Sony Pixel Power calrec Sony

Getting close to the edge

21/01/2021

Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

By Contributor

Published: January 21, 2021

Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

target=_blank title=Share on LinkedIn class=share-linkedin> Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G

https://www.tvbeurope.com/media-delivery/getting-close-to-the-edge title=Share via Email class=share-email>

There has long been significant hype around 5G and the possibilities it can bring to businesses and consumers, but 2020 saw that interest grow to new levels. The technology has been something the general public have been aware of for some time, however, it is the launch of new flagship handsets from consumer technology giants that is driving the latest wave of hype around 5G.

Discount the conspiracy theories linking the technology to the coronavirus pandemic, you'll see that the largest search volumes associated with 5G are related to those premium handsets. Indeed, the week of Apple's iPhone 12 launch saw a significant spike in searches for 5G, refuelling the hype-train, with promises of how 5G will improve video streaming as well as a host of other applications.

But, even if they're equipped with the latest 5G capable mobile devices, consumers won't experience real' 5G streaming for a while, as networks aren't sufficiently developed and standalone 5G is still in the works.

Currently, almost all the 5G commercial networks are non-stand-alone' (NSA), meaning they are reliant on the operator's existing 4G core infrastructure, and don't yet support the full span of 5G performance capabilities. Therefore, in reality, the biggest benefit to those that have got on-board early with 5G is its enhanced speed.

With that, video/game streaming will likely be the first area to really benefit - in a similar way to the launch of 4G - with content shops already starting to market themselves on the 5G experience they can deliver.

Delivering on demand One of the main draws of 5G networks is the ability to support many more devices simultaneously than 4G, as well as being able to offer higher bandwidth and reduced latency. Once full stand-alone (SA) 5G networks are more commonplace, this will be more noticeable, but it means that more people will be able to simultaneously stream high resolution video content.

Here, quality of experience is key. Consumers have high expectations after years of hype, so streaming providers need to ensure they are delivering experiences in line with the premium prices people have paid for the privilege of their services and the devices capable of accessing them.

For streaming services, getting the quality of experience right isn't just about the IP, it's about ensuring content loads quickly, doesn't buffer, and streams in the highest possible resolution. This is as much about the providers content delivery network (CDN) as it is the consumer's connectivity.

Popular content, such as Disney Plus's The Mandalorian, will have huge numbers of people all trying to access the latest episodes as soon as they become available on the platform. With such large numbers of people trying to stream that content at the same time, and potentially in 4K, bottlenecks at the server hosting that content can appear quickly, causing lag, buffering, or even failure to load content at all.

This has always been an issue for streaming, no matter the resolution or connectivity type, however the higher the resolution the larger the file sizes involved, and with 5G the number of devices accessing content concurrently can increase dramatically too - putting greater strain on the origin server.

To tackle this, streaming providers need to work with CDN providers. Together they are able to build systems that allow multiple cached copies of popular content to be hosted on servers closer to their users at the very edges of the network. This not only reduces the bottleneck on the origin server, by spreading the load across multiple locations, but in locating content much closer to the users, the time it takes for those servers to respond to user requests is significantly reduced too.

Placing this caching layer close to the edge of the network to reduce latency and increase the number of devices that can stream content concurrently is critical to providing the optimal quality of experience.

A new virtual reality Traditional CDNs however, will face significant pressure to keep up with 5G as it rolls out. True, real-time content distribution will necessitate the storage of significant volumes of content at the edge of the network.

A new breed of virtual content delivery networks (vCDNs), is now helping streaming providers future proof their networks and prepare to usher in an era of true 5G experiences.

Tightly integrated with the network infrastructure and utilising edge cloud data centres, rather than the more traditional data centre sites, these vCDNs make the most of the inherently different architectures of 5G networks, compared to their predecessors. This means they can more easily be built in urban areas much closer to where the user density is highest, and as such allowing providers to locate their cached content where it will have the greatest impact on backhaul and latency.

These highly elastic, cloud-native vCDNs can handle much higher densities than traditional equivalents, meaning use cases that have historically been difficult to service, such as those needed in stadiums and city centres, are now able to see sub-millisecond cache response times, with zero lag or buffering.

As 5G networks continue to roll out, the demand for streaming higher resolution content on an ever increasing numb
LINK: https://www.tvbeurope.com/media-delivery/getting-close-to-the-edge...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

14/03/2026

Study: Applied AI Moving Into Core Media Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

14/03/2026

GlobalM to Showcase Live IP Media Transport at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

14/03/2026

Milano Cortina 2026 - Yospace helps ad-funded rights-hold...

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2...

14/03/2026

Telestream Advances Production-Ready AI Across Its Product Portfolio

Telestream Advances Production-Ready AI Across Its Product Portfolio Brie Clayton March 13, 2026 0 Comments New AI capabilities drive smarter automati...

14/03/2026

Kraken Graded in DaVinci Resolve Studio

Kraken Graded in DaVinci Resolve Studio Brie Clayton March 13, 2026 0 Comments Senior Colorist Dylan Hopkin delivers the first Scandinavian feature in...

14/03/2026

Tedial Powers the Future of Media Operations at NAB Show 2026

Tedial Powers the Future of Media Operations at NAB Show 2026 Brie Clayton March 13, 2026 0 Comments Transforming Media Through Intelligence, Flexibil...

13/03/2026

SVG Sit-Down: Net Insight's Andreas Eriksson on Scalable, Predictable Live-Media Infrastructure

Recently named CEO Andreas Eriksson has taken the helm at Net Insight at a pivot...

13/03/2026

Scripps Sports To Broadcast First PWHL Game on National TV in U.S.

Scripps Sports and Ally Financial are partnering with the Professional Women's Hockey League (PWHL) to broadcast its first game on national linear televisio...

13/03/2026

Disney+ Follows in ESPN's Footsteps With Launch of Verts Vertical Video Feed on Mobile

Disney+ has launched Verts, a vertical video feed on its U.S. mobile app, markin...

13/03/2026

LTN and Appear Announce Integrated Solution for Live Event Video Transport and Distribution

LTN, a managed IP video transport company, and Appear, a live production technol...

13/03/2026

PFL Signs Betting Data and Streaming Agreement With Sportradar

The Professional Fighters League (PFL) has announced an agreement with Sportradar for global betting data and streaming rights. Under the deal, Sportradar becom...

13/03/2026

SVG GameDay, Ep. 7: Milwaukee Brewers' Jami Patton - Game Pres with the Brew Crew

In-venue and creative video staffers at the professional and collegiate level ha...

13/03/2026

Peacock To Add Vertical Video Option for Live NBA Games

The streamer will be the first entertainment platform to offer AI-enabled vertical video for live games, starting with the NBA...

13/03/2026

Ease Live Deploys Interactive Overlay Platform on Red Bull TV for Premier Padel

Ease Live, an Evertz company specializing in interactive graphical overlays, has deployed its platform on Red Bull TV for Premier Padel coverage. The deployment...

13/03/2026

ESPN's Andy Jacobson on Pushing the Envelope to Debut MNF Playbook'

Monday Night Football, ESPN's premiere NFL property, has continued to be improved and upgraded from a production perspective. Alternative broadcasts are aug...

13/03/2026

NAB 2026: Net Insight Introduces Nimbra 520 Media Processing Node

At NAB Show 2026, Net Insight (booth W1653) is introducing the Nimbra 520, a high-density media processing node for live contribution and distribution across ma...

13/03/2026

NAB 2026: Harmonic Takes Wraps Off Spectrum X Plus Media Server

Harmonic (booth W2831) has announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous gene...

13/03/2026

Riedel Communications Appoints Jan Schaffner as VP of Managed Technology Americas

Riedel Communications has announced the expansion of its Managed Technology Divi...

13/03/2026

NAB 2026: Telestream Launches UP, a Cloud-Native Ingest and Monitoring Solution

Telestream (booth W1503) has announced the expansion of Telestream Cloud Services with the introduction of UP, a cloud-native solution for ingest, orchestration...

13/03/2026

It's Showtime! Production Pros Bring Awards Shows, Festivals, and Other Events to Life

From awards ceremonies and sports honors shows to festivals and fan conventions,...

13/03/2026

Overtime Partners with Metro by T-Mobile for OTE and Overtime Select Basketball Leagues

Overtime has announced a partnership with Metro by T-Mobile, naming Metro the Of...

13/03/2026

NAB 2026: Calrec to Showcase IP Ecosystem and Plethora of New Products

At NAB 2026, Calrec (booth C6907) will IP Ecosystem powered by True Control 2.0, integrating the company's IP-native Argo consoles - including the U.S. debu...

13/03/2026

Ratings Roundup: FOX Smashes WBC Records, ESPN Nets Best College Hoops Audience in 10+ Years

Ratings Roundup is a rundown of recent ratings news derived from press releases ...

13/03/2026

A New Era of Personalization: Shape Your Taste Profile on Spotify

Spotify has always been built around your taste. More than 80% of listeners say personalization is what they love most about us. Now we're taking that even ...

13/03/2026

Spotify Debuts Legends Club for Popular German-Language Podcasts With Kaulitz Hills'

The new Spotify Legends Club has opened its doors. Its members: select German-sp...

13/03/2026

Klevgrand release OneShot2

Pushing drum sampler technology into new territories The latest version of Klevgrand's software drum sampler has just arrived, boasting a newly designe...

13/03/2026

IK Multimedia update ARC On-Ear

Expanded headphone support & engine improvements IK Multimedia's recently introduced ARC On-Ear system brings the power of their monitoring-correction s...

13/03/2026

UVI introduce Mosaiq 26

Extra sound collections, more presets & new Keys category UVI's rhythm and pattern instrument has just received a major update that introduces four new ...

13/03/2026

Missionized Business Jets: Fielded and Flying

Over a year ago, L3Harris delivered the first missionized Bombardier Global 6500 aircraft for U.S. Indo-Pacific Command. Two ATHENA-R platforms now average 400+...

13/03/2026

GFiber and Stonepeak's Astound Broadband to Merge

Share Copy link Facebook X Linkedin Bluesky Email...

13/03/2026

Harmonic Redefines the Economics of Video Playout with Ne...

Harmonic (NASDAQ: HLIT) today announced Spectrum X Plus, the newest generation of its Spectrum X media server, offering double the channel density of previous ...

13/03/2026

Historic Ewing Covenant Church Revitalizes Worship Experi...

When Ewing Covenant Church made the decision to return to its original, historic building, affectionately called 1867 Sanctuary for weekly worship, the congre...

13/03/2026

Marshall Electronics Launches CV574 WP its First 4K All I...

Marshall Electronics introduces its first all-IP 4K POV camera, the CV574-WP, at NAB 2026 (Booth C8339). The CV574-WP supports NDI |HX, providing ultra-efficien...

13/03/2026

Net Insight launches Nimbra 520 - Predictable Live Media...

At NAB Show 2026, Net Insight introduces Nimbra 520, a high-density media processing node designed to simplify live contribution and distribution across both ma...

13/03/2026

Abandon Editorial Signs With Michal Dimitri for West Coast Representation

Abandon Editorial Signs With Micha l Dimitri for West Coast Representation Brie Clayton March 12, 2026 0 Comments Abandon Editorial is excited to part...

13/03/2026

Documentary The Bulldogs Shot and Edited with Blackmagic Design

Documentary The Bulldogs Shot and Edited with Blackmagic Design Brie Clayton March 12, 2026 0 Comments Editorial tools helped shape film in real time,...

13/03/2026

AE Captions as Fast as CapCut - No Plugins

AE Captions as Fast as CapCut - No Plugins Graham Quince March 12, 2026 0 Comments Stop wasting hours clicking through nested compositions and manuall...

13/03/2026

New Music USA and Berklee Institute of Jazz and Gender Justice Announce 2026 Next Jazz Legacy Cohort

New Music USA and Berklee Institute of Jazz and Gender Justice Announce 2026 Nex...

13/03/2026

VEON Delivers Record Digital Growth: 4Q25 Digital Revenues Grow 84% to 20.1% of Total, Driving 17% Revenue and 29% EBITDA Growth in 4Q25

13 Mar 2026 VEON Delivers Record Digital Growth: 4Q25 Digital Revenues Grow 84%...

13/03/2026

Sky Adds Blood on Snow to Original Film Slate in Acquisition Headlined by Benedict Cumberbatch and Aaron TaylorJohnson

Friday 13 March 2026 Sky Adds Blood on Snow to Original Film Slate in Acquisiti...

13/03/2026

RT announces Rick O'Shea as new presenter on RT Radio 1's Arena

RT has announced today that Rick O'Shea is the new presenter of Arena RT Radio 1's flagship weeknight arts and culture programme. Rick has been pres...

13/03/2026

Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish nominees

Lights! Camera! Action! The 98th Oscars set to air live as RT backs the Irish n...

12/03/2026

Milano Cortina 2026: Yospace helps ad-funded rights-holders claim advertising gold

Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...

12/03/2026

Utah Scientific Expands Technology Partner Program With Integrations From Audinate, Bitfocus, and Skaarhoj

Utah Scientific Expands Technology Partner Program With Integrations From Audina...

12/03/2026

Techex Hires Matt McKee as Senior Director, Sales, Americas

Techex, a global expert in live video solutions over IP and cloud, announces the appointment of Matt McKee as Senior Director, Sales, Americas, further strength...