Today, Hollywood-based Color Intelligence is unveiling Colourlab Ai, a new color grading system that is poised to dramatically improve the process of color correction thanks to Artificial Intelligence. Founded by color scientist Dado Valentic and industry veterans Mark L. Pederson and Steve Bayes, Color Intelligence has established itself as a high-end image processing consultancy. It has been working with Warner Brothers, HBO, Netflix, NBC Universal, and CBS on advanced HDR color pipelines and providing specialized color grading plug-ins for look design and creation.
After more than three years in development, Color Intelligence is now offering access to its groundbreaking AI technology for the first time. Limited to the first 500 applicants, the Colourlab Ai Factory Driver program will provide early adopter access to the software, giving an exclusive pool of industry professionals beta team status. The company will provide immediate access to Colourlab Ai while in development, letting early adopters test, contribute feedback and request features for the color grading application before the public release in early October.
Using advanced AI models trained for cinematic content, Colourlab Ai makes it simple to automatically color match footage from a graded clip or reference image. Instantly matching scenes across an edited timeline or matching hours of dailies, the time-savings Colourlab Ai offers is revolutionary. By leveraging AI to eliminate the manual and tedious aspects of the color grading process, Colourlab Ai empowers filmmakers and colorists to focus more on the creative part of their job.
"When you have masses of material to color match, it can consume all your time and energy, so that when it comes to the craft grade, you re already maxed out, Valentic explains. "Colourlab Ai analyzes the composition of the shot to describe the color characteristics of footage - whether it s a close-up shot, an exterior shot, daylight or nighttime, etc. The AI understands' how humans see, and it uses human perceptual transforms that are vastly more accurate than standard algorithmic methods."
Rather than rendering color into a timeline, Colourlab Ai presents the AI-generated adjustments in the form of non-destructive metadata settings, as the industry standard familiar controls of ASC CDLs, Lift Gamma Gain or even Printer Lights. This approach allows colorists, cinematographers, and content creators to continue making subjective and creative adjustments throughout the post production process.
"Achieving a high-end result in color grading is extremely challenging for many content creators as they lack the resources of Hollywood productions and access to the most talented colorists in the industry. Colourlab Ai flips the grading process on its head by essentially removing the manual part which requires extreme skill and technical expertise, and puts the focus purely on the creative, commented Mark L. Pederson, COO of Color Intelligence.
Steve Bayes, former Avid designer and Apple Pro Video Product Manager responsible for Avid Symphony, Final Cut Pro, and FCP X, provided angel investment for the development of Colourlab Ai and came aboard as a company advisor earlier this year.
"This software has the potential to save filmmakers hours or even days of work, with a Metal accelerated single step to process and color match 24 hours of dailies in *less than 15 minutes, said Bayes. "We can deliver consistent, high-quality results across all shots. No preset is ever going to be able to do that - and that is the genius of Colourlab Ai."
In its early stages, Google and Nvidia supported Color Intelligence s artificial intelligence R&D efforts. The company was also selected by the renowned Silicon Valley incubator program, Y Combinator startup school, designed to bring funding and expertise to promising new products and enterprises.
Become a Colourlab Ai Early Adopter Get immediate access to the beta builds of the software before the public release of Colourlab Ai in early October with a full annual license for only $99 - the monthly subscription price for Colourlab Ai. Color Intelligence is seeking cutting-edge colorists and content creators to participate in the testing and feature development of this revolutionary approach to the established color grading process. Colourlab Ai will be released to the public in early October. Additional details on how to become an early adopter in the Colourlab Ai Factory Driver Program can be found at www.colourlab.ai.
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
28/10/2025
Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Shane Delia's Malta serves up the Mediterranean this summer
28 October, 2025
Media releases
Feast on 9,000 years of culinary history Mondays from 24 No...
28/10/2025
SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth
...
28/10/2025
CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...
28/10/2025
Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...
28/10/2025
NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...
28/10/2025
Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...
28/10/2025
VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...
28/10/2025
LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....
28/10/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...
28/10/2025
Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus
platform, which now delivers flawless...
28/10/2025
Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...
28/10/2025
Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France.
With over twenty years of experi...
28/10/2025
Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...
28/10/2025
Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...
28/10/2025
LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...
28/10/2025
ATLANTA Gray Media has promoted Nick Hasenecz to general manager of WNDU, its NBC affiliate in the South Bend-Elkhart, Ind., market....
28/10/2025
Applications Open for Berklee Fenway Neighborhood Improvement Grant Boston nonprofits can apply by December 12 for funding to support community projects that ...
28/10/2025
28 Oct 2025
VEON's JazzCash Wins Silver Award for Innovation in Lending at ...
28/10/2025
Guests include Wayne Rooney, Maya Jama, Dame Laura Kenny, Chloe Kelly, Chris McC...
28/10/2025
The two-hour special, recorded live from the iconic Dolby Theatre in LA, will ai...
28/10/2025
Eutelsat upgrades teleports with Rohde & Schwarz satellite uplink amplifiers High efficiency and resilient Ku-band amplifiers for excellent RF performance
...
28/10/2025
These appointments come at a pivotal time for ABC, as the organisation continues to evolve to meet the changing needs of a digital-first media ecosystem. The ne...
28/10/2025
Scripps Research awarded $4 million to advance platform for neurodevelopmental disorders The California Institute for Regenerative Medicine (CIRM) grant support...
27/10/2025
You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington
Friday, October 24, 2025 - 09:12
Print This Story
The vid...
27/10/2025
A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...
27/10/2025
Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...
27/10/2025
World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...
27/10/2025
ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...
27/10/2025
Reid Davenport attends the 2025 Sundance Film Festival premiere of Life After at The Ray Theatre on January 27, 2025, in Park City, UT. (Photo by Robin Marsha...
27/10/2025
As the days grow shorter and the nights get darker, there's nothing like getting swept up in a story that sends shivers down your spine. In honor of spooky ...
27/10/2025
UPDATE: Both parties have reached a new carriage agreement....
27/10/2025
LONDON As Hollywood jumps into the production of mini-dramas, a new study from Ampere Analysis finds that more than one in 10 internet users have watched drama ...
27/10/2025
LONDON Yealink, a provider of unified communication and collaboration solutions, has joined the NDI ecosystem with the availability of its SmartVision 80 premiu...
27/10/2025
ATLANTA Gray Media has named Chris Conroy as general manager of its stations in Cleveland, leading WOIO, a CBS affiliate, The CW station WUAB and Telemundo outl...
27/10/2025
ESPOO, Finland European connectivity leaders Nokia and Ericsson, have partnered with Berlin's Fraunhofer Heinrich Hertz Institute (HHI), to shape and drive ...
27/10/2025
PHILADELPHIA Comcast has expanded NOW TV Latino, its Spanish-language live TV and streaming offering, adding five more channels from Univision, ViX Premium with...
27/10/2025
Test & measurement innovator, Leader Electronics, will present its latest products and solutions at InterBEE 2025 (Hall 5, Booth 5218) Makuhari Messe in Chiba, ...
27/10/2025
Back to All News
City of Shadows, the New Netflix Thriller Arrives on December 12
Entertainment
27 October 2025
GlobalSpain
Link copied to clipboard
Downl...
Today, Hollywood-based Color Intelligence is unveiling Colourlab Ai, a new color grading system that is poised to dramatically improve the process of color correction thanks to Artificial Intelligence. Founded by color scientist Dado Valentic and industry veterans Mark L. Pederson and Steve Bayes, Color Intelligence has established itself as a high-end image processing consultancy. It has been working with Warner Brothers, HBO, Netflix, NBC Universal, and CBS on advanced HDR color pipelines and providing specialized color grading plug-ins for look design and creation.
