NFL Extends Partnership With Amazon Web Services; Next Gen Stats to Debut New Tackle Probability Metric Next Gen Stats platform collects over 500 million data points each season By Brandon Costa, Director of Digital
Tuesday, September 10, 2024 - 3:07 pm
Print This Story | Subscribe
Story Highlights
The NFL has extended its partnership with Amazon Web Services (AWS).
Since 2017, the NFL and AWS have partnered on a wave of football broadcast and statistical innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services. In fact, in Week 2, the pair are set to debut of a new AI-powered Next Gen Stat: The Tackle Probability. This ML model can predict the likelihood that a given defender will make a tackle. This tool expects to help quantify which defenders are the most reliable tacklers and which ball carriers are most elusive.
Through our collaboration with AWS, we are continuously pushing the boundaries of what's possible in football, said Gary Brantley, Chief Information Officer at the NFL. By harnessing the power of data and advanced technologies like generative AI, together we are accelerating the pace of innovation in important areas such as player safety, fan engagement and content production. This season we'll see an increase in operational efficiency as we begin to leverage AWS's generative AI capabilities at NFL Media.
Powered by AWS, the Next Gen Stats platform collects over 500 million data points each season. This wealth of data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing the action on the field. Additionally, data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL's new Dynamic Kickoff.
A key component of the partnership renewal is the implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans.
NFL Media has implemented Amazon Q Business, a generative AI-powered assistant, so users can ask questions and get answers to a wide range of business intelligence and production questions. This enables a self-service helpdesk for common technical and operational questions with detailed and immediate responses. Additionally, NFL Media has launched a generative AI-powered research tool built on Amazon Bedrock that enables the production team to use natural language prompts to retrieve insights and relevant footage from distinct plays throughout the NFL's Next Gen Stats database quicker than ever before.
These developments will boost employee productivity and enable teams to concentrate on producing high-quality content across NFL Media's properties including NFL Network, NFL Films, NFL.com, NFL+, the NFL app and the NFL Channel on FAST platforms, as well as the NFL's social media channels.
The NFL and AWS share a passion for innovation and we are excited to continue to drive advancements across the NFL ecosystem, said Julie Souza, global head of sports at AWS. As we look ahead, this partnership represents an opportunity for the NFL and AWS to reimagine the future of football in a world of quickly evolving technology. By leveraging AWS's cutting-edge capabilities, the NFL will unlock new levels of operational efficiency, further advance player health and safety and deliver unparalleled viewing experiences for fans worldwide.
Additionally, the partnership extension will build upon several industry-leading innovations, including:
Next Gen Stats: The NFL's proprietary player and ball tracking platform, Next Gen Stats, benefits the entire NFL ecosystem as it is utilized by the league, broadcasters, partners, teams, coaches, scouts and players. The NFL leverages AWS to help manage the scale, speed and complexity of the enormous data set. Further, the NFL utilizes AWS's machine learning capabilities to help turn the tracking data into advanced statistics that help contextualize the action on the field.
Digital Athlete: This cutting-edge injury recognition and analytics tool provides a complete view of an NFL player's experience, using video and data from training, practice and in-game action. AWS technology runs millions of simulations of specific in-game and practice scenarios to identify which players are at risk of injury, enabling coaches and training staff to develop individualized injury prevention, training and recovery regimens. The Digital Athlete has also been instrumental in informing recent rule changes, including the NFL's new, Dynamic Kickoff. The NFL used it to model the new kickoff, simulating 10,000 seasons' worth of the play to better understand potential risk to players.
NFL Big Data Bowl: The NFL annually hosts the Big Data Bowl powered by AWS, a crowd-sourced competition that challenges applicants to use data and technology to create new insights and make the game more exciting for fans. To date, more than 50 participants in the competition have been hired by NFL teams or league vendors to work in football analytics.
Unified View of the Fan: The NFL has developed a platform on AWS that combines data from multiple sources to create a comprehensive view of fans across all touchpoints. By leveraging AWS's advanced analytics capabilities, the league can glean deeper insights into fan behavior, preferences and engagement levels, enabling more personalized and tailored experiences.
NFL Schedule: The NFL uses AWS to power its schedule-making process, running high-performance computing workloads to find the best possible schedule each year from a quadrillion possible combinations.
NFL Films and NFL Media: The NFL utilizes AWS for NFL Films
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
06/07/2026
Long-developed relationships and informal access, three production models, and c...
06/07/2026
The deal follows Lumine's recent acquisition of Synamedia's video-networ...
06/07/2026
This former SportsCenter producer is shaping local-team studio coverage to surro...
06/07/2026
IMS Productions and FOX Sports deployed more than 100 cameras, 32 onboard feeds,...
06/07/2026
Lumine Group Inc. has announced the completion of its acquisition of the Video Network Business from Synamedia. The business will operate as a standalone compan...
06/07/2026
NASCAR has announced a content and commercial partnership with Motorsport Network, a motorsports and automotive media platform, to distribute NASCAR original co...
06/07/2026
Versant Media Group has announced a definitive agreement to acquire Full Swing, a sports technology company, from Bruin Capital and a group of minority investor...
06/07/2026
DAZN has announced global broadcast rights to 3ICE, a professional hockey format featuring three skaters and a goalkeeper per side, with no power plays or offsi...
06/07/2026
Bundle gains 100 new synths & more
Synth Anthology 5 the largest and most feature-packed edition of UVI's hardware synth emulation bundle, bringing toge...
06/07/2026
Available now via free firmware update
MOTU have just announced that three of their popular audio interfaces now boast official Milan Certification. The 16A...
06/07/2026
Rohde & Schwarz completes Hunter Preliminary Design Review for the Integrated Co...
06/07/2026
The R&S IMAGER from Rohde & Schwarz uses millimeter wave imaging to inspect the ...
06/07/2026
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
06/07/2026
Digital Domain Appoints Industry Veteran Patrick Davenport as Executive Vice Pre...
06/07/2026
Gravity Media USA appoints Brittney Boston as Head of Business Development
Brie Clayton July 6, 2026
0 Comments
The strategic new appointment supports...
06/07/2026
Remote Editing Without Cloud Storage in Resolve
Michael Cioni July 6, 2026
0 Comments
This is a step-by-step guide that demonstrates how to setup your...
06/07/2026
Automatic Caption Translation in Adobe Premiere Pro
Colin Smith July 6, 2026
0 Comments
Here I showcase the innovative automatic caption translation f...
06/07/2026
Flavor's First Ever Managing Director Neal Cohen Retires; Longstanding Execu...
06/07/2026
How Adam Rosenwach Pivoted from Music to Medtech Without Missing a Beat What do the rehearsal room and the boardroom have in common? More than you might think...
06/07/2026
Zhongyi Optics unveils the Dreamy Zone T1 FF Cine Lens Series on Indiegogo with ...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
06/07/2026
Monday 6 July 2026
Sky agrees to acquire ITV Media & Entertainment, creating a ...
06/07/2026
Fresh from his World Cup heroics with Cabo Verde, Roberto Pico' Lopes will join the RT panel for Argentina v Egypt tomorrow and for the England v Norway q...
06/07/2026
Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...
06/07/2026
Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work.
This year's ...
06/07/2026
A death can be unsuspicious, but it has to be explained
What happened to Ke...
05/07/2026
We've gone to another level of integrating the graphics into the set architecture' - Zac Fields, SVP, Graphic Technology and Integration, FOX Sports...
05/07/2026
Browser-based and desktop apps available
Digital Sunset Studios have been busy working on an interesting project: a free software tool that provides compute...
04/07/2026
When Canada qualified for the FIFA World Cup 2026, OneSoccer knew this wasn'...
04/07/2026
Celebrates company's 80th anniversary
Rhodes have recently revealed that they will be producing a limited run of electric pianos in celebration of their...
04/07/2026
Blackmagic Design Cameras Empower Youth Broadcasting Program
Brie Clayton July 3, 2026
0 Comments
Blackmagic Pocket Cinema Camera 6K Pro and Blackmagi...
04/07/2026
iZotope Joins Boris FX
Boris Yamnitsky July 3, 2026
0 Comments
iZotope, the team behind RX and Ozone, is joining Boris FX. A letter from founder Boris...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
03/07/2026
New bundle & three Single Packs
Continuing to expand their already sizeable orchestral collection, VSL's latest release introduces three new Single Pack...
03/07/2026
Venue installs new ATC-equipped control room
LSO St Luke's, a unique music venue that also serves as the home of the London Symphony Orchestra, have rec...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
03/07/2026
1 February 2023
SHARE Facebook Twitter Linkedin Email
Munich, Germany, 1st February 2023: Cinegy GmbH, the premier provider of software technology for digit...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/07/2026
Death Star
Andy Marken July 2, 2026
0 Comments
Look, I can't get involved. I've got work to do. It's not that I like the Empire; I hate i...
03/07/2026
Berklee's New Visual Identity: Honoring Our History, Building for What's...
03/07/2026
Scripps Research scientists awarded $2M to advance global disease surveillance Two Gates Foundation grants will expand wastewater surveillance and AI-driven dis...
03/07/2026
Joan Pulupa joins Scripps Research faculty to study the organization of DNA in brain cells and its links to neurodegeneration Using smell-sensing neurons and ad...
02/07/2026
Entering her senior year, this hometown girl is paving a career in live sports production gaining experience in replay and audio and as a TD
In the live-sports...
02/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
NFL Extends Partnership With Amazon Web Services; Next Gen Stats to Debut New Tackle Probability Metric Next Gen Stats platform collects over 500 million data points each season By Brandon Costa, Director of Digital 
