Emergent Partners with ROCKET to Expand Canadian Operatio...

Emergent, a pioneer in browser-based, AI-enhanced content production environments, today announced a strategic partnership with ROCKET, a premier media-centric technology integration and solutions provider based in Toronto, Canada. This collaboration will significantly expand Emergent's Canadian operations, driving sales, local support, and implementation of the Emergent Platform and its specialized Creative Services.

As broadcasters, live event producers, and corporate media entities face mounting pressure to reduce production friction, this partnership combines Emergent's cutting-edge AI software pipeline with ROCKET's deep technical engineering and system integration expertise, said Grig Mindling, CEO and Co-Founder of Emergent. Together, the companies will deliver next-generation workflows that optimize efficiency, lower pre-production costs, and eliminate technical bottlenecks.

The partnership focuses on deploying the complete Emergent cloud-native ecosystem to the Canadian market:

The Emergent Platform: An AI-enhanced centralized, browser-based content production pipeline powering intelligent data feeds, asset management, and HTML graphics automation and distribution

Pulsar VS: An AI-native orchestration layer for Unreal Engine 5 that replaces traditional technical complexity with simple, natural language prompts, allowing real-time scene modification and task automation for virtual sets and LED volumes

Emergent Creative Services: Elite, specialized design and technical services tailored to build high-impact interactive storytelling applications and scalable broadcast workflows

At ROCKET, our mission is to build whats next by connecting media operators with the right technology to elevate their pipelines, said Ed Labanowicz, Rocket Co-Founder and Managing Director. The Emergent Platform is exactly what the industry is demanding software that reduces the technical tax of modern production. Whether a client is building a real-time data application for election coverage, driving his entire show graphics production or operating an advanced virtual production studio, Emergent's AI-native tools deliver unmatched speed and efficiency. We are thrilled to drive their growth across Canada.

Partnering with ROCKET is a massive step forward for our business development expansion in North America, added David Jorba, Chief Business Officer and Co-Founder at Emergent. ROCKET has built a stellar reputation for connecting tier-one media businesses with elite technology. By combining their world-class systems engineering with our AI-driven software, we can give Canadian content creators the tools to configure and execute complex productions in minutes rather than days, both in high-end broadcast and corporate media environments.

Through this agreement, ROCKET will serve as a primary partner for Emergent in Canada, providing local market expertise, sales orchestration, system architecture design, and frontline operational support.

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