
Astera is Pytch Perfect posted: 10/04/2021
Creative and technical event production design and delivery specialist Pytch - based in Bristol, UK - has invested in 72 new Astera Titan Tubes - adding to their existing 32 Astera AX3 LightDrops.
The LightDrops were originally purchased for creating funky and original table centres for events, gala dinners, etc., and Pytch have produced some custom covers that refract and treat the AX3 light in different ways. Pytch is known for its imagination, flair, and innovative approach to event presentation, and very recently for expanding its office space with the purchase and installation of the fuselage of a real Boeing 727 airliner! This comes with its own character, colourful history, gloriously kitsch interior and is now anchored safely to a stack of containers in the back yard, serving as a unique space in its own right impressing Pytch guests and clients.
Recently Pytch ran a PytchLab session - an experimental event where different ideas and concepts can be tried and tested for effectivity and practicality - using the AX3s and the Titan Tubes to illuminate the underside of the plane numerous striking ways.
However, the Titan Tubes were specifically an investment for the three virtual studios that Pytch has been running since the start of the pandemic, which have steadily been getting busier, utilised for a range of corporate presentations, meetings and business events plus livestreams concerts, fashion shows and other broadcasts.
The initial 24 x Titan Tubes went into the first studio and were such a success that it was decided to replicate the look in the other two spaces so all were identical, explained Pytch's head of lighting, Dan Giddings.
Initially they looked at the AX1, Astera's original pixel tube' I wanted a specific neon looking tube but something that was classy, elegant and that stood out from the slew of options on the market stated Dan.
They did their research and comparisons, and Astera came out the winner!
Individual pixel control was a big thing as it adds to the versatility of the product and therefore be used for a wider range of applications.
Wireless operation and battery power are also a great asset inherent in and Astera product in terms of flexibility, and this will be invaluable once live events start to ramp up as events re-start post-pandemic, says Dan, however in the studios, they are all run wired.
So, it's handy to have the option of both he confirmed, adding that the Titan Tubes are fantastic for creating band backdrops rigged on stands or for attaching to trussing towers for those wanting a rawer and more industrial feel.
Recently Dan designed lighting for a multiple artist recording session at Pytch for a collection of exciting cutting-edge musical talent - vocalist Ruth Royall, the Paper Dragon collective, d n' b producers Grafix and Toronto Is Broken, dubstep bassmaster Axel Boy and fluid d n' b impresario Somatic - all for the Our Space record label.
The goal was to record the footage for music videos and other promotional collateral and also to release full length streamed sets online in the future.
The session offered a great opportunity for Dan to use the Titan Tubes in some interesting and inventive ways and maximise their pixel mapping capabilities. He rigged the fixtures at ground level and at various hights around the studio for a strong and distinctive signature look that would work for all artists.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
16/07/2026
Media organisations with tested plans for new products, services or revenue models can now apply for grants of up to 30,000 through the Business Innovation Syn...
16/07/2026
This recent graduate and Georgia native has turned an early fascination with live production into a growing passion for camera work
In the live-sports-video in...
16/07/2026
TNDV is marking the first anniversary of Aspiration 35, a mobile production truck built around ARRI Alexa 35 Live camera systems. Over its first year, the truck...
16/07/2026
ATSC has completed a major revision to its A/85 Recommended Practice: Techniques...
16/07/2026
FloSports has announced an exclusive global media partnership with CrossFit for the 2026 CrossFit Games, presented by Air National Guard, beginning July 21 in S...
16/07/2026
Sennheiser has released firmware version 1.4 for its Spectera wireless system and announced the Spectera Command Button (Cat. No. 701014). The update adds comma...
16/07/2026
ESPN and the Southwestern Athletic Conference (SWAC) have announced a multi-year...
16/07/2026
Audio-Technica has announced the 20 Series Control Application, a Stream Deck plug-in for compatible Audio-Technica USB microphones. The application is compatib...
16/07/2026
The fifteenth season of The Voice - La plus belle voix on TF1 used four Solid St...
16/07/2026
Gray Media and the Atlanta Hawks have announced a broadcast partnership that wil...
16/07/2026
Season 3 of Netflix's docuseries, which dropped this week, follows Jayden Da...
16/07/2026
The Texas Rangers and Rangers Sports Network presented by Progressive (RSN) have announced BZZR as the new direct-to-consumer distributor for Rangers game broad...
16/07/2026
With England's FIFA World Cup 2026 team getting ready to fly home after losi...
16/07/2026
In a return to Royal Birkdale, the team enjoys partnering with ETP and Gravity M...
16/07/2026
Along with a new studio at Ball Arena, the Colorado-based RSN is working with XR...
16/07/2026
Austria was back at the World Cup for the first time in 28 years, and the team d...
16/07/2026
With 42 RF cameras and high-power radio mics deployed, the spectrum environment ...
16/07/2026
A new benchmark in bass enhancement
Described as a new benchmark in bass enhancement , Baby Audio's latest release has been designed to augment the lo...
16/07/2026
Popular library rebuilt in new Orbita Engine
Other Worlds Evolved is the latest of Zero G's sample libraries to be treated to a ground-up rebuild using ...
16/07/2026
Created in collaboration with A. G. Cook
The newest addition to Native Instruments' software collection introduces a new synth created by A. G. Cook, a ...
16/07/2026
NITV and SBS bring Australians to the heart of Garma
16 July, 2026
Media releases
The Garma Festival returns from 31 July-3 August, with NITV and SBS deliv...
16/07/2026
Rohde & Schwarz supplies conformance test systems to Marquistech for India's...
16/07/2026
June brought stabilization to the television market. Poles spent an average of 3 hours and 36 minutes a day in front of their TV screens exactly the same as i...
16/07/2026
Glensound returns to IBC with a major new addition to its intelligent loudspeaker range, the Greater Divine Supernal studio monitor, alongside recent developmen...
16/07/2026
33 leading exhibitors are taking part in the GREAT Britain and Northern Ireland Pavilions and linked locations across IBC2026 (Amsterdam RAI, 11 14 September)...
16/07/2026
Hitomi Broadcast will introduce Spectra, a new HDR colour verification solution measured in picture, not using VPID, at IBC2026 (Hall 10, Stand A40). Expanding ...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/07/2026
Zixi, a leader in live video delivery and workflow orchestration, and Comcast Technology Solutions (CTS) today announced a strategic new integration to deliver ...
16/07/2026
Blackmagic Design Cameras Capture Immersive Flight for New Cirrus App
Brie Clayton July 15, 2026
0 Comments
Leader in Personal Aviation taps URSA Cin...
16/07/2026
XenData Announces LTO Archive Appliances with both File and S3 Object Storage In...
16/07/2026
Modern broadcast facilities are no longer confined to a single control room. Production teams are spread across multiple workstations, machine rooms, studios, c...
16/07/2026
Fox Corporation Executives to Discuss Fourth Quarter and Full Fiscal Year 2026 F...
16/07/2026
More interfaces now compatible with Focusrite Control 2 Your Focusrite interface might now be compatible with a public beta support of Focusrite Control 2. If...
16/07/2026
Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...
16/07/2026
Together the semi-finals had a combined reach of 1.98 million unique individuals...
15/07/2026
The 2026 FIFA World Cup is a big deal for DAZN, which has distribution rights in three markets: Italy, Spain, and Japan. Each requires a different editorial app...
15/07/2026
As sports-media organizations manage rapidly growing content libraries and incre...
15/07/2026
HBS director of digital Johannes Franken talks SVG Europe through the operation built to serve FIFA World Cup 2026 rights holders remotely from Stratford, east ...
15/07/2026
IBC has unveiled the conference program for IBC2026, with this year's event ...
15/07/2026
Software-defined wideband RF platform supports 96-kHz monitoring, streamlined fr...
15/07/2026
New AI-powered module enables broadcasters and content owners to extract dialogu...
15/07/2026
Weeklong gathering at EBU headquarters will test new IPMX capabilities and expand certified product ecosystem...