Sony Pixel Power calrec Sony

Mirada Transforms UCLAs Royce Hall with Projection Mapping Spectacle

22/05/2014

Mirada teamed up with UCLA to create a one-of-a-kind film designed specifically for projection onto the fa ade of the Universitys iconic Royce Hall. The 10-minute film produced at 5K+ resolution was developed from beginning to end by Mirada, and became a true passion project for the creative team; Mirada co-founder Javier Jimenez is a UCLA alum, and the company has participated in mentorship programs with UCLA students for several years.

This project was an incredible creative collaboration; we had writers, directors, musicians, designers, and visual effects artists working closely with the marketing and special events teams at UCLA to create this live event spectacle that pays homage to the history of the University and its values, said Jimenez. As a UCLA alumnus, I am incredibly proud of this institution, and this project further underscores UCLAs commitment to the future and to continued innovation across disciplines.

The film was directed by Jes s de Francisco, art directed by Miradas Daryn Wakasa, concepted by David Fowler and de Francisco, led by digital effects supervisor, Andy Cochrane and written by Ryan Erke. The entire story was framed to fit visually and conceptually within the size and shape of Royce Halls towering facade. The larger than life imagery projected onto a 230x99 foot surface tells a story in three parts: Part I honors the visionaries that founded UCLA almost a century ago, Part II is a journey through the illustrious history of the institution and its many luminaries, and Part III is a journey of imagination presenting UCLAs visions for the future. The film was narrated by actor John Lithgow and was scored by Atli rvarsson.

The film combines archival stock imagery with original filmed content along with extensive motion graphics design and visual effects, explained director De Francisco. The opportunity to direct a projection mapped film, and having the creative freedom to visually transform a building that is such a hallmark of Los Angeles was incredible. To see the project come to life, projected at 468,000 lumens is stunning, and the building and space lent themselves beautifully to the story to be told.

Mirada had a creative and production team of over 40 working on the project for six months, and developed a custom pipeline to produce over 19,000 5K+ image frames, much of which included complex CG animation tightly choreographed to move along the dimensions of the building, timed to the accompanying score. The film debuted at a screening on Friday, May 16th; projection was facilitated by Chaos Visual Productions using D3 software and eighteen 26K Barco projectors.

UCLA Centennial Show

Let There Be

Conceived, Produced and Directed by Mirada

Director/Creative Director: Jes s de Francisco

CEO/Executive Producer: Javier Jimenez

President: John Fragomeni

Executive Producer: Patrick Nugent

Head of Special Projects: Andy Merkin

Head of Production: Sascha Flick

Producer: Jason Cohon

Production Manager: Jessica Roulston

Production Coordinator: Zack Whitley

Sr. Art Director: Daryn Wakasa

Digital Effects Supervisor: Andy Cochrane

Film Concept: Jes s de Francisco, David Fowler

Writer: Ryan Erke

Designers: Janice Ahn, Luke Belderes, Mark Brinn, Jeffrey Chang, Alex Hanson,

Tae Kim, Ken Lee, Miwa Matreyek, Clara Moon, An Nguyen, My Tran, Neil Tsai, Jacklin Yoo

Animation Lead: Andrew Tan

Animators: Sarah Blank, Ivan Cruz, Kenny Ceron, Frank Lin, Isaac Park,

Ken Quemel, Noah Rappaport, Gian Carlo Rondani, Yan Sedie-Ng

BTS Director: Ryan Erke

Camera Operator (Film): Andy Cochrane

Camera Operator (Show): Paul Bode

Camera Operator (Interviews): Zen Sekizawa

Camera Assistants: Marshall Rao, Jake Martin

Gaffer: Damon Casarez

Sound Recordist / Mixer: James Ridgley

Make-Up: Linda Whang

Prop Master: Rudie Schaefer

Integration: Graham Herbster

Modeling: Toshi Sakamaki

Asst. Editor: Jorge Sandoval

Post Production Manager/HR Director: Tina Van Delden

Director of Marketing: Caroline Gomez

Narration by

John Lithgow

Music by

Atli rvarsson

Projection Team: Chaos Visual Productions

Marty Wickman: Owner

Systems Engineer: Stephan Hambsch

Project Manager: Russell Wingfield

3D Lead: Jason Davis

Sound Design & Mastering: Outlaw Sound

Sound Engineer: Steve Pierson

Live Event Audio: CLAIR/Soundworx

Project Supervisor: Nelson Walti

Front House Mix: Ron Anonsen

Special Thanks

Willem Henri Lucas, UCLA

Adam Sadowsky, founder Syyn Labs

David Wicks for the use of Drawing Water

Guvenc Ozel at Idea Labs

About Mirada

Mirada is a studio designed for storytellers. Founded by filmmaker Guillermo del Toro, cinematographer Guillermo Navarro, and Motion Theory co founders Javier Jimenez and director Mathew Cullen, Mirada is equal parts design studio, visual effects & animation facility, and creative and technology incubator. Mirada opened in 2010 with narrative tradition at its heart and technological innovation as its engine. http://www.mirada.com

###
LINK: http://news.creativecow.net/story/875835...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

20/04/2026

Live From NAB 2026: Sonys Hugo Gaggioni Highlights HDR Advances, Software-Defined Workflows

At the 2026 NAB Show, Sony is showcasing a broad slate of innovations across liv...

20/04/2026

Live From NAB 2026: Fujinons Stosh Durbacz on Expanding the 4K Broadcast Lens Lineup With New Portable Zooms, 94x Box Lens

Fujifilm is sharpening its focus on core broadcast production with a new wave of...

20/04/2026

Live From NAB 2026: Rock-It Sports' John Walberg on Powering Logistics, Shipping for the 2026 FIFA Men's World Cup

This upcoming summer in North America is going to be a busy one. The 2026 FIFA M...

20/04/2026

NAB 2026: Glookast outlines product updates including Media Producer UX, connectors and Premiere Pro panel

Glookast (Booth W1661) announced a series of product updates at NAB Show 2026, c...

20/04/2026

NAB 2026: Matrox Video and Amagi collaborate on cloud-based broadcast workflows using ORIGIN framework

Matrox Video and Amagi announced a collaboration to integrate the Matrox ORIGIN ...

20/04/2026

NAB 2026: Riedel SimplyLive supports expanded centralised VAR system for Argentina football league

Riedel Communications (Booth C4908) announced that the Asociaci n del F tbol Arg...

20/04/2026

NAB 2026: Ikegami introduces VFE-P07D OLED viewfinder with integrated LCD monitor

Ikegami (Booth C3819) announced the VFE-P07D monocular OLED viewfinder at NAB Sh...

20/04/2026

NAB 2026: IABM rebrands as IAMT and launches AI discovery platform and global alliance

International Association of MediaTech (IAMT), formerly known as IABM, announced...

20/04/2026

NAB 2026: Harmonic supports DIRECTV DTH platform upgrade with VOS Media Software

Harmonic (Booth W2831) announced that DIRECTV is updating its US direct-to-home (DTH) video platform using Harmonic's VOS Media Software. The deployment is...

20/04/2026

NAB 2026: Wasabi Technologies acquires Seagate Lyve Cloud business

Wasabi Technologies announced that it has acquired the Lyve Cloud business from Seagate Technology. As part of the agreement, Seagate received equity in Wasabi ...

20/04/2026

NAB 2026: EVS introduces Choreon robotics orchestration platform for unified production control

EVS (Booth N1841) has launched Choreon, a robotics controller for media producti...

20/04/2026

SportsTechBuzz at NAB 2026, Day 2: Live Reports From the Show Floor in Vegas

The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...

20/04/2026

NAB 2026: Skyline Communications launches DataMiner packages on Grass Valley AMPP App Store

Skyline Communications announced the availability of its DataMiner xOps platform...

20/04/2026

NAB 2026: SNS launches Outpost, Trio and AI Suite for connected post-production workflows

Studio Network Solutions (Booth N1129) introduced a set of new products at NAB S...

20/04/2026

NAB 2026: Dell Technologies and NVIDIA present AI data platform for media workflows

Dell Technologies is showcasing its Dell AI Data Platform with NVIDIA at NAB Sho...

20/04/2026

NAB 2026: Blackmagic Design Announces Fairlight Live Software Audio Mixer

Blackmagic Design has announced Fairlight Live, a software-based live audio mixer with SMPTE 2110 support and spatial audio mixing. A public beta is available n...

20/04/2026

Live From NAB 2026: Imagine Comms Jimbo Haneklau Talks Prismon, Hybrid IP/SDI Workflows, and Cloud Playout

At the 2026 NAB Show in Las Vegas, Imagine Communications VP of Sales, Sports an...

20/04/2026

Live From NAB 2026: LiveUs Phillip Broaddus on LU900Q Launch, Nexus Cloud Platform, and REMI Growth

At the 2026 NAB Show in Las Vegas, LiveU Senior Director of Sales, Sports Philli...

20/04/2026

3 New Ways to Dive Deeper Into the Music You Love

A song that perfectly captures a moment is magic. But when you uncover the story behind it, who made it, what inspired it, and the meaning woven into the lyrics...

20/04/2026

Deity Microphones announce the PR-4

Ultra-compact 32-bit recorder set for launch Deity Microphones will soon be launching a new 32-bit six-track recorder that's been designed with producti...

20/04/2026

Lectrosonics preview the S1

Uncoming lightweight shotgun mic announced Production-sound experts Lectrosonics have recently announced the upcoming launch of a new lightweight shotgun mi...

20/04/2026

The story of Focusrite ISA

New 20-minute documentary explores iconic preamp In 2025, Focusrite commissioned a new short-form documentary with filmmaker Chris Mayes-Wright - the direct...

20/04/2026

Sampleson release Boomcha

Turn quick sketches into real drum grooves Sampleson have been experimenting with assitive production tools recently, and their latest creation aims to make...

20/04/2026

Rohde & Schwarz rolls out its full ARDRONIS counter UAS suite in a demonstration van at Counter UAS Technology Europe 2026

Rohde & Schwarz rolls out its full ARDRONIS counter UAS suite in a demonstration...

20/04/2026

Protecting America's Shores: L3Harris Keeps the Coast Guard Mission-Ready

L3Harris delivers integrated communications, navigation and C4ISR capabilities that empower the U.S. Coast Guard to protect Americas maritime interests and resp...

20/04/2026

Google Cloud Embraces the Rise of Agentic Production

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Creators Go All in on AI, Niche Content

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

NBC Sports' Jon Miller: Broadcast Is Having a Moment'

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Beyond the Lift and Shift': Cloud Migration's New Mandate

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Virtual Production Finds Its Footing

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Corporate Creators: All Companies Are Media Companies Now

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

IABM Rebrands as the International Association of MediaTech

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

CBS Detroit Debuts New AR/VR Technology-Driven Studio

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Fox Sports Taps Appear X Platform for Remote Production

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

CueScript and Lighting Design Group Expand Customer Oppor...

CueScript and Lighting Design Group Expand Customer Opportunities Through New Partnership Find both companies at 2026 NAB Show in CueScript Booth # C 4720 ...

20/04/2026

Layercake Deepens Bitmovin Integration to Power End-to-En...

[Sydney, NSW, 20 April 2026] - Layercake, the company behind the intelligent media orchestration platform Streamcake, today announced the formalisation of its i...

20/04/2026

FOX Sports selects Appear X Platform for next-generation...

Deployment spans FOX Sports' REMI infrastructure, IP production for a major global soccer event, and its Jewel Events production systems Appear, a global l...

20/04/2026

Pro Sound Effects Launches the Industry's First and Only Native Sound Effects Integration for Avid Media Composer at NAB 2026

Pro Sound Effects Launches the Industry's First and Only Native Sound Effect...

20/04/2026

SBE Elevates Fred Willard to SBE Fellow

Share Copy link Facebook X Linkedin Bluesky Email...

20/04/2026

Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update

Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update Brie Clayton April 20, 2026 0 Comments New update adds camera control and monitoring ...

20/04/2026

Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D

Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D Brie Clayton April 20, 2026 0 Comments Cinema 4D brings professional 3D workfl...

20/04/2026

Vizrt AI Keyer kills the green screen and creates virtual scenes in any environment

Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...

20/04/2026

Register now - Market & Audience Department Ask Me Anything (AMA) Session

Register now - Market & Audience Department Ask Me Anything (AMA) Session 11 February 2026 Screen Australia Head of Market & Audience Rakel Tansley Talking to...