
From boardroom to break room, generative AI took this year by storm, stirring discussion across industries about how to best harness the technology to enhance innovation and creativity, improve customer service, transform product development and even boost communication.
According to IDC, enterprises worldwide are expected to spend $307 billion on AI solutions next year, growing to $632 billion by 2028, at a compound annual growth rate of 29.0%. AI will have a cumulative global economic impact of $19.9 trillion through 2030 and will drive 3.5% global GDP in 2030, IDC predicts.
Yet, some companies and startups are still slow to adopt AI, sticking to experimentation and siloed projects even as the technology advances at a dizzying pace. That's partly because AI benefits vary by company, use case and level of investment.
Cautious approaches are giving way to optimism. Two-thirds of the respondents to Forrester Research's 2024 State of AI Survey believe their organizations would require less than 50% return on investments to consider their AI initiatives successful.
The next big thing on the horizon is agentic AI, a form of autonomous or reasoning AI that requires using diverse language models, sophisticated retrieval-augmented generation stacks and advanced data architectures.
NVIDIA experts in industry verticals already shared their expectations for the year ahead. Now, hear from company experts driving innovation in AI across enterprises, research and the startup ecosystem:
IAN BUCK
Vice President of Hyperscale and HPC
Inference drives the AI charge: As AI models grow in size and complexity, the demand for efficient inference solutions will increase.
The rise of generative AI has transformed inference from simple recognition of the query and response to complex information generation - including summarizing from multiple sources and large language models such as OpenAI o1 and Llama 450B - which dramatically increases computational demands. Through new hardware innovations, coupled with continuous software improvements, performance will increase and total cost of ownership is expected to shrink by 5x or more.
Accelerate everything: With GPUs becoming more widely adopted, industries will look to accelerate everything, from planning to production. New architectures will add to that virtuous cycle, delivering cost efficiencies and an order of magnitude higher compute performance with each generation.
As nations and businesses race to build AI factories to accelerate even more workloads, expect many to look for platform solutions and reference data center architectures or blueprints that can get a data center up and running in weeks versus months. This will help them solve some of the world's toughest challenges, including quantum computing and drug discovery.
Quantum computing - all trials, no errors: Quantum computing will make significant strides as researchers focus on supercomputing and simulation to solve the greatest challenges to the nascent field: errors.
Qubits, the basic unit of information in quantum computing, are susceptible to noise, becoming unstable after performing only thousands of operations. This prevents today's quantum hardware from solving useful problems. In 2025, expect to see the quantum computing community move toward challenging, but crucial, quantum error correction techniques. Error correction requires quick, low-latency calculations. Also expect to see quantum hardware that's physically colocated within supercomputers, supported by specialized infrastructure.
AI will also play a crucial role in managing these complex quantum systems, optimizing error correction and enhancing overall quantum hardware performance. This convergence of quantum computing, supercomputing and AI into accelerated quantum supercomputers will drive progress in realizing quantum applications for solving complex problems across various fields, including drug discovery, materials development and logistics.
BRYAN CATANZARO
Vice President of Applied Deep Learning Research
Putting a face to AI: AI will become more familiar to use, emotionally responsive and marked by greater creativity and diversity. The first generative AI models that drew pictures struggled with simple tasks like drawing teeth. Rapid advances in AI are making image and video outputs much more photorealistic, while AI-generated voices are losing that robotic feel.
These advancements will be driven by the refinement of algorithms and datasets and enterprises' acknowledgment that AI needs a face and a voice to matter to 8 billion people. This will also cause a shift from turn-based AI interactions to more fluid and natural conversations. Interactions with AI will no longer feel like a series of exchanges but instead offer a more engaging and humanlike conversational experience.
Rethinking industry infrastructure and urban planning: Nations and industries will begin examining how AI automates various aspects of the economy to maintain the current standard of living, even as the global population shrinks.
These efforts could help with sustainability and climate change. For instance, the agriculture industry will begin investing in autonomous robots that can clean fields and remove pests and weeds mechanically. This will reduce the need for pesticides and herbicides, keeping the planet healthier and freeing up human capital for other meaningful contributions. Expect to see new thinking in urban planning offices to account for autonomous vehicles and improve traffic management.
Longer term, AI can help find solutions for reducing carbon emissions and storing carbon, an urgent global challenge.
KARI BRISKI
Vice President of Generative AI Software
A symphony of agents - AI orchestrators: Enterprises are set to have a slew of AI agents, which are semiautonomous, trained models that work a
More from Nvidia
23/09/2026
When Sakeena Fiza describes her work as a validation engineer at NVIDIA, she does so in terms more befitting a detective story than a world-class engineering la...
22/09/2026
NVIDIA AI Day Singapore, which takes place Sept. 22-23 at the Raffles City Conve...
22/09/2026
To build and deploy sophisticated robotics applications that can perceive, reason and act in dynamic environments, developers need new physical AI models and to...
21/09/2026
Physical AI is moving rapidly from research to large-scale deployment. By 2035, ABI Research projects an installed base of 49 million level 3-5 autonomous vehic...
21/09/2026
Today, Egypt's AI builders gathered in the Grand Egyptian Museum for a reception that highlighted the nation's rapidly growing AI ecosystem - spanning A...
21/09/2026
Every AI factory needs power and cooling that fit its computing architecture. As AI infrastructure expands, power, cooling, water, site and grid constraints are...
21/09/2026
AI security is an engineering problem. That means defined security requirements,...
21/09/2026
Clean energy isn't hard to come by, but the pace of large-scale adoption has historically been slow due to bottlenecks - including out-of-date infrastructur...
17/09/2026
A new creature-catching adventure is ready to stream from the cloud this week. Pawprint Studio's Aniimo arrives on GeForce NOW at launch, inviting gamers to...
16/09/2026
System performance, efficient infrastructure scaling and continuous software opt...
16/09/2026
AI factories are the infrastructure of the intelligence era. Scaling them respon...
15/09/2026
Ian Buck, vice president of hyperscale and high-performance computing at NVIDIA,...
15/09/2026
On a sweltering August evening in Silicon Valley, as the sun dropped and air conditioning loads spiked, Silicon Valley Power sent a signal to an AI factory to a...
15/09/2026
Know everything. Do anything.
That was the message NVIDIA founder and CEO Jensen Huang brought to Salesforce Dreamforce Tuesday, joining CEO Marc Benioff onsta...
15/09/2026
Air pollution is a serious public health risk, contributing to an estimated 30,0...
14/09/2026
As local models become more capable, AI agents can handle more work directly on a PC while keeping sensitive information on the device.
Portable Computer is a ...
10/09/2026
The global robotaxi market - physical AI's first commercial breakthrough - i...
10/09/2026
Manufacturing floors, warehouses and production lines rarely stay fixed - tasks change, layouts shift and new products arrive, and most robots can't keep up...
10/09/2026
Gear up: The latest PC games and major updates are ready to play on GeForce NOW ...
10/09/2026
AI inference chipmaker d-Matrix today announced it will use NVLink Fusion to connect its next-generation Raptor XPUs to NVIDIA's AI infrastructure platform ...
09/09/2026
At the IBC conference, running Sept. 11-14 in Amsterdam, the creative, technology and business communities are coming together to turn ideas into action and dis...
03/09/2026
Frontier intelligence is going local. At IFA 2026, NVIDIA, Microsoft and its partners are teaming up to provide faster inference and new tools that make agents ...
03/09/2026
September is here with 28 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...
01/09/2026
We're at an inflection point in cybersecurity, Jensen Huang told a sold-out crowd at CrowdStrike's Fal.Con 2026 in Las Vegas Tuesday. Attacks are now a...
27/08/2026
NVIDIA's Gamescom announcements are revealing what's next for GeForce NOW, with new ways to play, more supported devices and platforms, and even more bi...
26/08/2026
The next wave of AI is placing new demands on infrastructure.
As AI agents and trillion-parameter workloads become mainstream, the performance of AI infrastru...
25/08/2026
NVIDIA is bringing the next wave of RTX gaming to the Gamescom conference running this week in Cologne, Germany, with support for new games, anti-cheat technolo...
24/08/2026
According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...
24/08/2026
The next era of AI inference won't be defined by a single breakthrough chip,...
24/08/2026
To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...
20/08/2026
It's a new way into the cloud.
GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...
14/08/2026
Indonesia is taking charge of its AI future.
This week, the Ministry of Communi...
13/08/2026
GeForce NOW is giving cloud gaming an extra-credit upgrade just in time for back-to-school season.
The native Linux app for GeForce NOW is officially out of be...
12/08/2026
NVIDIA founder and CEO Jensen Huang is ranked No. 1 on Glassdoor's Best CEOs list for 2026.
In the just-released ranking, recognition is earned directly fr...
11/08/2026
We announced partnerships with Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs and KKR to establish independent financing platforms designed to mobiliz...
11/08/2026
Every new generation of accelerated computing demands more from the infrastructure underneath it - more compute performance, higher rack density and more effici...
11/08/2026
As AI shifts from chatbots to autonomous agents, open models are serving market ...
11/08/2026
The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally.
Throughout Au...
08/08/2026
The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...
06/08/2026
Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows u...
06/08/2026
August is here, bringing 26 new games for GeForce NOW members.
Command the seas in World of Warships: Legends and discover what's next in the GeForce NOW ...
04/08/2026
Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory.
But rising needs aren't me...
04/08/2026
For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...
04/08/2026
Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...
30/07/2026
Back to school means balancing assignments, deadlines and downtime. GeForce NOW makes it easy to have it all.
With cloud gaming, everyday laptops used for clas...
28/07/2026
As a discerning AI investor who values style and substance, Sarah Guo knows this...
27/07/2026
Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...
26/07/2026
The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...
23/07/2026
At this week's AI Summit in San Francisco, South Korean President Jae Myung Lee and some of the country's top business leaders and researchers are meeti...
23/07/2026
Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...