France Medias Monde today announced a partnership with Wochit, the cloud-based video creation platform, as part of its expanding digital strategy. The partnership will better enable France Medias Monde to rapidly create short-form social video that is optimized for distribution across platforms and screens in order to grow and engage audiences.
France Medias Monde selected Wochit for its AI-powered editing platform and vast library of premium content from leading global publishers including AFP, Reuters, Getty and many others that will enable France Medias Monde to dramatically increase its offerings for foreign language audiences. France Medias Monde brands will also benefit from Wochits content partnerships with Facebook, Twitter, and Instagram, plus a custom integration of the France 24 television feed that is now available directly within Wochit.
After a successful pilot with Radio France International focusing on social video for multiple regions, the partnership will be expanded wider across the group. In June 2017, the videos created with Wochit and published to the RFI Facebook page saw 216 percent more reactions, 164 percent more comments, and 283 percent more shares compared to RFIs averages on Facebook that month.
"Video, and more specifically, mobile video, is in strong demand by audiences worldwide, said Tony Andrs, Head of Platform Partnerships & Business Development at France Medias Monde. This partnership with Wochit gives France Medias Monde a significant advantage in the competitive digital landscape, where mobile is now often the first, or the only screen.
"We are delighted that France Medias Monde has chosen Wochit as their partner for production of trending stories and distribution in the formats that work best on each platform, said Garrett Goodman, Wochit Vice President of Business Development EMEA. With the ability to quickly adjust aspect and other elements, they can be sure audiences have the best user experience on every device and channel.
Wochit customers produce more than 30,000 videos every month for distribution across owned and operated websites as well as via OTT, mobile apps and social networks. On Facebook alone, socially-optimized videos created using Wochit and posted since January 1, 2017 have received more than 1 billion views and 10.3 million shares.
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France Medias Monde today announced a partnership with Wochit, the cloud-based video creation platform, as part of its expanding digital strategy. The partnership will better enable France Medias Monde to rapidly create short-form social video that is optimized for distribution across platforms and screens in order to grow and engage audiences.
