NAB a triumph for SGO

With ever increasing demand for future-ready post production solutions, SGO reported a highly successful outcome at NAB. Located in the South Hall, the popular Mistika post production systems and Mamba FX compositing software were showcased at SGO's booth, attracting a lot of visitors, among them content creators, post facilities and widely known broadcasters. SGO's progressive creativity and efficiency in colour grading and finishing received positive feedback resulting in new relationships, collaborations and sales.

SGO's forward-looking quantum-leap development leads in giant strides. One of the many breathtaking highlights which amazed colourists in engaging demonstrations included SGO's new Spatial Isolation Toolset for Mistika 8.2. It provides colourists with a number of methods to isolate individual objects within a scene, so that they can be graded separately, for example based on their depth in the scene or by metadata provided by CGI animation systems. The new features allow both the colour and the directional lighting of CGI objects to be fine-tuned in real time and in context. Find out more and watch the demos at www.sgo.es/2014/04/sgo-discloses-unique-colour-grading-tools/

Mistika Screenshot

Also on show was a stylish Precision Grading Panel for SGO's Mistika made by Digital Vision, delivering an additional option to boost Mistika's powerful colour grading feature-set even further. It was proven to be a sensation, and within hours of the show opening, an order was placed for two Precision Panels by ONSIGHT for their 4K, 3D, HD Mistika grading and finishing suites.

Courtesy of Digital Vision

SGO's affordable compositor Mamba FX made its first NAB appearance and was a smash-hit with its intuitive node-based graphic interface delivering a complete visual effects suite with unlimited compositing layers and effects, running on Windows, Linux and soon available on Mac. With the recent addition of GenArts Sapphire 7, over 250 new effects and pre-sets are accessible to users. Mamba FX tutorials were launched at the show and are available at www.mambatutorials.com

For Broadcasters, Mistika Air Ultra enables a viable and stress-tested solution with seamless integration of high-end post finishing tools for HD, Ultra HD and 8K productions. Mistika Air Ultra is capable of delivering real time and render-free colour grading and finishing processes, even at 4K 60P. Its diverse and versatile creative toolset is not restricted to 4K and is already able to provide for 8K post production pipelines.

Other exciting new features in Mistika version 8.0 this NAB included an all-new node-based compositing interface, support for Canon's RMF, Sony's XAVC, enhanced AAF support, ProRes 4:4:4:4 file formats, a re-branding output render module and Dolby Atmos DCP generation. Mistika's presence on Canon's booth played a vital part in exciting presentations demonstrating Canon's Colour Management ACES process for Digital Motion Imaging. SGO also hosted Stream TV Networks, Inc.'s revolutionary Ultra-D glasses-free 3D technology marking the first time their auto-stereoscopic screens have been shown at NAB. Stunning footage of Mistika-related projects including the jaw-dropping Stalingrad 3D film trailer and David Attenborough's Natural History Museum Alive 3D stunned passers-by.

News following on from NAB is that Mistika is to support Dolby Vision technology. Working in close collaboration with Dolby, the capabilities are available in Mistika from version 8.2, previewed at NAB and due for release shortly after IBC. Mistika has inherently supported HDR workflows, and perfectly placed for its customers to enjoy this exciting advancement.

NAB creates dynamic access to global markets and it's a great sphere of energy where we meet interesting new people and provide them with the very latest technological breakthroughs to fully support their creativity. SGO's Director of Global Sales and Operations Geoff Mills said.

SGO will be exhibiting at Broadcast Asia 17 - 20 June at Booth 5K6-06 in the Spanish Pavilion.

Follow SGO @SGOMistika for the latest updates and news.

2 May 2014, Madrid, Spain

LINK:	http://www.sgo.es/2014/05/nab-a-triumph-for-sgo/...
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