The spot of the Vuelta to Spain 2014 will be shot in Cadiz El spot, que contar con la artista Sara Baras como protagonista, comenzar a rodarse el pr ximo lunes y ofrecer al mundo muchos de los rincones m gicos que esconde la provincia de C diz.
El director general de Unipublic, Javier Guill n, ha presentado este jueves, junto al Presidente de la Diputaci n de C diz, Jos Loaiza, la puesta en marcha del spot oficial de la Vuelta 2014.
La artista Sara Baras, que actu en la gala presentaci n del recorrido celebrada el pasado mes de enero en C diz, ser la imagen de la edici n de este a o que comenzar en Jerez de la Frontera el d a 23 de agosto.
El spot comenzar a rodarse la pr xima semana y mostrar im genes grabadas en Jerez, C diz, San Fernando, la Bah a de Algeciras, la Sierra, Tarifa, y Vejer, entre otros lugares de la provincia. El acuerdo alcanzado entre Unipublic, empresa organizadora de La Vuelta, y TVE permitir la emisi n en los meses de julio, agosto y septiembre de 500 pases de este anuncio, que tendr tres versiones de diferente duraci n: 20, 30 y 45 segundos. Adem s se elaborar una pieza de m s de un minuto para Internet y redes sociales y una presentaci n del making-off del rodaje.
Guill n ha destacado la enorme repercusi n desde el punto de vista promocional que tendr esta 69 edici n de La Vuelta, y su spot promocional y ha cifrado en m s de medio mill n de euros lo que costar a una campa a de esta ndole para promocionar la provincia de C diz en una televisi n nacional.
La organizaci n estima que la caravana que acompa a a los deportistas reporta beneficios directos, con 1,2 millones de euros en la estancia en cada ciudad, por lo que su repercusi n en la provincia alcanzar a los 6,5 millones de euros. En t rminos de difusi n medi tica se conoce que al menos 300 periodistas, entre ellos un centenar pertenecientes a Medios extranjeros, estar n acreditados para la salida oficial y que las im genes de C diz durante la competici n podr n ser vistas por m s de cien millones de espectadores de todo el mundo. El a o 2013 La Vuelta gener 25.000 noticias en 252 medios diferentes.
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The spot of the Vuelta to Spain 2014 will be shot in Cadiz El spot, que contar con la artista Sara Baras como protagonista, comenzar a rodarse el pr ximo lunes y ofrecer al mundo muchos de los rincones m gicos que esconde la provincia de C diz. 
