(04/11/2014) The International Biathlon Union (IBU) and its exclusive marketing partner Infront Sports & Media have further enhanced the premium character of the BMW IBU World Cup and IBU World Championships Biathlon and its value for sponsors. Starting from this season onwards, the revised marketing concept, developed in cooperation with title partner BMW, includes a streamlined marketing hierarchy, clear and transparent allocation of sponsor brands in TV camera view and the first-ever usage of illuminated advertising banners in winter sports. In addition, a new brand identity for the series and an optimised and consistent venue dressing system ensures a strong appearance and consistent look & feel for all events.
Two brands in focus: exclusive positioning in camera view
The new, streamlined sponsorship concept will introduce a reduced number of sponsor packages, delivering more exclusivity and exposure for each sponsor partner and leading to higher media value and stronger impact. The concept includes
one Title Sponsor: BMW (automotive)
three Premium Sponsors: Viessmann (heating systems), E.ON (energy), DKB (banking)
two Main Sponsors: Erdinger Alkoholfrei (beverage), Bauhaus (home improvement stores)
copyrighted by liveProduction.tv In addition, there are opportunities for a Data Sponsor and Timing Sponsor for the events, covered by Polar (heart rate monitors) and IFS (software solutions). Each of the partners receives exposure in camera view through banners, shooting mats and stickers all in prime locations. With a maximum of two sponsors visible in each TV camera angle at any one time, the impact for brands has been optimised offering clear-cut communications and a more exclusive advertising environment.
Illuminated banners for best possible visibility
Illuminated advertising banners will be introduced at the shooting range, in the finish area and at selected course positions. Thanks to their dim lights, they are precisely adaptable to all weather and light conditions and, as a result, ensure high visual quality and impact of the sponsor messages at all times and venues. A pleasant overall picture will be guaranteed to all parties involved.
Michael Witta, Managing Director Infront Austria, said: Never before in biathlon have sponsors received such extensive and exclusive media exposure as they will in the coming season with the revised marketing concept. Adding to that, the innovative illuminated advertising solutions mark a true first in winter sports. They cope with the varying outside conditions biathlon races encounter and transmit brand messages at highest quality level, even for close-up shots. Involving the federations, potential sponsors and broadcasters from an early stage to anticipate their preferences and work on potential innovations, we have now truly redefined BMW IBU World Cup Biathlon sponsoring for this upcoming cycle.
New brand character boosts value of event
The new look & feel reinforces the premium character of the BMW IBU World Cup events, making it even more attractive for top international brands to associate their products and services. Its new logo symbolises the five targets as a key element of the biathlon sport, while reconfirming its vision to build global impact for the series. The newly introduced visual identity of the IBU events will be cohesively rolled out across all BMW IBU World Cup events. Every Local Organising Committee will be provided with a composite logo to align their event consistently with the overall series.
Nicole Resch, IBU Secretary General, said: Together with Infront we have been able to build a strong and state-of-the-art brand identity for our events that will be a trademark for premium biathlon in the future. The new logo is a visual equivalent for the high level approach that we are following for the BMW IBU World Cup and IBU World Championships Biathlon, both in sportive and commercial terms. After the latest overhaul of the marketing concept in 2010, it was now time to set the benchmark even higher and offer sponsors the most impactful combination of wide-reaching exposure, fan engagement and a top-level sports environment.
Stefanie Wurst, Director of Marketing BMW Germany, said: BMW is much more involved in sport than just branding. We want to form active partnerships and contribute to the further development of the sport and make it even more attractive for spectators. Our title partnership with the BMW IBU World Cup Biathlon is a good example of this. The new marketing concept allows the spectators to get more involved in events, while perfectly suiting the premium approach of our company. Were really looking forward to the new biathlon season.
This year, the BMW IBU World Cup Biathlon starts on 29 November 2014 in Oestersund, Sweden. The IBU World Championships Biathlon as a season highlight runs from 3 15 March 2015 in Kontiolahti, Finland.
About Infront Sports & Media
Infront Sports & Media is the most respected sports marketing company in the world, managing a comprehensive portfolio of top properties. Led by President & CEO Philippe Blatter, Infront covers all aspects of successful sporting events including distribution of media rights, sponsorship, media production and event operation and has won a reputation for its high standards of delivery. As the number one player in winter sport and with a leading role in football and summer sports, Infront enjoys long-lasting partnerships with 160 rights-holders and hundreds of sponsors and media companies. Headquartered in Zug, Switzerland, Infront has a team of experienced staff working from 25 offices across 12 countries, delivering 3,400 event days of top class sport around the world every year.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
03/06/2024
Dalet, a leading technology and service provider for media-rich organizations, a...
06/05/2024
By Ilyse McKimmie
Now, more than ever
That's a phrase so often used in the last few years that I've come to dread seeing it in notes like this one. A...
06/05/2024
alt= class=wp-image-12099 data-lazy-src=/wp-content/uploads/2024/05/Blog-Exabyte-Storage-Demand-960x540-1.jpg/> Demand for storage solutions has reached unprece...
06/05/2024
Around the world, Asian and Pacific Islander (API) artists continue to impact mu...
06/05/2024
Spotify is making it easier for booklovers to count down the days, hours, minutes, and seconds until a new audiobook releases. With Countdown Pages for audioboo...
06/05/2024
Get Ready to join Dan Hong as he hits the streets in his ultimate culinary journ...
06/05/2024
In this video, cinematographer Simon Rowling welcomes viewers behind the scenes as he lights a daytime-interior scene inside a coffee shop. Shooting on Panavisi...
06/05/2024
L3Harris is well positioned to support the complex and multifaceted nature of special operations forces in all domains through our agile and responsive technolo...
06/05/2024
OAKVILLE, Ontario As part of Emergency Preparedness Week, Alert Ready, Canadas national public alerting system, will be distributing a test alert to Canadians i...
06/05/2024
NEW ROCHELLE, N.Y. Horowitz Research has released a new study on the viewing and media habits of U.S. Hispanic/Latine audiences that shows a dramatic decline in...
06/05/2024
RE:Vision Effects Autograph 2024.4 released! 50% Off Through May 9th
Brie Clayton May 6, 2024
0 Comments
New game-changing motion graphics & VFX featu...
06/05/2024
NBC has renewed Night Court for a third season. The courtroom comedy was on the network from 1984 to 1992, and NBC rebooted it in early 2023....
06/05/2024
ABC has revealed its summer schedule. The Bachelorette gets going Monday, July 8, with Jenn Tran the star in season 21. Celebrity Family Feud starts up Tuesday,...
06/05/2024
It's almost go-time for the Holly Springs Salamanders! The season opener is ...
06/05/2024
For years, radio stations have used on-premises servers to broadcast content and manage automation, traffic, and billing systems. As technology continues to adv...
06/05/2024
06 May 2024
AI and Big Data Take the Centre Stage in Central Asia at Beetech 20...
06/05/2024
FIRST LOOK AT JIM PARSONS & MAYIM BIALIK REPRISING THEIR ROLES FROM THE BIG BAN...
06/05/2024
NBC Sports and Churchill Downs Extend Historic Partnership, Kentucky Derby to Be...
06/05/2024
Beverly Hills Aerials, LIV Golf Make Australian-Broadcast History by Flying Live...
06/05/2024
Back to All News
Watch the Trailer for A Part of You - Felicia Maxime, Edvin Ry...
06/05/2024
Leadership in 12G-SDI for low impact migration to 4k production...
06/05/2024
Press release - 6 May 2024 07:31
STATEMENT CONCERNING EUTELSAT GROUP'S GROUND NETWORK Facebook
LinkedIn
Twitter
Download as PDF
Paris, 06 May 2024 ...
06/05/2024
Tyngsboro, Mass. - May 6, 2024 - Join us at InfoComm 2024 to experience the latest advancements in live production technology. From June 12-14, 2024, at the Las...
06/05/2024
To champion global movements to protect and advance equality for LGBTQ+ communities, Apple is introducing a new Apple Watch Pride Edition Braided Solo Loop, ava...
06/05/2024
Actress Matseliso Mohale has joined Muvhango'Talented actress Matseliso Mohale has joined SABC2's soapie Muvhango' as Vhangani's lover and a c...
06/05/2024
Tonight on Smoke and Mirrors: Leroy refuses to give up fighting to bury MthethoDon't miss Monday, 6 May's riveting episode of South African soapie Smoke...
06/05/2024
Intrinsic, a software and AI robotics company at Alphabet, has integrated NVIDIA AI and Isaac platform technologies to advance the complex field of autonomous r...
06/05/2024
Cybersecurity experts at the RSA Conference this week will be on the hunt for ways to secure their operations in the era of generative AI.
They'll find man...
06/05/2024
1) What is the rationale of the transaction? What is the benefit for SES shareholders?
This combination creates a stronger and more competitive multi-orbit ope...
05/05/2024
A special evening performance by multiplatinum singer Becky G will provide a memorable conclusion to TeievisaUnivision's Casa Cultura upfront event on May 1...
05/05/2024
Giant media buyer Publicis is telling network sales executives that it does not think Nielsen's new panel-plus-big-data currency is ready for this upfront....
05/05/2024
WASHINGTON Glenn Kirschner, legal analyst at NBC News, blasted the media for referring to the New York trial of former President Donald Trump as a hush-money ...
05/05/2024
Catchy Comedy's weekend marathon sees The Beverly Hillbillies on the weekend of May 4-5. The event kicks off Saturday, May 4 at 11 a.m. ET, and runs through...
05/05/2024
NBC Sports has the 150th Kentucky Derby Saturday, May 4. The coverage begins at 2:30 p.m. ET on NBC and Peacock and the feature race at Churchill Downs in Louis...
05/05/2024
Back to All News
Netflix Announces New Comedy Series Roosters, Starring Jeroen ...
05/05/2024
Back to All News
Showdown Alert: Baki Hanma VS Kengan Ashura' Drops Electr...
04/05/2024
NEW YORK As the Asian Pacific American Heritage Month kicks off in May, Nielsen has released an extensive new report diving into their media habits with data sh...
04/05/2024
PHILADELPHIA As National Military Appreciation Month gets underway, Comcast has announced several new initiatives to help veterans, service members, and their f...
04/05/2024
WASHINGTON, D.C. Federal Communications Commission chairwoman Jessica Rosenworcel has announced a tentative agenda for the May Open Commission Meeting scheduled...
04/05/2024
The Broadband Forum has announced major enhancements to key 5G convergence standards that the group said will help advance next-generation applications, improve...
04/05/2024
Spotify Wrapped Campaign Spot Graded With DaVinci Resolve Studio
Brie Clayton May 3, 2024
0 Comments
Blackmagic Design today announced that Colorist M...
04/05/2024
Three Boston Conservatory at Berklee Alums Nominated for Tony Awards An additional eight alums and two current students performed in nominated productions.
...
04/05/2024
New faces and new storylines': What to expect on Izingane ZeS'thembu...
03/05/2024
An innovative learning tool to help media and civil society better understand ho...
03/05/2024
PARK CITY, UTAH - JANUARY 21: (L-R) Actors K stutis Cic nas and Greta Grinevi i t , Director Marija Kavtaradze and Producer Marija Razgute attend the 2023 Sunda...
03/05/2024
If you aren't familiar with Danny Ocean's music, it's only a matter ...
03/05/2024
Spotify has an unwavering commitment to supporting emerging artists across all genres, to helping them launch and thrive in their careers, and to connecting the...
03/05/2024
Como uno de los sonidos de mayor expansi n en el mundo, la M sica Mexicana va m ...
(04/11/2014) The International Biathlon Union (IBU) and its exclusive marketing partner Infront Sports & Media have further enhanced the premium character of the BMW IBU World Cup and IBU World Championships Biathlon and its value for sponsors. Starting from this season onwards, the revised marketing concept, developed in cooperation with title partner BMW, includes a streamlined marketing hierarchy, clear and transparent allocation of sponsor brands in TV camera view and the first-ever usage of illuminated advertising banners in winter sports. In addition, a new brand identity for the series and an optimised and consistent venue dressing system ensures a strong appearance and consistent look & feel for all events.
