Sony Pixel Power calrec Sony

Getting close to the edge

21/01/2021

Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

By Contributor

Published: January 21, 2021

Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

target=_blank title=Share on LinkedIn class=share-linkedin> Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

https://www.tvbeurope.com/media-delivery/getting-close-to-the-edge title=Share via Email class=share-email>

There has long been significant hype around 5G and the possibilities it can bring to businesses and consumers, but 2020 saw that interest grow to new levels. The technology has been something the general public have been aware of for some time, however, it is the launch of new flagship handsets from consumer technology giants that is driving the latest wave of hype around 5G.

Discount the conspiracy theories linking the technology to the coronavirus pandemic, you'll see that the largest search volumes associated with 5G are related to those premium handsets. Indeed, the week of Apple's iPhone 12 launch saw a significant spike in searches for 5G, refuelling the hype-train, with promises of how 5G will improve video streaming as well as a host of other applications.

But, even if they're equipped with the latest 5G capable mobile devices, consumers won't experience real' 5G streaming for a while, as networks aren't sufficiently developed and standalone 5G is still in the works.

Currently, almost all the 5G commercial networks are non-stand-alone' (NSA), meaning they are reliant on the operator's existing 4G core infrastructure, and don't yet support the full span of 5G performance capabilities. Therefore, in reality, the biggest benefit to those that have got on-board early with 5G is its enhanced speed.

With that, video/game streaming will likely be the first area to really benefit - in a similar way to the launch of 4G - with content shops already starting to market themselves on the 5G experience they can deliver.

Delivering on demand One of the main draws of 5G networks is the ability to support many more devices simultaneously than 4G, as well as being able to offer higher bandwidth and reduced latency. Once full stand-alone (SA) 5G networks are more commonplace, this will be more noticeable, but it means that more people will be able to simultaneously stream high resolution video content.

Here, quality of experience is key. Consumers have high expectations after years of hype, so streaming providers need to ensure they are delivering experiences in line with the premium prices people have paid for the privilege of their services and the devices capable of accessing them.

For streaming services, getting the quality of experience right isn't just about the IP, it's about ensuring content loads quickly, doesn't buffer, and streams in the highest possible resolution. This is as much about the providers content delivery network (CDN) as it is the consumer's connectivity.

Popular content, such as Disney Plus's The Mandalorian, will have huge numbers of people all trying to access the latest episodes as soon as they become available on the platform. With such large numbers of people trying to stream that content at the same time, and potentially in 4K, bottlenecks at the server hosting that content can appear quickly, causing lag, buffering, or even failure to load content at all.

This has always been an issue for streaming, no matter the resolution or connectivity type, however the higher the resolution the larger the file sizes involved, and with 5G the number of devices accessing content concurrently can increase dramatically too - putting greater strain on the origin server.

To tackle this, streaming providers need to work with CDN providers. Together they are able to build systems that allow multiple cached copies of popular content to be hosted on servers closer to their users at the very edges of the network. This not only reduces the bottleneck on the origin server, by spreading the load across multiple locations, but in locating content much closer to the users, the time it takes for those servers to respond to user requests is significantly reduced too.

Placing this caching layer close to the edge of the network to reduce latency and increase the number of devices that can stream content concurrently is critical to providing the optimal quality of experience.

A new virtual reality Traditional CDNs however, will face significant pressure to keep up with 5G as it rolls out. True, real-time content distribution will necessitate the storage of significant volumes of content at the edge of the network.

A new breed of virtual content delivery networks (vCDNs), is now helping streaming providers future proof their networks and prepare to usher in an era of true 5G experiences.

Tightly integrated with the network infrastructure and utilising edge cloud data centres, rather than the more traditional data centre sites, these vCDNs make the most of the inherently different architectures of 5G networks, compared to their predecessors. This means they can more easily be built in urban areas much closer to where the user density is highest, and as such allowing providers to locate their cached content where it will have the greatest impact on backhaul and latency.

These highly elastic, cloud-native vCDNs can handle much higher densities than traditional equivalents, meaning use cases that have historically been difficult to service, such as those needed in stadiums and city centres, are now able to see sub-millisecond cache response times, with zero lag or buffering.

As 5G networks continue to roll out, the demand for streaming higher resolution content on an ever increasing numb
LINK: https://www.tvbeurope.com/media-delivery/getting-close-to-the-edge...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

19/04/2026

NAB Show 2026 Is Here! Follow All of our Live Coverage!

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Live From NAB 2026: Grass Valley CEO Jon Wilson on AMPPs Explosive Growth, Hybrid Workflows, and Whats New at the Show

Grass Valley is finding the right balance between its hardware heritage with an ...

19/04/2026

Live From NAB 2026: Oracles Kip Schauer on Why OCI Is Doubling Down on Media, Sports, and Broadcast

Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...

19/04/2026

Live From NAB 2026: Program Productions Jess Kowatch on Whats New with ProCrewz and the Impact of AI on Crewing

Program Productions, the live sports production industry's leading crewer, i...

19/04/2026

Live From NAB 2026: Aggrekos Joe Scionti on Powering the Super Bowl, PGA Championship, and the Road to the FIFA World Cup

At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...

19/04/2026

NAB 2026: Evertz to highlight evertz.io XChange for live event management and market switching

Evertz (Booth N817) is set to present new services within its evertz.io platform...

19/04/2026

NAB 2026: Evertz to showcase IPMX-certified NUCLEUS and MMA platforms for AV and ST 2110 integration

Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...

19/04/2026

NAB 2026: Evertz to showcase ENX media core for hybrid SDI and IP facilities

Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...

19/04/2026

NAB 2026: Evertz introduces Studer VistaVUE Touch for broadcast control

Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...

19/04/2026

NAB 2026: Evertz highlights X-CALIBER high-density encoding platform for media transport

Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...

19/04/2026

NAB 2026: Cobalt Digital introduces blueCORE standalone processors for SDI and ST 2110 workflows

Cobalt Digital (Booth N1340) will introduce the blueCORE family of standalone si...

19/04/2026

NAB 2026: Chyron and Asport to demonstrate AI-driven end-to-end sports production and distribution workflows

Chyron and Asport (Booth N2441) will demonstrate an integrated sports video work...

19/04/2026

NAB 2026: MediaKind outlines growth of Multiview deployments as Charter rollout expands in North America

MediaKind (Booth W1743) provided an update on its Multiview deployments at NAB S...

19/04/2026

NAB 2026: Calrec and Grass Valley announce partnership to integrate ImPulseV with AMPP platform

Calrec (Booth C6907) and Grass Valley (Booth C2408) announced a long-term broadc...

19/04/2026

NAB 2026: Oracle and partners to demo MoQ-based streaming ecosystem

Oracle is bringing a multi-partner demonstration of Media over QUIC (MoQ)-based live streaming to NAB Show 2026, showcasing how independent systems from multipl...

19/04/2026

NAB 2026: Encompass Digital Media and Oracle Cloud Infrastructure expand partnership for cloud-native broadcast operations

Encompass Digital Media announced an expanded partnership with Oracle Cloud Infr...

19/04/2026

SportsTechBuzz at NAB 2026, Day 1: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

19/04/2026

NAB 2026: Blackmagic Design Announces ATEM 4 M/E Constellation IP Switchers

Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...

19/04/2026

Waves update Sync Vx

Now available in VST3, AU and AAX formats Waves have recently released an update that extends their vocal-alignment plug-in's capabilities to all DAWs -...

19/04/2026

TV and Radio HQ Moves Closer to the Conversation

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Expanded Creator Lab Seeds Digital Synergies

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Why Streamers Are Seizing the Now

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Make Every Dollar Count on Set

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Tech Transforms the Live Sports Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Amagi Managed Services Modernizes Broadcasting Operations...

Amagi, the agentic industry cloud platform for unified broadcast, streaming, and monetization, today announced that AccuWeather , the most trusted source of wea...

19/04/2026

Calrec and Grass Valley unlock exceptional choice and fle...

Calrec (Booth:C6907) and Grass Valley (Booth: C2408) are today announcing a long-term broadcast audio technology partnership at NAB Show 2026. The companies are...

19/04/2026

Ikegami Announces VFE-P07D Monocular OLED Viewfinder with...

Ikegami announces a further expansion to its range of on-camera viewfinders. Scheduled for introduction on Ikegamis Central Hall booth C3819 at the April 19th -...

19/04/2026

GatesAir Strengthens Global Services Team with New Hires

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

MASN, Spectrum Ink Multiyear Carriage Agreement

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Calrec and Grass Valley Unveil ImPulseV and AMPP Integration

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Clear-Com Unveils FreeSpeak Cell

Share Copy link Facebook X Linkedin Bluesky Email...

19/04/2026

Riedel's SimplyLive Solution Powers Centralized VAR for Argentina's Top Football League

Wuppertal April 19, 2026 Riedel's SimplyLive Solution Powers Centralized V...

19/04/2026

Bridge Digital and Riedel Build CampusWide ST 2110 Network for Eastern Kentucky University

Wuppertal April 19, 2026 Bridge Digital and Riedel Build Campus Wide ST 2110 N...

19/04/2026

Riedel Showcases Next Advances in IP-Based Production at NAB 2026

Wuppertal April 19, 2026 Riedel Showcases Next Advances in IP-Based Production at NAB 2026MediorNet HorizoN ST 2110 MultiViewer App, SmartPanel Commentary Con...

19/04/2026

Harmonic Enables DIRECTV to Reimagine Nationwide DTH Service

Harmonic's Cloud-Native VOS Media Software Lowers Costs by Unifying Media Playout to Delivery on a Single Platform SAN JOSE, Calif. - April 19, 2026 - Harmo...

18/04/2026

NAB 2026: MultiDyne begins shipping C16-AM-12G audio monitor for SDI and IP workflows

MultiDyne Video & Fiber Optic Systems has begun shipping the C16-AM-12G audio mo...

18/04/2026

NAB 2026: FOR-A America announces AI updates for IMPULSE platform and release of MixBoard and HVS-Q12 switchers

FOR-A America is set to detail AI functionality for its software-defined IMPULSE...

18/04/2026

NAB 2026: Cobalt Digital and SineSix Media integrate audio description technology for broadcast workflows

Cobalt Digital and SineSix Media have announced a partnership to integrate the v...

18/04/2026

NAB 2026: ATSC focuses on 3.0 broadcast standard implementation at NAB Show 2026

The ATSC, the broadcast standards association, is highlighting the status of the ATSC 3.0 internet protocol-based broadcast standard at the 2026 NAB Show. The e...

18/04/2026

NAB 2026: Bolin Technology introduces Range PTZR camera, R9-L420N PTZ, and KBD Plus controller

Bolin Technology has introduced a new range of hardware for live production envi...

18/04/2026

NAB 2026: KMH Integration showcases AV Casting workflow approach and new technology at NAB 2026

KMH Integration is participating in the 2026 NAB Show, focusing on its AV Casti...

18/04/2026

NAB 2026: Appear appoints Mike Burk as vice president of business development

Appear has appointed Mike Burk as vice president of business development for North America. Burk brings over two decades of experience in the broadcast and live...

18/04/2026

NAB 2026: Skyline Communications demonstrates DataMiner platform and AI capabilities at NAB Show

Skyline Communications is showcasing its DataMiner platform and the new DataMine...