Hego Names Diego Mart nez del Campo Head of Performance Analysis for Latin America posted: 18/03/2021
New Hire Will Head Up Team Focused on Advanced, Performance-Data-Driven Production and Visualization for Sports Broadcasters, Clubs, and Leagues
Hego, a ChyronHego brand specializing in live production services, has expanded its operations with the appointment of Diego Mart nez del Campo as head of performance analysis for Latin America. Leveraging his experience as an elite athlete and his expertise in tactical analysis and data science, Mart nez del Campo is heading up his own Americas-based, Spanish-speaking team to take on new projects in the region.
Working closely with Hegos sister company, Tracab, Mart nez del Campo and his team use the Emmy Award-winning, FIFA-certified TRACAB tracking system and popular Coach Paint video analysis software to deliver data capture, distribution, analysis, and visualization solutions that enrich sports broadcasting and coaching. We see immense opportunity in Latin America for our production services, and for the power of our TRACAB tracking technology to differentiate live sports broadcasts in a competitive marketplace, said Scott Bunce, general manager at Hego. With his unique understanding of how performance data can drive more compelling storytelling for viewing audiences, Diego is a great fit for our newly expanded operations in the region.
Originally from Monterrey, Mexico, Mart nez del Campo has a decade of international experience as a player, coach, and performance analyst working with professionals from across the soccer world. He earned a bachelors degree in sports business and business administration from Northern Kentucky University and is currently finishing up his masters degree in data science at Purdue University. He joins Hego and the larger ChyronHego family having previously served as a performance analyst for FC Cincinnati, where he helped the soccer club to enhance video and data capture for more effective analysis and training.
Diego is passionate about sport and the potential of data to drive improvements to player and team performance, as well as storytelling and fan engagement, said David Eccles, head of sales, Coach Paint, at Tracab. He knows how to build valuable relationships with sports clubs, and hes got both the creativity and technical expertise to help our customers capture and use data in meaningful, often innovative, ways to fuel greater success. We look forward to many exciting new projects with Diego and his team.
Further information about Hego and the companys services is available at www.hego.tv. More information about Tracab and the companys product portfolio is available at www.tracab.com.
About Hego
Hego, a ChyronHego brand, works with many of the worlds most demanding productions. Leveraging both rental services in addition to a skilled pool of experts, Hego delivers top-notch operational support. Catering to any type of broadcast or event production, Hego provides innovative live graphic services and world-class data delivery and visualization.
About Tracab
Tracab, a ChyronHego brand, leverages the power of advanced data capture, distribution, analysis, and virtual graphics to generate the sports industrys richest insights. The companys solutions are powered by the Emmy Award-winning, FIFA-certified TRACAB tracking system and by Coach Paint, the most widely used video analysis software in professional sport. More information is available at tracab.com.
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Hego Names Diego Mart nez del Campo Head of Performance Analysis for Latin America posted: 18/03/2021 
