
Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G
By Contributor
Published: January 21, 2021
Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G
target=_blank title=Share on LinkedIn class=share-linkedin> Lars Larsson, CEO at Varnish Software details why CDNs are key to meeting consumers' expectations of 5G
https://www.tvbeurope.com/media-delivery/getting-close-to-the-edge title=Share via Email class=share-email>
There has long been significant hype around 5G and the possibilities it can bring to businesses and consumers, but 2020 saw that interest grow to new levels. The technology has been something the general public have been aware of for some time, however, it is the launch of new flagship handsets from consumer technology giants that is driving the latest wave of hype around 5G.
Discount the conspiracy theories linking the technology to the coronavirus pandemic, you'll see that the largest search volumes associated with 5G are related to those premium handsets. Indeed, the week of Apple's iPhone 12 launch saw a significant spike in searches for 5G, refuelling the hype-train, with promises of how 5G will improve video streaming as well as a host of other applications.
But, even if they're equipped with the latest 5G capable mobile devices, consumers won't experience real' 5G streaming for a while, as networks aren't sufficiently developed and standalone 5G is still in the works.
Currently, almost all the 5G commercial networks are non-stand-alone' (NSA), meaning they are reliant on the operator's existing 4G core infrastructure, and don't yet support the full span of 5G performance capabilities. Therefore, in reality, the biggest benefit to those that have got on-board early with 5G is its enhanced speed.
With that, video/game streaming will likely be the first area to really benefit - in a similar way to the launch of 4G - with content shops already starting to market themselves on the 5G experience they can deliver.
Delivering on demand One of the main draws of 5G networks is the ability to support many more devices simultaneously than 4G, as well as being able to offer higher bandwidth and reduced latency. Once full stand-alone (SA) 5G networks are more commonplace, this will be more noticeable, but it means that more people will be able to simultaneously stream high resolution video content.
Here, quality of experience is key. Consumers have high expectations after years of hype, so streaming providers need to ensure they are delivering experiences in line with the premium prices people have paid for the privilege of their services and the devices capable of accessing them.
For streaming services, getting the quality of experience right isn't just about the IP, it's about ensuring content loads quickly, doesn't buffer, and streams in the highest possible resolution. This is as much about the providers content delivery network (CDN) as it is the consumer's connectivity.
Popular content, such as Disney Plus's The Mandalorian, will have huge numbers of people all trying to access the latest episodes as soon as they become available on the platform. With such large numbers of people trying to stream that content at the same time, and potentially in 4K, bottlenecks at the server hosting that content can appear quickly, causing lag, buffering, or even failure to load content at all.
This has always been an issue for streaming, no matter the resolution or connectivity type, however the higher the resolution the larger the file sizes involved, and with 5G the number of devices accessing content concurrently can increase dramatically too - putting greater strain on the origin server.
To tackle this, streaming providers need to work with CDN providers. Together they are able to build systems that allow multiple cached copies of popular content to be hosted on servers closer to their users at the very edges of the network. This not only reduces the bottleneck on the origin server, by spreading the load across multiple locations, but in locating content much closer to the users, the time it takes for those servers to respond to user requests is significantly reduced too.
Placing this caching layer close to the edge of the network to reduce latency and increase the number of devices that can stream content concurrently is critical to providing the optimal quality of experience.
A new virtual reality Traditional CDNs however, will face significant pressure to keep up with 5G as it rolls out. True, real-time content distribution will necessitate the storage of significant volumes of content at the edge of the network.
A new breed of virtual content delivery networks (vCDNs), is now helping streaming providers future proof their networks and prepare to usher in an era of true 5G experiences.
Tightly integrated with the network infrastructure and utilising edge cloud data centres, rather than the more traditional data centre sites, these vCDNs make the most of the inherently different architectures of 5G networks, compared to their predecessors. This means they can more easily be built in urban areas much closer to where the user density is highest, and as such allowing providers to locate their cached content where it will have the greatest impact on backhaul and latency.
These highly elastic, cloud-native vCDNs can handle much higher densities than traditional equivalents, meaning use cases that have historically been difficult to service, such as those needed in stadiums and city centres, are now able to see sub-millisecond cache response times, with zero lag or buffering.
As 5G networks continue to roll out, the demand for streaming higher resolution content on an ever increasing numb
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
24/02/2026
TNDV, a division of Live Media Group, delivered broadcast and live event product services for Passion 2026, marking the company's 17th year supporting the a...
24/02/2026
Ryan Schaber has had a front row seat to both the dynamics behind the Kraken's now-extended broadcast affiliation with TEGNA and its impact on the broader s...
24/02/2026
All Women's Sports Network (AWSN) announces the debut of women's professional boxing on its fast-growing television platform in partnership with Hall of...
24/02/2026
The NFL and StatusPRO, a sports entertainment and technology company that combines AI and performance data with emerging technology to create experiential conte...
24/02/2026
Pro League Network (PLN), a next-generation sports media and entertainment compa...
24/02/2026
Sportel Asia returns to Singapore for the first time since 2018 on March 24-25 and Agn s Marsan, Executive Director of SPORTEL Asia, says the return to Singapor...
24/02/2026
Join ARRI for a conversation and Q&A with Sports Cinematographer Domenick Satter...
24/02/2026
Veritone, Inc announces a renewal of its agreement with U.S. Soccer to license a...
24/02/2026
Commitment to innovation at network, conference, and institutional levels have i...
24/02/2026
The new RSN, which will produce 140+ games a year, arrives after the Braves exited Main Street Sports and FanDuel Sports Network earlier this month....
24/02/2026
CBS Sports and Concacaf today announced that CBS Sports will be the exclusive En...
24/02/2026
Official Venues Unveiled for Festival's Milestone Colorado Debut in 2027...
24/02/2026
Life needs music. So does the afterlife. That's why Spotify has partnered wi...
24/02/2026
Last weekend, S o Paulo buzzed with energy as Bad Bunny took the stage for two n...
24/02/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/02/2026
Disney Captures 11.9% of TV in January, Boosted by ESPN's ( 82%) College Foo...
24/02/2026
Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announced that Griffin Media, an Oklahoma-based multimed...
24/02/2026
Intinor announces the appointment of Ideal Systems as an authorized reseller, covering Singapore, Malaysia and Indonesia, and strengthening local access to resi...
24/02/2026
Di TV implements its own nxtedition platform for continuity
Dagens Industri, the popular Swedish financial publisher, has moved to a new base in the Nasdaq bu...
24/02/2026
Appear, a global leader in live production technology, today announced that its X Platform has been officially verified by YouTube for Secure Reliable Transport...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/02/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
24/02/2026
Paul C. Brunson: Red Flag to be produced by FirstLookTV and launch in 2026
UKTV...
24/02/2026
This year, we're back at the Media Production and Technology Show (MPTS) in London. As always, we're looking forward to catching up with existing contac...
24/02/2026
We are pleased to announce that Pete Whiteway is joining the dB Technology Group as a Senior Systems Engineer. Pete brings over 20 years of experience in broadc...
24/02/2026
End-to-End Transparency in the Supply Chain You Can Touch
The team at LogiMAT 2025 - from left: Michael Dreimann, Andr Haff, Nicolas Lapp, Bernd Jaschinski-...
24/02/2026
Katharine Wolinska appointed to lead Partnerships
RT Commercial has announced ...
24/02/2026
AI is accelerating every aspect of healthcare - from radiology and drug discover...
23/02/2026
Dignity Health Sports Park, a multi-use sports complex in Carson, Calif., and Da...
23/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is introducing more choice and value with new packag...
23/02/2026
Cobalt Digital, a designer and manufacturer of ST 2110 and SDI signal processing products, and a founding partner in the openGear initiative, announces that its...
23/02/2026
Telos Alliance, which has specialized in broadcast audio for more than three dec...
23/02/2026
Prompted Playlist is expanding in beta to Premium listeners in the U.K., Ireland...
23/02/2026
When Spotify launched in Nigeria in February 2021, the very first song a user st...
23/02/2026
L3Harris hypersonics concept illustration....
23/02/2026
By combining their innovative spirit and technical expertise, L3Harris engineers are solving our customers most urgent challenges and shaping a better tomorrow....
23/02/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, will present its latest cybersecurity, ...
23/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
23/02/2026
X-Rite Pantone Launches Event Series to Modernize Textile Color Workflows
X-Rite Pantone, the global authority in color standards and color science, today a...
23/02/2026
Back to All News
Netflix Greenlights New Romcom Film Messily Ever After' (...
23/02/2026
Back to All News
Netflix Announces £1 Million Donation To National Film And Television School
Social Impact
23 February 2026
GlobalUnited Kingdom
Link copi...