Sony Pixel Power calrec Sony

How newsrooms can adapt to evolving audience demands

01/01/2025

Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the companys report into the future of newsrooms, including leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models

Sponsored Content

Published: January 1, 2025

Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the company's report into the future of newsrooms, including leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models

target=_blank title=Share on LinkedIn class=share-linkedin>

Why did Dalet decide to commission the research into the future of newsroom workflows? We wanted to understand the current state of news production - what are the greatest challenges, and how news organisations are redesigning their operations and technology to survive and thrive in this rapidly changing media landscape. Our collaboration with Caretta Research provides insights and strategies for newsrooms to adapt to evolving audience demands, new digital platforms, and the impact AI and social media, all while dealing with tighter budgets and stretched resources.

Marcy Lefkovitz, Dalet SVP product innovation Talk us through some of the key findings. News organisations are facing significant pressure to reduce costs and streamline operations. Yet, despite all the gloomy forecasts, people who work in news are optimistic about the industry's future - 68 per cent of news people reported feeling good or very good about the future of their news operation. The need to adapt and innovate due to changing audience demands and the rise of multi-platform production is clear. The Covid pandemic and new technologies, including AI, have accelerated newsrooms' ability to do more with less. For example, the report highlights that most respondents are enthusiastic about multi-skilling. And while traditional TV newscasts are still core to their brand, many are exploring concepts like story-centric news production, to help increase collaboration across the divisions and be more effective in the allocation of resources.

What was the biggest surprise from the results? The overwhelming enthusiasm for AI in the newsroom. Most respondents see AI as a benefit, helping to streamline workflows and enhance content production. This positive outlook on AI was unexpected, given the common concerns about job displacement and the ethical complexities of integrating AI in journalism. Newsrooms are quickly learning where AI can do some work faster and well and where AI can provide valuable human assistance at a time when people, stretched thin, need all the help they can get. It turns out that people are learning to control and trust certain AI tools enough to allow them to reach a little deeper into the craft part of the job. I thought that part would take longer.

In your opinion, what is the biggest challenge facing journalists at the moment - and is that reflected in the responses to the survey? The biggest challenge is producing more content for digital and social media platforms while facing budget cuts and hiring challenges. This is reflected in the survey responses, as many newsrooms are looking for ways to optimise their workflows and technology. The report notes that workflows, operating models, funding approaches, and newsroom systems are changing in response, but often not very rapidly. In fact, a surprising percentage of news organisations still don't have dedicated teams devoted to digital content creation and distribution.

Everyone is talking about AI at the moment, and the research shows that the majority of respondents see it as a benefit in the newsroom. Were you surprised by that? As noted earlier, I was a bit surprised at the extent to which newsrooms have embraced AI at this relatively early stage of its implementation. But I wasn't entirely surprised. Newsrooms are always on the lookout for ways to optimise the use of their most precious resource - their people. AI can automate repetitive tasks, analyse large datasets, and provide valuable insights, allowing journalists to focus on more creative work. However, it's important to use AI ethically and responsibly. The report highlights that there is widespread enthusiasm for adopting AI-enabled tools that can allow newsrooms to work more efficiently, but it also shows that AI adoption is lower than other emerging newsroom technologies so far. This is likely a combination of some still taking a cautious approach, others not having the resources to learn how to integrate AI into existing workflows, and prohibitive costs which are a barrier to entry for many. We are at the beginning of the process.

What do you think is the biggest takeaway from the research? Newsrooms need to embrace transformation and adopt new technologies and modern toolsets to remain competitive. Leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models are key to meeting evolving audience demands. The report serves as a roadmap for newsroom leaders and decision-makers navigating a complex media environment.

We invite all news and media professionals to review the findings in the report: https://hubs.li/Q030gzDq0
LINK: https://www.tvbeurope.com/live-production/how-newsrooms-can-adapt-to-e...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

11/08/2026

Dolby Acquires VVC Patents From Florida Atlantic University

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Alyson Stewart Joins Zixi as Senior Director, Sales

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

FCC Issues Alert Over Scammers Impersonating Its Commissioners

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Comcast, Disney Ink Deal to End NFL Network Blackout

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

farmerswife and Cirkus are Exhibiting at IBC 2026

farmerswife and Cirkus will return to IBC 2026 to showcase new tools designed to help broadcast, media and post-production teams manage workflows with greater s...

11/08/2026

LiveU Powers Cross-Venue Coverage of Glasgow Commonwealth...

LiveUs LU900Q intelligent production unit played a central role in the host broadcast operation for the Games in Glasgow (July 23 to August 2, 2026). The host b...

11/08/2026

Jigsaw24 Appoints James Morse as Client Director to Drive...

Jigsaw24 has appointed James Morse as Client Director, Media Sales, as it deepens its focus on sports, live events and integrated production. His appointment co...

11/08/2026

Net Insight enables one of Europes largest broadcast grad...

Net Insight today announced that DMC Production Norway has selected its Open Live Media solution to centralize the production of Blinkfestivalen 2026. Combining...

11/08/2026

Vivaro Supports Record World Cup Audiences with the Appea...

Modular HEVC and JPEG XS workflows enabled resilient, ultra-low-latency delivery for leading linear and digital media platforms across all 104 matches Appear A...

11/08/2026

Homecoming Artist Spotlight: Fabiola Mndez

Homecoming Artist Spotlight: Fabiola M ndez The first cuatrista to graduate from Berklee talks about the community that shaped her career ahead of her Homecom...

11/08/2026

FOR-A To Highlight MixBoard, Viztrik AiDi Enhancement At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

AMWA and EBU to Host Demos at IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

11/08/2026

Dalet Solution Suites Enable Media Teams to Move Like a S...

Dalet, a leading technology and service provider for media-rich organizations, today announced Dalet Solution Suites, a new portfolio of cloud-native solutions ...

11/08/2026

Mediagenix Helps Broadcasters Prepare for Brazil DTV Futu...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase how media companies can prep...

11/08/2026

Transforming your audience into advocates with Kelsey Gamble

Transforming your audience into advocates with Kelsey Gamble 10 August 2026 Building community, harnessing fandom for marketing and activating the four stages ...

11/08/2026

Why Scaling AI Compute Performance Requires a New Power Architecture

Every new generation of accelerated computing demands more from the infrastructure underneath it - more compute performance, higher rack density and more effici...

11/08/2026

Documentary reflecting on the 2015 Marriage Equality Referendum to air on RT

A Day in May airs Wednesday 12 August at 9.35pm RT One and RT Player A Day in May revisits the people and stories behind Ireland's historic marriage equa...

11/08/2026

NVIDIA Nemotron 3.5 Lightning and NeMo Switchyard Deliver Faster, Smarter, More Efficient Agentic AI

As AI shifts from chatbots to autonomous agents, open models are serving market ...

11/08/2026

NVIDIA and Local AI Community Fuel Open Source Models and Intelligent Agents

The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally. Throughout Au...

10/08/2026

Apple to Bring Friday Night Baseball' Live to Apple Immersive on Vision Pro Beginning Aug. 28

Weekly immersive broadcasts will feature 8K 3D video, a 180-degree field of view...

10/08/2026

Raiju from fedDSP

Saturation plug-in free until 20 August 2026 fedDSP have announced the launch of Raiju, a new guitar pedal-style saturation plug-in that's capable of de...

10/08/2026

I/O Music release Talkback

New mix-comparison & feedback tool Independent Swedish record label I/O Music have recently released a handy new tool that provides artists, engineers, prod...

10/08/2026

Sound Radix launch Radical1 Solo

Additive soft synth gains free counterpart Sound Radix have just released a free monophonic additive software synth that's based on the same engine as t...

10/08/2026

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its high-end power testing ecosystem

Chroma integrates MXO oscilloscopes into ATS 8000 platform, rounding out its hig...

10/08/2026

Former NAB Tech Exec Tom Keller Has Died

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

Matthews Bows Monitor Stand III

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

AES Elects David v.R. Bowles as President-Elect for 2027

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

NUGEN Audio Helps SFCM Students Achieve Professional Mixe...

Students in the Technology and Applied Composition (TAC) program at the San Francisco Conservatory of Music (SFCM) gain rare, real world experience in professio...

10/08/2026

FOR-A demonstrates new and practical solutions to real ch...

FOR-A is using its presence at IBC2026 (stand 2.B53, Amsterdam RAI, 11 14 September) to show how its products deliver the answers to the real challenges faced...

10/08/2026

Frontier EU brings broadcast-grade network resilience to...

Frontier EU, official Peplink distributor for Europe, will exhibit at IBC 2026 in Amsterdam from 11 to 14 September, presenting live demonstrations of how Pepli...

10/08/2026

Remote Editing Without Cloud Storage Premiere Pro

Remote Editing Without Cloud Storage Premiere Pro Michael Cioni August 10, 2026 0 Comments This is a step-by-step guide that demonstrates how to setup...

10/08/2026

Stunning Pixelated ASCII Effect for Apple Motion

Stunning Pixelated ASCII Effect for Apple Motion Simon Ubsdell August 10, 2026 0 Comments Apple Motion is perfect for building this popular ASCII unic...

10/08/2026

New York Jets, CBS New York Extend Deal

Share Copy link Facebook X Linkedin Bluesky Email...

10/08/2026

Welcome to the Show: Sky Creative unites football fans with start of season campaign

Monday 10 August 2026 Welcome to the Show : Sky Creative unites football fans w...

10/08/2026

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with Surrounded

Red Seat Ventures' Speakeasy Brings Video to Apple Podcasts, Beginning with ...

10/08/2026

30% More Pumping Hours With Autonomous Frac Operations

A major unconventional operator increased monthly pumping hours by more than 30% by automating critical frac completion processes and eliminating common sources...

10/08/2026

Apple, MLB announce September \u201CFriday Night Baseball\u201D schedule - UPDATE - Posted on 10 August 2026

Today, Apple and Major League Baseball (MLB) unveiled the September schedule for...

09/08/2026

reFX introduce Rippler

Combines physical modelling with subtractive synthesis reFX, the company behind the popular Nexus and Vanguard2 soft synths have announced the launch of the...

09/08/2026

Dreamtonics tease upcoming release

Human nuance is not a switch Dreamtonics have built up a solid reputation off the back of their Synthesizer V Studio software, a powerful vocal-synthesis t...

09/08/2026

COW Jobs: Documentary Editor - Remote

COW Jobs: Documentary Editor - Remote Brie Clayton August 9, 2026 0 Comments Documentary Editor July 31, 2026COW Jobs: Lead Generation Representativ...

08/08/2026

IK Multimedia launch Tonex 2.0 beta

Enhanced ToneNET integration & 220 new Premium V2 Tone Models IK Multimedia have just launched a public beta of Tonex 2.0, a release which is said to repres...

08/08/2026

Roland celebrate 808 Day

Honouring the drum machine that redefined modern music Roland have announced their plans for this year's 808 Day, a day that was founded to celebrate th...

08/08/2026

Call for Entries Now Open for the 20th Annual South African Film & Television Awards (SAFTAs20)

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

08/08/2026

Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects

Star Wars Hyperspeed Tutorial: The No-Echo Method in After Effects Graham Quince August 8, 2026 0 Comments The Echo Effect to create long streaks is n...

08/08/2026

Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytelling

Chyron Releases AXIS 4.0 With Expanded News Workflows and Richer Map Storytellin...

08/08/2026

Nielsen to Acquire DoubleVerify for $2.15 Billion

Share Copy link Facebook X Linkedin Bluesky Email...