Amazon Launches AmazonSmile - A Simple, Automatic Way For Customers To Support their Favorite Charitable Organizations

Amazon Launches AmazonSmile - A Simple, Automatic Way For Customers To Support Their Favorite Charitable Organizations

Amazon will donate a percentage of the purchase price for millions of products each time customers shop at smile.amazon.com

Customers can choose from nearly a million charitable organizations

SEATTLE--(BUSINESS WIRE)--Oct. 30, 2013-- Amazon.com, Inc. (NASDAQ: AMZN) today launched AmazonSmile, a new program that makes it easy for customers to support their favorite charitable organizations every time they shop. Customers who visit AmazonSmile (smile.amazon.com) will find the exact same Amazon they know and love. They'll enjoy the exact same low prices, vast selection and convenient shopping experience - with the added bonus that Amazon will donate a portion of the purchase price to their favorite charitable organization. There is no cap on the total donation amount and customers can choose from nearly one million organizations around the country.

We're offering customers a way to support charitable organizations around the country that's simple and automatic, said Ian McAllister, General Manager, AmazonSmile. We think customers will love the opportunity to support their favorite organizations without changing how they shop, and there's no cap on how much Amazon will donate.

AmazonSmile allows us to reach millions of existing and new supporters who can help us find cures for cancer and save children, said Richard Shadyac Jr., CEO of ALSAC/St. Jude Children's Research Hospital. At St. Jude, we're leading the way the world understands, treats and defeats childhood cancer while ensuring no family ever receives a bill from St. Jude for treatment, travel, housing or food. Working with AmazonSmile gives us a new way to support our mission that's simple for both us and our supporters.

Amazon and charity: water are both known for disrupting the status quo and this program is the kind of innovation that could change the way our supporters help us bring clean and safe drinking water to people in developing nations, said charity: water founder and CEO, Scott Harrison. AmazonSmile will make charitable giving easier, which is a big win for our supporters, and, most importantly, the 800 million people on the planet who don't have clean and safe drinking water.

When customers first go to AmazonSmile they'll be asked to select their favorite charitable organization from almost a million eligible organizations - and that's it. Once a customer has selected an organization on their first visit, Amazon will donate 0.5% of the purchase price from any eligible purchases through AmazonSmile from that point forward, whether a customer shops just once or once a day. Customers can select a new charitable organization at any time, but don't need to add any additional information or change the way they shop. All they need to do is remember to type smile.amazon.com into the browser on their PC, tablet or phone.

Donations to charitable organizations will be made by the AmazonSmile Foundation. Customers can learn more and begin supporting their favorite organization at smile.amazon.com, and charitable organizations can learn more and register to accept donations at org.amazon.com.

About Amazon.com

Amazon.com, Inc. (NASDAQ: AMZN), a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth's Biggest Selection. Amazon.com, Inc. seeks to be Earth's most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform, which developers can use to enable virtually any type of business. Kindle Paperwhite is the world's best-selling and most advanced e-reader. It features new display technology with higher contrast, the next generation built-in light, a faster processor, the latest touch technology, and exclusive new features designed from the ground up for readers. Kindle, the lightest and smallest Kindle, features improved fonts and faster page turns. The new Kindle Fire HDX features a stunning exclusive 7 or 8.9 HDX display, a quad-core 2.2 GHz processor, 2x more memory, and 11 hours of battery life, as well as exclusive new features of Fire OS 3.0 including X-Ray for Music, Second Screen, Prime Instant Video downloads, and the revolutionary new Mayday button. The all-new Kindle Fire HD includes an HD display, high-performance processor and dual speakers at a breakthrough price.

Amazon and its affiliates operate websites, including www.amazon.com, www.amazon.co.uk, www.amazon.de, www.amazon.co.jp, www.amazon.fr, www.amazon.ca, www.amazon.cn, www.amazon.it, www.amazon.es, www.amazon.com.br, www.amazon.in, and www.amazon.com.mx. As used herein, Amazon.com, we, our and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

Forward-Looking Statements

This announcement contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Actual results may differ significantly from managements expectations. These forward-looking statements involve risks and uncertainties that include, among others, risks related to competition, management of growth, new product

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