
Magma, an Art Collaboration Platform, Begins Rollout of Ethically Responsible AI to its Millions of Users
Brie Clayton June 6, 2023
0 Comments
Professional Artist Platform Offers Unique Merge of Art and Collaboration Tools All in One Digital Canvas
Magma, a collaborative browser-based artistic platform created by artists for artists, today announced it is launching an open beta of artist-assist AI and other new anticipated features to its millions strong legion of professional and hobby digital artists. Through its unique mix of artist and collaboration tools, Magma has secured the interest of artists in more than 200 countries, with almost 1M active users per month who are creating more than 15M drawings per year.
Magma enables artists to achieve peak creativity and productivity through a highly collaborative, cloud-based artistic platform. Simple but robust, Magma allows artists and educators to create, collaborate, communicate, brainstorm and share - all in real-time and without leaving their virtual canvas. Individuals and teams can securely and seamlessly share their artwork both within their organization and externally. Magma's artist first' approach to product design allows easy access for users of all skill levels - from hobby artists to educators to professional studios. Magma is constantly updating its platform to bring artists the tools they need to create.
Prompt history record
Magma has been an invaluable tool for our team, especially when developing our own IP, said David Levy, Pitch Dev Studios CEO and art director. Our group is made of many artists living in different parts of the world working under the same umbrella thanks to Magma.
Some contents or functionalities here are not available due to your cookie preferences!
This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.
Artists can now also interact with Magma' artist-assist AI, which has recently become available to the public in beta. However, Magma's AI is not intended to be the sole producer of an artist's creation. Driven by its recently released AI- focused manifesto, the team at Magma firmly believes AI tools should augment creativity by providing art styles, inspiration, layers, filters, visualizations and customization to iterate, edit and form their artwork. This enables creators to grow, inspire and learn from each other while respecting the efforts of artists who spent years developing their skills and styles. It is Magma's intention to empower artists to achieve more, rather than undermine their skills. Registration for the AI open beta can be found here.
AI layer tagging
Along with its community, Magma is working hard to find solutions for the responsible use of AI. Magma's AI beta current features:
Magma AI blocks the use of artists' names in prompts unless the artist has given explicit permission to do so. With an existing & ongoing database for artists names, users have the ability to submit names to be excluded from prompting functionality.
AI content is permanently marked as AI. This means that if AI was used in the canvas, the layer will be tagged as AI permanently, to improve transparency amongst collaborators.
Complete prompt history record for every canvas. This means that in any canvas everyone can see all the prompts that were used in the entire canvas timeline, for sharing and transparency.
Magma's AI layer tagging system along with prompt history records are well-equipped to help artists prove human ownership. A recent US copyright office statement states that works created with AI are copyrightable as long as there's human ownership.
In addition, top priority Magma AI solutions currently in development include:
Enabling artists to detect, license, and monetize their styles.
Metadata/signature in downloaded artworks to improve AI visibility on artwork shared outside of Magma.
May 19, 2023Chaos Brings V-Ray 6, update 1 to Maya and Cinema 4DWorld's Most Complete Rendering Tool Brings Scattering, Custom Lighting and Faster Speeds
May 17, 2023KitBash3D Launches Cargo: Powering the Future of 3D ContentNew Cargo Software Redefines 3D Asset Ecosystem for Creators KitBash3D, widely recognized as the
Art and the process of making art is always evolving. AI is just one more tool to augment, not replace, creativity. What is most important to Magma is protecting artists and their work, said Damien Kaczmarek, CEO of Magma. Our goal is to provide an all-in-one solution for artists, which in the future needs to include an ethical AI solution.
Magma's other professional features including:
Secure Centralized Cloud-Based Workspace - Artist IP is highly secure with single sign-on, role-based access, password protection, EU GDPR compliance and other security features. For even more security, enterprise customers can opt in to self-hosting or to connect their own encrypted object storage.
Dedicated Artspaces for Teams and Organization- Ideal for team organization, project and asset management and better communication for pipeline efficiency. Simultaneous Artspaces, communication channels, and synchronous and asynchronous feedback tools enable truly collaborative workflows in the art creation and brainstorming process.
Community-Building Features Allow users to share their artworks, create with friends and colleagues and be inspired. Art channels allow users to communicate and connect with others.
Scalable Product - Ideal for unlimited user collaboration. Up to 50 people are able to simultaneously work during a single art jam.
Professional and Powerful Tools - Professional arts tools including core brushes and modifier
North America Stories
12/09/2026
J. Alphonse Nicholson, Danielle Brooks, Walter Thompson-Hernandez, and Bodhi Dell attend the premiere of If I Go Will They Miss Me at the Library Center Theat...
12/09/2026
At IBC 2026, Calrec has unveiled Type RT, a new 6, 12 and 18-motorised fader console range that condenses everything a broadcast audio desk needs into a compact...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/09/2026
WUPPERTAL, Germany Sept. 11, 2026 From July 6 to Aug. 23, 2026, Paris hosted the Esports World Cup (EWC), a seven-week live production spanning eight stages...
12/09/2026
Riedel Communications today announced that Mediacom has purchased and deployed Easy5G , Riedel's Private 5G solution, for live broadcast coverage of La Vuel...
12/09/2026
AMP VISUAL TV is continuing the evolution of its production infrastructure with further investments in Riedel technology across its OB fleet and fixed productio...
12/09/2026
Riedel Communications today announced that Touring Video, a premier entertainment mobile production service company, continues to expand its production workflow...
12/09/2026
Atomos (7.B19) today announced new third-party accessories for Sumo PRO-19 and Shinobi 7 II, developed by SHAPE and SmallRig to give production teams more ways ...
12/09/2026
Deity Microphones Brings PR 2ii, TC-2, and D4RX to IBC2026
Brie Clayton September 11, 2026
0 Comments
The Deity PR-2ii arrives with production firmwar...
12/09/2026
Blackmagic Design Announces Special Pricing for Ultra HD Products
Brie Clayton September 11, 2026
0 Comments
Now customers can afford to upgrade to Ul...
12/09/2026
Grass Valley EDIUS Future Assurance Program launched at IBC2026
Brie Clayton September 11, 2026
0 Comments
New program gives EDIUS customers access to...
12/09/2026
Berklee Students Develop New Ideas for Live Entertainment and Travel in London This summer, a group of music business students collaborated with Heathrow, Bri...
11/09/2026
Calrec will introduce two new products at IBC2026 (Stand 8.C47, RAI Amsterdam, September 11-14): the Type RT broadcast production console and the Apex M6 Modula...
11/09/2026
Grass Valley has announced AVORA, a standalone all-in-one live production solution launching at IBC2026 (Booth 9.A01 and IBC Future Tech Zone, Stand 14.C49, Sep...
11/09/2026
CAMB.AI is introducing its Streaming SDK and Streaming Dashboard at IBC2026, wit...
11/09/2026
EVS has announced XT-S, a software-defined server platform that runs multiple live production applications on a common hardware foundation. The platform debuts ...
11/09/2026
EKT is demonstrating a new Linux-based ATSC 3.0 set-top box at IBC2026. The second-generation product moves away from Android to reduce memory costs, with Linux...
11/09/2026
The Sennheiser Group will exhibit at IBC2026 (Hall 8, Booth D50, September 11-14...
11/09/2026
ESPN's Monday Night Football will open its 2026-27 season with a new renditi...
11/09/2026
Dalet has announced an integration of NVIDIA's Synthetic Video Detector AI model into Dalet Flex, enabling media organizations to identify potentially AI-ge...
11/09/2026
The Media Coding Industry Forum (MC-IF) will demonstrate Versatile Video Coding (VVC) capabilities at IBC2026 (Hall 2, Stand 2.B13), as the codec moves toward c...
11/09/2026
Sony will exhibit at IBC2026 (Hall 13, September 11-14), demonstrating products across live production, news, cinema, and immersive and spatial content workflow...
11/09/2026
Wave Central, a Domo Broadcast Company, has been named a recipient of a 2026 Tec...
11/09/2026
Studio Network Solutions (SNS) is bringing a pair of workflow updates to IBC2026...
11/09/2026
iodyne will co-exhibit with Hedge at IBC2026 (Booth 7.A36, September 11-14) and appear across three additional partner booths, marking the first public demonstr...
11/09/2026
In-venue and creative video staffers at the professional and collegiate level ha...
11/09/2026
The network will phase in HDR crew by crew while expanding Next Gen Stats integration, SkyDry availability, and onsite studio shows...
11/09/2026
CAMB.AI is introducing its new Streaming SDK and Streaming Dashboard at IBC2026,...
11/09/2026
Massive host operation at Melbourne Cricket Ground featured 54 cameras, 25,000 ST 2110 flows, REMI studio production in Stamford, and global distribution to mor...
11/09/2026
Production Anywhere Remote Kit (PARK) & AR-fueled Stage B are two key pieces to ...
11/09/2026
By Ramona Flume and Lucy Spicer
There's a particular kind of magic that hap...
11/09/2026
By Jessica Herndon
The fall film season is kicking off, and Sundance Institute-...
11/09/2026
FIFA World Cup 2026 and Peacock's Love Island USA' Power NBCU-Versant ...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Lightware has announced the launch of LARA (Lightware Advanced Room Automation) 2.0, a major upgrade to its built-in room automation platform, introducing impro...
11/09/2026
10 September 2026 - MusiMap, the B2B music intelligence company that is transforming how companies can harness the emotional power of music to reach consumers a...
11/09/2026
Matrox Video today announced an integration between Matrox ORIGIN and NVIDIA Holoscan for Media, enabling Matrox ORIGIN media services to be provisioned, config...
11/09/2026
Net Insight today announced that its cloud-native live media orchestration is now available through Oracle Cloud Marketplace, providing broadcasters, production...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Version 1.8 will bring advanced routing control, new workflow tools, boosted control panel flexibility and ease of integration into IP networks...
11/09/2026
Ikegami announces four additions its UNICAM XE range of 4K-UHD cameras with the introduction of the UHK-X700VN, UHK-X750VN, UHK-X600VN and UHK-X650VN. Developed...
11/09/2026
DHD.audio has chosen IBC2026 as the launch venue for a major new addition to its broadcast sound production platform: the MX3 console range. MX3 retains the mod...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
11/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...