/ OF IRISH ADULTS LISTEN TO RT RADIO DAILY
31/10/2013
Commenting on the latest figures Jim Jennings, Managing Director, RT Radio said: This is a very strong result. RT Radio 1 remains the number one choice for listeners across the week. It's particularly pleasing to see Radio 1's mid morning programmes increase their audiences. There are encouraging strong figures on RT 2fm at weekends: the challenge for the station is now to replicate that for weekdays and it's a challenge new head Dan Healy is tackling head-on. RT lyric fm is growing its loyal audience and is another example of how weekends are the big winner in these latest results.
334,000 listen to Today with Sean O'Rourke' programme on RT Radio 1 everyday, up 6,000 b-o-b and 13,000 y-o-y
The Ronan Collins Show gains 16,000 b-o-b and 24,000 y-o-y to 234,000
RT Radio 1 weekly reach at 1,313,000 adults, most listened to national station, over 400,000 ahead of its nearest national competitor
RT Radio 1 Saturday reach up 19,000 book on book to 637,000
RT Radio 1 Sunday reach up 31,000 book on book to 604,000
RT Radio 1 sees weekday book on book gains for Risin' Time, Today with Sean O'Rourke, Ronan Collins, Drivetime, Arena, John Creedon & Late Date
RT Radio 1 sees weekend book on book gains for Saturday with Claire Byrne, Saturday Sport, Aoibhinn and Company, Marian Finucane (Sun), News/Papers/Sunday Miscellany, Sunday Sport.
RT Radio 1 Weekday Reach steady at 24% with 861,000 listeners
RT Radio 1 market share 7am-7pm 23.4% up 0.3%
Radio 1 sees book on book gains for Today with Sean O'Rourke, Ronan Collins, Drivetime, Arena, Saturday with Claire Byrne, Saturday Sport, Aoibhinn and Company, Marian Finucane, Saturday and Sunday Sport
RT Radio 1 has made significant gains to its weekend schedule, with book-on-book consolidation across key slots and significant growth in weekend reach figures with Saturday reach growing by 19,000 listeners and Sunday by 31,000. The latest set of listenership figures sees the station cement its position as Ireland's most-listened-to radio station, with a weekly reach of 1,313,000. Radio 1 is the only station in the country with a weekly reach of over 1,000,000.
Tom McGuire, Acting Head of Radio 1 says: It's a good book for RT Radio 1 with the weekends seeing the big gains. Radio 1 has built on a loyal audience through the week, and enhanced weekend programming has delivered new listeners in abundance. The figures reflect terrific audience appreciation of all Radio 1 output across the schedule from Ronan Collins to Saturday with Claire Byrne, Marian Finucane, Sunday Miscellany and weekend sport.
RT Radio 1
Saturday Sport up by 18,000 to 175,000
News/Papers/Sunday Misc up by 18,000 to 245,000
Marian Finucane (Sun) up by 18,000 to 346,000
The Ronan Collins show up by 16,000 to 234,000
Sunday Sport up by 14,000 to 160,000
Saturday with Claire Byrne up by 12,000 to 226,000
Today with ... up by 6,000 to 334,000
Aoibhinn and Company ... up by 6,000 to 276,000
RT 2fm
Weekend Breakfast (Saturday) up by 11,000 to 89,000
Dave Fanning up by 11,000 to 127,000
Ballbusters/Mark McCabe up by 5,000 b-o-b to 111,000 and 10,000 y-o-y
Weekenders with Ruth Scott & Paddy McKenna (Saturday) up by 5,000 to 113,000
The Best of Tubridy up by 5,000 to 62,000
Commenting today, Head of 2fm, Dan Healy said: I am very happy that 2fm has held its share of national adults. This is a vote of confidence as 2fm is in the middle of a restructuring, which commenced with a new music policy introduced in July. Also we have seen a surge in listening to our Saturday output with day time market share growing from 5.9% to 6.8% year on year.
RT 2fm | WEEKDAY
Rick in the Afternoon level b-o-b at 117,000
More Music Drive with Will Leahy level b-o-b 112,000
RT 2fm | WEEKEND
Weekend Breakfast (Saturday) up 11,000 b-o-b to 89,000 and up 21,000 y-o-y.
Dave Fanning (Saturday) up 11,000 b-o-b to 127,000 and up 17,000 y-o-y.
Mark McCabe up 5,000 b-o-b to 111,000
Weekenders with Ruth Scott & Paddy McKenna (Saturday) up 5,000 b-o-b to 113,000 and up 22,000 y-o-y.
Damian Farrelly (Saturday) up 2,000 b-o-b to 50,000
The Spring Sessions (Saturday) up 2,000 b-o-b
The Best of Tubridy up 5,000 b-o-b to 62,000 and up 9,000 y-o-y
Ireland's Biggest Jukebox up 3,000 b-o-b to 114,000
Michael Cahill up 3,000 b-o-b to 45,000
The Battle Axe up 4,000 b-o-b to 24,000 and up 10,000 y-o-y
RT lyric fm
RT lyric fm weekly reach is up 10,000 BoB to 264,000 listeners
RT lyric fm weekday reach at 3% with 120,000 listeners
The Hamilton Scores up 4,000 book-on-book
Marty in the Morning gains 3,000 listeners book-on-book to 37,000
Lorcan Murray Classic Drive gains 8,000 (Sat) and 2,000 (Sun) book-on-book
Aedin Gormley's Sunday Matinee gains 7,000 book-on-book
The Music Box up 6,000 on Sundays
RT lyric fm sees gains book-on-book gains for Marty in the Morning, The Hamilton Scores, Lorcan Murray's Classic Drive, The Music Box, Aed n Gormleys Sunday Matin e
RT lyric fm steady at 3% reach on weekdays
RT lyric fm continues to maintain national daily reach at 3%, with book-on-book growth for key programmes. Said Aodan Dubhghaill, Head of RT lyric fm: 10,000 new listeners people of impeccably good taste have made the switch to lyric fm. Favourite broadcasters like Marty Whelan, George Hamilton, Lorcan Murray, Aedin Gormley and Trish Taylor have all seen gains. More and more people want what lyric offers.
RT lyric fm | WEEKEND
Lorcan Murray's Classic Drive (Saturday) up by 8,000 to 25,000
Lorcan Murray's Classic Drive (Sunday) up by 2,000 to 31,000
Aedin Gormley's Sunday Matin e up by
LINK: | http://www.rte.ie/about/en/press-office/press-releases/2013/1031/48386... |
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