
IBC 2021 se celebrar del 3 al 6 de diciembre IBC ha confirmado a trav s de su CEO Michael Crimp que la feria IBC 2021 se celebrar del 3 al 6 de diciembre, en vez de septiembre, tal y como estaba previsto. Michael Crimp, CEO, ha comentado que la decisi n ha sido tomada tras un periodo de consulta con el p blico, expositores y socios de la feria. IBC se muestra optimista de que el proceso de vacunaci n habr avanzado lo suficiente para diciembre, pudiendo as celebrar un evento con todas las garant as sanitarias y la m xima normalidad posible.
En su intervenci n, Crimp ha aprovechado la ocasi n para subrayar el apoyo que ha recibido de todos los agentes que dan forma a IBC. La posibilidad de hacer la feria en septiembre ha estado sobre la mesa, pero considera que la clave para el xito del evento ser que pase el tiempo : Cuanto m s pase, m s confianza habr y la vacunaci n m s habr avanzado . Las sensaciones, para Crimp, son absolutamente positivas.
Apoyados por las encuestas Las diversas encuestas compartidas por el equipo de IBC han sido fundamentales para animar a la organizaci n a tomar la decisi n de celebrar el evento en diciembre en el RAI de msterdam.
Seg n estos sondeos, dos tercios de los encuestados tienen claro que asistir n a IBC si la feria establece unos protocolos de salud y seguridad s lidos, incluyendo la posibilidad de permitir la entrada nicamente a personas vacunadas. A este respecto, las encuestas son claras: el 86% de los encuestados han afirmado que es muy probable que est n vacunados antes de diciembre.
Del mismo modo, los comentarios de los expositores y visitantes muestran un gran deseo de que se celebre una feria en vivo en 2021. Solo uno de cada diez visitantes encuestados afirm que no asistir a a un evento en diciembre. En palabras de Crimp: El objetivo principal de IBC es ofrecer un evento seguro y valioso, y creemos que la mejor manera de lograrlo es aprovechar nuestra oportunidad de trasladar el evento a diciembre. No hemos movido a la ligera. Sin embargo, a medida que se fueron recopilando y estudiando el resultado de las encuetas, el sentimiento de los expositores y los visitantes se inclin por que el evento se celebrara diciembre. Est claro que el IBC ser m s seguro cuando los asistentes est n vacunados, y el cambio a diciembre nos permite aplicar los protocolos de seguridad m s adecuados. A su vez, esto nos permitir maximizar la audiencia .
Evento h brido A pesar de que celebrar IBC 2021 en diciembre permitir alcanzar una mayor normalidad, IBC se ha mostrado partidario de no renunciar a los beneficios que proporcionan los modelos de eventos h bridos.
Los 250.000 miembros de la comunidad de IBC podr n participar en el evento a trav s de IBC Digital. Esta plataforma digital crear un evento h brido que busca combinar lo mejor de las ferias con la interacci n en l nea m s avanzada , ofreciendo as nuevas oportunidades a los expositores, ponentes y asistentes a la feria.
Durante las pr ximas semanas, la organizaci n de la feria desvelar nuevas claves de c mo ser IBC 2021.
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