Sony Pixel Power calrec Sony

Magma, an Art Collaboration Platform, Begins Rollout of Ethically Responsible AI to its Millions of Users

06/06/2023

Magma, an Art Collaboration Platform, Begins Rollout of Ethically Responsible AI to its Millions of Users

Brie Clayton June 6, 2023

0 Comments

Professional Artist Platform Offers Unique Merge of Art and Collaboration Tools All in One Digital Canvas

Magma, a collaborative browser-based artistic platform created by artists for artists, today announced it is launching an open beta of artist-assist AI and other new anticipated features to its millions strong legion of professional and hobby digital artists. Through its unique mix of artist and collaboration tools, Magma has secured the interest of artists in more than 200 countries, with almost 1M active users per month who are creating more than 15M drawings per year.

Magma enables artists to achieve peak creativity and productivity through a highly collaborative, cloud-based artistic platform. Simple but robust, Magma allows artists and educators to create, collaborate, communicate, brainstorm and share - all in real-time and without leaving their virtual canvas. Individuals and teams can securely and seamlessly share their artwork both within their organization and externally. Magma's artist first' approach to product design allows easy access for users of all skill levels - from hobby artists to educators to professional studios. Magma is constantly updating its platform to bring artists the tools they need to create.

Prompt history record

Magma has been an invaluable tool for our team, especially when developing our own IP, said David Levy, Pitch Dev Studios CEO and art director. Our group is made of many artists living in different parts of the world working under the same umbrella thanks to Magma.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

Artists can now also interact with Magma' artist-assist AI, which has recently become available to the public in beta. However, Magma's AI is not intended to be the sole producer of an artist's creation. Driven by its recently released AI- focused manifesto, the team at Magma firmly believes AI tools should augment creativity by providing art styles, inspiration, layers, filters, visualizations and customization to iterate, edit and form their artwork. This enables creators to grow, inspire and learn from each other while respecting the efforts of artists who spent years developing their skills and styles. It is Magma's intention to empower artists to achieve more, rather than undermine their skills. Registration for the AI open beta can be found here.

AI layer tagging

Along with its community, Magma is working hard to find solutions for the responsible use of AI. Magma's AI beta current features:

Magma AI blocks the use of artists' names in prompts unless the artist has given explicit permission to do so. With an existing & ongoing database for artists names, users have the ability to submit names to be excluded from prompting functionality.

AI content is permanently marked as AI. This means that if AI was used in the canvas, the layer will be tagged as AI permanently, to improve transparency amongst collaborators.

Complete prompt history record for every canvas. This means that in any canvas everyone can see all the prompts that were used in the entire canvas timeline, for sharing and transparency.

Magma's AI layer tagging system along with prompt history records are well-equipped to help artists prove human ownership. A recent US copyright office statement states that works created with AI are copyrightable as long as there's human ownership.

In addition, top priority Magma AI solutions currently in development include:

Enabling artists to detect, license, and monetize their styles.

Metadata/signature in downloaded artworks to improve AI visibility on artwork shared outside of Magma.

May 19, 2023Chaos Brings V-Ray 6, update 1 to Maya and Cinema 4DWorld's Most Complete Rendering Tool Brings Scattering, Custom Lighting and Faster Speeds

May 17, 2023KitBash3D Launches Cargo: Powering the Future of 3D ContentNew Cargo Software Redefines 3D Asset Ecosystem for Creators KitBash3D, widely recognized as the

Art and the process of making art is always evolving. AI is just one more tool to augment, not replace, creativity. What is most important to Magma is protecting artists and their work, said Damien Kaczmarek, CEO of Magma. Our goal is to provide an all-in-one solution for artists, which in the future needs to include an ethical AI solution.

Magma's other professional features including:

Secure Centralized Cloud-Based Workspace - Artist IP is highly secure with single sign-on, role-based access, password protection, EU GDPR compliance and other security features. For even more security, enterprise customers can opt in to self-hosting or to connect their own encrypted object storage.

Dedicated Artspaces for Teams and Organization- Ideal for team organization, project and asset management and better communication for pipeline efficiency. Simultaneous Artspaces, communication channels, and synchronous and asynchronous feedback tools enable truly collaborative workflows in the art creation and brainstorming process.

Community-Building Features Allow users to share their artworks, create with friends and colleagues and be inspired. Art channels allow users to communicate and connect with others.

Scalable Product - Ideal for unlimited user collaboration. Up to 50 people are able to simultaneously work during a single art jam.

Professional and Powerful Tools - Professional arts tools including core brushes and modifier
LINK: https://creativecow.net/magma-an-art-collaboration-platform-begins-rol...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

25/03/2026

Gray Media to Simulcast 2026 Atlanta Braves Home Opener

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

2026 NAB Show Exhibitor Insight: Appear

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Deepfakes Vulnerable to AI Fingerprint Hacks, Study Finds

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

SipMX launches at NAB Show 2026 to democratize media orch...

SipRadius, specialists in secure, low-latency media transport, will drive innovation and interoperability still further with the launch of the SipMX Alliance at...

25/03/2026

QuickLink to Showcase StudioPro Video Production Ecosyste...

QuickLink, a leading provider of award-winning video production and remote contribution solutions, will showcase its award-winning StudioPro ecosystem at The 2...

25/03/2026

Alfalite returns to NAB Show alongside FOR-A showcasing L...

Alfalite, the only European manufacturer of LED screens, will once again be present at NAB Show, the leading global event for the broadcast, media and entertain...

25/03/2026

First Time Exhibitor IPC Introduces One Link Keypanels fo...

PC, a leading provider of integrated communication solutions, will make its NAB 2026 Show debut in Booth C 3341. The company will highlight the newly branded On...

25/03/2026

LTN showcases satellite-to-IP migration solutions for cha...

Open video transport network simplifies satellite transition with new partnerships and global reach as spectrum auction nears LTN will demonstrate how its purp...

25/03/2026

Leader to present full suite of advanced Test and Measure...

Test & measurement innovator, Leader Electronics, will present the full range of Leader, PHABRIX and LeaderPhabrix T&M solutions at the NAB Show, which takes pl...

25/03/2026

MNC Software Appoints Heartland Video Systems as North Am...

MNC Software, a global leader in network management and operational support systems tailored to the broadcast and media industry, today announced the appointmen...

25/03/2026

Samsung Launches Shoppable TV Experience with Amazon

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Gray Media to Simulcast 2026 Atlanta Braves to Home Opener

Share Copy link Facebook X Linkedin Bluesky Email...

25/03/2026

Starfish highlights flexible TS Splicer releases and new Monitoring Dashboard at NAB Show

Starfish highlights flexible TS Splicer releases and new Monitoring Dashboard at...

25/03/2026

XLNTSOUND Elevates Video Production with Blackmagic Design

XLNTSOUND Elevates Video Production with Blackmagic Design Brie Clayton March 24, 2026 0 Comments Audio company upgrades workflow with Blackmagic Cine...

25/03/2026

First Time Exhibitor IPC Introduces One Link Keypanels for One Connect Intercom Platform at NAB 2026

First Time Exhibitor IPC Introduces One Link Keypanels for One Connect Intercom ...

25/03/2026

Blowing Off Steam: How Power-Flexible AI Factories Can Stabilize the Global Energy Grid

At the half-time whistle of the UEFA EURO 2020 round of 16 football match betwee...

24/03/2026

Utah Scientific to Showcase a Variety of Hybrid SDI/IP Innovations at the 2026 NAB Show

Utah Scientific to Showcase a Variety of Hybrid SDI/IP Innovations at the 2026 N...

24/03/2026

NAB 2026: Mediaproxy Highlights Enhancements to its LogServer suite at NAB Show 2026

Mediaproxy will showcase an updated version of its LogPlayer interface at NAB Sh...

24/03/2026

Canada's Cgep de Jonquire and Calrec Take Five With a TV Studio Upgrade

C gep de Jonqui re, a public college in Qu bec, has upgraded its TV studio complex with five Calrec Brio consoles and a Dante IP network. The installation was c...

24/03/2026

American Association of Professional Baseball Expands Broadcast Partnerships with RYZ, Bally Sports Live, NLSE, FTF Sports, and SLVR

The American Association of Professional Baseball (AAPB) has announced new and r...

24/03/2026

Ateme KYRION Enabled NT's Nationwide Contribution Network During Southeast Asian Games 2025

National Telecom Public Company Limited (NT) used Ateme's KYRION platform fo...

24/03/2026

FDJ United Upgrades Lottery Production with Grass Valley UHD Cameras

Grass Valley has expanded its relationship with ImSoPROD, the TV production entity of FDJ United, with the deployment of LDX C98 compact cameras across its nati...

24/03/2026

Scripps Sports Launches Free Streaming Channel Scripps Sports Network on March 24

The E.W. Scripps Company is launching Scripps Sports Network (SSN), a free, ad-s...

24/03/2026

SVG Sit-Down: NEP Platform VP Dan Murphy on Software-Driven Production and the Future of Live Sports Workflows

NEP Group has launched NEP Platform, a new software orchestration system that un...

24/03/2026

Daktronics Installs New Video Display and Ribbon Boards at Chase Field

Daktronics has partnered with the Arizona Diamondbacks to design, manufacture and install a new LED video display and three ribbon boards at Chase Field in Phoe...

24/03/2026

Grass Valley Upgrades University of Pittsburgh Athletics to ST 2110 IP Production Infrastructure

Grass Valley has completed an upgrade of University of Pittsburgh Athletics'...

24/03/2026

Daktronics to Upgrade LED Displays at Wrigley Field

Daktronics is upgrading eight LED displays at Wrigley Field in Chicago, totaling more than 8,300 square feet, using the Daktronics Renew product line. The upgra...

24/03/2026

ASG Appoints Kevin Poole as Senior Project and Support Manager

Advanced Systems Group has appointed Kevin Poole as Senior Project and Support Manager within the ASG Workflow and Tools practice. The position is newly created...

24/03/2026

SVG New Sponsor Spotlight: Verimatrix's Juan Martinez on Safeguarding Live Sports Content

In an increasingly streaming-centric world, protecting high-value live sports co...

24/03/2026

The Countdown Is On! Prep for Vegas with SVG's SportsTech@NABShow Blog

Mediaproxy will showcase an updated version of its LogPlayer interface at NAB Show, April 19-22 in Las Vegas, booth W1423. The update includes AI tools, native ...

24/03/2026

The Creator Economy's Growing Impact: Building the Modern Production Studio With Second Rodeo Productions' CEO Scott Brown

The production studio has worked with content juggernauts such as MrBeast, The R...

24/03/2026

MLB Local Media To Keynote Regional Sports Production Summit, June 29-30, Denver

The event will also feature a State of the Industry address from sports-media veteran and strategic advisor Patrick Crakes....

24/03/2026

Victory+ Launches NWSL Sunday Night Soccer Franchise

Victory , a free sports streaming service owned by A Parent Media Co. (APMC), has launched its NWSL Sunday Night Soccer franchise. The platform says the launch ...

24/03/2026

FAST Sports: Contrary to Some Data, Sports Does Have a Future on FAST

Sports content in free streaming is still relatively scant, but it's growing, right along with its monetization capabilities Streaming-tech company Wurl re...

24/03/2026

New Doc Sports Heaven: The Birth of ESPN' Produced by ESPN Historian Mike Soltys Arriving April 6

Directed by Greg DeHart, the doc will feature Sports Broadcasting Hall of Famers...

24/03/2026

Tubi Unveils Plans for Creator-Driven Formula 1 Altcasts in Partnership With Apple TV

For the first time ever, Tubi - Fox's free streaming service - is working w...

24/03/2026

What Does 19% Year-Over-Year Growth Sound Like? For Canadian Artists, It Sounds Like a Career

As the music industry gathers for Canada's Juno Awards, the local edition of...

24/03/2026

Meet SongDNA, a New Beta Feature That Reveals the Creative Connections Behind Your Favorite Tracks

Behind every great song is a complex web of people, stories, and inspirations th...

24/03/2026

The Big Picture' Co-Host Sean Fennessey on Spielberg and the Art of the Interview

Few filmmakers have shaped popular cinema as profoundly as Steven Spielberg. So ...

24/03/2026

ALM/Busy Circuits announce the Quaid Gigaslope & FMco

Latest Eurorack modules revealed ALM/Busy Circuits have just introduced another two Eurorack modules, delivering a powerful new modulator that builds on the...

24/03/2026

Akai Pro unveil the MPC Sample

Smallest, most affordable MPC to date Akai Pro have just introduced their most accessible standalone sampler to date, making the iconic MPC experience avail...

24/03/2026

Electro-Harmonix release Oceans Abyss editor

Create & manage presets on Windows & macOS Electro-Harmonix have announced that their free Mac/Windows application now allows users of their Oceans Abyss re...

24/03/2026

Rohde & Schwarz amplifiers enable high-field immunity testing expansion at IB Lenhardt Lab

Rohde & Schwarz amplifiers enable high-field immunity testing expansion at IB Le...

24/03/2026

NFVF CALL FOR PROPOSALS: FEMALE FILMMAKER PROJECT FACILITATING COMPANY 2026

The National Film and Video Foundation (NFVF) invites eligible Tier 1 and 2 South African production companies to submit proposals to serve as the Facilitating ...

24/03/2026

L3Harris Ramps Up Production for Counter-Unmanned Systems

L3Harris ramps up production of its VAMPIRE C-UxS system....