Sony Pixel Power calrec Sony

Getting close to the edge

21/01/2021

Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

By Contributor

Published: January 21, 2021

Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

target=_blank title=Share on LinkedIn class=share-linkedin> Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

https://www.tvbeurope.com/media-delivery/getting-close-to-the-edge title=Share via Email class=share-email>

There has long been significant hype around 5G and the possibilities it can bring to businesses and consumers, but 2020 saw that interest grow to new levels. The technology has been something the general public have been aware of for some time, however, it is the launch of new flagship handsets from consumer technology giants that is driving the latest wave of hype around 5G.

Discount the conspiracy theories linking the technology to the coronavirus pandemic, you'll see that the largest search volumes associated with 5G are related to those premium handsets. Indeed, the week of Apple's iPhone 12 launch saw a significant spike in searches for 5G, refuelling the hype-train, with promises of how 5G will improve video streaming as well as a host of other applications.

But, even if they're equipped with the latest 5G capable mobile devices, consumers won't experience real' 5G streaming for a while, as networks aren't sufficiently developed and standalone 5G is still in the works.

Currently, almost all the 5G commercial networks are non-stand-alone' (NSA), meaning they are reliant on the operator's existing 4G core infrastructure, and don't yet support the full span of 5G performance capabilities. Therefore, in reality, the biggest benefit to those that have got on-board early with 5G is its enhanced speed.

With that, video/game streaming will likely be the first area to really benefit - in a similar way to the launch of 4G - with content shops already starting to market themselves on the 5G experience they can deliver.

Delivering on demand One of the main draws of 5G networks is the ability to support many more devices simultaneously than 4G, as well as being able to offer higher bandwidth and reduced latency. Once full stand-alone (SA) 5G networks are more commonplace, this will be more noticeable, but it means that more people will be able to simultaneously stream high resolution video content.

Here, quality of experience is key. Consumers have high expectations after years of hype, so streaming providers need to ensure they are delivering experiences in line with the premium prices people have paid for the privilege of their services and the devices capable of accessing them.

For streaming services, getting the quality of experience right isn't just about the IP, it's about ensuring content loads quickly, doesn't buffer, and streams in the highest possible resolution. This is as much about the providers content delivery network (CDN) as it is the consumer's connectivity.

Popular content, such as Disney Plus's The Mandalorian, will have huge numbers of people all trying to access the latest episodes as soon as they become available on the platform. With such large numbers of people trying to stream that content at the same time, and potentially in 4K, bottlenecks at the server hosting that content can appear quickly, causing lag, buffering, or even failure to load content at all.

This has always been an issue for streaming, no matter the resolution or connectivity type, however the higher the resolution the larger the file sizes involved, and with 5G the number of devices accessing content concurrently can increase dramatically too - putting greater strain on the origin server.

To tackle this, streaming providers need to work with CDN providers. Together they are able to build systems that allow multiple cached copies of popular content to be hosted on servers closer to their users at the very edges of the network. This not only reduces the bottleneck on the origin server, by spreading the load across multiple locations, but in locating content much closer to the users, the time it takes for those servers to respond to user requests is significantly reduced too.

Placing this caching layer close to the edge of the network to reduce latency and increase the number of devices that can stream content concurrently is critical to providing the optimal quality of experience.

A new virtual reality Traditional CDNs however, will face significant pressure to keep up with 5G as it rolls out. True, real-time content distribution will necessitate the storage of significant volumes of content at the edge of the network.

A new breed of virtual content delivery networks (vCDNs), is now helping streaming providers future proof their networks and prepare to usher in an era of true 5G experiences.

Tightly integrated with the network infrastructure and utilising edge cloud data centres, rather than the more traditional data centre sites, these vCDNs make the most of the inherently different architectures of 5G networks, compared to their predecessors. This means they can more easily be built in urban areas much closer to where the user density is highest, and as such allowing providers to locate their cached content where it will have the greatest impact on backhaul and latency.

These highly elastic, cloud-native vCDNs can handle much higher densities than traditional equivalents, meaning use cases that have historically been difficult to service, such as those needed in stadiums and city centres, are now able to see sub-millisecond cache response times, with zero lag or buffering.

As 5G networks continue to roll out, the demand for streaming higher resolution content on an ever increasing numb
LINK: https://www.tvbeurope.com/media-delivery/getting-close-to-the-edge...
See more stories from tvb

Most recent headlines

21/11/2025

FCC Votes to Clear at Least 100MHz of Upper C-Band Spectrum

WASHINGTON The Federal Communications Commission by a 3-0 vote adopted a Notice of Proposed Rulemaking (NPRM) to advance Congress's mandate to clear a minim...

21/11/2025

Spectrum Expands 4K Content to Apple TV 4K and Roku Devices

STAMFORD, Conn. Charter's Spectrum has expanded the devices that can offer 4K content on the Spectrum TV app to compatible Apple TV 4K and Roku devices....

21/11/2025

Study: Salaries in Content, Connectivity Industries Continue To Grow

NAPERVILLE, Ill. Media industry employers are continuing their multiyear trend of increasing salaries for all worker segments but lag general industry raises, s...

21/11/2025

NAB Opens Nominations for 2026 Technology Awards

WASHINGTON The National Association of Broadcasters said it is accepting nominations for the 2026 NAB Technology Awards, honors that recognize excellence in bro...

21/11/2025

AAT Introduces Automated RF Line Analysis

American Amplifier Technologies has released a vector network analysis module....

21/11/2025

The Best Movie Musicals on Every Streaming Platform

The Best Movie Musicals on Every Streaming Platform From Wicked to The Sound of Music, heres where to stream all the classic movie musicals and recent hits on...

20/11/2025

MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Baseball,' Peacock-Exclusive Games, and More

MLB Media-Rights Shakeup: NBC's New Three-Year Deal Covers Sunday Night Bas...

20/11/2025

MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Linear Platform, MLB.TV Exclusively to ESPN App

MLB Media-Rights Shakeup: New Deal Will Bring 30 National Games to ESPN's Li...

20/11/2025

MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of Dreams

MLB Media-Rights Shakeup: Netflix Lands Opening Night, Home Run Derby, Field of ...

20/11/2025

MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year Deals

MLB Media-Rights Shakeup Overview: ESPN, NBCU, Netflix Ink Three-Year DealsESPN gets new 30-game package, MLB.TV; NBC extends Sunday nights; Netflix adds tentpo...

20/11/2025

SVG Students To Watch: Henry Thuss, Indiana University

SVG Students To Watch: Henry Thuss, Indiana UniversityThe Southern California product has his goals set on the front benchBy Brandon Costa, Director of Digital ...

20/11/2025

Done+Dusted's Guy Carrington on Creating the Spectacular League of Legends World Championship Opening Ceremony

Done+Dusted's Guy Carrington on Creating the Spectacular League of Legends W...

20/11/2025

FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of the Hydrogen-Fuelled Motorsport

FIA Extreme H World Cup Host Broadcaster Aurora Goes Inside the Production of th...

20/11/2025

Platinum White Paper: Amagi Utilizes Cloud Production for Sports Events - Multi-Camera Live Workflow with Remote Commentary and Graphics

Platinum White Paper: Amagi Utilizes Cloud Production for Sports Events - Multi-...

20/11/2025

2025 Sports Broadcasting Hall of Fame: Marc Herklotz, Steady Hand Behind the Scenes

2025 Sports Broadcasting Hall of Fame: Marc Herklotz, Steady Hand Behind the Sce...

20/11/2025

NFL Deep Dive: How 32 Cameras at Each Stadium Drive Virtual Measurement, Boundary Replays, and Skeletal Tracking

NFL Deep Dive: How 32 Cameras at Each Stadium Drive Virtual Measurement, Boundar...

20/11/2025

Zodiac Killer Project Refuses to Kill Its Darlings With an Avant-Garde Essay Film

Charlie Shackleton attends the 2025 Sundance Film Festival premiere of Zodiac K...

20/11/2025

5 Ways to Get More out of Your Playlists on Spotify

Your playlists are personal. They're the soundtracks to your road trips, your quiet mornings, and your biggest celebrations; collections of memories and dis...

20/11/2025

Spotify, Trk mziinin efsanelerine sayg duruu niteliindeki ICON Trkiye'yi duyurdu

Spotify, uzun s redir zerine al t T rk m zik k lt r n n ikon haline gelmi ...

20/11/2025

Spotify and The Hollywood Reporter' Partner on the First-Ever Podcaster Roundtable

For the first time, Spotify has teamed up with The Hollywood Reporter to cohost ...

20/11/2025

Spotify and the ARIA Awards Mark a New Era for Australian Music

This year's ARIA Awards marked a turning point for Australian music, and Spotify was right at the heart of it. For the first time in the awards' nearly ...

20/11/2025

Cracking the Code for Resilient, Secure Space-based Communications

L3Harris has achieved NSA Cybersecurity Directorate certification for its KSV-650 space hub end cryptographic unit, ensuring secure, adaptable communications fo...

20/11/2025

Continued Commitment and Investment in Poland

L3Harris is strengthening its long-term partnership with Poland through the opening of a new facility in Warsaw to serve as a central business hub for regional ...

20/11/2025

Cinegy wins the Swedish Hockey League

15 March 2012 SHARE Facebook Twitter Linkedin Email Cinegy and Vericom are pleased to announce the recent deployment of Cinegy Archive for production and as...

20/11/2025

2012

6 September 2012 SHARE Facebook Twitter Linkedin Email FIC Turkey supplies media content to Pay TV under Fox TV Channel brands in Turkey. At the start of s...

20/11/2025

VIVA Indonesia broadcasting the World Cup Brazil 2014 with Cinegy

25 June 2014 SHARE Facebook Twitter Linkedin Email Last month VIVA finalized its Cinegy installation in order to produce and broadcast the World Cup Brazil ...

20/11/2025

2014

1 October 2014 SHARE Facebook Twitter Linkedin Email With 5 locations spread out around Baden-W rttemberg, Schw bisch Media required a scalable end to end s...

20/11/2025

Strictly Come Dancing Goes with a Cinegy Workflow

27 April 2015 SHARE Facebook Twitter Linkedin Email Cinegy, which develops and produces media asset management products that are used in flagship production...

20/11/2025

Cinegy announces new Latin America partnership

12 August 2015 SHARE Facebook Twitter Linkedin Email Munich, Germany, 26 October 2015 - Cinegy, which develops and produces software technology for digital ...

20/11/2025

2015

5 November 2015 SHARE Facebook Twitter Linkedin Email Munich, Germany 3 November 2015 - Cinegy, which develops and produces software technology for digital ...

20/11/2025

Cinegy launches Cinegy Open' initiative

12 February 2016 SHARE Facebook Twitter Linkedin Email Munich, Germany 9 February 2016 - Cinegy, which develops and produces software technology for digital...

20/11/2025

2016

22 June 2016 SHARE Facebook Twitter Linkedin Email Munich, Germany 21 June 2016 - Cinegy today announced that ABS BROADCAST, one of the largest independentl...

20/11/2025

Cinegy News - nominee of NewBay Media Awards 2016

10 January 2017 SHARE Facebook Twitter Linkedin Email Find us on page 12 of the Program Guide 2016 Tags NewBay Media Awards , Program Guide 2016 , broadc...

20/11/2025

Freeview Thailand deploys Cinegy Air PRO Bundles for multi-channel playout

15 March 2017 SHARE Facebook Twitter Linkedin Email Munich, Germany 15 March 2017 - Cinegy today announced that Thailand's Next Step direct-to-home Free...

20/11/2025

2017

12 December 2017 SHARE Facebook Twitter Linkedin Email Munich, Germany 13 December 2017 - Cinegy today announced that it is making its Cinegy Air Cloud Pack...

20/11/2025

2018

25 June 2018 SHARE Facebook Twitter Linkedin Email Munich 25th June 2018 - Cinegy today announced that Canada-based Accessible Media Inc. (AMI) has implemen...

20/11/2025

2019

27 May 2019 SHARE Facebook Twitter Linkedin Email The best quality live video from the worst networks - Haivision Although DVB and the World Wide Web are...

20/11/2025

2020

24 November 2020 SHARE Facebook Twitter Linkedin Email ATV Expand and Increase their Playout and Editing Capabilities using Cinegy Software Munich, Germany...

20/11/2025

Cinegy further commits to Eastern European market with new appointment

1 September 2021 SHARE Facebook Twitter Linkedin Email Munich, Germany, 1st September 2021: Cinegy GmbH, the premier provider of software technology for di...

20/11/2025

2021

20 September 2021 SHARE Facebook Twitter Linkedin Email ElectronicVerve continues a strong history of supporting Cinegy customers in India Munich, Germany,...

20/11/2025

2022

1 November 2022 SHARE Facebook Twitter Linkedin Email Munich, Germany, 01 November 2022: Cinegy, a premier provider of software technology for digital video...

20/11/2025

Britt Broadcast implements Cinegy Air PRO at TBC (Tanzanian Broadcasting Corporation]

31 October 2023 SHARE Facebook Twitter Linkedin Email Britt Broadcast at TBC...

20/11/2025

Oklahoma Community Television Overcomes ATSC 3.0 Translator Challenge

CINCINNATI Oklahoma Community Television (OCT) has selected GatesAir and Triveni Digital as key technology partners in an ATSC 3.0 deployment that establishes a...

20/11/2025

FCC Launches Wide-Ranging Examination of Network Affiliate Relations

WASHINGTON The Federal Communications Commission has opened a wide-ranging inquiry into the relations between broadcast networks and their affiliates that could...

20/11/2025

IAB: Creator Economy Ad Spend Now Dwarfs Ad Spend for Total Media Industry

NEW YORK Ad spend in the creator economy has more than doubled since 2021 from $13.9B to $29.5B in 2024 and that amount is projected to reach $37 billion in 202...

20/11/2025

Graduate Spotlight: Krysta Mirsik DePuy

Graduate Spotlight: Krysta Mirsik DePuy The educator from Hackettstown, New Jersey, shares how it took her 11 years to find the right graduate program for her...

20/11/2025

Rise Awards 2025 Celebrate the Industry's Best

LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...

20/11/2025

Lionsgate, Debmar-Mercury Launch MovieSphere Gold Diginet

SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....

20/11/2025

Clear-Com Unveils New 4-Channel HelixNet Beltpack

ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...