HarperCollins Publishers Highlights the Importance of Literacy with #WhyIRead Social Media and Giving Campaign
Donates $200,000 to Literacy-Related Charities; Announces Consumer Sweepstakes
NEW YORK, NY (May 1, 2017) - HarperCollins Publishers today announced #WhyIRead, a social media and giving campaign that encourages book lovers everywhere to share what reading means to them. The initiative aims to highlight the importance of literacy and is a part of a global campaign commemorating the company's 200th anniversary.
The centerpiece of the yearlong campaign is www.hc.com/200, a website showcasing HarperCollins' storied history and influence. The site features many HarperCollins authors, including Robyn Carr, Michael Chabon, Bernard Cornwell, Neil Gaiman, Bob Goff, and Veronica Roth, sharing their thoughts on why they read, why they write, and what books have influenced them (www.hc.com/whyiread). Readers are encouraged to join the conversation and share their own experiences and passion for reading via social media, using #WhyIRead and #hc200.
As part of HarperCollins' ongoing commitment to ensuring that reading remains accessible to all, the company will also donate $200,000 to a collection of literacy-related charities selected by its employees, and made possible by a grant from News Corp, the parent company of HarperCollins. The charities receiving sponsorships support a wide variety of causes that are important to HarperCollins, including promoting education and literacy for all, supporting authors and their freedom of expression, and championing literature that reflects and honors the lives of all people. They include: First Book, National Coalition Against Censorship, Room to Read, United Through Reading, and We Need Diverse Books.
HarperCollins has had a long, storied history supporting authors and the printed word, and we've been passionate about supporting literacy and education since the company was founded in 1817, said Brian Murray, President and CEO, HarperCollins Publishers. The positive impact on literacy rates during the past two centuries alongside HarperCollins' innovations and growth lets us know it's a more-than-worthy cause to continue to support.
In conjunction with this initiative, HarperCollins will collaborate with First Book to launch the #WhyIRead sweepstakes, in which readers can enter for a chance to win one of two grand prizes (an iPad mini loaded with a collection of HarperCollins e-books) or four runner-up prizes (a collection of HarperCollins e-books). In addition, grand prize winners can help give to their community by recommending a First Book-eligible school or program serving kids in need to receive a donation of 1,000 books. The sweepstakes will run from May 1 through June 7, 2017. Learn more and enter at www.hc.com/hc200sweepstakes.
The #WhyIRead Sweepstakes is sponsored by HarperCollins Publishers, 195 Broadway, New York, NY 10007. Must be a legal US resident 18 or over. Sweepstakes begins May 1, 2017 at 12:00 p.m. (ET) and ends on June 7, 2017 at 12:00 p.m. (ET). Offer void outside the US and wherever prohibited or restricted by law. NO PURCHASE NECESSARY. For more information and Official Rules visit www.hc.com/hc200sweepstakes.
###
About HarperCollins
HarperCollins Publishers is the second largest consumer book publisher in the world, with operations in 18 countries. With two hundred years of history and more than 120 branded imprints around the world, HarperCollins publishes approximately 10,000 new books every year in 17 languages, and has a print and digital catalog of more than 200,000 titles. Writing across dozens of genres, HarperCollins authors include winners of the Nobel Prize, the Pulitzer Prize, the National Book Award, the Newbery and Caldecott Medals, and the Man Booker Prize. HarperCollins, headquartered in New York, is a subsidiary of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) and can be visited online at corporate.HC.com.
Contacts
Erin Crum
Erin.Crum@harpercollins.com
(212) 207-7223
Marni Raitt
marni@firstraittcommunications.com
(323) 633-6120
Share this:
Click to share on Twitter (Opens in new window)
Share on Facebook (Opens in new window)
Click to share on Google+ (Opens in new window)
Click to share on LinkedIn (Opens in new window)
Click to email (Opens in new window)
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched On Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
17/03/2026
NASA+'s Rebecca Sirmons and Brittany Brown offer unique look at live streami...
17/03/2026
The transition to IP has fundamentally reshaped professional media infrastructures. Video, audio, and increasingly metadata now circulate as independent, precis...
17/03/2026
Live sports streaming can push every element in your video delivery chain to its limit, exposing every potential weakness in seconds. When the Super Bowl, the O...
17/03/2026
Texas Athletics sought to modernize its media production, enhance fan experience...
17/03/2026
Ikegami USA will demonstrate the latest additions to its wide range of broadcast...
17/03/2026
TNA Wrestling and iHeartMedia announces a new multi-platform collaboration that will integrate iHeartMedia across TNA's premium live events, weekly televisi...
17/03/2026
The goal was to transform Hard Rock Stadium into a global leader in sports and e...
17/03/2026
Spectrum has announced the launch of its new Multiview feature in the Spectrum TV App, giving customers the ability to watch up to four NCAA men's or women&...
17/03/2026
Genius Sports deal also covers data technology, AI, fan engagement, and performance analysis....
17/03/2026
Net Insight is supporting the rollout of a new state-wide centralized operation with Rede Massa, which is an SBT affiliate, the Brazilian regional television ne...
17/03/2026
Featuring audio from practice sessions, qualifying races, and Grand Prix races, the film represents Apple's sports-media ambitions
At Sunday night's Ac...
17/03/2026
Live broadcast has always been one of the most demanding environments in media a...
17/03/2026
DirecTV is introducing several new viewing features, including a multi-screen March Madness Mix channel and an updated Sports Central mobile app hub, ahead of...
17/03/2026
Deltatre has announced a multi-year partnership with ATP Media, the media arm of the ATP Tour, covering broadcast graphics, data, and production across the 2026...
17/03/2026
The Detroit Pistons have announced a third consecutive season partnering with Sc...
17/03/2026
Fresh Finds Africa spotlights emerging artists and movements across the continent and its global diaspora, with listeners tuning in to discover new Afro-forward...
17/03/2026
Last month, more than 60,000 fans piled into Bangkok's Rajamangala National ...
17/03/2026
Vintage-inspired channel strip joins line-up
Black Rooster Audio's latest plug-in provides an all-in-one mixing tool inspired by classic analogue consol...
17/03/2026
Level and EQ voice, reverb and noise independently
The latest plug-in to join Accentize's collection is said to take a new approach to dialogue processi...
17/03/2026
UHF radio mic & IEM bandwidth at risk
Once again, the UHF bandwidth that is currently allocated to RF audio gear is at risk of being reassigned to high-spee...
17/03/2026
Last Friday, the first Plant Fire Department Training Week in Bavaria successf...
17/03/2026
New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve ...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/03/2026
3D streaming infrastructure provider Miris today announced the launch of a public beta for its new 3D asset streaming platform. Miris is building the infrastruc...
HarperCollins Publishers Highlights the Importance of Literacy with #WhyIRead Social Media and Giving Campaign
