Mind the gap: Perifery acquires Pixitmedia to expand post production capabilities

DataCore CEO Dave Zabrowski tells TVBEurope the deal will add the missing link to Periferys end-to-end workflow capabilities

By Jenny Priestley

Published: February 6, 2025 Updated: February 10, 2025

DataCore CEO Dave Zabrowski tells TVBEurope the deal will add the missing link to Perifery's end-to-end workflow capabilities

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Perifery, a division of DataCore, has agreed a letter of intent to acquire storage and data solutions company, Pixitmedia.

Pixitmedia will be added to DataCore's media and entertainment division, led by Perifery, which it acquired in 2023. The deal will add the missing link to its end-to-end workflow capabilities, DataCore CEO Dave Zabrowski tells TVBEurope.

The two companies have worked together as partners for a number of years. Pixitmedia serves as a platform for data management for media and entertainment organisations and post production companies, enabling simultaneous editing, secured content sharing, and access to files across global locations, while preventing data loss and unauthorised access.

Our strategy is to develop a universal storage platform that spans end to end, so from tier zero all the way down to cold storage, and then take that platform and move it into the application layer, where all the workflows are being done in the media and entertainment space, says Zabrowski.

The acquisition provides Perifery with a high-performance file system, which complements the company's S3 object storage. We can actually process these data sets at the front end, at the tier zero, sometimes coming off of high-resolution cameras, for example, he adds.

We can process that data very, very efficiently, especially in distributed workloads and at scale, and we process that data in real time through the performance file system that Pixit brings to us.

Perifery can also archive the data into Swarm, its S3 object storage solution. So, it's very complementary to what we have been doing. We'll have the broadest portfolio in the industry from a universal storage perspective, and then, because of our AI+ applications, we're able to connect to the workflows very, very efficiently. So we're very excited about it. It's something we've been working on for quite some time now, and we're very excited to have both the founders [of Pixitmedia] coming on board.

Asked how the deal extends Perifery's reach across a broader segment of the media and entertainment industry, Zabrowski cites how the company can process data bits straight from the cameras on a film or TV series set.

We go through all the transcoding, transcribing, all the work that's being done on that video. It's processed and published and then it needs to be stored. That storage has to be active archive, because people are going to say, I want to take a shot of that or I want to see a particular scene. We serve that up, and then we put it into colder storage later on. That's what we call a universal storage portfolio, an end-to-end workflow.

Financial details of the acquisition have not been revealed. Zabrowski said the two companies will be integrated quickly, with one booth and one branding at NAB Show in April.

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