NFL Extends Partnership With Amazon Web Services; Next Gen Stats to Debut New Tackle Probability Metric Next Gen Stats platform collects over 500 million data points each season By Brandon Costa, Director of Digital
Tuesday, September 10, 2024 - 3:07 pm
Print This Story | Subscribe
Story Highlights
The NFL has extended its partnership with Amazon Web Services (AWS).
Since 2017, the NFL and AWS have partnered on a wave of football broadcast and statistical innovation, leveraging AWS's artificial intelligence (AI) and machine learning (ML) services. In fact, in Week 2, the pair are set to debut of a new AI-powered Next Gen Stat: The Tackle Probability. This ML model can predict the likelihood that a given defender will make a tackle. This tool expects to help quantify which defenders are the most reliable tacklers and which ball carriers are most elusive.
Through our collaboration with AWS, we are continuously pushing the boundaries of what's possible in football, said Gary Brantley, Chief Information Officer at the NFL. By harnessing the power of data and advanced technologies like generative AI, together we are accelerating the pace of innovation in important areas such as player safety, fan engagement and content production. This season we'll see an increase in operational efficiency as we begin to leverage AWS's generative AI capabilities at NFL Media.
Powered by AWS, the Next Gen Stats platform collects over 500 million data points each season. This wealth of data serves as the foundation for innovation throughout the NFL, from enhancing fan engagement through advanced statistics to transforming the viewing experience by enabling alternate broadcasts and new ways of visualizing the action on the field. Additionally, data-driven insights have a direct impact on the game itself by informing rule changes to make the game safer and even more exciting, including the NFL's new Dynamic Kickoff.
A key component of the partnership renewal is the implementation of generative AI to increase operational efficiency and drive additional value for the league and its fans.
NFL Media has implemented Amazon Q Business, a generative AI-powered assistant, so users can ask questions and get answers to a wide range of business intelligence and production questions. This enables a self-service helpdesk for common technical and operational questions with detailed and immediate responses. Additionally, NFL Media has launched a generative AI-powered research tool built on Amazon Bedrock that enables the production team to use natural language prompts to retrieve insights and relevant footage from distinct plays throughout the NFL's Next Gen Stats database quicker than ever before.
These developments will boost employee productivity and enable teams to concentrate on producing high-quality content across NFL Media's properties including NFL Network, NFL Films, NFL.com, NFL+, the NFL app and the NFL Channel on FAST platforms, as well as the NFL's social media channels.
The NFL and AWS share a passion for innovation and we are excited to continue to drive advancements across the NFL ecosystem, said Julie Souza, global head of sports at AWS. As we look ahead, this partnership represents an opportunity for the NFL and AWS to reimagine the future of football in a world of quickly evolving technology. By leveraging AWS's cutting-edge capabilities, the NFL will unlock new levels of operational efficiency, further advance player health and safety and deliver unparalleled viewing experiences for fans worldwide.
Additionally, the partnership extension will build upon several industry-leading innovations, including:
Next Gen Stats: The NFL's proprietary player and ball tracking platform, Next Gen Stats, benefits the entire NFL ecosystem as it is utilized by the league, broadcasters, partners, teams, coaches, scouts and players. The NFL leverages AWS to help manage the scale, speed and complexity of the enormous data set. Further, the NFL utilizes AWS's machine learning capabilities to help turn the tracking data into advanced statistics that help contextualize the action on the field.
Digital Athlete: This cutting-edge injury recognition and analytics tool provides a complete view of an NFL player's experience, using video and data from training, practice and in-game action. AWS technology runs millions of simulations of specific in-game and practice scenarios to identify which players are at risk of injury, enabling coaches and training staff to develop individualized injury prevention, training and recovery regimens. The Digital Athlete has also been instrumental in informing recent rule changes, including the NFL's new, Dynamic Kickoff. The NFL used it to model the new kickoff, simulating 10,000 seasons' worth of the play to better understand potential risk to players.
NFL Big Data Bowl: The NFL annually hosts the Big Data Bowl powered by AWS, a crowd-sourced competition that challenges applicants to use data and technology to create new insights and make the game more exciting for fans. To date, more than 50 participants in the competition have been hired by NFL teams or league vendors to work in football analytics.
Unified View of the Fan: The NFL has developed a platform on AWS that combines data from multiple sources to create a comprehensive view of fans across all touchpoints. By leveraging AWS's advanced analytics capabilities, the league can glean deeper insights into fan behavior, preferences and engagement levels, enabling more personalized and tailored experiences.
NFL Schedule: The NFL uses AWS to power its schedule-making process, running high-performance computing workloads to find the best possible schedule each year from a quadrillion possible combinations.
NFL Films and NFL Media: The NFL utilizes AWS for NFL Films
Most recent headlines
03/01/2026
A still from OBEX by Albert Birney, an official selection of the 2025 Sundance...
02/01/2026
Freezing Florida: NHL's EVP, Entertainment Bob Chesterman on Taking the Wint...
02/01/2026
NHL Winter Classic 2026: TNT Sports Prepares for First NHL Outdoor Game in Sunsh...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Friday 2 January 2026
All episodes of Heated Rivalry will be landing on Sky and...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
01/01/2026
Latin Grammy Cultural Foundation Announces 2026 Noel Schajris Scholarship The scholarship will cover tuition and housing for one Berklee College of Music stud...
01/01/2026
New year, new games, all with RTX 5080-powered cloud energy. GeForce NOW is kicking off 2026 by looking back at an unforgettable year of wins and wildly high fr...
31/12/2025
Back to All News
NFL Christmas Gameday on Netflix Scores Again With the Lions-V...
30/12/2025
As the College Football Playoff Enters the Quarterfinals, ESPN Blows Out Its Meg...
30/12/2025
SVG's Best of 2025: Original ArticlesTake a look back at all our coverage of big-time productions, game-changing technologies, and state-of-the-art new faci...
30/12/2025
MELBOURNE, Fla., Dec. 30, 2025 - L3Harris Technologies (NYSE: LHX) will release its fourth quarter 2025 financial results before the market opens on Thursday, J...
30/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
30/12/2025
It marked the first civilian operational authorization for a HAPS flight in Europe, led by Space42's subsidiary, Mira Aerospace
The flight demonstrated HAP...
29/12/2025
San Francisco 49ers Strike Gold With Halftime Laser SpectacularStunning display caps $200 million renovation of Levi's Stadium techBy Dan Daley, Audio Edito...
29/12/2025
The Cup's Around the Corner: An Inside Look at Broadcast Preparations for th...
29/12/2025
SVG's Best of 2025: Longform VideoWatch the standout keynote conversations, deep dives, and panel discussions from the year for free on SVG PLAY!By Brandon ...
29/12/2025
From crisper Lossless audio and immersive music videos in beta to new Audiobooks+ plans, custom transitions between tracks, and in-app Messages, we keep levelin...
29/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
27/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
26/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
25/12/2025
Holiday lights are twinkling, hot cocoa's on the stove and gamers are settling in for a well-earned break.
Whether staying in or heading on a winter getawa...
24/12/2025
What is AI good for? Posted by MTI Film on December 24, 2025
What is AI good for?
What is AI good for?
It's been three years since ChatGPT first cap...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
24/12/2025
Back to All News
The Boyfriend' Season 2 Unveils Heartwarming Trailer, Key...
24/12/2025
Back to All News
Love, Fights, and Everything in Between: Badly in Love' Returns for Season 2
Entertainment
24 December 2025
GlobalJapan
Link copied t...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today!By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
P...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
NFL Extends Partnership With Amazon Web Services; Next Gen Stats to Debut New Tackle Probability Metric Next Gen Stats platform collects over 500 million data points each season By Brandon Costa, Director of Digital 
