Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the companys report into the future of newsrooms, including leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models
Sponsored Content
Published: January 1, 2025
Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the company's report into the future of newsrooms, including leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models
target=_blank title=Share on LinkedIn class=share-linkedin>
Why did Dalet decide to commission the research into the future of newsroom workflows? We wanted to understand the current state of news production - what are the greatest challenges, and how news organisations are redesigning their operations and technology to survive and thrive in this rapidly changing media landscape. Our collaboration with Caretta Research provides insights and strategies for newsrooms to adapt to evolving audience demands, new digital platforms, and the impact AI and social media, all while dealing with tighter budgets and stretched resources.
Marcy Lefkovitz, Dalet SVP product innovation Talk us through some of the key findings. News organisations are facing significant pressure to reduce costs and streamline operations. Yet, despite all the gloomy forecasts, people who work in news are optimistic about the industry's future - 68 per cent of news people reported feeling good or very good about the future of their news operation. The need to adapt and innovate due to changing audience demands and the rise of multi-platform production is clear. The Covid pandemic and new technologies, including AI, have accelerated newsrooms' ability to do more with less. For example, the report highlights that most respondents are enthusiastic about multi-skilling. And while traditional TV newscasts are still core to their brand, many are exploring concepts like story-centric news production, to help increase collaboration across the divisions and be more effective in the allocation of resources.
What was the biggest surprise from the results? The overwhelming enthusiasm for AI in the newsroom. Most respondents see AI as a benefit, helping to streamline workflows and enhance content production. This positive outlook on AI was unexpected, given the common concerns about job displacement and the ethical complexities of integrating AI in journalism. Newsrooms are quickly learning where AI can do some work faster and well and where AI can provide valuable human assistance at a time when people, stretched thin, need all the help they can get. It turns out that people are learning to control and trust certain AI tools enough to allow them to reach a little deeper into the craft part of the job. I thought that part would take longer.
In your opinion, what is the biggest challenge facing journalists at the moment - and is that reflected in the responses to the survey? The biggest challenge is producing more content for digital and social media platforms while facing budget cuts and hiring challenges. This is reflected in the survey responses, as many newsrooms are looking for ways to optimise their workflows and technology. The report notes that workflows, operating models, funding approaches, and newsroom systems are changing in response, but often not very rapidly. In fact, a surprising percentage of news organisations still don't have dedicated teams devoted to digital content creation and distribution.
Everyone is talking about AI at the moment, and the research shows that the majority of respondents see it as a benefit in the newsroom. Were you surprised by that? As noted earlier, I was a bit surprised at the extent to which newsrooms have embraced AI at this relatively early stage of its implementation. But I wasn't entirely surprised. Newsrooms are always on the lookout for ways to optimise the use of their most precious resource - their people. AI can automate repetitive tasks, analyse large datasets, and provide valuable insights, allowing journalists to focus on more creative work. However, it's important to use AI ethically and responsibly. The report highlights that there is widespread enthusiasm for adopting AI-enabled tools that can allow newsrooms to work more efficiently, but it also shows that AI adoption is lower than other emerging newsroom technologies so far. This is likely a combination of some still taking a cautious approach, others not having the resources to learn how to integrate AI into existing workflows, and prohibitive costs which are a barrier to entry for many. We are at the beginning of the process.
What do you think is the biggest takeaway from the research? Newsrooms need to embrace transformation and adopt new technologies and modern toolsets to remain competitive. Leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models are key to meeting evolving audience demands. The report serves as a roadmap for newsroom leaders and decision-makers navigating a complex media environment.
We invite all news and media professionals to review the findings in the report: https://hubs.li/Q030gzDq0
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
04/06/2026
Sony Electronics is introducing the SRG-AS10, a 4K 60p-compatible PTZ auto-frami...
04/06/2026
This recent grad from Spring, TX, led creative-video output for the Aggies' men's basketball team last season and has been producing video and creating ...
04/06/2026
For the first time at a women's golf major, every player in the field will r...
04/06/2026
Three Panasonic PT-RQ45 40,000-lumen 3-Chip DLP projectors made their first live...
04/06/2026
Bitmovin and Akamai have announced a collaboration with NRJ Group, a French mult...
04/06/2026
Telestream will exhibit at InfoComm 2026 (Booth N7952), demonstrating media work...
04/06/2026
Sony has announced the development of RIALTO 65, a 65mm format image sensor block for the VENICE 2 digital cinema camera, targeting release in the first half of...
04/06/2026
KOKUSAI DENKI Electric America will exhibit at InfoComm 2026 (Booth N8025, June ...
04/06/2026
Bell Media's TSN and RDS are the exclusive Canadian broadcasters of FIFA Wor...
04/06/2026
The Challenge: Receiving Heavy Media Files From Road Games Quickly and ReliablyT...
04/06/2026
MASV, a managed file transfer platform used in broadcast and live sports product...
04/06/2026
NESN has announced the appointment of Fahad Haider as Vice President of Operations and Engineering. Haider returns to NESN, where he previously served as Vice P...
04/06/2026
David J. Halberstam, who spent almost 50 years in sports as a broadcaster and an executive, died June 2 after a years-long battle with brain cancer.
Over his l...
04/06/2026
Although collegiate production programs are tasked with delivering high-quality ...
04/06/2026
California studio, two production trucks, global distribution system are combine...
04/06/2026
New global program empowers and supports storytellers through scriptwriting course and access to industry experts
TikTok and Sundance Institute today announce...
04/06/2026
Steinberg DAWs now boast in-depth Tonalic integration
Celemony's innovative virtual session musician plug-in has just received an update that brings ARA...
04/06/2026
Get Hands-On With Over 20 Mic Brands
GearExpo UK is fast approaching, and if you've been looking for a chance to check out some new mics, then you'r...
04/06/2026
Combos feature new Amplifier Intelligence engine
Positive Grid's latest release sees the company introduce two new combo amplifiers that promise to offe...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Bitmovin, a leading provider of video streaming infrastructure, and Akamai, the cybersecurity and cloud computing company that powers and protects business onli...
04/06/2026
American Underground (AU), the Startup Hub of the South and a community of mor...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
04/06/2026
NVIDIA and Microsoft Reinvent Windows PCs for the Age of Personal AI
Brie Clayton June 3, 2026
0 Comments
RTX Spark - a 1-Petaflop Superchip, the Full...
04/06/2026
Inside the Peaky Blinders: The Immortal Man Grade
Brie Clayton June 3, 2026
0 Comments
Simone Grattarola discusses shaping the look in DaVinci Resolve...
04/06/2026
Cine Gear Expo Announces 2026 Awards of Excellence Recipients
Brie Clayton June 3, 2026
0 Comments
Ed Lachman ASC, Caleb Deschanel ASC, and M. David M...
04/06/2026
St. Vincents Live with Orchestra Tour to Feature Berklee Alum Ruby Plume Berklee alumni St. Vincent and Ruby Plume will appear on the same bill across seven d...
04/06/2026
Back to All News
All the Truth in My Lies Coming to Netflix on August 28
Entertainment
04 June 2026
GlobalSpain
Link copied to clipboard
Download the imag...
04/06/2026
Back to All News
Larry Tanz, VP of Content, EMEA, Delivers a Keynote Speech at ...
04/06/2026
Back to All News
Turn Your Living Room into a Stadium With the New FIFA World ...
04/06/2026
Keeping conversations real on LinkedIn Published on Jun 4, 2026 Categories: Product News
LinkedIn Corporate Communications
Share
LinkedIn
Facebook ...
04/06/2026
BackStory follows four Irish young people as they travel back to their parents' homelands
Modern Irish identity is enriched by cultures and influences from...
04/06/2026
June's forecast with GeForce NOW: 100% chance of gaming.
GeForce NOW is lining up new adventures for the month, from big-name blockbusters to quirky indies...
03/06/2026
SES and Viva, Mexico's ultra low-cost airline, have launched multi-orbit satellite inflight connectivity on Viva's Airbus aircraft. A total of 60 A320s ...
03/06/2026
The College Football Playoff, ESPN, and TNT Sports have announced kick times and...
03/06/2026
RED Digital Cinema will exhibit at Cine Gear Expo 2026 (Booth 33, June 5-6, Universal Studios Lot), hosting three panels and hands-on product demonstrations.
P...
03/06/2026
Roku has announced the Soccer Zone, a dedicated hub for FIFA World Cup 2026 content available across the United States, Canada, Mexico, Brazil, Colombia, Argent...
Marcy Lefkovitz, Dalet SVP product innovation, details the findings of the companys report into the future of newsrooms, including leveraging AI, optimising multi-platform and multi-format production, and adopting story-centric news models
