(31/07/2013) Infront Sports & Media, the leading international sports marketing company, has opened a new office in Singapore. The wholly-owned subsidiary under the name Infront Pan-Asia became fully operational as of 1 July 2013. Headed by Ian Mathie as Managing Director, it will provide a centralised hub to exploit the potential of sports marketing in the leading Asian economies outside mainland China including Japan, South Korea, Malaysia, Thailand, Indonesia, India, Singapore, Hong Kong, Australia and New Zealand. The Infront Group's Chinese business will continue to be managed from Beijing with Infront China and Infront Pan-Asia working in close collaboration, supported by Infront headquarters and other subsidiaries.
As a gateway to the Infront Group's broad sports portfolio, the subsidiary will provide broadcasters and other media companies in the region with access to first class rights opportunities in properties that range from German and Italian top-tier football to international winter sports and the global endurance segment.
This will be accompanied by a variety of sponsorship opportunities covering major football, summer sports and winter sports properties that will enable Asian companies to exploit popular European and global sports platforms for brand communications. As a second strategic pillar, Infront Pan-Asia will provide sports rights holders in the region with a full range of services offering an extensive media distribution network, widespread marketing expertise, media production capabilities, event management, hospitality solutions and venue advertising.
Expanding the Infront footprint
Philippe Blatter, President & CEO of Infront Sports & Media, said: The inauguration of Infront Pan-Asia takes our growth strategy forward and extends the group's global footprint. The new office will serve as a central hub and provide a well-connected regional base, from which we can exploit attractive opportunities for our clients in the growing Asian economies. As the global media landscape develops, the demand for top-level sports content is on the rise across Asia both from a broadcasting and sponsorship perspective. With our high-quality delivery and innovative spirit, we will support companies and sports rights holders in taking full advantage of these growth potentials.
Ian Mathie, the Managing Director of Infront Pan-Asia, is a highly established sports marketer with significant management expertise gained through more than 18 years of experience in the industry. In his previous position as Senior Vice President at World Sport Group, he was closely involved in the football business across the Asia-Pacific region as well as the commercialisation of further sports events in basketball, rugby, and cricket. His overall responsibilities stretched from rights holder relationship management to media rights distribution, implementation of marketing and licensing programmes as well as event operations providing him with an in-depth understanding of the sports business across Asia and Oceania.
Ian Mathie commented: It is an exciting opportunity to lead the development of this new Infront subsidiary building upon the strong reputation the group has already established in the region in the last ten years. Infront's global expertise and trusted client relationships, combined with an understanding of the local market and respective networks will build value and maximise the impact for our partners in Asia and beyond. Operating from the Singapore region, which will gain additional boost through the new Singapore Sports Hub project within the next year, we are well set to leverage great potentials in the Asian sports market.
Infront Pan-Asia is the third office the group operates in Asia with each holding its own specialist business focus. Infront China in Beijing focuses on sports platforms in the region's biggest economy, and currently represents the Chinese national basketball teams and the CBA Professional League. Infront also holds a joint venture with Dentsu Football Media Services which concentrates exclusively on FIFA related business and is also based in Singapore.
Infront Sports & Media, based in Zug, Switzerland, is one of the leading international sports marketing groups in the world. Known for its high standards of delivery, the company covers all aspects of a successful sport event including distribution of media rights, sponsorship, media production and event operations. As a leading player in winter sport, football and summer sports, Infront enjoys long-lasting partnerships with 120 rights-holders and hundreds of sponsors and media companies. With an experienced and passionate team of 500 staff in 20 offices across 10 countries, the Group helps to annually deliver 3,300 event days of top class sport around the world.
Address of Infront Pan-Asia:
600 North Bridge Road
#24-06/07, Parkview Square
Singapore 188778
Tel: +65 6829 2500
Fax: +65 6829 2410
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
(31/07/2013) Infront Sports & Media, the leading international sports marketing company, has opened a new office in Singapore. The wholly-owned subsidiary under the name Infront Pan-Asia became fully operational as of 1 July 2013. Headed by Ian Mathie as Managing Director, it will provide a centralised hub to exploit the potential of sports marketing in the leading Asian economies outside mainland China including Japan, South Korea, Malaysia, Thailand, Indonesia, India, Singapore, Hong Kong, Australia and New Zealand. The Infront Group's Chinese business will continue to be managed from Beijing with Infront China and Infront Pan-Asia working in close collaboration, supported by Infront headquarters and other subsidiaries.
