Sony Pixel Power calrec Sony

Mirada Transforms UCLAs Royce Hall with Projection Mapping Spectacle

22/05/2014

Mirada teamed up with UCLA to create a one-of-a-kind film designed specifically for projection onto the fa ade of the Universitys iconic Royce Hall. The 10-minute film produced at 5K+ resolution was developed from beginning to end by Mirada, and became a true passion project for the creative team; Mirada co-founder Javier Jimenez is a UCLA alum, and the company has participated in mentorship programs with UCLA students for several years.

This project was an incredible creative collaboration; we had writers, directors, musicians, designers, and visual effects artists working closely with the marketing and special events teams at UCLA to create this live event spectacle that pays homage to the history of the University and its values, said Jimenez. As a UCLA alumnus, I am incredibly proud of this institution, and this project further underscores UCLAs commitment to the future and to continued innovation across disciplines.

The film was directed by Jes s de Francisco, art directed by Miradas Daryn Wakasa, concepted by David Fowler and de Francisco, led by digital effects supervisor, Andy Cochrane and written by Ryan Erke. The entire story was framed to fit visually and conceptually within the size and shape of Royce Halls towering facade. The larger than life imagery projected onto a 230x99 foot surface tells a story in three parts: Part I honors the visionaries that founded UCLA almost a century ago, Part II is a journey through the illustrious history of the institution and its many luminaries, and Part III is a journey of imagination presenting UCLAs visions for the future. The film was narrated by actor John Lithgow and was scored by Atli rvarsson.

The film combines archival stock imagery with original filmed content along with extensive motion graphics design and visual effects, explained director De Francisco. The opportunity to direct a projection mapped film, and having the creative freedom to visually transform a building that is such a hallmark of Los Angeles was incredible. To see the project come to life, projected at 468,000 lumens is stunning, and the building and space lent themselves beautifully to the story to be told.

Mirada had a creative and production team of over 40 working on the project for six months, and developed a custom pipeline to produce over 19,000 5K+ image frames, much of which included complex CG animation tightly choreographed to move along the dimensions of the building, timed to the accompanying score. The film debuted at a screening on Friday, May 16th; projection was facilitated by Chaos Visual Productions using D3 software and eighteen 26K Barco projectors.

UCLA Centennial Show

Let There Be

Conceived, Produced and Directed by Mirada

Director/Creative Director: Jes s de Francisco

CEO/Executive Producer: Javier Jimenez

President: John Fragomeni

Executive Producer: Patrick Nugent

Head of Special Projects: Andy Merkin

Head of Production: Sascha Flick

Producer: Jason Cohon

Production Manager: Jessica Roulston

Production Coordinator: Zack Whitley

Sr. Art Director: Daryn Wakasa

Digital Effects Supervisor: Andy Cochrane

Film Concept: Jes s de Francisco, David Fowler

Writer: Ryan Erke

Designers: Janice Ahn, Luke Belderes, Mark Brinn, Jeffrey Chang, Alex Hanson,

Tae Kim, Ken Lee, Miwa Matreyek, Clara Moon, An Nguyen, My Tran, Neil Tsai, Jacklin Yoo

Animation Lead: Andrew Tan

Animators: Sarah Blank, Ivan Cruz, Kenny Ceron, Frank Lin, Isaac Park,

Ken Quemel, Noah Rappaport, Gian Carlo Rondani, Yan Sedie-Ng

BTS Director: Ryan Erke

Camera Operator (Film): Andy Cochrane

Camera Operator (Show): Paul Bode

Camera Operator (Interviews): Zen Sekizawa

Camera Assistants: Marshall Rao, Jake Martin

Gaffer: Damon Casarez

Sound Recordist / Mixer: James Ridgley

Make-Up: Linda Whang

Prop Master: Rudie Schaefer

Integration: Graham Herbster

Modeling: Toshi Sakamaki

Asst. Editor: Jorge Sandoval

Post Production Manager/HR Director: Tina Van Delden

Director of Marketing: Caroline Gomez

Narration by

John Lithgow

Music by

Atli rvarsson

Projection Team: Chaos Visual Productions

Marty Wickman: Owner

Systems Engineer: Stephan Hambsch

Project Manager: Russell Wingfield

3D Lead: Jason Davis

Sound Design & Mastering: Outlaw Sound

Sound Engineer: Steve Pierson

Live Event Audio: CLAIR/Soundworx

Project Supervisor: Nelson Walti

Front House Mix: Ron Anonsen

Special Thanks

Willem Henri Lucas, UCLA

Adam Sadowsky, founder Syyn Labs

David Wicks for the use of Drawing Water

Guvenc Ozel at Idea Labs

About Mirada

Mirada is a studio designed for storytellers. Founded by filmmaker Guillermo del Toro, cinematographer Guillermo Navarro, and Motion Theory co founders Javier Jimenez and director Mathew Cullen, Mirada is equal parts design studio, visual effects & animation facility, and creative and technology incubator. Mirada opened in 2010 with narrative tradition at its heart and technological innovation as its engine. http://www.mirada.com

###
LINK: http://news.creativecow.net/story/875835...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

09/10/2026

Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026

September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026 New Sports Intelligence helps providers better unders...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

18/09/2026

The inside scoop on attention-grabbing market assets from those in the know

The inside scoop on attention-grabbing market assets from those in the know 17 September 2026 (L-R): Sophie Green, Todd Brown and Edwina Waddy Find this episo...

17/09/2026

Prime Video Embarks on Fifth Exclusive Season of Thursday Night Football With Innovation, Experience in Tow

Lions vs. Bills will also be the first regular-season game at new Highmark Stadi...

17/09/2026

Teradek Launches Bolt 7 with Integrated 900MHz Data Pipeline

Teradek has announced Bolt 7, a wireless video and data system that adds an integrated 900MHz radio to the Bolt's zero-delay video pipeline. The 900MHz chan...

17/09/2026

DAZN Announces Three Executive Appointments

DAZN has announced three appointments to its executive leadership team, all reporting to CEO Shay Segev effective immediately. Patrick Delany has been appointe...

17/09/2026

Monumental Sports and Entertainment Announces Leadership Changes

Monumental Sports and Entertainment (MSE) has announced a leadership restructuring. Zach Leonsis has been named President and Vice Chairman, a newly created pos...

17/09/2026

CP Communications and Red House Streaming Named 2026 Best of Florida Winners

CP Communications has been named Best of Florida for Audio-Visual Services, and its subsidiary Red House Streaming has been named Best Movie and Recording Studi...

17/09/2026

Scripps Sports and ION to Broadcast Shriners Childrens East-West Bowl

Scripps Sports and ION have announced a broadcast partnership for the Shriners Children's East-West Bowl, the nation's oldest college all-star football ...

17/09/2026

espnW Announces Full Agenda for 2026 Women + Sports Summit

The 17th annual espnW: Women + Sports Summit, presented by Toyota, will take place October 14-16 at the Ojai Valley Inn in Ojai, California, with virtual attend...

17/09/2026

PAMA and Shure Announce 2026 Mark Brunner Professional Audio Scholarship Recipients

The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated have...

17/09/2026

LNK Group Migrates Five Networks to Grass Valley AMPP

Lithuanian broadcaster LNK Group has completed a migration of playout and media management for its five national television networks - LNK, BTV, TV1, InfoTV, an...

17/09/2026

Net Insight Establishes Pan-Asian Live Media Network for Nimbra 520 Trials

Net Insight has announced a pan-Asian live media network created with its regional partners, giving broadcasters, production companies, and media service provid...

17/09/2026

SVG Students to Watch: Adam Black, University of South Florida

After a high school football injury, the Orlando native found a new path in video production, gaining experience on ESPN college football broadcasts, Tampa Bay ...

17/09/2026

Image-Line & Antares reveal AutoTune Go

Popular DAW gains free pitch-correction tool Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...

17/09/2026

Gibson & Baggs unveil HiFi DNA pickup

Promises unprecedented realism, dynamic nuance and clarity Gibson have teamed up with acoustic pickup experts Baggs, creating a next-generation' pickup...

17/09/2026

VSL introduce Synchron Cimbalom & World Percussion II

Two new libraries join percussion line-up VSL (Vienna Symphonic Library) have just launched two new libraries that bring some intriguing new instruments int...

17/09/2026

Arturia update the MiniFreak

Hardware & plug-in versions gain new features Arturia have just released a free update that brings some significant new features to their MiniFreak synthesi...

17/09/2026

Respected journalist Catalina Flrez to succeed Anton Enus as SBS World News presenter

Respected journalist Catalina Fl rez to succeed Anton Enus as SBS World News pre...

17/09/2026

Call for Applications: South African Producers to Attend the Berlinale Co-Production Market Visitors Programme 2027

The Department of Sport, Arts and Culture (DSAC), in partnership with the Nation...

17/09/2026

5 Reasons to Join Calrec at IBC

Calrec brings leading audio solutions and long-term business value to IBC 2026 We're looking forward to meeting up with you all on 11-14th September in Amst...

17/09/2026

Nielsen Accelerates Streaming Data Delivery with Enhancements to Streaming Content Ratings

Streaming Content Ratings (SCR) Data Shifts to Daily Delivery Cadence, Mirroring...

17/09/2026

The Gauge: Poland | August 2026

August brought further stabilization in total TV viewing time. Poles spent an average of 3 hours and 31 minutes a day watching video content on TV glass-just 2 ...

17/09/2026

Warner Bros. Discovery reclaims top spot in Nielsen's August All Screens Video Landscape Report

Post-sports seasonal shift redistributes viewership across Poland, while streami...

17/09/2026

TVC and Globecast Join Hands to Unveil The Matrix - A Ne...

Television Content Analytics Pte Ltd (TVC), a Singapore-based deep-tech company specialising in sports technology, artificial intelligence and live broadcast in...

17/09/2026

Rise Broadcast Reveals 2026 Awards Shortlist

Rise WIB, the global advocacy group championing gender diversity and career progression across the media technology industry, today announced the shortlist for ...

17/09/2026

CAPITOL BROADCASTING COMPANY AND THE CAROLINA HURRICANES EXTEND CONTENT PARTNERSHIP

RALEIGH, N.C. - Capitol Broadcasting Company (CBC) and Hurricanes Holdings annou...

17/09/2026

LNK Group Moves Five National Networks to Grass Valley AM...

Lithuanian broadcaster deploys Playout X and Framelight X across five networks, combining on-premises software-defined playout with cloud-based disaster recover...

17/09/2026

Introducing Adobe Photoshop Elements & Premiere Elements 2027

Introducing Adobe Photoshop Elements & Premiere Elements 2027 Brie Clayton September 17, 2026 0 Comments New tools make it easier than ever to enhance y...

17/09/2026

Scripps Research professor Li Ye named finalist for Blavatnik National Awards for Young Scientists

LA JOLLA, CA-While the brain orchestrates metabolic processes in the body, it al...

17/09/2026

New series of Aistear an Amhrin shares extraordinary stories behind Ireland's best-loved songs

New series of Aistear an Amhr in shares extraordinary stories behind Ireland'...

17/09/2026

The Late Late Show is back! Guests include Liam Neeson, Siobhn McSweeney and the All-Ireland-winning Mayo team

The Late Late Show is back! Liam Neeson, Siobh n McSweeney, Caitr ona Balfe a...

17/09/2026

The Neighbours Effect: Gen Z Brings Back Big Hair, Double Denim and 80s soap style

The Neighbours Effect: Gen Z Brings Back Big Hair, Double Denim and 80s soap sty...

17/09/2026

Official trailer released for Sky Original WAR

The bold, new legal drama starring Dominic West and Sienna Miller launches on Sky and NOW on 2nd OctThursday 17 September 2026 Official trailer released for Sk...

17/09/2026

AI safety needs more than rules. It needs evidence

Every week we read headlines about new threats from AI. From taking over jobs to disrupting critical infrastructure, spreading misinformation or even destroying...

17/09/2026

Arqiva selected by SANZAAR to deliver global distribution of 2026 international rugby programme

Arqiva selected by SANZAAR to deliver global distribution of 2026 international ...

17/09/2026

Widow\u2019s Bay triumphs as most decorated freshman comedy in Emmy history - PRESS RELEASE - Posted on 15 September 2026

CULVER CITY, CALIFORNIA This evening at the 78th Primetime Emmy Awards, Apple TV...

17/09/2026

Cute Critters Come to the Cloud: Aniimo' Launches on GeForce NOW

A new creature-catching adventure is ready to stream from the cloud this week. Pawprint Studio's Aniimo arrives on GeForce NOW at launch, inviting gamers to...

17/09/2026

RT Statement: 2027 Eurovision Song Contest

RT Statement: RT is today confirming that its position regarding participation in the Eurovision Song Contest remains unchanged. RT will not participate in...

16/09/2026

Grass Valley to be Awarded 2026 Technology & Engineering Emmy for Web-Based Frame-Accurate Remote Monitoring

Grass Valley has been recognized with a 2026 Technology & Engineering Emmy Award...

16/09/2026

SVG Cloud & Content Workflows Summit 2026: All Sessions Now Available To Watch on SVG PLAY

Sports-media leaders explore how cloud, AI, and virtualization are transforming ...

16/09/2026

A Summer Catch: How the Women's Pro Baseball League Built a Broadcast Plan From ScratchIn Just Six Months

With a full crew on site in Springfield, deep access to players, and a growing d...

16/09/2026

The History of Concrete Contains More Surprises Than You Can Possibly Imagine

John Wilson attends The History of Concrete premiere during the 2026 Sundance Film Festival at The Yarrow Theatre on January 22, 2026, in Park City, Utah. (Ph...

16/09/2026

Wavea release Flite V2

Powerful soft synth receives free update Wavea have just launched a new and improved version of their feature-packed soft synth, kitting it out with over 20...

16/09/2026

Modartt launch Airteq

Physical-modelling experts launch pipe-based instrument Modartt are well known for their impressive Pianoteq and Organteq offerings, and now, they've pu...

16/09/2026

FL Studio & Antares launch AutoTune Go

Popular DAW gains free pitch-correction tool Image-Line have teamed up with Antares to kit their popular DAW software out with a built-in pitch-correction p...

16/09/2026

Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX500 support in MATEOS

Microwave Factory and Rohde & Schwarz enable automated SAR measurements with CMX...

16/09/2026

Rohde & Schwarz launches new security scanner for large events at Security Expo 2026

Rohde & Schwarz launches new security scanner for large events at Security Expo ...