Sony Pixel Power calrec Sony

Getting close to the edge

21/01/2021

Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

By Contributor

Published: January 21, 2021

Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

target=_blank title=Share on LinkedIn class=share-linkedin> Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

https://www.tvbeurope.com/media-delivery/getting-close-to-the-edge title=Share via Email class=share-email>

There has long been significant hype around 5G and the possibilities it can bring to businesses and consumers, but 2020 saw that interest grow to new levels. The technology has been something the general public have been aware of for some time, however, it is the launch of new flagship handsets from consumer technology giants that is driving the latest wave of hype around 5G.

Discount the conspiracy theories linking the technology to the coronavirus pandemic, you'll see that the largest search volumes associated with 5G are related to those premium handsets. Indeed, the week of Apple's iPhone 12 launch saw a significant spike in searches for 5G, refuelling the hype-train, with promises of how 5G will improve video streaming as well as a host of other applications.

But, even if they're equipped with the latest 5G capable mobile devices, consumers won't experience real' 5G streaming for a while, as networks aren't sufficiently developed and standalone 5G is still in the works.

Currently, almost all the 5G commercial networks are non-stand-alone' (NSA), meaning they are reliant on the operator's existing 4G core infrastructure, and don't yet support the full span of 5G performance capabilities. Therefore, in reality, the biggest benefit to those that have got on-board early with 5G is its enhanced speed.

With that, video/game streaming will likely be the first area to really benefit - in a similar way to the launch of 4G - with content shops already starting to market themselves on the 5G experience they can deliver.

Delivering on demand One of the main draws of 5G networks is the ability to support many more devices simultaneously than 4G, as well as being able to offer higher bandwidth and reduced latency. Once full stand-alone (SA) 5G networks are more commonplace, this will be more noticeable, but it means that more people will be able to simultaneously stream high resolution video content.

Here, quality of experience is key. Consumers have high expectations after years of hype, so streaming providers need to ensure they are delivering experiences in line with the premium prices people have paid for the privilege of their services and the devices capable of accessing them.

For streaming services, getting the quality of experience right isn't just about the IP, it's about ensuring content loads quickly, doesn't buffer, and streams in the highest possible resolution. This is as much about the providers content delivery network (CDN) as it is the consumer's connectivity.

Popular content, such as Disney Plus's The Mandalorian, will have huge numbers of people all trying to access the latest episodes as soon as they become available on the platform. With such large numbers of people trying to stream that content at the same time, and potentially in 4K, bottlenecks at the server hosting that content can appear quickly, causing lag, buffering, or even failure to load content at all.

This has always been an issue for streaming, no matter the resolution or connectivity type, however the higher the resolution the larger the file sizes involved, and with 5G the number of devices accessing content concurrently can increase dramatically too - putting greater strain on the origin server.

To tackle this, streaming providers need to work with CDN providers. Together they are able to build systems that allow multiple cached copies of popular content to be hosted on servers closer to their users at the very edges of the network. This not only reduces the bottleneck on the origin server, by spreading the load across multiple locations, but in locating content much closer to the users, the time it takes for those servers to respond to user requests is significantly reduced too.

Placing this caching layer close to the edge of the network to reduce latency and increase the number of devices that can stream content concurrently is critical to providing the optimal quality of experience.

A new virtual reality Traditional CDNs however, will face significant pressure to keep up with 5G as it rolls out. True, real-time content distribution will necessitate the storage of significant volumes of content at the edge of the network.

A new breed of virtual content delivery networks (vCDNs), is now helping streaming providers future proof their networks and prepare to usher in an era of true 5G experiences.

Tightly integrated with the network infrastructure and utilising edge cloud data centres, rather than the more traditional data centre sites, these vCDNs make the most of the inherently different architectures of 5G networks, compared to their predecessors. This means they can more easily be built in urban areas much closer to where the user density is highest, and as such allowing providers to locate their cached content where it will have the greatest impact on backhaul and latency.

These highly elastic, cloud-native vCDNs can handle much higher densities than traditional equivalents, meaning use cases that have historically been difficult to service, such as those needed in stadiums and city centres, are now able to see sub-millisecond cache response times, with zero lag or buffering.

As 5G networks continue to roll out, the demand for streaming higher resolution content on an ever increasing numb
LINK: https://www.tvbeurope.com/media-delivery/getting-close-to-the-edge...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

20/02/2026

Gravity Media, Green Couch Entertainment Partner to Create Original Programming for International Broadcasters

Gravity Media and Los Angeles-based Green Couch Entertainment announce a strateg...

20/02/2026

IMAX, Apple TV Bring 2026 FIA Formula One World Championship Races to Selected U.S. Locations

IMAX announces it is working with Apple TV to bring the 2026 FIA Formula One Wor...

20/02/2026

Big Upgrade to Spring Training Experience With New Daktronics Displays at Phillies' BayCare Ballpark

Daktronics has partnered with the Philadelphia Phillies to design, manufacture, ...

20/02/2026

ESPN To Launch Women's Sports Sundays, a New Summer Weekly Primetime Franchise

ESPN announces the upcoming launch of Women's Sports Sundays - a first-of-it...

20/02/2026

Sennheiser Spectera Handheld Makes Broadcast Debut at Super Bowl LX

As the Seattle Seahawks and New England Patriots faced off in the NFL's biggest sporting event of the season on Sun., Feb. 8, Sennheiser wireless solutions ...

20/02/2026

ESPN To Stream More MLB Spring Training Games Than Ever in 2026

ESPN announces its 2026 Major League Baseball spring training schedule, which includes four national games on ESPN, six games on ESPN Unlimited, and more than 2...

20/02/2026

Open Broadcast Systems Launches 200 Gigabit Ethernet

Open Broadcast Systems, which specializes in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders an...

20/02/2026

Chyron PAINT 10.3 Adds New Ways To Visualize Live Sports

Chyron announces the release of PAINT 10.3, which is designed to help analysts and operators turn live action into clearer, faster on-air storytelling. PAINT 1...

20/02/2026

Live Spring Training Games Begin Feb. 20 on MLB Network With Yankees Against Orioles

With full squad workouts underway, MLB Network's live Spring Training game s...

20/02/2026

MLS Kickoff 2026: As FIFA Men's World Cup Looms, League's Media Operations and Apple TV Aim To Enhance Viewing Experience

Tech enhancements, marquee productions are expected to take advantage of a summe...

20/02/2026

SVG GameDay, Ep. 4: Temple Athletics' Paige Wisehaupt - Driving Digital Content for the Cherry & White

In-venue and creative video staffers at the professional and collegiate level ha...

20/02/2026

BBC Sport's Focus on Clips, Social Media and a Highlights-Free Games

Speaking with SVG Europe after one of Team GB's greatest days at a Winter Olympics, BBC Sport's head of major events, Ron Chakraborty, explains the broa...

20/02/2026

Warner Bros. Discovery on Making Olympic Magic for Multiple Local Markets From Its Studios in Cortina and Livigno

Making Winter Games Olympic magic is the goal for every broadcaster in Italy cov...

20/02/2026

OBS Curling Directors Brie Robertson and Susan Young Talk Olympic Experiences and Keeping the Story Going with the Lights Out

Curling, one of the least-dangerous Winter Olympic sports, is dominating the Mil...

20/02/2026

How Digital First' Goals Are Bringing Together Linear and Online Editorial for BBC Sport Coverage at the Winter Olympics

BBC Sport's presence at the 2026 Winter Games is centred around a significan...

20/02/2026

Pinning Digital Content Onto the Backbone of a Strong Linear Infrastructure for BBC Sport in Cortina

BBC Sport is bringing together its linear TV and streaming digital arms in a str...

20/02/2026

BBC Sport Talks Influencers and Athletes in its Bid to Pivot to a Digital First' Strategy for the Games

To broaden the appeal of winter sports at Milano Cortina, the BBC has integrated...

20/02/2026

DIRECTV Adds Apple TV's Formula 1 Racing for Residential and DIRECTV FOR BUSINESS Customers

Just in time for the start of Apple TV's inaugural season as the exclusive U...

20/02/2026

NBC Olympics VP Creative David Barton Dives into Milano-Cortina 2026 Graphics Package, Now You Know' Animations

One big challenge was to depict the character of each of very different and wide...

20/02/2026

By Design Director Asks Festival Audience to Flirt With Their Chairs at Premiere

(L-R) Writer-director Amanda Kramer photographs the photographers at the premiere of her film By Design at the Library Center Theatre in Park City. (Photo by ...

20/02/2026

When Memory Gets Expensive, Is it Time to Swap the Box?

In our latest blog, Tim Pearson explores the impact that increased memory prices are having on the consumer electronics market, and particularly the set-top box...

20/02/2026

Calrec Type R: Shaping the Future of Radio at Flirt FM

Calrec Type R: Shaping the Future of Radio from the Heart of Flirt FM Love may have filled the airwaves last week for Valentine's Day, and we've just c...

20/02/2026

Super Bowl LX Delivers 125.6 Million Viewers

NEW YORK - February 10, 2026 - An estimated 125.6* million viewers watched Super Bowl LX on Sunday, February 8, according to Nielsen's Big Data Panel meas...

20/02/2026

Nielsen: Super Bowl LX Final Viewership Rises to 125.6 Million Viewers with Verified Big Data

NEW YORK - February 19, 2026 - Nielsen today shared updated and final Super Bowl...

20/02/2026

NHPBS Taps Heartland Video Systems for ATSC 3.0 Launch

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Lightware and Cisco interoperability brings AV system suc...

A leading global investment bank, with offices at Two International Finance Centre in Hong Kong, partnered with systems integrators Global Vision Engineering (G...

20/02/2026

Rise AV and Rise Broadcast unite for International Womens...

Rise AV and Rise Broadcast, the global not-for-profit organisations dedicated to improving gender diversity across technical industries, have today announced a ...

20/02/2026

Open Broadcast Systems launches Two Hundred Gigabit Ether...

Open Broadcast Systems, the leader in software-based professional video transport, has added support for 200 Gigabit Ethernet to its range of encoders and decod...

20/02/2026

Signiant Launches Customer Advisory Board to Help Shape t...

Signiant today announced the formation of its Customer Advisory Board (CAB), bringing together a select group of customers to collaborate on product strategy, r...

20/02/2026

PTZOptics launches its Visual Reasoning initiative and pa...

PTZOptics today announced the launch of its Visual Reasoning initiative that makes video more actionable by combining robotic PTZ camera systems, AI, and open i...

20/02/2026

DELTA and Amino Complete Certification of Amigo 7N Androi...

Amino, a global media technology provider delivering devices, software and cloud services that simplify and elevate video delivery, today announced the successf...

20/02/2026

SMPTE Opens Call for Papers for 2026 Media Technology Sum...

SMPTE , the home of media professionals, technologists, and engineers, today announced its call for technical papers for the SMPTE 2026 Media Technology Summit....

20/02/2026

Granicus Standardizes Hybrid Government-Grade Video Infra...

Wowza Media Systems today announced that Granicus, a leading provider of digital engagement solutions for governments, continues to rely on Wowza to power its h...

20/02/2026

CBS Baltimore Launches New AR/VR Studio

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

IAB Tech Lab Opens Public Comment on Live Event Ad Playbook

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Study: Sports Programming on Major Streamers Up 52% YoY

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

ESPN to launch Women's Sports Sundays

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Tegna, Seattle Kraken Extend Broadcast Deal

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

Signiant Announces Customer Advisory Board

Share Copy link Facebook X Linkedin Bluesky Email...

20/02/2026

A Friend, A Murderer' Launches on Netflix on March 5, 2026

Back to All News A Friend, A Murderer' Launches on Netflix on March 5, 2026 Main image Entertainment 20 February 2026 GlobalDenmark Link copied to cl...

20/02/2026

Other Voices returns to RT this Spring with performances from Dermot Kennedy, Amble, Florence Road and more

Other Voices returns to RT this Spring with performances from Dermot Kennedy, A...

19/02/2026

CBC Navigates Multi-Zone Winter Olympics With Bilingual Production, Remote Studios, Custom Content Hubs

The Canadian rightsholder deploys its most complex' Olympics setup an ever,...

19/02/2026

Suite Studios Announces S3 Native File Streaming for Real-Time Media Workflows at Petabyte Scale

Suite Studios, a cloud-native platform that connects creative teams to their med...

19/02/2026

Guitar Center Named Official Music Gear Retailer and AV Integrator for Tennessee Titans' New Nissan Stadium

Guitar Center and the Tennessee Titans announce a first-of-its-kind partnership ...