MPC LA, Johnny Green and Deutsch LA Introduce New HTC Campaign Featuring Gary Oldman

MPC LA teamed up with RESET Director Johnny Green and Deutsch LA to unleash an all-new ad campaign for HTC. In a rare commercial appearance by acclaimed British actor Gary Oldman, the campaign brings an unconventional and clever twist to this latest commercial execution to unveil the HTC One M8 smartphone. Instead of focusing on the device's innovative features, the campaign goes against the grain with a direct and understated approach that challenges viewers to ask the Internet if they wish to learn more about the HTC One, which is ultimately designed for people who form their own opinions.

Enhancing the story, MPC developed subtle yet impactful visual effects to craft the perfect atmosphere without overwhelming Oldman's witty performance and provide a welcome change to the bright, cheerful ads from rivals.

Led by Mark Holden, the MPC VFX team provided the dramatic cityscape matte paintings throughout the campaign to bring the iconic Hollywood Hills environment to life. Colorist Mark Gethin was integrally involved, carrying out initial color then a master grade once the backgrounds were composited to set the perfect mood and tone.

Credits:

Client: HTC America

President: Jason Mackenzie

Vice President, Marketing: Erin McGee

Senior Director, Brand: Zola Kane

Agency: Deutsch LA

Chief Creative Officer: Pete Favat

Group Creative Director: Gavin Lester

Art Director: Nick Spahr

Copywriter: Alex Flint

Director of Integrated Production: Vic Palumbo

Executive Producer: Rachel Seitel

Production Resource Manager: Evan Aronson

Music Director: Dave Rocco

Production Company: RESET

Director: Johnny Green

Director of Photography: Mathew Libatique

Managing Partner, Executive Producer: Dave Morrison

Executive Producer: Jeff McDougall

Head of Production: Jen Beitler

Producer: Heather Heller

EDITORIAL: Final Cut

Editors: Jeff Buchanan, Adam Rudd

Executive Producer: Saima Awan

Assistant Editor: Hilary Ruggiano

Producer: Suzy Ramirez

VFX: MPC LA

Executive Producer: Elexis Stearn

Producers: Abisayo Adejare, Brian Friel

VFX Supervisor: Adrian Hurley

VFX Team: Mark Holden, Ben Davidson, Jason Heinze, Arthur Argote, Adrian Leva

Grade: MPC LA

Colorist: Mark Gethin

Music Composition: Human

Sound Design: Henryboy

Audio: Lime Studios

Mixer: Loren Silber

Executive Producer: Jessica Locke

About MPC: moving-picture.com

MPC is a creative studio who craft spectacular visual experiences in any space, on any screen. They have been global leaders in VFX for over 25 years with industry-leading facilities in London, Vancouver, Los Angeles, New York, Bangalore, Montreal, Amsterdam and Mexico City.

Renowned for adding visual wonder and creative expertise to the advertising, film and entertainment industries, some of their recent projects include films such as Life of Pi,' World War Z,' The Lone Ranger,' The Secret Life of Walter Mitty' and Man of Steel' and Advertising campaigns for brands such as Coca-Cola, Nike, Sony, EA and Dell.

Their broad range of skill-sets provide a multitude of creative solutions, including concept design, previz, shoot supervision, 2D compositing, 3D/CG effects, animation, motion design, software development, digital & experiential production, color grading for advertising and any combination of these services.

MPC is a Technicolor Company

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