BT Sport unveils dynamite new name

The new brand will launch before the start of the 2023/24 football season, and unites the sports rights currently owned by BT Sport and Eurosport under a single offer

By Jenny Priestley

Published: February 21, 2023 Updated: February 22, 2023

The new brand will launch before the start of the 2023/24 football season, and unites the sports rights currently owned by BT Sport and Eurosport under a single offer

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BT Sport will change its name to TNT Sports from July 2023 following the joint venture between Warner Bros Discovery and BT.

The new brand will launch before the start of the 2023/24 football season, and unites the sports rights currently owned by BT Sport and Eurosport under a single offer.

TNT Sports will present the live sports rights currently carried by BT Sport, while Eurosport in the UK and Ireland will continue to be available before being rolled into the new brand at some time in the future, said the company.

discovery plus will add BT Sport's content to its offering, meaning that subscribers will have access to TBT Sports, Eurosport and discovery's non-sport content.

Andrew Georgiou, board member of the Joint Venture and president and managing director, Warner Bros Discovery Sports Europe, said: Today is another important step towards the launch of a simpler and even more compelling offering for sports fans in the UK and Ireland. The TNT Sports name is already synonymous with premium live sport in a number of countries around the world and a further sign of the global scale and expertise that Warner Bros Discovery brings to its partnership with BT.

While Warner Bros Discovery is excited to contribute its global scale and capabilities, together with its growing portfolio of premium entertainment, we are also determined to ensure we don't compromise on the inimitable, local style that is at the heart of the way BT Sport has connected with fans over the past decade. Remaining authentically local will remain key to our success.

Marc Allera, CEO BT consumer Ddvision and chairman of the Joint Venture with Warner Brothers Discovery, added: We're delighted with the progress being made on the joint venture. This change marks the next logical step for BT Sport as well as the broader transformation of our Consumer business. Once launched this will become a hugely exciting new premium sports offering for customers in the UK and Ireland.

LINK:	https://www.tvbeurope.com/business/bt-sport-unveils-dynamite-new-name...
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