Haivision Announces SRTHub for Microsoft Azure

SRTHub cloud service helps broadcasters securely and reliably transport, and transform, live content and files using low-cost internet connections and the global Azure network

Montreal, Canada - April 3, 2019 - Haivision, a leader in video streaming solutions, today announced SRTHub, a new media routing cloud service that enables broadcasters to securely and reliably transport live video globally for contribution, production, and distribution workflows.

SRTHub streamlines field contribution by routing media from IoT-connected video encoders to production facilities, and enables low latency live streaming and fast file transfer using the SRT protocol and Microsoft Azure. This reduces complexity and shortens time-to-air for breaking news and live events content.

SRTHub also delivers scalable and intelligent routing of live linear 24/7 channels and live events for distribution to OTT data centers or affiliates. In combination with Azure's global reach, network quality and network capacity, SRTHub provides broadcasters a cost-effective and agile alternative to satellite transmission.

SRTHub makes it easy for broadcasters to spin up streams from anywhere in the world so that they can flexibly transport live news and events content to production centers across the globe, said Peter Maag, Chief Marketing Officer, Haivision. SRTHub takes full advantage of the latest capabilities of Microsoft Azure and is based on a fully automated and scalable architecture, so broadcasters can integrate their current workflows and benefit from using SRT in the cloud.

Powered by the SRT protocol and Azure, SRTHub leverages the public internet and Azure containers to intelligently route media across the Azure backbone between any of the 52 Azure regions located worldwide. Furthermore, SRTHub also takes advantage of the Microsoft IoT framework for discovery, provisioning, and communication with paired devices such as encoders and gateways.

SRTHub and Microsoft Azure will enable broadcasters and studios to transport live and on-demand video content globally with low latency and increased security and reliability, said Sudheer Sirivara, General Manager, Azure Media, Microsoft Corp. We're excited to work with SRTHub to provide native connectors for Azure Media Services and enable an open ecosystem of partners so customers can more easily build world-class media contribution, live routing, and delivery workflows.

SRTHub can route media into and out of third-party broadcast systems through connectors, called Hublets, that extend the platform's capabilities. SRTHub will provide an open partner ecosystem enabling any partner to build Hublets for SRTHub on Azure.

At the NAB Show 2019 conference in Las Vegas, April 8-11, Haivision will demonstrate SRTHub in the Microsoft booth SL6716 and in the Haivision booth SU6714. Haivision will also demonstrate SRTHub with Microsoft at Avid Connect 2019 at the Aria on April 6-7. To book a meeting with Haivision at the NAB Show, register here.

About Haivision

Haivision is the leader in live video streaming technologies, providing more than 25,000 organizations globally with video solutions that help them stream broadcast-quality, low-latency video from anywhere. Founded in 2004, Haivision is a profitable, privately held company with headquarters in Montreal and Chicago, and regional offices located throughout the Americas, Europe, Middle-East and APAC. To help solve the world's most difficult video streaming challenges, Haivision open sourced its award winning SRT low latency video streaming protocol in 2017 and founded the SRT Alliance, which now has over 200 industry leading companies supporting this new standard. Awarded an Emmy for Technology and Engineering from the National Academy of Television Arts and Sciences, Haivision is also recognized as one of the most influential companies in video by Streaming Media and one of the fastest growing companies by Deloitte's Technology Fast 500. Learn more at haivision.com.

LINK:	https://www.haivision.com/about/press-releases/haivision-announces-srt...
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