newsroom. Were you surprised by that? As noted earlier, I was a bit surprised at the extent to which newsrooms have embraced AI at this relatively early stage of its implementation. But I wasn't entirely surprised. Newsrooms are always on the lookout for ways to optimise the use of their most precious resource - their people. AI can automate repetitive tasks, analyse large datasets, and provide valuable insights, allowing journalists to focus on more creative work. However, it's important to use AI ethically and responsibly. The report highlights that there is widespread enthusiasm for adopting AI-enabled tools that can allow newsrooms to work more efficiently, but it also shows that AI adoption is lower than other emerging newsroom technologies so far. This is likely a combination of some still taking a cautious approach, others not having the resources to learn how to integrate AI into existing workflows, and prohibitive costs which are a barrier to entry for many. We are at the beginning of the process.
What do you think is the biggest takeaway from the research? Newsrooms need to embrace transformation and adopt new technologies and modern toolsets to remain competitive. Leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models are key to meeting evolving audience demands. The report serves as a roadmap for newsroom leaders and decision-makers navigating a complex media environment.
We invite all news and media professionals to review the findings in the report: https://hubs.li/Q030gzDq0
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Wisycom is showcasing the latest additions to its ecosystem of professional RF technologies at IBC 2026 (Stand 8.D60). This includes its new MATF Wideband Anten...
09/09/2026
AMSTERDAM, IBC2026 VisualOn, Inc. and Cires21 today released an updated joint whitepaper at IBC 2026 demonstrating measurable, high-impact improvements in visu...
09/09/2026
Sony Electronics Introduces Its First Fisheye Zoom G Lens
Brie Clayton September 8, 2026
0 Comments
Compact, lightweight SEL814G Full-frame lens deliv...
09/09/2026
Blackmagic Design Announces DaVinci Resolve 21.1
Brie Clayton September 8, 2026
0 Comments
Major update adds AI assistant integration, expanded camera...
09/09/2026
Cuez Integrates AI into a Unified Broadcast Production Workflow
Brie Clayton September 8, 2026
0 Comments
Cuez announces the expansion of its cloud-ba...
08/09/2026
Comcast Technology Solutions (CTS) has announced a multi-year agreement with A E...
08/09/2026
Spectra Logic today announced the availability of Media Insight, a new capabilit...
08/09/2026
Rogers Communications and Quebecor have announced a 12-year sublicensing agreement for French-language national NHL games beginning with the 2026-27 season. TVA...
08/09/2026
Skyline Communications and Bridge Technologies will demonstrate two integrations...
08/09/2026
Boland Communications will make the European debut of its 4K55HDR7SNB 55-inch super-narrow-bezel monitor at IBC2026 (Stand 12.C57, RAI Amsterdam, September 11-1...
08/09/2026
Ateme and Comcast Technology Solutions (CTS) have announced a collaboration comb...
08/09/2026
Haivision has joined the IBC Accelerator Media Innovation Programme as part of t...
08/09/2026
Blackmagic Design has announced price reductions on its PYXIS 6K and Cinema Camera 6K models, effective immediately through Blackmagic Design resellers worldwid...
08/09/2026
AI-Media will demonstrate its LEXI Suite at IBC2026 (Booth 5.C34, September 11-1...
08/09/2026
Bitmovin and Ad Insertion Platform (AIP) have announced the first live deploymen...
08/09/2026
Grass Valley will demonstrate story-centric media workflows at IBC2026 (Booth 9.A01, RAI Amsterdam, September 11-14), connecting newsroom production, content ma...
08/09/2026
M2A Media and Ateme have announced a partnership integrating Ateme's video processing solutions into M2A Media's MediaToAnywhere platform for live sport...
08/09/2026
Ikegami will exhibit at IBC2026 (Stand 12.A31, RAI Amsterdam, September 11-14), including a Day 1 introduction of new cameras in the UNICAM XE series. Additiona...
08/09/2026
Broadcast industry analysts will be gathering plenty of insights at the 2026 IBC Show this weekend in Amsterdam, but Caretta Research has offered up some though...
08/09/2026
SENSHI and DAZN have announced a global broadcast partnership that will bring SENSHI's live events free to viewers in more than 200 markets. The partnership...
08/09/2026
New architecture built with Evertz will bring 4K HDR to Monday Night Football, N...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
The Airport Chaplain takes off as SBS's biggest launch of 2026
8 September, 2026
Media releases
1.67 million viewers on National Total TV to date
Best...
08/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/09/2026
Mo-Sys, the world-leading developer of virtual production, camera robotics and image tracking technology, has completed a business restructuring, which has incl...
08/09/2026
New York, September 8, 2026 The TSAmediaHUB audiovisual contribution and distribution infrastructure developed by Telef nica's Audiovisual Services area re...
08/09/2026
Expanded Riyadh operation brings Asharq and Thmanyah services together on a resilient on-premises Pebble platform.
Pebble, the leading automation, content mana...
08/09/2026
Techex, a pioneering leader in live video workflows, will showcase its broadest software feature set to date at IBC 2026 (Stand 2.B45), extending its lead in so...
08/09/2026
Visitors to Grass Valley's booth at IBC2026 will be introduced to new Framelight X capabilities that connect content acquisition, management, editing and pu...
08/09/2026
BCNEXXT will showcase the latest evolution of Vipe at IBC2026 (Stand 2.B09), introducing a series of innovations designed to deliver higher-quality audience exp...
08/09/2026
Bitmovin, a provider of video streaming solutions, has partnered with Ad Insertion Platform (AIP), a leading innovator in advanced ad insertion technologies, to...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics and augmented and virtual production, is announcing a major package of enhancements to its Suite 7 soft...
08/09/2026
Big Blue Marble is supporting TDF, French infrastructure and network operator, broadcasting Digital Terrestrial Television (DTT) and radio services, as a techno...
08/09/2026
Agents work inside a single production environment, from incoming wire copy to a live studio show...
08/09/2026
Building on their strategic partnership, Ceeblue and Layercake make the unthinkable possible: scalable sub-second streaming over standard DRM, SSAI, and CDN wor...
08/09/2026
Brainstorm, a leading manufacturer of real-time graphics, augmented and virtual production, is completing the environment for fast-paced broadcast production wi...
08/09/2026
A SaaS portfolio built to work together, helping operators grow audiences, monetise smarter and run leaner, on their own terms
At IBC 2026 (stand 1.B49) Synam...
08/09/2026
Accedo, global provider of video streaming software and services, has been selected by PlayOn Sports, a national leader in high school sports technology, to exp...
08/09/2026
LiveU, the leader in live IP-video solutions, is enabling The Associated Press to take global newsgathering to the next stage with intelligent connectivity and ...
08/09/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced the latest evolution of it...
08/09/2026
Compact, power-efficient X Platform performance brings broadcast-grade reliability and ultra-low latency to space-constrained remote production (REMI) workflows...
08/09/2026
Zixi, the leader in live video delivery and workflow orchestration, and Kiloview, a leading provider of professional IP video encoding and decoding solutions, t...