
Magma, an Art Collaboration Platform, Begins Rollout of Ethically Responsible AI to its Millions of Users
Brie Clayton June 6, 2023
0 Comments
Professional Artist Platform Offers Unique Merge of Art and Collaboration Tools All in One Digital Canvas
Magma, a collaborative browser-based artistic platform created by artists for artists, today announced it is launching an open beta of artist-assist AI and other new anticipated features to its millions strong legion of professional and hobby digital artists. Through its unique mix of artist and collaboration tools, Magma has secured the interest of artists in more than 200 countries, with almost 1M active users per month who are creating more than 15M drawings per year.
Magma enables artists to achieve peak creativity and productivity through a highly collaborative, cloud-based artistic platform. Simple but robust, Magma allows artists and educators to create, collaborate, communicate, brainstorm and share - all in real-time and without leaving their virtual canvas. Individuals and teams can securely and seamlessly share their artwork both within their organization and externally. Magma's artist first' approach to product design allows easy access for users of all skill levels - from hobby artists to educators to professional studios. Magma is constantly updating its platform to bring artists the tools they need to create.
Prompt history record
Magma has been an invaluable tool for our team, especially when developing our own IP, said David Levy, Pitch Dev Studios CEO and art director. Our group is made of many artists living in different parts of the world working under the same umbrella thanks to Magma.
Some contents or functionalities here are not available due to your cookie preferences!
This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.
Artists can now also interact with Magma' artist-assist AI, which has recently become available to the public in beta. However, Magma's AI is not intended to be the sole producer of an artist's creation. Driven by its recently released AI- focused manifesto, the team at Magma firmly believes AI tools should augment creativity by providing art styles, inspiration, layers, filters, visualizations and customization to iterate, edit and form their artwork. This enables creators to grow, inspire and learn from each other while respecting the efforts of artists who spent years developing their skills and styles. It is Magma's intention to empower artists to achieve more, rather than undermine their skills. Registration for the AI open beta can be found here.
AI layer tagging
Along with its community, Magma is working hard to find solutions for the responsible use of AI. Magma's AI beta current features:
Magma AI blocks the use of artists' names in prompts unless the artist has given explicit permission to do so. With an existing & ongoing database for artists names, users have the ability to submit names to be excluded from prompting functionality.
AI content is permanently marked as AI. This means that if AI was used in the canvas, the layer will be tagged as AI permanently, to improve transparency amongst collaborators.
Complete prompt history record for every canvas. This means that in any canvas everyone can see all the prompts that were used in the entire canvas timeline, for sharing and transparency.
Magma's AI layer tagging system along with prompt history records are well-equipped to help artists prove human ownership. A recent US copyright office statement states that works created with AI are copyrightable as long as there's human ownership.
In addition, top priority Magma AI solutions currently in development include:
Enabling artists to detect, license, and monetize their styles.
Metadata/signature in downloaded artworks to improve AI visibility on artwork shared outside of Magma.
May 19, 2023Chaos Brings V-Ray 6, update 1 to Maya and Cinema 4DWorld's Most Complete Rendering Tool Brings Scattering, Custom Lighting and Faster Speeds
May 17, 2023KitBash3D Launches Cargo: Powering the Future of 3D ContentNew Cargo Software Redefines 3D Asset Ecosystem for Creators KitBash3D, widely recognized as the
Art and the process of making art is always evolving. AI is just one more tool to augment, not replace, creativity. What is most important to Magma is protecting artists and their work, said Damien Kaczmarek, CEO of Magma. Our goal is to provide an all-in-one solution for artists, which in the future needs to include an ethical AI solution.
Magma's other professional features including:
Secure Centralized Cloud-Based Workspace - Artist IP is highly secure with single sign-on, role-based access, password protection, EU GDPR compliance and other security features. For even more security, enterprise customers can opt in to self-hosting or to connect their own encrypted object storage.
Dedicated Artspaces for Teams and Organization- Ideal for team organization, project and asset management and better communication for pipeline efficiency. Simultaneous Artspaces, communication channels, and synchronous and asynchronous feedback tools enable truly collaborative workflows in the art creation and brainstorming process.
Community-Building Features Allow users to share their artworks, create with friends and colleagues and be inspired. Art channels allow users to communicate and connect with others.
Scalable Product - Ideal for unlimited user collaboration. Up to 50 people are able to simultaneously work during a single art jam.
Professional and Powerful Tools - Professional arts tools including core brushes and modifier
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
23/10/2025
Unlocking character: Sportcast on executing the Bundesliga and Bundesliga 2 new ...
23/10/2025
Clear coordination: Juggling the new Bundesliga rights cycle requirements and pu...
23/10/2025
Analysis: Is piracy just the cost of doing business? By Callum McCarthy, Editor-at-Large
Tuesday, October 21, 2025 - 09:58
Print This Story
It's high ...
23/10/2025
ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Trans...
23/10/2025
SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into L...
23/10/2025
NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA ...
23/10/2025
NFL Deepens Business Partnership with EA Sports; More Madden Casts to Come?EA Sports will remain the exclusive producer and distributor of Madden NFL video game...
23/10/2025
NFL Moves Pro Bowl Games Indoors and to Super Bowl Week; Leans Into a Made-for-T...
23/10/2025
By Alan Dominguez
Recently I have been thinking about the intersection of two e...
23/10/2025
(L-R) Amber Fares and Noam Shuster Eliassi attend the 2025 Sundance Film Festival premiere of Coexistence, My Ass! at the Egyptian Theatre on January 26, 2025...
23/10/2025
The new solution is industry's first multi-channel receiver available for L3Harris's resilient tactical high-frequency data waveforms....
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile as its preferred communications provider and said all of its reporters will be equipped with SuperM...
23/10/2025
RASTATT, Germany Broadcast and media workflow technology vendor Lawo has tapped Mike Wright as VP of sales, North America....
23/10/2025
MONTREAL European cultural broadcaster ARTE has selected Grass Valley LDX 135 cameras and Creative Grading solution as part of its move from SDI/1080i to a nati...
23/10/2025
CINCINNATI The E.W. Scripps Company has named Daniel Parsons as its new chief information security officer, effective Oct. 20....
23/10/2025
ALAMEDA, Calif. Northern Michigan broadcaster WWTV recently completed a major IP-based upgrade that connects its new Traverse City studio with its control room ...
23/10/2025
A deadline is looming for a new carriage deal between Verizon's Fios TV and Nexstar, with both Verizon and the pay TV-backed American Television Alliance bl...
23/10/2025
NEW YORK During a high-profile session at NAB Show New York, new survey data was shared that revealed significant public concern over artificial intelligence (A...
23/10/2025
BELLEVUE, Wash. and NEW YORK Fox Weather has tapped T-Mobile has as its preferred communications provider and announced that all Fox Weather reporters are being...
23/10/2025
PBS will use generative AI from Amazon Web Services to provide enhanced search results to viewers on the PBS App and PBS LearningMedia platforms, the network an...
23/10/2025
The 90-minute film is produced by Rogan Scotland, part of BAFTA-winning Rogan Pr...
23/10/2025
Back to All News
The Resurrected' Marks First Chinese-Language Series to L...
23/10/2025
RT is today publishing a statistical summary from the Register of External Activities for the second quarter of 2025.
The RT Register of External Activities ...
23/10/2025
Series three of the award winning, hit comedy entertainment series The 2 Johnnies Late Night Lock In is back on your screens, celebrating the very best of all t...
23/10/2025
Performances by Michael Flatley, Andy Irvine, Cuckoo's Nest, Foster and Allen and more
Friday 24 October, 8pm on RT One and RT Player
Fleadh Cheoil re...
23/10/2025
The nights grow longer and the shadows get bolder with Vampire The Masquerade: B...
22/10/2025
MONTR AL - October 2, 2025 - The Institute of Technical Education (ITE) last mon...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...