A new series of ads for Target were recently shot on minimalistic all-white sets at Hollywood Center Studios and yet rank among the greenest spots ever produced on the nearly 100-year-old lot. Virtually all of the sets, props, wardrobe, and discards (such as food waste from catering and craft services) were earmarked for reuse, recycling or composting. It's estimated that nearly 4 tons of potential waste products were diverted from local landfills on these two projects due to the production's adoption of eco-friendly production practices.
EcoSet, a Los Angeles company that helps film productions limit their environmental impact, has been working with Target for nearly five years to reduce the amount of waste generated during the making of its television commercials and marketing events. The company arranges for sets, wardrobe items and props to be donated to worthy organizations, or given to members of the public for reuse. During shoots, EcoSet is like another department on set, seeking ways to reduce waste and ensuring that items that can't be reused, like plastic bottles and food, are recycled or composted.
Eighty-five to 95 percent of what normally gets thrown away by crew is not waste, explains Kris Barberg, EcoSet's executive director. We strive for 90-percent or higher diversion from landfills, and average 93-percent across the board.
Waste in film production has historically been a problem, notes Barberg. Constructed sets and props are often used once and then tossed out. It's not the result of indifference, but rather because crews are busy and a system isn't in place to manage such items in an environmentally responsible way. That's where EcoSet comes in. The company donates furniture and home goods to groups involved in providing housing for veterans and the homeless. Clothing is similarly donated to non-profits that serve women and children. The company also runs a Community Resource Center (CRC) where non-profit groups, artists and members of the public can look through the bounty of discarded set items for things they can reuse and repurpose. Examples include lumber, set walls, flooring, carpet, signage, custom props, packaging materials, lighting gels, and countless bits and scraps of random materials.
Not everything can be easily repurposed. Custom-built walls, sets and huge props can be challenging, Barberg observes. Right now, we have an enormous Plexiglass R' in our CRC. Who needs an 8-foot-tall R'?
For the Target campaign, EcoSet provided space for the production company, A White Label Product, to store its custom-built white sets. The campaign included a number of spots shot on different days, several weeks apart. Had storage space not been available, A White Label Product may have had to rebuild new sets for each ad.
EcoSet also worked closely with Hollywood Center Studios' management in executing its plan. The company needed to bring in special dumpsters and hauling services to properly manage waste products. Hollywood Center's staff were very accommodating and supportive, Barberg recalls. They made special allowances to let us do what we do.
Hollywood Center Studios has a strong commitment to environmentalism. It runs its own recycling program and recently installed solar panels on the roofs of two sound stages that supply part of the electricity needed to run them. We are very impressed with the work that EcoSet is doing and hope that more producers adopt environmentally-friendly production practices, says Richard Schnyder, Hollywood Center Studios' vice president of sales. We believe that environmentalism is not only good for our community and the planet, it's good business practice.
Remaining food products from Target's Everyday Collection campaign were donated to multiple non-profits in Los Angeles
About Hollywood Center Studios
Hollywood Center Studios has a rich and colorful history that mirrors the development of Hollywood and the growth of the entertainment industry. The studio has played host to some of the most notable productions of the past century, including such iconic television shows as I Love Lucy, The Addams Family, Jeopardy, Rockford Files and Mad TV, and classic film productions such as When Harry Met Sally and The Player. In recent years, Hollywood Center Studios has continued to grow and modernize to support its large television clientele which includes Disney, NBC, Comedy Central and MTV. Hollywood Center Studios remains a vital part of the Hollywood community and a place where entertainment history continues to be made every day.
Hollywood Center Studios is located at 1040 N. Las Palmas Avenue, Los Angeles, California 90038. For more information, visit http://www.HollywoodCenter.com.
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
A new series of ads for Target were recently shot on minimalistic all-white sets at Hollywood Center Studios and yet rank among the greenest spots ever produced on the nearly 100-year-old lot. Virtually all of the sets, props, wardrobe, and discards (such as food waste from catering and craft services) were earmarked for reuse, recycling or composting. It's estimated that nearly 4 tons of potential waste products were diverted from local landfills on these two projects due to the production's adoption of eco-friendly production practices.
