
Astera is Pytch Perfect posted: 10/04/2021
Creative and technical event production design and delivery specialist Pytch - based in Bristol, UK - has invested in 72 new Astera Titan Tubes - adding to their existing 32 Astera AX3 LightDrops.
The LightDrops were originally purchased for creating funky and original table centres for events, gala dinners, etc., and Pytch have produced some custom covers that refract and treat the AX3 light in different ways. Pytch is known for its imagination, flair, and innovative approach to event presentation, and very recently for expanding its office space with the purchase and installation of the fuselage of a real Boeing 727 airliner! This comes with its own character, colourful history, gloriously kitsch interior and is now anchored safely to a stack of containers in the back yard, serving as a unique space in its own right impressing Pytch guests and clients.
Recently Pytch ran a PytchLab session - an experimental event where different ideas and concepts can be tried and tested for effectivity and practicality - using the AX3s and the Titan Tubes to illuminate the underside of the plane numerous striking ways.
However, the Titan Tubes were specifically an investment for the three virtual studios that Pytch has been running since the start of the pandemic, which have steadily been getting busier, utilised for a range of corporate presentations, meetings and business events plus livestreams concerts, fashion shows and other broadcasts.
The initial 24 x Titan Tubes went into the first studio and were such a success that it was decided to replicate the look in the other two spaces so all were identical, explained Pytch's head of lighting, Dan Giddings.
Initially they looked at the AX1, Astera's original pixel tube' I wanted a specific neon looking tube but something that was classy, elegant and that stood out from the slew of options on the market stated Dan.
They did their research and comparisons, and Astera came out the winner!
Individual pixel control was a big thing as it adds to the versatility of the product and therefore be used for a wider range of applications.
Wireless operation and battery power are also a great asset inherent in and Astera product in terms of flexibility, and this will be invaluable once live events start to ramp up as events re-start post-pandemic, says Dan, however in the studios, they are all run wired.
So, it's handy to have the option of both he confirmed, adding that the Titan Tubes are fantastic for creating band backdrops rigged on stands or for attaching to trussing towers for those wanting a rawer and more industrial feel.
Recently Dan designed lighting for a multiple artist recording session at Pytch for a collection of exciting cutting-edge musical talent - vocalist Ruth Royall, the Paper Dragon collective, d n' b producers Grafix and Toronto Is Broken, dubstep bassmaster Axel Boy and fluid d n' b impresario Somatic - all for the Our Space record label.
The goal was to record the footage for music videos and other promotional collateral and also to release full length streamed sets online in the future.
The session offered a great opportunity for Dan to use the Titan Tubes in some interesting and inventive ways and maximise their pixel mapping capabilities. He rigged the fixtures at ground level and at various hights around the studio for a strong and distinctive signature look that would work for all artists.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
08/10/2026
Marshall Electronics, a globally recognized provider of high-performance video solutions for broadcast, streaming, AV and professional production, will exhibit ...
07/10/2026
New all-in-one scoring package incoming
EastWest's latest release brings together an eclectic mix of sampled instruments in an attempt to provide compos...
07/10/2026
Granular process features graph-based sequencer
The latest addition to Baby Audio's ever-expanding collection of plug-ins is a new time-bending effect b...
07/10/2026
Iconic inventor & designer passes away
Mike Beigel, the inventor and designer who co-founded Musitronics, has sadly passed away aged 79. Mike was responsibl...
07/10/2026
Combines filtering & wavefolding
Kreuzberg Audio have recently introduced a plug-in that combines filtering and wavefolding in a way that allows the two pro...
07/10/2026
Recreates the ultra-rare Gleeman Pentaphonic
Cherry Audio's latest soft synth faithfully recreates the Gleeman Pentaphonic, a vintage synth that was kno...
07/10/2026
Statement on the passing of Richard Morecroft
7 October, 2026
Media releases
Statement by SBS Managing Director, Jane Palfreyman
SBS is deeply saddened...
07/10/2026
The National Film and Video Foundation (NFVF) is pleased to announce the extensi...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Sacramento Production Services has completed a major wireless audio overhaul at Sutter Health Park, current home of the Athletics (A's) professional basebal...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to...
07/10/2026
Sanbila Lets Video Editors Import Rushes From a WeTransfer Link and Edit Them Fr...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
UK-based broadcast engineer Andrew Kemp has chosen a dhd.audio SX2 and XS3 as the basis of a transportable media-training resource. With a quarter-century of ex...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/10/2026
Cobalt Digital to Bring End-to-End ST 2110/IPMX Solutions and Practical Tools to NAB Show New York
Highlights include complete path from SDI to IP, C-band tran...
07/10/2026
Deerstalker Pictures The Exorcism of Nixie Shot With Blackmagic Cameras
Brie Clayton October 6, 2026
0 Comments
Fantasy series relied on Blackmagic ca...
07/10/2026
Nevion announces Providius NVRT integration with eMerge switches for expanded br...
07/10/2026
DriveShelf - A Filmmaker's Mac App for Finding Footage on Unplugged Drives
Brie Clayton October 6, 2026
0 Comments
DriveShelf for Mac catalogs eve...
07/10/2026
COW Jobs: Cinematographer, Video Editor - Baltimore, MD
Brie Clayton October 7, 2026
0 Comments
Cinematographer / Video Editor
September 23, 2026 ...
07/10/2026
Behind the Scenes at Berklee Homecoming 2026 Follow Marley Striem BM '25 behind the scenes as she manages a team of students and liaises with artists duri...
07/10/2026
Berklee College of Music and Berklee Valencia Named to Billboards 2026 List of T...
07/10/2026
At a Microsoft event in San Francisco on Wednesday, Jensen Huang and Satya Nadel...
07/10/2026
The six-part series will launch on free-streaming service U in 2027.
A set of first look images have been released for The Cadburys (6x60'), the upcoming s...
07/10/2026
Wednesday 7 October 2026
Sky Sports to broadcast England's ODI tri-series a...
07/10/2026
When the EBU and AMWA launched the Joint Task Force on the Dynamic Media Facility (JT-DMF) at IBC2025, the DMF was largely a concept. Twelve months on, the conv...
07/10/2026
Even the Digital Government Needs a Plan B
AFCEA study National Security Ecosystem 2030 presented at the Bonn IT Dialogue. Arvato Systems / AFCEA Bonn e. ...
07/10/2026
This development extends certification beyond individual Retail Media Networks a...
07/10/2026
RT has been informed that, as stated in Budget 2027, the Government has made the decision to cut the agreed public funding of RT by 20 million for 2027.
In ...
07/10/2026
Undercover filming shows add-on treatments with potential safety concerns on sal...
07/10/2026
Join Emma Doran, Justine Stafford, Killian Sundermann, Se n Burke and Michael Fry on RT 2 and RT Player tomorrow at 10.30pm
A host of guest stars include Siob...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/10/2026
A response to Mark Turner and the SVG AI Innovation Lab
SVG AI Innovation Lab Program Director Mark Turner's How Broadcast Sports Can Apply the Newsroom S...
06/10/2026
Cobalt Digital will exhibit at NAB Show New York 2026 (Booth 226, Javits Center, October 21-22), demonstrating its ST 2110/IPMX product line alongside solutions...