Ericsson AI: more than a decade of industry leadership
27/03/2020
What is AI doing in more complex industries, with more complex challenges and use cases to solve, where much more is at stake? The financial sector is one that comes to mind, transportation another. But perhaps more complex than both of these: communications. Connecting everyone, connecting everything, everywhere, at any time, on demand, is an enormously complex task, with equally complex infrastructure and technology. AI helps to solve the challenges along the way, but it doesn't do so with one broad, general brush. There is no one-size-fits-all general AI that will solve all problems.
CUSTOMER FOCUSED
Elena Fersman, Director of Artificial Intelligence at Ericsson Research, says the company's approach to AI is specifically focused on solving the challenges of its customers and the telecommunications industry for many years.
Our AI does not power talking cylinders, create art experiments, label photos or recommend movies and music. It is not a general-purpose tool intended for any use case imaginable, and we don't have brand teams think of cute names for it we aren't interested in any of that, Fersman says. At Ericsson, we have been working with AI for more than a decade and take a different approach. We develop AI to solve the right problems: the right problems for our customers, and not problems outside of those. We are embedding AI deeply throughout our portfolio and services specific to use cases that can scale to all our customers.
Because of this approach, we don't sell or market AI as a solution in itself. It comes with what we offer, as standard. I think, perhaps, this has led to a perception that in some way we may not have been associated with AI in the same way as companies who focus only on AI. But for the specific needs that we focus on, our AI expertise and leadership is unsurpassed. We have proven focused industry expertise in AI, so in that sense we are an AI company.
SIX CHALLENGES
It's with this laser focus on solving the right problems, not all problems, that Ericsson has identified six specific challenges for communications service providers that, when addressed with AI-embedded solutions, add significant value:
Ensure network performance
Improve energy efficiency and meet sustainability demands
Turn operations into an efficient business enabler
Realize the value from cloud and a virtualized core
Create an outstanding, future-proof customer (user) experience
Bring out the most from existing infrastructure
Focusing on these six specific challenges for our customers allows us to be very concentrated when developing and embedding AI solutions that truly add value, Fersman says. For example, to improve energy efficiency and meet demands of sustainability, we have developed and embedded an AI solution for automated MIMO sleep in radio base stations that provides 14 percent energy savings when turned on.
When we focus on turning operations into an efficient business enabler, one solution within our Managed Services Offering the Ericsson Operations Engine is able to predict KPI degradation in the Radio Access Network, and now more than 70 percent of KPI degradation incidents are prevented with data-driven operations.
The fact is, for each one of these six specific challenges, we have multiple live AI solutions operating in live networks for our customers that are already adding real value, whether through minimizing costs, reducing incidents, increasing efficiencies, curbing energy consumption, or improving user experience. The list goes on and it is something that I am very proud about.
THE FUTURE
So, what does the future of AI look like at Ericsson? Fersman says it's about solving complex problems now, and a broadening AI mind in the future. The more complex problems that we can solve now with real and tangible value for our customers, the more that will add to a broader AI implementation across our portfolio as we increasingly make these AI-powered solutions work holistically across the network, Fersman says. Imagine networks that run themselves, optimize themselves, solve problems autonomously. That's where we are heading, and we are going there with speed.
Ericsson: AI by design
Ericsson Operations Engine
Ericsson gated report: Supercharging customer experience through AI and automation
Q&A WITH ELENA FERSMAN ON ERICSSONS AI DIFFERENTIATORS
Q: What sets Ericsson apart in the telecommunications industry with Artificial Intelligence?
Fersman: We have five main Ericsson AI differentiators that truly set us apart from the competition: Telecom & AI expertise; AI-ready technology; AI use case co-creation; unique access to data; and an AI-powered portfolio.
Q: Let's drill down into each of these five starting with Ericsson's Telecom & AI expertise.
Fersman: Ericsson AI is built on a strong foundation of combining deep telecom domain expertise, data science and AI knowledge. These skills always work hand-in-hand, close to customer problems, and collaborating to solve them. This means that we know what the right problems to solve are, how to solve them and what a good solution looks like.
Q: And what about AI-ready technology?
Fersman: Ericsson's technology is AI-ready from RAN, to centralized clouds, core and operations to customer-facing areas such as BSS and customer analytics. We have made architectural decisions that mak
LINK: | https://wcm-com.ericsson.net/en/news/2020/3/ericsson-ai-in-focus... |
See more stories from ericsson |
Europe Stories
03/06/2024
Dalet and Veritone Reach Agreement to Distribute, Transact and Monetize Media Archives
Dalet, a leading technology and service provider for media-rich organizations, a...
19/03/2024
Barco announces collaboration with NVIDIA and SoftAcuity to add AI and data analytics applications to the operating room
Mar 18, 2024 Barco announces collaboration with NVIDIA and SoftAcuity to a...
18/03/2024
USC Basketball Star Juju Watkins on Fashion, Film, Friendship Bracelets, and More
Listeners turn to Spotify to connect with their favorites-from artists and album...
18/03/2024
Young professionals successfully complete vocational training at SGL's Meitingen site
Seven young professionals completed their vocational training at SGL Carbon in M...
18/03/2024
Vintage Allure
Released this past January, the music video for Ariana Grande's yes, and? brings a modern approach to vintage allure. The video was directed by Christian ...
18/03/2024
ST Engineering iDirect Unveils Intuition at SATELLITE 2024 Conference and Exhibition
Global satellite communications leader gives market a first look at its next-gen...
18/03/2024
Box to Box Films shares with MediaSilo
Box to Box Films Shares with MediaSilo Amy and Drive to Survive producer updates collaborators simply and securely Boston, MA, March 18, 2024 - Box to Box Fi...
18/03/2024
Logging and reviewing: Moving towards a sustainable workflow
Jane Sung, COO at Cinedeck, explains how broadcasters and content production companies can achieve the goal of moving towards creating a more sustainable, effic...
18/03/2024
Altice Media sold to French shipping tycoon for 1.55 billion
The deal includes BFM TV, one of the country's largest 24-hour news channels, as well as documentary channel RMC D couverte, and RMC Story By Jenny Priestl...
18/03/2024
Meet the CEO and founder
By TVBEurope Staff Published: March 18, 2024 Nick Franco tells TVBEurope how he went from being a master plasterer and refurbishing the ornate plasterwork ...
18/03/2024
Banglalink Gets Unified Licence to Deliver Superior Digital Services in Bangladesh
18 Mar 2024 Banglalink Gets Unified Licence to Deliver Superior Digital Service...
18/03/2024
Final sprint in the AS4 market communication
Final Sprint in the AS4 Market Communication: All Arvato Systems Customers Are Ready to Go Customers for market communication AS4-ready Arvato Systems is now...
18/03/2024
Thales to modernize Montreal Mtro blue Line,improving passengers' punctuality and train reliability
Facebook Twitter LinkedIn Following a call for tenders, the Soci t de tra...
18/03/2024
Cyberani and Thales enter a strategic alliance to strengthen the Kingdom's cybersecurity
Facebook Twitter LinkedIn Mr. Saeed Al Saeed, CEO of Cyberani, and Mr. Pie...
18/03/2024
Thales to equip Cibao International Airport in Dominican Republic with new Air Traffic Control Radar System
Facebook Twitter LinkedIn Instituto Dominicano de Aviaci n Civil (IDAC) se...
15/03/2024
Connecting and training Sudanese journalists-in-exile
To help empower Sudanese journalists living in exile amidst the ongoing conflict in their homeland, Thomson trainers have been delivering workshops designed to ...
15/03/2024
Meet the director of channel development
By TVBEurope Staff Published: March 15, 2024 Updated: March 18, 2024 Jenny Isaksson, director channel development at Vizrt, tells TVBEurope why she enjoy...
15/03/2024
Record number of EBU Members unite for new ABBA documentary
Record number of EBU Members unite for new ABBA documentary...
15/03/2024
Navigating the Future: Humanizing AI and Connecting Everything - Insights from MWC 2024
This year's annual telecoms jamboree in Barcelona attracted a record breakin...
15/03/2024
Pete Distad Named CEO of New Sports Streaming Service
Pete Distad Named CEO of New Sports Streaming Service Former Apple and Hulu Executive to Lead Joint Venture from ESPN, FOX and Warner Bros. Discovery March 15...
15/03/2024
Celebrate the Best of Irish Culture with RT this St Patrick's Weekend
The Late Late Show hosts a world record attempt for the largest c il band performance Irish weekend sporting action from Six Nations to Allianz League Dancin...
15/03/2024
Post-quantum cryptography: six French cyber players join forces to design the secure communication networks of tomorrow
Facebook Twitter LinkedIn The RESQUE consortium brings together six French...
14/03/2024
Women Making History, Part 3
The Women Making History interview series continues, with Panavision President and CEO Kim Snyder steering the conversation toward mentorship. Here, the partici...
14/03/2024
Spilling the tea: The challenges of live music for television
Ciaran Doran reports on a recent RTS Technology Centre event that heard about the challenge of getting sound on live TV events just right, including dealing wit...
14/03/2024
Case study: How post production house Blazing Griffin keeps complex file movement simple
Blazing Griffins technical operations manager Paul Martin explains how the compa...
14/03/2024
Meet the TPN ambassador
By TVBEurope Staff Published: March 14, 2024 Updated: March 15, 2024 Stephen Stewart, former network director at Channel 4, tells TVBEurope about his cur...
14/03/2024
Bitmovin and Yospace launch live streaming partnership for world-class advertising experience
Bitmovin, a leading provider of video streaming infrastructure, today announces ...
14/03/2024
VEON appoints PwC as 2023 auditors, provides updates on reporting timelines
14 Mar 2024 VEON appoints PwC as 2023 auditors, provides updates on reporting timelines Amsterdam, Netherlands, 14 March 2024, 17:00 CET: VEON Ltd. (Nasdaq: VE...
14/03/2024
Breaking Boundaries: Cisco and Telenor Elevate Collaboration to Champion Inclusivity and Sustainability
8 minute read Share alt=Alternative descriptive text class=lazyload main ...
14/03/2024
Cinegy Captures More with Cinegy Capture
Cinegy Capture 24.1 SL6031, NAB Show, Las Vegas, 14-17 April 2024: Cinegy, the premier provider of broadcast software technology, has added yet more power and ...
14/03/2024
Thales Alenia Space will develop the radar instrument for ESA's 10th Earth Explorer Harmony exciting new mission
Facebook Twitter LinkedIn Thales Alenia Space has been selected by ESA to ...
14/03/2024
Shaping the future of ATC: Rohde & Schwarz at Airspace World 2024
Shaping the future of ATC: Rohde & Schwarz at Airspace World 2024 Rohde & Schwarz is actively shaping the future of air traffic control operations. At Airspace...
13/03/2024
Music Videos Rolling Out in Beta to Premium Spotify Users Across Select Markets
In the early neon-infused '80s, music videos burst onto TV screens, turning some of the most beloved songs into visual experiences that redefined the way fa...
13/03/2024
The Making of Ferrari
I like to work with directors that have a real distinct sense for what they want out of their film, says Erik Messerschmidt, ASC. This was certainly the case w...
13/03/2024
Brightcove adds web-based video editing capabilities to streaming technology platform
The update enables users to repurpose existing video content by editing recordin...
13/03/2024
Water, water everywhere
Vine FX blends practical and CGI elements for ITVs After the Flood, crafting immersive world-building crucial to the post-disaster thrillers authenticity, write...
13/03/2024
Slovak government proposals threaten media independence
Slovak government proposals threaten media independence...
13/03/2024
EBU welcomes the European Parliament's vote on the AI Act
EBU welcomes the European Parliament's vote on the AI Act...
13/03/2024
Coalition calls for effective implementation as the Parliament adopts the European Media Freedom Act
Coalition calls for effective implementation as the Parliament adopts the Europe...
13/03/2024
Arrow Electronics and Schneider Electric Collaborate to Deliver Sustainable, Advanced Infrastructure Solutions to the Channel
Home News & Press Releases Spokespeople Assets Blog Contact us ...
13/03/2024
IEC welcomes KATS as first funding partner for Global Impact Fund
IEC's Global Impact Fund (IEC-GIF) took a step further in advancing the vision of a safer, more efficient world today with the signing of its first funding ...
13/03/2024
Harmonic to Showcase Fiber-Made-Simple Solutions at FTTH Conference 2024
SAN JOSE, Calif. - March 13, 2024 - Harmonic (NASDAQ: HLIT) today announced the company will showcase its versatile solutions for high-speed fiber broadband ser...
13/03/2024
Rodeo FX adds colour offering with Baselight
Creative company Rodeo FX opens new colour suite in its Toronto studio and welcomes Ana Escorse as senior colourist Rodeo FX, known for providing high-end VFX,...
13/03/2024
Cricket Australia Partners with Dalet for Groundbreaking Fan Experience
Dalet, a leading technology and service provider for media-rich organizations, today announced that Cricket Australia (CA) has chosen Dalet Flex to increase fan...
13/03/2024
2024-03-13
Founded in 2008, Symbiosis has been collecting, banking, and planting seeds from mother trees of various Brazilian native species since 2010. The mother tree r...
13/03/2024
RT SHORT STORY COMPETITION 2024 OPEN FOR ENTRIES
TELL US YOUR (SHORT) STORIES The 2024 RT Short Story Competition is now open for entries. The RT Short Story Competition was set up in 1986 to honour wr...
13/03/2024
Thales Partners with Neural Labs to Support AI-Powered Smart Cities
Facebook Twitter LinkedIn Partnership spanning two decades expands to incorporate cloud licensing SaaS capabilities will enable Neural Labs to deploy an...
13/03/2024
Rohde & Schwarz hosts next edition of popular Oscilloscope Days event in April 2024
Rohde & Schwarz hosts next edition of popular Oscilloscope Days event in April 2...
12/03/2024
UKTV Ventures partners with Legacy of Lives in 1million airtime-for-equity deal
12th March 2024 - Award-winning broadcaster UKTV has today announced it has invested in the UKs first independent funeral-planning service, Legacy of Lives, usi...
12/03/2024
Five Years of Spotify in India: A Look Back at Our Greatest Hits
February marked Spotify's fifth year in India, and since our debut, we've focused on lifting up the country's creator community, localizing content ...