Sony Pixel Power calrec Sony

Magma, an Art Collaboration Platform, Begins Rollout of Ethically Responsible AI to its Millions of Users

06/06/2023

Magma, an Art Collaboration Platform, Begins Rollout of Ethically Responsible AI to its Millions of Users

Brie Clayton June 6, 2023

0 Comments

Professional Artist Platform Offers Unique Merge of Art and Collaboration Tools All in One Digital Canvas

Magma, a collaborative browser-based artistic platform created by artists for artists, today announced it is launching an open beta of artist-assist AI and other new anticipated features to its millions strong legion of professional and hobby digital artists. Through its unique mix of artist and collaboration tools, Magma has secured the interest of artists in more than 200 countries, with almost 1M active users per month who are creating more than 15M drawings per year.

Magma enables artists to achieve peak creativity and productivity through a highly collaborative, cloud-based artistic platform. Simple but robust, Magma allows artists and educators to create, collaborate, communicate, brainstorm and share - all in real-time and without leaving their virtual canvas. Individuals and teams can securely and seamlessly share their artwork both within their organization and externally. Magma's artist first' approach to product design allows easy access for users of all skill levels - from hobby artists to educators to professional studios. Magma is constantly updating its platform to bring artists the tools they need to create.

Prompt history record

Magma has been an invaluable tool for our team, especially when developing our own IP, said David Levy, Pitch Dev Studios CEO and art director. Our group is made of many artists living in different parts of the world working under the same umbrella thanks to Magma.

Some contents or functionalities here are not available due to your cookie preferences!

This happens because the functionality/content marked as Google Youtube uses cookies that you choosed to keep disabled. In order to view this content or use this functionality, please enable cookies: click here to open your cookie preferences.

Artists can now also interact with Magma' artist-assist AI, which has recently become available to the public in beta. However, Magma's AI is not intended to be the sole producer of an artist's creation. Driven by its recently released AI- focused manifesto, the team at Magma firmly believes AI tools should augment creativity by providing art styles, inspiration, layers, filters, visualizations and customization to iterate, edit and form their artwork. This enables creators to grow, inspire and learn from each other while respecting the efforts of artists who spent years developing their skills and styles. It is Magma's intention to empower artists to achieve more, rather than undermine their skills. Registration for the AI open beta can be found here.

AI layer tagging

Along with its community, Magma is working hard to find solutions for the responsible use of AI. Magma's AI beta current features:

Magma AI blocks the use of artists' names in prompts unless the artist has given explicit permission to do so. With an existing & ongoing database for artists names, users have the ability to submit names to be excluded from prompting functionality.

AI content is permanently marked as AI. This means that if AI was used in the canvas, the layer will be tagged as AI permanently, to improve transparency amongst collaborators.

Complete prompt history record for every canvas. This means that in any canvas everyone can see all the prompts that were used in the entire canvas timeline, for sharing and transparency.

Magma's AI layer tagging system along with prompt history records are well-equipped to help artists prove human ownership. A recent US copyright office statement states that works created with AI are copyrightable as long as there's human ownership.

In addition, top priority Magma AI solutions currently in development include:

Enabling artists to detect, license, and monetize their styles.

Metadata/signature in downloaded artworks to improve AI visibility on artwork shared outside of Magma.

May 19, 2023Chaos Brings V-Ray 6, update 1 to Maya and Cinema 4DWorld's Most Complete Rendering Tool Brings Scattering, Custom Lighting and Faster Speeds

May 17, 2023KitBash3D Launches Cargo: Powering the Future of 3D ContentNew Cargo Software Redefines 3D Asset Ecosystem for Creators KitBash3D, widely recognized as the

Art and the process of making art is always evolving. AI is just one more tool to augment, not replace, creativity. What is most important to Magma is protecting artists and their work, said Damien Kaczmarek, CEO of Magma. Our goal is to provide an all-in-one solution for artists, which in the future needs to include an ethical AI solution.

Magma's other professional features including:

Secure Centralized Cloud-Based Workspace - Artist IP is highly secure with single sign-on, role-based access, password protection, EU GDPR compliance and other security features. For even more security, enterprise customers can opt in to self-hosting or to connect their own encrypted object storage.

Dedicated Artspaces for Teams and Organization- Ideal for team organization, project and asset management and better communication for pipeline efficiency. Simultaneous Artspaces, communication channels, and synchronous and asynchronous feedback tools enable truly collaborative workflows in the art creation and brainstorming process.

Community-Building Features Allow users to share their artworks, create with friends and colleagues and be inspired. Art channels allow users to communicate and connect with others.

Scalable Product - Ideal for unlimited user collaboration. Up to 50 people are able to simultaneously work during a single art jam.

Professional and Powerful Tools - Professional arts tools including core brushes and modifier
LINK: https://creativecow.net/magma-an-art-collaboration-platform-begins-rol...
See more stories from creativecow

North America Stories

02/06/2026

Cobalt Digital to Showcase End-to-End IPMX Ecosystem at InfoComm 2026, Making ST 2110 Easy for Pro AV

blueCORE standalone processors headline solutions designed to simplify the trans...

02/06/2026

Marketing Architects Expands Relationship With Nielsen To Include Integration of Media Data Engine on a National Level

The TV agency was one of the earliest adopters of Nielsen's local television...

02/06/2026

Riedel Networks Taps Gudrun Scharler as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Grass Valley Enables Sky News Australia s Cloud-First New...

Grass Valley today announced that Australian News Channel (ANC), operator of Sky News Australia, has deployed Grass Valley AMPP to transform its newsroom produc...

02/06/2026

STUDIO TECHNOLOGIES INTRODUCES NEW MODEL 385 MIC INTERCOM...

Studio Technologies, a leading manufacturer of high-quality audio, video, and fiber-optic solutions, announces its new Model 385 Mic/Intercom Beltpack. The Mode...

02/06/2026

Gudrun Scharler Appointed CEO of Riedel Networks

The Riedel Group today announced the appointment of Gudrun Scharler as CEO of Riedel Networks. She succeeds Michael Martens, who has led Riedel Networks since 2...

02/06/2026

Magewell Levels-Up All-in-One Content Production with Lau...

More signals, higher quality, and outstanding ingest and streaming flexibility deliver professional results in a small, all-in-one footprint...

02/06/2026

Modena Showcases farmerswife at Mediatech 2026

farmerswife will be featured on the Modena Media & Entertainment stand at this year's Mediatech Africa 2026, giving visitors an opportunity to explore the l...

02/06/2026

PTZOptics showcases intelligent video ecosystem at InfoCo...

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17 19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

02/06/2026

Roku Launches the Roku Soccer Zone

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

FCC Sets Deadlines for Comments in ABC License Renewals

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Studio Technologies Introduces Model 385 Beltpack

Share Copy link Facebook X Linkedin Bluesky Email...

02/06/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Dies at 73

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

CBS Sports UEFA Champions League Today Studio Show Heads to Budapest for Final as Transcontinental Popularity Grows

In its sixth year, the broadcaster's coverage has become a global brand and ...

01/06/2026

AudioShake Launches End-to-End Copyright Compliance System for Mixed-Media Audio

Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music AudioShake has introdu...

01/06/2026

SVG Sit-Down: Stats Perform's Charles Kaplan on 30 Years of Opta, a Busy Summer of Soccer, What's Next

The sports-analytics company combines its data with proprietary AI to help leagu...

01/06/2026

ASG Advances Joe Marchitto to Western Regional CTO

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Scripps Stations Go Dark on DirecTV

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

MARSHALL ELECTRONICS POWERS SEAMLESS AV EXPERIENCES WITH...

Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...

01/06/2026

Adobe Announces Concept to Vector

Adobe Announces Concept to Vector Deepa Subramaniam June 1, 2026 0 Comments One of the biggest frustrations we hear from designers is how difficult it...

01/06/2026

Vampire Feature Night Patrol Graded with DaVinci Resolve Studio

Vampire Feature Night Patrol Graded with DaVinci Resolve Studio Brie Clayton June 1, 2026 0 Comments Colorist shapes dark, gritty tone for horror thri...

01/06/2026

U.S. Broadcasters Ready for Most Complex FIFA World Cup Ever

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Broadcasters Prepare for Nation's 250th Birthday Bash

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

Broadcasters Reveal What Makes C-Band Alternatives Right for Them

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

IAMT to Offer New Educational Sessions at InfoComm 2026

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

NewsNation Launches New Podcasting Studio and Podcasts

Share Copy link Facebook X Linkedin Bluesky Email...

01/06/2026

NVIDIA Jetson Brings Agentic AI to the Physical World

Agentic AI is getting physical. At COMPUTEX on Tuesday, NVIDIA announced NVIDIA JetPack 7.2 and NVIDIA NemoClaw support on NVIDIA Jetson. JetPack 7.2 brings a...

01/06/2026

Why Financial Institutions Are Converging on Transaction Foundation Models to Build Their Own Intelligence

Financial institutions have spent years building AI: fraud models, credit models...

31/05/2026

Olivia Prez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona

Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...

31/05/2026

Netflix Wins 15 Awards at the Canadian Screen Awards - See Photos From Inside Our Photo Suite

Back to All News Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...

31/05/2026

Taiwan's Industry Titans Turbocharge World's AI Infrastructure Buildout With NVIDIA

Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...

31/05/2026

NVIDIA Factory Operations Blueprint Gives Factories a New AI Brain

As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...

31/05/2026

NVIDIA AI Cloud Ecosystem Expands Worldwide to Meet Global AI Compute Demand

The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...

30/05/2026

NAB Asks FCC to Shift Regulatory Fee Burden to Big Tech, Broadband

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

NAB Announces 2026 Board Election Results

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

IAB Tech Lab Releases Guidance for Managing AI Crawlers and Bots

Share Copy link Facebook X Linkedin Bluesky Email...

30/05/2026

Zero in on one that says yes (and no)

Zero in on one that says yes (and no) Andy Marken May 29, 2026 0 Comments Hero image courtesy of Deposit Photos For content creators the most difficu...

29/05/2026

InfoComm 2026: NDI Demos NDI 6.3, Hands-On Presentation About Educational Integrations

With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...

29/05/2026

Bell Media Inks New Long-Term Media Rights Deal for Broadcast, Streaming of the Canadian Football League

Reaffirming a partnership that has defined Canadian sports broadcasting since 19...

29/05/2026

Spring 2026 TV Survey: Vertical Live Matters. The Bigger Story Is Context

Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format Ring Digital's Sprin...

29/05/2026

Germanys Berliner Ensemble Bolsters Backstage Infrastructure With Riedel Stage Systems

Berliner Ensemble, one of Berlin's five major theater companies, has expande...

29/05/2026

InfoComm 2026: Solid State Logic Spotlights TCA Tour, Live V6.2 Software, New SSL Live Trade-in Program

Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...

29/05/2026

Gerald Jerry Pierce, Architect of Modern Digital Cinema, Passes Away at Age 73

Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...

29/05/2026

CBS Sports Becomes New Home of Barclays Women's Super League Thorough 2029-2030

Paramount+ will be the English-language U.S. home for Barclays Women's Super...

29/05/2026

Calrec Scales ImPulseV to Empower Broadcasters With Greater Choice in Virtualized Workflows

Further strengthening its virtualisation strategy to fully support broadcasters ...

29/05/2026

Switzerlands Canal Alpha Streamlines Playout to Delivery With Harmonic

Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...

29/05/2026

InfoComm 2026: PTZOptics Showcases Intelligent Video Ecosystem

PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...

29/05/2026

Arizona's Family Sports Debuts Direct-to-Consumer Streaming App

Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...

29/05/2026

DAZN Brings The Canadian Football Leagues Saturday Night Football to the Masses in New Media Rights Deal

Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...

29/05/2026

Comcast Business Supports Advanced Technology Infrastructure at Levi's Stadium for Fan Experience, Venue Operations

Comcast Business has detailed the advanced network infrastructure it has deploye...