
Astera is Pytch Perfect posted: 10/04/2021
Creative and technical event production design and delivery specialist Pytch - based in Bristol, UK - has invested in 72 new Astera Titan Tubes - adding to their existing 32 Astera AX3 LightDrops.
The LightDrops were originally purchased for creating funky and original table centres for events, gala dinners, etc., and Pytch have produced some custom covers that refract and treat the AX3 light in different ways. Pytch is known for its imagination, flair, and innovative approach to event presentation, and very recently for expanding its office space with the purchase and installation of the fuselage of a real Boeing 727 airliner! This comes with its own character, colourful history, gloriously kitsch interior and is now anchored safely to a stack of containers in the back yard, serving as a unique space in its own right impressing Pytch guests and clients.
Recently Pytch ran a PytchLab session - an experimental event where different ideas and concepts can be tried and tested for effectivity and practicality - using the AX3s and the Titan Tubes to illuminate the underside of the plane numerous striking ways.
However, the Titan Tubes were specifically an investment for the three virtual studios that Pytch has been running since the start of the pandemic, which have steadily been getting busier, utilised for a range of corporate presentations, meetings and business events plus livestreams concerts, fashion shows and other broadcasts.
The initial 24 x Titan Tubes went into the first studio and were such a success that it was decided to replicate the look in the other two spaces so all were identical, explained Pytch's head of lighting, Dan Giddings.
Initially they looked at the AX1, Astera's original pixel tube' I wanted a specific neon looking tube but something that was classy, elegant and that stood out from the slew of options on the market stated Dan.
They did their research and comparisons, and Astera came out the winner!
Individual pixel control was a big thing as it adds to the versatility of the product and therefore be used for a wider range of applications.
Wireless operation and battery power are also a great asset inherent in and Astera product in terms of flexibility, and this will be invaluable once live events start to ramp up as events re-start post-pandemic, says Dan, however in the studios, they are all run wired.
So, it's handy to have the option of both he confirmed, adding that the Titan Tubes are fantastic for creating band backdrops rigged on stands or for attaching to trussing towers for those wanting a rawer and more industrial feel.
Recently Dan designed lighting for a multiple artist recording session at Pytch for a collection of exciting cutting-edge musical talent - vocalist Ruth Royall, the Paper Dragon collective, d n' b producers Grafix and Toronto Is Broken, dubstep bassmaster Axel Boy and fluid d n' b impresario Somatic - all for the Our Space record label.
The goal was to record the footage for music videos and other promotional collateral and also to release full length streamed sets online in the future.
The session offered a great opportunity for Dan to use the Titan Tubes in some interesting and inventive ways and maximise their pixel mapping capabilities. He rigged the fixtures at ground level and at various hights around the studio for a strong and distinctive signature look that would work for all artists.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Sony Electronics has announced the SEL814G, the company's first fisheye zoom G Lens for full-frame Alpha E-mount cameras. The lens will be available in Octo...
09/09/2026
Telestream has announced an expansion of its Practical AI capabilities across th...
09/09/2026
Haivision and Chyron have announced a technology partnership integrating Haivisi...
09/09/2026
Omaha Productions has released ManningCast: Heist, a short film featuring Peyton and Eli Manning attempting to break into NFL Commissioner Roger Goodell's o...
09/09/2026
Imagine Communications will demonstrate the next evolution of XVR at IBC2026 (Stand 1.B73, RAI Amsterdam, September 11-14).
XVR is Imagine's channel-in-a-b...
09/09/2026
swXtch.io has announced abbe, an AI-based orchestration layer for live media workflows, making its world premiere at IBC2026 (Meeting Room 5.MR13, Hall 5, Septe...
09/09/2026
NFL Films has announced the second season of Inside the NFL on X as an X Original, premiering Wednesday, September 9. The series marks Inside the NFL's 50th...
09/09/2026
LiveU has announced an expanded partnership with The Associated Press, deploying the largest fleet of LU900Q intelligent production units in the industry as par...
09/09/2026
Diversified has announced plans to consolidate its four existing New Jersey locations into a new facility in Newark, expected to be fully operational by the end...
09/09/2026
Wisycom will exhibit new RF products at IBC2026 (Stand 8.D60, September 11-14), including the MATF Wideband Antenna Matrix, PFL Portable RF over Fiber Box, and ...
09/09/2026
Guntermann & Drunck (G&D) and VuWall, both Panoptec companies, will introduce vsNEO at IBC2026 (Stand 8.B63, September 11, RAI Amsterdam). Pre-orders open in ea...
09/09/2026
Mo-Sys has completed a business restructuring and relocated to a new facility in Canada Water, London. As part of the reorganization, Selin Kemal has been promo...
09/09/2026
Aicox has integrated TAG Video Systems' Core monitoring platform into Telef nica's TSAmediaHUB audiovisual contribution and distribution infrastructure....
09/09/2026
Blackmagic Design has released DaVinci Resolve 21.1, a free update available now through the Blackmagic Design website. The release adds new AI tools, workflow ...
09/09/2026
ESPN and Apple Music have announced a collaboration on music curation for Monday...
09/09/2026
Sacramento Production Services has completed a wireless audio overhaul at Sutter Health Park, home of the Athletics during their three-year residency in Sacrame...
09/09/2026
NDI and NVIDIA have announced a collaboration to develop AI-powered workflows enabling broadcasters to create and distribute multilingual content from a single ...
09/09/2026
Christopher Chip Adams, Troy Aikman, Jim Dove, Jim Eady, Bucky Gunts, Robert A. Iger, Charlie Jablonski, Robert Kraft, Tom Rinaldi, and Dick Stockton to be ho...
09/09/2026
ND2 returns as the primary unit, While FNIA gets SSQC and new flexible Rover...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
NITV to bring First Nations netball to audiences nationwide
9 September, 2026
Media releases
Every match of the 2026 First Nations Tournament will be live ...
09/09/2026
The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...
09/09/2026
Italy launch follows UK and Germany as Nielsen expands product across EMEA
Milan, Italy, September 9, 2026 - Nielsen, a global leader in audience measurement, ...
09/09/2026
Planned solutions tackle accuracy, cost and latency barriers to deploying AI at ...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, introduces its new Model 791 Control Console at IBC 2026 (N...
09/09/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, is headin...
09/09/2026
NUGEN Audio unveils DialogCheck v1.2, the latest evolution of its intelligent dialog intelligibility and compliance tool, at IBC 2026 (Pod P27). With a sharpene...
09/09/2026
Trusted Partner Network Launches Fix It or Risk It to Help the Entertainment Industry Tackle Everyday Security Risks
Industry-Wide Campaign Launches at IBC2...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
09/09/2026
AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now actively using or piloting AI in production, accor...
09/09/2026
IBC2026 - Stand 7.D22
At IBC2026, Pixitmedia by DataCore will showcase its latest capabilities designed to simplify distributed production, accelerate workflow...
09/09/2026
Stockholm, Sweden September 9th, 2026 At IBC2026, on booth 1.B47, Net Insight will showcase Open Live Media, its architecture for delivering resilient live ...
09/09/2026
Net Insight today announced that DMC Production Norway is continuing the use of its Open Live Media technology for premium European football, deploying Nimbra 5...
09/09/2026
Amagi, the media industry cloud platform for unified broadcast, streaming, and monetization, will showcase four new AI-native capabilities at IBC2026, Hall 5, S...
09/09/2026
Limecraft today announces version 2026.6 of its AI-powered production platform, extending capabilities for connected media operations. An AI-assisted approach t...
09/09/2026
Telestream, a global leader in media workflow technologies, today announced the next evolution of its Practical AI strategy, evolving its comprehensive portfoli...
09/09/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the appointment of Brian Doheny as Chief Executive Officer (CEO)....
09/09/2026
LiveU is now a Clarus Integrated Reseller, bringing Starlink's fast, reliable broadband directly into LiveU's cellular bonding EcoSystem through a singl...
09/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...