Mirada Transforms UCLAs Royce Hall with Projection Mapping Spectacle

Mirada teamed up with UCLA to create a one-of-a-kind film designed specifically for projection onto the fa ade of the Universitys iconic Royce Hall. The 10-minute film produced at 5K+ resolution was developed from beginning to end by Mirada, and became a true passion project for the creative team; Mirada co-founder Javier Jimenez is a UCLA alum, and the company has participated in mentorship programs with UCLA students for several years.

This project was an incredible creative collaboration; we had writers, directors, musicians, designers, and visual effects artists working closely with the marketing and special events teams at UCLA to create this live event spectacle that pays homage to the history of the University and its values, said Jimenez. As a UCLA alumnus, I am incredibly proud of this institution, and this project further underscores UCLAs commitment to the future and to continued innovation across disciplines.

The film was directed by Jes s de Francisco, art directed by Miradas Daryn Wakasa, concepted by David Fowler and de Francisco, led by digital effects supervisor, Andy Cochrane and written by Ryan Erke. The entire story was framed to fit visually and conceptually within the size and shape of Royce Halls towering facade. The larger than life imagery projected onto a 230x99 foot surface tells a story in three parts: Part I honors the visionaries that founded UCLA almost a century ago, Part II is a journey through the illustrious history of the institution and its many luminaries, and Part III is a journey of imagination presenting UCLAs visions for the future. The film was narrated by actor John Lithgow and was scored by Atli rvarsson.

The film combines archival stock imagery with original filmed content along with extensive motion graphics design and visual effects, explained director De Francisco. The opportunity to direct a projection mapped film, and having the creative freedom to visually transform a building that is such a hallmark of Los Angeles was incredible. To see the project come to life, projected at 468,000 lumens is stunning, and the building and space lent themselves beautifully to the story to be told.

Mirada had a creative and production team of over 40 working on the project for six months, and developed a custom pipeline to produce over 19,000 5K+ image frames, much of which included complex CG animation tightly choreographed to move along the dimensions of the building, timed to the accompanying score. The film debuted at a screening on Friday, May 16th; projection was facilitated by Chaos Visual Productions using D3 software and eighteen 26K Barco projectors.

UCLA Centennial Show

Let There Be

Conceived, Produced and Directed by Mirada

Director/Creative Director: Jes s de Francisco

CEO/Executive Producer: Javier Jimenez

President: John Fragomeni

Executive Producer: Patrick Nugent

Head of Special Projects: Andy Merkin

Head of Production: Sascha Flick

Producer: Jason Cohon

Production Manager: Jessica Roulston

Production Coordinator: Zack Whitley

Sr. Art Director: Daryn Wakasa

Digital Effects Supervisor: Andy Cochrane

Film Concept: Jes s de Francisco, David Fowler

Writer: Ryan Erke

Designers: Janice Ahn, Luke Belderes, Mark Brinn, Jeffrey Chang, Alex Hanson,

Tae Kim, Ken Lee, Miwa Matreyek, Clara Moon, An Nguyen, My Tran, Neil Tsai, Jacklin Yoo

Animation Lead: Andrew Tan

Animators: Sarah Blank, Ivan Cruz, Kenny Ceron, Frank Lin, Isaac Park,

Ken Quemel, Noah Rappaport, Gian Carlo Rondani, Yan Sedie-Ng

BTS Director: Ryan Erke

Camera Operator (Film): Andy Cochrane

Camera Operator (Show): Paul Bode

Camera Operator (Interviews): Zen Sekizawa

Camera Assistants: Marshall Rao, Jake Martin

Gaffer: Damon Casarez

Sound Recordist / Mixer: James Ridgley

Make-Up: Linda Whang

Prop Master: Rudie Schaefer

Integration: Graham Herbster

Modeling: Toshi Sakamaki

Asst. Editor: Jorge Sandoval

Post Production Manager/HR Director: Tina Van Delden

Director of Marketing: Caroline Gomez

Narration by

John Lithgow

Music by

Atli rvarsson

Projection Team: Chaos Visual Productions

Marty Wickman: Owner

Systems Engineer: Stephan Hambsch

Project Manager: Russell Wingfield

3D Lead: Jason Davis

Sound Design & Mastering: Outlaw Sound

Sound Engineer: Steve Pierson

Live Event Audio: CLAIR/Soundworx

Project Supervisor: Nelson Walti

Front House Mix: Ron Anonsen

Special Thanks

Willem Henri Lucas, UCLA

Adam Sadowsky, founder Syyn Labs

David Wicks for the use of Drawing Water

Guvenc Ozel at Idea Labs

About Mirada

Mirada is a studio designed for storytellers. Founded by filmmaker Guillermo del Toro, cinematographer Guillermo Navarro, and Motion Theory co founders Javier Jimenez and director Mathew Cullen, Mirada is equal parts design studio, visual effects & animation facility, and creative and technology incubator. Mirada opened in 2010 with narrative tradition at its heart and technological innovation as its engine. http://www.mirada.com

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