College Football Kickoff 2021: Big Ten Network Is Eager for Return of Fans, Launch of Onsite Tailgate Show Plans call for investment in production quality, fan experience By Ken Kerschbaumer, Editorial Director
Thursday, September 2, 2021 - 8:53 am
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For the past two seasons, the Big Ten Network has been the No. 2 cable network in terms of college-football ratings, so it's no surprise that it continues to invest in upping production quality and viewer experience. After a 2020 season marked by constant pivots, the production team is looking forward (hopefully) to schedules that don't change and more. New tech, a new studio, and new approaches to pregame shows will make a difference.
Michael Calderon, SVP, programming and digital media, Big Ten Network, was at the center of handling all the schedule changes last year.
I am looking forward to hopefully having zero football games canceled or postponed this year as someone whose livelihood depends on planning and scheduling the sports calendar in the Big Ten, he says. It's a giant jigsaw puzzle trying to make all the pieces fit.
A new studio show set will offer a variety of looks for different shows and segments.
Mark Hulsey, SVP, production and executive producer, Big Ten Network, says that the team is also looking forward to the return of fans to college football stadiums.
Last year, we successfully navigated the toughest production year in our careers, he says. We're hoping that this year is easier. It was very difficult to cover live events last year in empty stadiums. We just had a production called this morning, and we're calling it the celebration of the return to full stadiums.
As for production changes, Hulsey says the network will use Skycams for more of the marquee events, including the big Week 1 matchup between No. 17 Indiana and No. 18 Iowa. We're excited about that.
A Megalodon shallow-depth-of-field rig has been added to the Big Ten Network production arsenal. According to Hulsey, it will be used on the eight-game football package and other marquee events, such as basketball tournaments and Olympic-sport championships.
To me, he says, it's like when we transitioned from SD to HD: we thought it couldn't get better than this. And then you watch the Megalodon, and it is far better than even an HD signal. Anything that can give the viewer the sense that they are standing on the field and enhance the telecast the better. And I think that camera does that, and everybody looks at it as a game-changer.
The Megalodon will also be used for the weekly onsite B1G Tailgate show. We think it will have a big impact, Hulsey says, and we're hoping that, as time goes on, we can add more cameras.
Mobile TV Group will once again provide the facilities for the majority of the network's shows requiring trucks. Other events will be produced at-home, a workflow the network has deployed for 12 years.
We're really, really proud of that, says Hulsey. Last year, the at-home model was a necessity for us. We don't look at at-home productions as different from regular truck shows because we have such terrific facilities in Chicago. We also have robust connectivity to all the campuses.
Big Ten Network will produce more than 560 live events for television this year, he says, adding that it is important that gold-star events see continued investment in new technologies.
The Skycams are real game-changers for us, and we're always pushing for more super-slo-mo, Hulsey says. We're fortunate that we're given very good resources from our partners at Fox. It's a huge advantage for us as Fox helps us tremendously when it comes to a lot of our arrangements with vendors. We appreciate that every day.
The Tailgate show isn't a new technology, but it does bring new flexibility. The goal, says Hulsey, is to offer a two-hour Saturday-morning show that gets fans ready for a long day and night of college football.
We want to showcase the energy that you just can't replicate from campus settings as all of our campuses are just electric, he explains. We're going to get away from the traditional desk and have a mini playing field where I want people standing and interacting with fans. It's loose. It's more fun. It's more Saturday-morning. It's more collegiate.
The onsite presence will be complemented with a studio presence from Chicago, with the mix of onsite and studio determined on a week-to-week basis.
It's going to be a combination of a studio-based show and a live-event presence onsite with a regular co-host, says Hulsey. We'll take it week by week as to whether more of the show comes from the studio. For example, if you have bad weather and don't anticipate a bigger crowd, more of the show will come from the studio. But I think the product is always better when you're onsite.
Not having a desk, he adds, allows the host and co-host to interact with the fans in a more personal way. We're going to give the X's and O's and the regular content because we know the Big 10 better than anybody. But it will be a little more of a loose style. With a desk, it's a little harder to do that.
Beyond Football The Big Ten Network is about more than football, and Calderon will be hard at work building on a strategy that ties the football games with volleyball.
It's not only the size of the audience for volleyball but the demographics, he says. It has the youngest audience for an event that we televise. It's an exciting television product, it's really athletic, and the Big Ten excels at it.
The network has worked hard to grow the sport, and, with volleyball back to being a fall sport, there is a chance to go straight from a football game to a volle
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College Football Kickoff 2021: Big Ten Network Is Eager for Return of Fans, Launch of Onsite Tailgate Show Plans call for investment in production quality, fan experience By Ken Kerschbaumer, Editorial Director 
