Countdown to Black Friday Begins: Amazon Launching More than 15,000 Lightning Deals This Holiday
Amazon is adding thousands of deals - more than ever before - making it easy for customers to save on gifts for everyone on their list
SEATTLE--(BUSINESS WIRE)--Oct. 30, 2014-- (NASDAQ:AMZN) - Let the countdown begin! November 1 is the official start of the holiday shopping season on Amazon, as the company kicks off Black Friday early with its Countdown to Black Friday Deals Week event. Amazon is counting down to the big day with even more deals, all day, every day. This holiday Amazon customers will find more than 15,000 Lightning Deals, including brand new early access deals for Prime members. Customers can find the best deals at www.amazon.com/blackfriday.
Starting in November, millions of holiday shoppers come to Amazon hunting for the best deals and that one perfect gift, said Steve Shure, Amazon Vice President Worldwide Marketing. This year, we will have more than 15,000 hand-selected, limited time promotions on hot products, including new early access deals for Prime members on many Lightning Deals from Amazon.com and daily sales events on MyHabit.
2014 Black Friday Deals Start Early
Amazon provides customers with the leading deals destinations this holiday season, offering two coveted Deals of the Day every day, now through December 22. In addition, from now through Black Friday weekend, customers will find thousands of Lightning Deals on great gift items every week including electronics, toys, clothing, jewelry, kitchen and more. Customers can find the best deals at www.amazon.com/blackfriday.
Continue to check back regularly for deals on great gift ideas at incredible prices from brands like Dewalt, Disney, Canon, Philips, Skip Hop, Jeep and more. The following deals will be available to all customers in the coming weeks:
Savings of 40% or more on select Star Wars toys, Mickey and Minnie, Crayola and Disney Princess toys
Save up to 35% on Green Toys
Save $150 on the Canon EOS Rebel T5i DSLR
Save more than 50% off Analon cookware sets
Save up to 70% off Cuisinart cookware sets
Save 50% off SodaStream Fountain Jet Home Soda Maker Starter Kit
Save up to 50% off all the tools you need for the perfect Thanksgiving
Save 60% off Paderno Three Blade Slicer
Braun electric shavers starting at 30% off
Save $250 or more on Samsung Baby Care Washers
Save 50% on Philips Avent classic gift sets
Save 50% or more on the Levana Sophia Video Baby Monitor
Up to 75% off select One Industries Motorcycle Helmets
Up to 40% off select Jeep and truck accessories, including Husky, Heininger, and Rugged Ridge
$25 off Makita tools, on select orders over $100
Free App of the Day Bundle - Get more than $115 in top apps and games for free from Amazon Appstore (October 30 - November 1) - download the bundle from the Amazon App
2014 Holiday Trends
Amazon has identified some of the most anticipated shopping trends this holiday from gifts that give back to same-day delivery, Amazon customers are shopping smarter than ever before.
Shopping for Good: Amazon celebrates the one year anniversary of AmazonSmile where customers can find the exact same Amazon they know and love, except Amazon will also donate a portion of the purchase price to a favorite charitable organization. Customers can start shopping today at smile.amazon.com
Growth of Mobile Shopping: More and more Amazon customers are shopping on a mobile device. In fact, more than half of Amazon customers shopped using a mobile device last holiday. Between Thanksgiving and Cyber Monday, Amazon customers ordered more than five toys per second from a mobile device. Now with visual and voice search, customers can use their smart phone to search and shop in seconds. We want customers to go from I want that to I bought that in under 30 seconds.
Discover and Shop on Twitter: New this year, customers can add items they discover on Twitter to their Amazon Shopping Cart or Wish List without leaving their Twitter feed. When customers discover a Tweet from their favorite artist, expert, brand, or friend with an Amazon.com product link, they can simply add #AmazonCart or #AmazonWishList to their reply on Twitter and the product is added to their Cart or Wish List.
Same-Day Delivery: Amazon Same-Day Delivery, including the new same-day search filter, noon order cut-off and seven days a week delivery, is available in 12 major metro areas including Atlanta, Boston, Baltimore, Dallas, Indianapolis, Los Angeles, New York City, Philadelphia, Phoenix, San Francisco, Seattle and Washington DC. Customers can choose from more than a million items including this season's hottest gifts or entertaining items - and get them delivered to their home the very same day. Learn more at www.amazon.com/sameday.
Prime Early Access: Prime members will discover Lightning Deals eligible for early access marked Prime Early Access Deal on event and deal pages on Amazon.com. Lightning Deals are limited time promotions that start throughout the day, in which a limited number of discounts are offered on an item. Prime members are also invited to shop MyHabit daily sales events early.
Sparkle, Frozen and Wearables, Oh My
The biggest question this time of year - what should I buy? Amazon has many different ways to shop and discover great gift ideas including the Holiday Toy List and the new Gift Finder, which displays the most popular items gifted by Amazon customers, categorized by age and gender of recipients.
Sparkle and Shine: Find popular beaded, metallic and embellished dresses, sweaters, skirts, watches and even footwear for girls of all ages on Amazon Fashion.
Frozen, Star Wars and Turtles: Toys, games and even apparel related to the latest entertainment are frequently hits during the holidays. This year, Disney's Frozen, T
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Countdown to Black Friday Begins: Amazon Launching More than 15,000 Lightning Deals This Holiday 
