La serie transmedia Si fueras t ' sorprende en MIPCOM La consultora The Wit incluye la serie, producida por RTVE y Atomis Media, como uno de los proyectos m s destacados en Cannes calific ndola como un proyecto interactivo sin precedentes .
La serie transmedia e interactiva If you were, producida por RTVE en colaboraci n con Atomis Media, se consolida como un xito de audiencia y cr tica. La consultora The Wit ha incluido la serie como uno de los proyectos m s destacados de la temporada presentados en el MIPCOM de Cannes, el prestigioso mercado internacional de formatos audiovisuales. Un proyecto interactivo sin precedentes , dec a de la serie juvenil.
Pero la buena acogida de la serie de Playz, la plataforma de contenidos digitales de RTVE que se presentar oficialmente el pr ximo d a 30, se est reflejando sobre todo en sus buenos datos de audiencia. A falta de dos cap tulos y de la tv movie final que se montar a partir del contenido de los ocho cap tulos grabados, la serie dirigida por Joaqu n Llamas y protagonizada por Mar a Pedraza y scar Casas suma un mill n y medio de reproducciones de los cap tulos completos.
Todos los v deos relacionados con la serie acumulan m s de 2 millones de visualizaciones en todas las plataformas (RTVE.es, YouTube y Facebook), lo que hace que, desde el 11 de septiembre, d a de su lanzamiento, la serie se posicione como el quinto programa m s visto en RTVE.es en volumen de reproducciones, m s de 687.000 visitantes nicos han visitado contenidos de la serie en RTVE.es.
El universo transmedia de la serie, que incluye emisiones en directo desde la cuenta de Facebook, votaciones en Facebook e Instagram y v deos de los personajes en las diferentes redes sociales, ha congregado tambi n a decenas de miles de seguidores.
El lunes 23 de octubre a las 21.00 se estrena el cap tulo 7 en Playz. Tras decidir la audiencia que Alba no tome la pastilla que Rafa le ofreci de camino a la fiesta de Halloween en casa de Nerea, veremos esa fiesta, en la que 15 fans tuvieron la oportunidad de participar como extras. Una fiesta en la que Alba seguir intentando averiguar qu ocurri a Cris y ocurrir n cosas que lo cambiar n todo.
Tras subir el cap tulo a la web y emitirlo en directo por web y Facebook, Alba estar en directo para comentar con los seguidores el dilema al que se enfrentar esta semana. A continuaci n, habr un programa en directo con los protagonistas de la serie y un grupo de fans en el que hablar n de la ficci n, de la participaci n de los fans y de lo que nos espera en el siguiente cap tulo, el ltimo.
If you were, adaptaci n de una serie neozelandesa que logr un Emmy, es la primera ficci n transmedia interactiva que se produce en Espa a. Se trata de un proyecto innovador, producido por RTVE en colaboraci n con Atomis Media, que permite la interacci n del usuario con los personajes, ya que cada semana el p blico decide el curso de la trama. Mar a Pedraza encabeza el reparto junto a scar Casas, Adri Collado, Ingrid Rubio y Ruth D az, entre otros. Los guiones han sido adaptados por Javier Olivares, Ana s Schaaff y Javier Pascual. La direcci n es de Joaqu n Llamas y la compleja e innovadora estrategia interactiva corre a cargo de RTVE Digital.
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La serie transmedia Si fueras t ' sorprende en MIPCOM La consultora The Wit incluye la serie, producida por RTVE y Atomis Media, como uno de los proyectos m s destacados en Cannes calific ndola como un proyecto interactivo sin precedentes . 
